AwinReport-2022 - Affiliate Marketing Playbook of Top 100

Awin Report 2022
I’ve worked in our industry since 2004 and I’ve never felt
as optimistic about its future as I do today.
In 2000, Awin launched into what of consumers to make better This diversity is the result early impact of these frameworks,
was effectively a cottage industry. purchasing decisions every day. of a few factors. but it’s safe to say many brands are
The partner and affiliate marketing finally recognizing the risks and
sector was small and nascent Today, you can use it to build your own First, there is no doubt the pandemic vanity metrics these ad models have
at that point, but packed with advertising ecosystem, connecting has fueled interest and investment served up and are turning to the more
talented and passionate people. with a galaxy of partners across almost into our channel. The performance transparent, direct connection to
every conceivable media touchpoint. heritage of affiliate meant when brands audiences that partnerships offer.
While today’s profession bears few were hunkering down, unsure of where
Adam Ross similarities, that spirit of creativity That means you can collaborate with to invest ad spend, they sought refuge Third, and connected to those first
CEO, Awin and invention remains firmly intact. a rising TikTok star or niche YouTube in CPA-based campaigns. Affiliates’ two points, more publisher models
creator to promote a new campaign. Or abilities to drive steady sales for also saw the benefit of the channel in
A multi-billion-dollar powerhouse work with an influential glossy magazine retailers without cost risk were a life 2020 and 2021 and have embraced
of digital marketing, it’s now or authoritative product review site to raft for many during the disruption. it as a valuable income stream.
a global industry that is table boost your brand. You can connect with We’ve seen an increased merging
stakes for any business seeking a sector-leading comparison app or a Second, it’s down to the prevailing of influencer activity within affiliate
sustainable online growth. cutting-edge FinTech pioneer to acquire headwinds the programmatic industry marketing as creators strike up direct
customers. Or reach massive audiences is facing up to. It’s been five years partnerships with brands relevant to
At its heart remains a cost- of savvy shoppers via cashback or since GDPR initiated local attempts their niche. Prominent media houses
efficient, highly-adaptive ad coupon communities. In 2022, there at regulating the personal data
model empowering millions are no limits for partnerships. space. We’re still only seeing the Continued on next page
that shunned traditional display In making these adjustments, a of coffee, we present our inaugural challenging our definition of the word. We wanted to better reflect the increasingly
placements are integrating affiliate virtuous circle of growth is developing Power 100 list. A first of its kind for Redefining ‘affiliate’ contains a small
into content commerce strategies within the industry that points to a far the affiliate industry, you’ll find some sample of the publishers pushing the varied partnership opportunities within the
to better monetize their traffic. The more expansive, kaleidoscopic future. of the most interesting, innovative, boundaries of this label with their
channel is buzzing with FinTech inimitable partners on Awin globally. unusual and unorthodox offerings.
channel. And what better way of doing that than
companies that have developed And that brings me to this year’s Awin boiling down Awin’s 240,000 active partners
novel ways of delivering tailored Report. Those familiar with our annual And in curating this list we’ve The new stream of opportunities
deals based on a user’s shopping publication will see we’ve departed struck upon five themes we feel technology partners are providing to to 100 of our most valuable and innovative?
behavior. Technology partners are from our usual mix of local market characterize our choices and indicate brands in the channel are an offshoot
providing seamless access to cutting- profiles and macro industry trends. some of today’s industry trends. of this evolution, but one we feel in their local regions that trust their perfectly. Alongside some of the most
edge marketing tools for publishers deserves its own dedicated chapter. output and recommendations. high-profile companies in the world,
and advertisers on a risk-free CPA Instead, we wanted to better reflect The importance of ethics in business These cutting-edge businesses That quality is invaluable in today’s you’ll find some lesser known ones that
basis. B2B brand partnerships are the increasingly varied partnership has arguably never been more offer advertisers and publishers marketplace of infinite choice. are affiliate powerhouses, connecting
in vogue, delivering mutual benefits opportunities within the channel. vital. Sustainability, inclusivity, and new marketing capabilities at Tapping into local markets is how advertisers to audiences everywhere
to complementary businesses and And what better way of doing that accessibility are top of the agenda speed and on a commercial model we frame this selection and, with thanks to their far-reaching tech
their customers. The list goes on… than boiling down Awin’s 240,000 for consumers and companies alike. that insulates them from the risk representation across 35 countries, and extensive media properties.
active partners to 100 of our We are seeing more businesses of experimentation. Outsourcing these partners provide brands with
And with this influx of new partnerships most valuable and innovative? attempt to confront these issues innovation is the term we use for the instant access to new audiences In its totality, the Power 100
the industry is getting progressively in the way they operate and the value these solutions bring and I think and customers around the world. represents an industry thriving with
better at measuring and rewarding That sounds an impossible task services they offer. Their marketing you’ll be fascinated by the different unparalleled prospects. Consider
them. Attribution is shifting from a and, to be honest, it was. This list partnerships are not independent partners available on our platform. Finally, we come to the big fish. The the Awin platform, its tech and tools,
blunt, last-click basis to sophisticated, is by no means definitive – there of this, so it seemed appropriate to partners as huge, if not bigger than as a gateway to this bounty. The
multi-touch, multi-channel solutions. are thousands we could have shine a light on a few of those placing The Power 100 also champions their advertiser counterparts. Let it marketing opportunities are limitless.
Payments aren’t solely fixed to included instead of those listed. ethical principles at the very heart the mainstays of our industry, the never be said an affiliate plays the
CPAs either. A hybrid of CPC, CPL, of their businesses. Enabling ethical ‘traditional’ partners that remain the supporting role in any partnership. We offer infinite partnerships
tenancies and a host of other rewards But after countless nominations, ecommerce features this selection. linchpins of many a successful affiliate Publisher businesses can be global via one solution.
can be combined to better reflect numerous debates among publisher program. These businesses have built brands in their own right, and our
an individual partner’s value. experts across the business and a lot There will always be affiliates up enormous, dedicated audiences Going global chapter illustrates this Here are just 100 of them...
Power 100 in numbers
$4.5bn 53m 7,465 14:1

revenue in 2021 sales last year brand partnerships average ROI
Price Comparison Display Blogger/Influencer Technology Partner Email Loyalty Search
Brand-to-Brand Shopping Directory FinTech Coupon/Cashback User Generated Content
App Tracking Provider Buy Now, Pay Later Sub Network CSS Mass Media/Editorial
average additional revenue promotional types average additional sales

Enabling Redefining Outsourcing Tapping into Going
ethical ecommerce ‘affiliate’ innovation local markets global
6 13 20 26 36
En a b l i n g
Enabling ethical
e t h i c a l e c om m e rc e
“Blah blah blah” was Greta Thunberg’s questions are complicated further by those with expertise in these spaces. So, alongside more conventional eco-
ecommerce response to politicians’ efforts at accusations of corporate ‘greenwashing.’ conscious offerings like the Moral
COP26 last year after failing to phase This is where affiliate partners take Fibres, Sustainable Jungle and Utopia
Redefining out coal during climate talks. Sustainability is one part of a broader on such value, because if these sites, you’ll find apps incentivizing
‘affiliate’ discussion on what it means to issues matter to you, where you electric vehicle adoption or
Some protesting outside could only see be ‘ethical’ today. Environmental spend your money matters too. encouraging physical activity. Or a
hope in outright revolution, but across concerns coexist with other vital browser aimed at giving users control
Outsourcing
everyday life considerate consumption social issues: diverse representation, Loose change can enact big change. of their personal data and rewarding
innovation
is still an effective means of making inclusivity, accessibility. them for sharing it. And even closed &Charge
an impact. Better understanding More partners now specialize in these user groups Blue Light Card or ID.me, Blue Light Card
Tapping into who you’re buying from and finding It’s within this context discussions topics, curating recommendations both of which make it easier to reward BOETIEK
local markets better alternatives are significant around brand purpose have ignited of brands with positive values society’s invaluable key workers. Brennan Kai Coker
steps in the right direction. in recent years. There’s no doubting consumers can trust. And they see in easyfundraising
shoppers are more sensitive to the the flexible, controllable nature of the As you’ll see, the range is wide Give as you Live
Going global
Of course, it’s not easy. Buying from values a retailer purports to associate affiliate model a change to monetize and encompasses more than HELPFUL
more ethical retailers is generally with. Whether that results in higher traffic with likeminded advertisers you’d expect. But all selected ID.me
pricier and what constitutes sales or improved customer acquisition while sticking to their principles. businesses share a desire to have a Moral Fibres
‘ethical’ is highly subjective. is still ripe for debate (though Peter constructive influence on the world. Prizle
Become an advertiser Field’s work on this does concur). Some of the publishers you’ll see refoorest
Should the retailer be a registered Bcorp? here are doing exactly that. But our We’re proud to spotlight them Sustainable Jungle
Is it enough to offset carbon footprints by These subjects and more are resonating selection is not limited to just those and eager to unearth more TopCashback
planting trees? Should you only buy local, across our culture, increasing with explicit moral positions. We that demonstrate how partner Utopia
or is it better you buy from businesses interest in and demand for guidance, recognize there are many meanings marketing can make ad spend WeWard
6 • Awin Report 2022 eradicating single-use plastics? These information and inspiration from to the term ‘ethical ecommerce.’ a force for positive change. Gener8
The electric vehicle (EV) market is booming. Around 130,000 EV cars were sold in
2012. In 2022, that volume is being sold every week according to the International
Energy Agency. Thanks to their growing popularity, there are now an estimated 16m
EVs on the roads worldwide, and almost 10% of all cars sold last year were electric.
Partner with confidence
Of course, the cars themselves and suppliers brought new layers of of shoppers. “Really, we were EV charging. Thanks to direct
are only one part of this complexity to the market. “When it creating something completely new connections with all the major
massive transformation to comes to public charging, it’s quite but on a well known and effective charging service providers,
Enabling ethical more sustainable transport. different to the refueling which model,” said Simon. “In effect, we redeemed ‘kilometers’ can be
ecommerce Infrastructure has to change too. happens at gas stations. EV charging came up with the very first loyalty used directly within the app to
happens everywhere and the charger scheme for free public charging.” pay for your charging instead
Redefining &Charge is the first loyalty In the US, where Tesla’s high-profile ecosystem is quite complex. You have of using a conventional credit
‘affiliate’ program for electric and innovation has seen its market cap lots of new players in this value chain &Charge works by offering its users card or bank account.
sustainable urban mobility.
exceed $1tn (dwarfing the likes of meaning that very often the price a way of redeeming points (or
Purchases are rewarded with
GM and Ford), there are still only soon adds up for the consumer, which ‘kilometers’ as they’re referred to) for As EV adoption has surged across
Outsourcing ‘kilometers’ for free public
around 50,000 public charging affects the total cost of EV ownership.” shopping with its brand partners that the continent, &Charge has grown
innovation charging of electric vehicles.
Users can also redeem stations scattered across the country. can then be used to pay for charging beyond its own domestic market,
kilometers for car sharing and Wanting to find a way of making it their EV. Thus, the app’s users are expanding to Austria, Switzerland,
Tapping into electric scooters. In Germany, things are a little simpler to navigate this complex reducing the cost of ownership of their Belgium, the Netherlands and
local markets different. It too currently offers market and to encourage EV adoption vehicle and extending their vehicle’s the UK. And with newer markets
around 50,000 charging stations by reducing charging costs, Simon range simply by shopping online. like the Nordics, France and Italy
but across a land mass roughly and his team sought to develop on the horizon, &Charge looks
Going global Promotional type
Loyalty 30 times smaller than America. a platform that could make the More than just being a shopping set to make owning electric
And it’s within this context the experience of EV ownership more platform, the &Charge app also vehicles ever easier and more
Sector
Retail & Fashion unique shopping app &Charge was fun while delivering real savings too. serves as means of payment for enjoyable for Europe’s drivers.
launched at the start of 2020.
Market They quickly landed on the idea
Become an advertiser Global
Its co-founder Simon Vogt had of developing a loyalty platform,
Year joined been involved in the e-mobility an affiliate business model that The app’s users are reducing the cost of
2020 space a decade before and quickly was already hugely popular in ownership of their vehicle and extending their
Publisher ID recognized how the fragmented Germany and gave them easy
7 • Awin Report 2022 575023 nature of German charging stations access to a ready-made audience vehicle’s range simply by shopping online.
Partner with confidence Partner with confidence Partner with confidence Partner with confidence
Blue Light Card is the largest On BOETIEK.NL, users can Brennan is a popular TikTok easyfundraising is the UK’s
closed discount service that navigate through different creator providing tips and biggest charity shopping
puts the UK’s National Health sustainable choices - from recommendations to her fundraising site, having
Service and emergency services organic materials to vegan community of 50k followers generated $2.5 billion
first. Using a data-led approach, options - to make it easier to - covering everything from advertiser sales and $50 million
Enabling ethical it can target the right members discover sustainable products climate justice resources, to donations since 2005. With
ecommerce with the right offers. Blue Light online. In addition to its sustainable brand features and easyfundraising, brands can
Card is also selective about comparison site, BOETIEK recipes formulated to combat reach an affluent base of loyal
the brands it works with to not creates engaging content that food waste. New to Awin in shoppers to drive sales and
Redefining overpopulate the website and delivers high-quality traffic by 2022 and noted as ‘one to create social impact for over
‘affiliate’ allow partners to gain the best integrating trends and products watch,’ her motivation lies in 192,000 causes.
ROI possible. into articles and social posts seeking sustainable solutions to
that maximize visibility. common problems that always
Outsourcing prioritize people and planet.
innovation
Promotional type
Promotional type Loyalty
Tapping into Loyalty Promotional type
Search Promotional type Sectors
local markets Finance & Insurance
Sector Blogger / Influencer
Retail & Fashion Sector Retail & Fashion
Retail & Fashion Sectors Telco & Services
Going global Market Retail & Fashion Travel & Entertainment
UK Market Travel & Entertainment
Netherlands Market
Year joined Market Global
2009 Year joined US
2020 Year joined
Become an advertiser Publisher ID Year joined 2006
63136 Publisher ID New for 2022
373737 Publisher ID
Publisher ID 57434
925573
8 • Awin Report 2022

Partner with confidence Partner with confidence Partner with confidence
Give as you Live Online engages HELPFUL believes that by ID.me enables advertisers to
shoppers and retains customers empowering sustainable offer exclusive promotions to
by converting a percentage business it can help consumers members of the military, first
of commissions into free make responsible choices while responders, students, teachers,
donations on purchases made. offering a seamless experience. government employees,
Enabling ethical Its members are loyal, typically Businesses can choose to medical professionals
ecommerce shopping several times a month use HELPFUL’s customer- and nurses. And through
to support their chosen charities. branded wallets at checkout its proprietary identity
To date, Give as you Live has to get green, secure and fast technology, ID.me can verify
Redefining raised over $22 million for UK payments as well as offer customer eligibility in real-
‘affiliate’ charities, and its member base rewards, creating a network time, offering protection
continues to grow daily. effect of sustainable growth. against fraud and abuse.
Outsourcing
innovation
Promotional type Promotional type Promotional type
Tapping into Loyalty FinTech Coupon / Cashback
local markets Sectors Sectors Sectors
Finance & Insurance Finance Finance & Insurance
Retail & Fashion Retail Retail & Fashion
Going global Telco & Services Travel Telco & Services
Travel & Entertainment Travel & Entertainment
Market
Market Markets
UK
UK Canada, US
Year joined
Become an advertiser Year joined Year joined
2021
2010 2014
Publisher ID
Publisher ID 793149 Publisher ID
103381 213861

Partner with confidence Partner with confidence Partner with confidence Partner with confidence
Moral Fibres is a UK eco Prizle’s goal is simple: to allow refoorest is a browser extension Sustainable Jungle shares
blog that seeks to make web stores and online services that uses commissions earned tips, tricks, hacks, brands
sustainability simple. In 2020, to easily support associations, from partnerships to fund and products for a more
Moral Fibres’ author was foundations and non-government tree-planting efforts. Users sustainable life, combining
named one of Forbes 100 organizations selected by their simply need to add refoorest SEO-focused content with an
Enabling ethical Leading UK Environmentalists customers. In doing so, retailers to their browser to help fight environmental lens to drive
ecommerce and was ranked by Vuelio can improve their impact and global warming, offset their results for the most sustainable
as the UK’s top green blog. ecommerce performance. carbon footprint and plant companies. What underpins
Attracting 100k monthly trees while they shop online. Sustainable Jungle’s success is
Redefining visitors, the site has become the belief we all can positively
‘affiliate’ a trusted resource for readers shape our environment
since launching in 2013. Promotional type through what we support.
Outsourcing Coupon / Cashback Promotional type

innovation Loyalty
Sectors
Finance & Insurance Sectors
Promotional type Retail & Fashion Promotional type
Finance & Insurance
Tapping into Blogger / Influencer Telco & Services Retail & Fashion Blogger / Influencer
local markets Travel & Entertainment Telco & Services
Sector Travel & Entertainment Sector
Retail & Fashion Markets Retail & Fashion
France, Germany, Market
Going global Market Italy, UK Market
Global
UK Global
Year joined Year joined
Year joined 2019 Year joined
2020
2014 2018
Publisher ID Publisher ID
Become an advertiser Publisher ID 458417 Publisher ID
716289
185557 447821

Partner with confidence Partner with confidence Partner with confidence
Sustainable
consumption has
TopCashback is always looking Since 2007, Utopia.de has been long been a trend WeWard is a free mobile app
for ways to reduce impact
and do better, and now can
informing and inspiring millions
of consumers to consciously
and will continue with over 6 million users that
rewards users for walking down
with ‘Green Cashback.’ This shape their consumption to be increasingly the street and buying quality
Enabling ethical
industry-first initiative makes
it easier for shoppers to
with recommendations that
create ecological, economic relevant. For products. Each step is converted
into points, redeemable for
ecommerce discover brands committed and social change. affiliate advertisers offers, donations or cash. The
to ethical or sustainable app also recommends wellness
choices in some aspect of aware of this, products and rewards shoppers
Redefining
‘affiliate’
their business, while helping
them earn cashback too.
partnering with for their purchases.
Promotional type
Blogger / Influencer Utopia is a must.
Outsourcing Sectors What I appreciate Promotional type
innovation
Promotional type
Finance & Insurance
Retail & Fashion
about Utopia is Loyalty
Tapping into
Coupon / Cashback Telco & Services
Travel & Entertainment
not only the target Sector
local markets Sectors
Finance & Insurance Markets
group relevance Retail & Fashion
Retail & Fashion

Telco & Services
Austria, Germany, and reach, but the Markets
Belgium, France,
Switzerland
Going global Travel & Entertainment high-quality and Germany, Italy, Spain
Year joined
Market
2017 independently- Year joined
Global 2020
Publisher ID
researched articles.
Year joined 398925 Publisher ID
Become an advertiser 2006 723093
Tina Ramge
Publisher ID Senior Digital Marketing Manager
57697 DB Vertrieb GmbH

Gener8 founder Sam Jones came to national attention in the UK following
his appearance on the popular BBC show Dragons’ Den. After impressing the
Dragons with a slick pitch for the innovative internet browser that gives users
control of their personal data, four out of five vied to finance the company.
Partner with confidence
But, as he explained, success was That awareness has improved Choosing privacy mode blocks can have a month of Netflix for free,
by no means guaranteed. “You immeasurably today – with local all companies from tracking then all of a sudden he’s really excited.
never know what’s going to happen data regulations like GDPR and you online. While rewards mode The monetary cost is the same, but
Enabling ethical when you walk out of those lift CCPA gradually seeping into public means you share your data with the perceived value is very high.”
ecommerce doors…I was so relieved when the consciousness – but Jones considers Gener8 in exchange for points
Dragons instantly got what I was the landscape to still be something that can be redeemed in the Over 90% of Gener8’s nearly
Redefining Gener8 is a browser telling them about Gener8, and what of a Wild West. Companies continue form of products, promotions 500,000 users opt into rewards
‘affiliate’ empowering people to control we’re doing with our mission.” to make it incredibly difficult for or even charity donations, all mode currently, so these partnerships
and earn from their data. It
individuals to control how their data via the Gener8 marketplace. are clearly working. And with a
lets users choose a company’s
That mission is to create technology is used. “If you use the world’s largest newly-launched product called
Outsourcing level of access to their data
that empowers people to control search engine and you want to stop Working with brands via Awin, Gener8 Gener8 Genie providing users
innovation and earn rewards based on
preference, including exclusive and earn from their own data, them from tracking you, it takes 17 can offer users highly relevant and with coupon codes as they shop
offers, vouchers, products and instead of it being opaquely clicks.” Publisher sites can be equally valuable products and deals – and online and the browser witnessing
Tapping into donations to charity. monetized by the world’s biggest guilty in their quest for ad revenue. this is key to making rewards mode an enormous amount of organic
local markets tech giants. It says something “Go to the UK’s most popular news so compelling. “If I stop a 25 year old growth and adoption, Gener8
about the growing awareness of the site, and it takes just one click to on the street and tell him he can have looks well set to continue its
value of personal data that Gener8 allow them to drop a cookie that £7.99 this month,” says Jones, “then mission of empowering individuals
Display was such a successful pitch. then shares your information with he won’t really care. But if I tell him he to take control of their data.
1,436 different companies.”
Sector
Retail & Fashion In his previous role as brand
manager at Red Bull, where he was Anticipating growing consumer
Become an advertiser
Market
Global
responsible for around a third of demand for choice around how Working with brands via Awin, Gener8 can
the company’s global ad budget, personal data is used and who earns
Year joined Jones recognized a distinct lack of from it, Gener8 is well positioned
offer users highly relevant and valuable
2020 knowledge around how consumers’ to thrive. Users are given a choice products and deals – and this is key to
Publisher ID online behavior was tracked and between two modes when using
12 • Awin Report 2022 712781 monetized without informed consent. the browser: privacy or rewards. making rewards mode so compelling.
Enabling ethical If you’re feeling particularly meta that require performance-based Buy Now, Pay Later partners, influencer program with an array of different
ecommerce (not the Facebook kind), look up the incentives beyond the traditional marketing platforms, connected marketing modes, a shift in mindset is
word ‘definition’ and the dictionary CPA and strategic partners with commerce solutions, unique code needed. Our inclusion of SingleView, Sellers Alley
Redefining will describe ‘a statement expressing expertise in unconventional online technologies, on-site optimization Awin’s multi-touch attribution solution, Affirm
‘affiliate’ the essential nature of something.’ spaces have altered the perception solutions and much, much more. is indicative of this new outlook. APPRL
So, what statement expresses the of what’s possible in the channel. An effective account manager today Banco Inter
essential nature of an affiliate partner? is the marketing equivalent of an The affiliate channel has always been Bnext
Outsourcing
The industry has always prided itself overworked orchestral conductor. They a world full of experimenters and edge Giftomatic
innovation
As recently as five years ago, that might on being a jack-of-all-trades. From oversee an array of diversely different cases. That’s part of the industry’s Klarna
not have seemed difficult. Essentially, its earliest days, an affiliate account instruments and players, guiding them appeal for so many of us. It’s a space Mateusz Zaleski
Tapping into you’re describing a business that will manager would be expected to know toward some shared harmony but are where startups first launch, test ideas Mavrck
local markets promote your brand to its own audience a little about a lot: PPC, search, constantly having to adapt as new in the real world and receive real-time Myprotein
for a commission. That covers the gamut incentive, loyalty, display. These players, new instruments suddenly feedback. The proximity to consumer Peoople
from blogger to cashback community, were, at the time, all relatively new emerge and join their ensemble. demand via the performance model Raiz
Going global
comparison site to influencer. But modes of marketing. An account makes it the perfect laboratory for Revolut
the recent explosion of partner types manager needed to explain each One of their primary dilemmas is seeing how compelling a business Shop My Influence
and technologies in the channel has one’s merit to a client and then find a measuring these disparate melodies. idea really is. Does your company SingleView
made that task a whole lot harder. way of making them work in tandem Continuing to track and reward these provide enough consumer value stylink
Become an advertiser towards a collective brand goal. varied partners using one-dimensional that a person will buy through it? Tagger
A slew of companies offering models like last-click isn’t feasible. It’s the ultimate litmus test for any Tipser
completely new ways to connect with If anything, this multi-disciplinary Today’s affiliate marketer needs a commercial venture. Our selection Toro Tocho Reviews
audiences, technologies that help expertise is far more complex today. new approach to accommodate added of partners here are passing that test Uniqodo
coordinate non-traditional marketing Alongside those established methods, layers of complexity. If you want a every day and, in doing so, expanding Ziff Media Group
13 • Awin Report 2022 campaigns on a CPA model, those you can now find FinTech apps and diverse, multi-dimensional partner the scope of what ‘affiliate’ means. Zilch
TikTok has taken the world by storm, boasting over 1 billion monthly active
users at the start of 2022. With more than an eighth of the world’s population
active on the app each month, the potential reach for brands is monumental.
Whether through the platform’s ad units or influencer activity via its Creators’
Marketplace, advertisers can tap into an audience of highly-engaged consumers.
Diversify your strategy
Sellers Alley has positioned itself compared to other stalwarts. With hurdles. Its results are vetted by These relationships also benefit
at the forefront of this marketing its unique culture and skew towards TikTok itself, with expertise across a TikTok as its partners’ data and
Enabling ethical space, providing retailers with the Gen Z and millennials, executing a number of specialities from campaign feedback aid in optimizing the tools
ecommerce tailored strategies needed to excel profitable campaign may present some measurement and management and algorithm, creating a two-way
and the confidence to invest in a new, challenges for advertisers seeking to to the creative needed to get the dialog that grows the platform in a
Redefining Sellers Alley is an official TikTok exciting platform. What started off appeal to its younger and potentially platform’s stamp of approval. Earning collaborative way. Now, via a strategic
‘affiliate’ marketing partner that can as a one-man show headed up by unfamiliar demographic. In fact, you’re this status comes with a number partnership with Awin, Sellers Alley
deploy ad strategies on behalf Founder and CEO Lazar Žepinić, has likely to be marketing to a completely of benefits too. Sellers Alley and can further optimize campaigns
of Awin advertisers and at no
rapidly grown into a 140-strong outfit new audience according to Sellers its clients gain privileged access to with affiliate tracking alongside the
Outsourcing additional service cost, letting
with offices in the US and Serbia. Alley’s own data, as 40% of TikTok’s exclusive features ranging from early suite of powerful tools and reporting
innovation them leverage short-form
video and influencer content users aren’t active on Facebook or previews of new tools and boosted the Awin interface provides.
efficiently within TikTok on an A self-professed “online advertising Instagram at all. Such an untapped posts based off social listening
Tapping into agreed campaign rate. nerd” with over a decade’s worth pool of potential customers presents a data, as well as direct integration Although measurable performance is
local markets of experience in the industry, fantastic acquisition opportunity, but with TikTok’s marketing API. still key, it’s Sellers Alley’s knowledge
Žepinić expanded Sellers Alley to also a massively squandered one if your and understanding of TikTok’s
Going global Promotional type cover multiple disciplines from content fails to engage. With almost Its results are vetted platform and audience that sets the
Blogger/Influencer PPC to display, earning Google and two thirds of users stating advertising agency apart. Žepinić and his team
Amazon partner status along the on TikTok feels fresh and unique by TikTok itself, have managed to pioneer a winning
Sector
Retail & Fashion way in the space of three years.
Given its marketing pedigree, it’s
compared to other platforms, taking a
generic approach to marketing in this
with expertise formula in a market that’s still in
its relative infancy, free from the
Market
Global
no surprise Sellers Alley’s latest space could see a brand perceived as across a number oversaturation of more traditional
endeavors with TikTok have been out-of-touch or, worse, irrelevant. channels. Through the Awin
Year joined equally, if not more, successful. of specialities to partnership, it presents a chance for
New for 2022
For many brands, TikTok may seem
As a certified TikTok marketing
partner, Sellers Alley has the
get the platform’s brands to jump on an opportunity
that’s quickly scaling and connect with
Publisher ID
14 • Awin Report 2022 933997 like an untried and untested channel credentials to tackle these potential stamp of approval. audiences in a completely new way.
Diversify your strategy Diversify your strategy Diversify your strategy Diversify your strategy Diversify your strategy
The Affirm Marketplace was APPRL is an influencer network, As Brazil’s first 100% digital As one of the leading Spanish Around $600 billion is
built as a powerful discovery software and agency helping FinTech bank, Banco Inter FinTech partners with more spent annually on gift cards
and performance marketing online brands measure ROI was launched in 2017 as the than 200,000 customers worldwide. By offering
tool for brands. Millions of and scale influencer marketing digital offshoot of the 25-year- and $50 million transacted personalized spending
customers visit the Affirm app, efforts. Through APPRL’s old traditional bank, Banco per month, Bnext offers suggestions, Giftomatic
Enabling ethical and in 2021 it drove billions software, advertisers can find Intermedium. In that short consumers the opportunity to helps consumers spend their
ecommerce in revenue for merchants. high-performing influencers period, the company has connect with leading retailers cards online via redemption
Advertisers working with and reach out via a messaging acquired five million customers by earning cashback on partners. And thanks to white-
Affirm can leverage consumer functionality. In addition, brands across Brazil and established purchases made via its app. label solutions like a product
Redefining growth levers, including access working with APPRL gain itself as an ecommerce search engine and product
‘affiliate’ to promotions, premium access to assistance from its innovator in the country. recommendations, Giftomatic
placements and incentives, to experienced team. matches thousands of potential
enhance customer engagement Promotional type buyers and purchases.
Outsourcing and meet growth goals. FinTech
innovation
Promotional type
Promotional type FinTech Sectors
Finance & Insurance Promotional type
Tapping into Blogger/Influencer
Promotional type Sectors Retail & Fashion
User Generated Content
local markets Buy Now, Pay Later Sector Finance & Insurance Telco & Services
Retail & Fashion Travel & Entertainment
Retail & Fashion Sector
Sectors Telco & Services Retail & Fashion
Travel & Entertainment Market
Going global Finance & Insurance Markets
Spain
Retail & Fashion Nordics, UK Markets
Travel & Entertainment Markets Global
Brazil, US Year joined
Year joined
Market 2020 Year joined
2012
US Year joined 2019
2019 Publisher ID
Become an advertiser Publisher ID
Year joined 702641
115076 Publisher ID
2019 Publisher ID 609123
689223
Publisher ID
301841
Diversify your strategy Diversify your strategy Diversify your strategy Diversify your strategy
Klarna is a leading global Mateusz Zaleski is a streetwear Mavrck is an all-in-one, As a global advertiser
payments provider and shopping influencer who runs a popular advanced influencer marketing operating a traditional
publisher. Known for its Buy Facebook page, YouTube platform enabling consumer affiliate program, Myprotein
Now, Pay Later technology, channel and mobile app for his brands to harness the power now utilizes Awin’s brand
Klarna offers brands an highly-engaged audience. And of social proof that’s so partnership proposition.
Enabling ethical innovative publishing solution with content selectively tailored valued by today’s consumers. Under this unique model,
ecommerce and diversified promotional to their preferences, Mateusz Marketers use Mavrck to Myprotein partners with
placements across its can ensure everything effectively discover and collaborate non-competing retailers to
website and app for increased captures his audience’s with influencers, advocates, endorse rewards and offers,
Redefining website traffic, new customer interests and has very high referrers and loyalists - driving more sales and revenue
‘affiliate’ acquisition and more sales. conversions for brand partners. creating trusted content and without eroding margins.
gathering insights throughout
the customer journey.
Outsourcing
innovation Promotional type Promotional type Promotional type
Buy Now, Pay Later Blogger/Influencer Brand-to-Brand
Promotional type
Tapping into Sectors Sector Blogger/Influencer Sectors
local markets Finance & Insurance Retail & Fashion Retail & Fashion
Retail & Fashion Sectors
Telco & Services Market Finance & Insurance Markets
Travel & Entertainment Eastern Europe Global
Going global Retail & Fashion
Telco & Services
Market Year joined Travel & Entertainment Year joined
Global 2018 2021
Markets
Year joined Publisher ID Canada, US Publisher ID
2021 346651 808375
Year joined
Publisher ID 2021
696205
Publisher ID
761159
Peoople makes online Raiz is an industry-first rewards Revolut is a financial super-app Shop My Influence is a
purchasing decisions easier. provider channeling cashback via with over 13 million customers smartphone app that provides
The platform transforms in-app shopping and card-linked worldwide, including three brands and creators alike the
social media content posted round ups into investments million in the UK alone. Revolut necessary tools to successfully
by friends and influencers across stocks, superannuation Rewards is its acquisition manage and optimize influencer
Enabling ethical into an accessible, searchable and cryptocurrency. and engagement program, activity. Its platform easily
ecommerce format for consumers. through which partners can generates affiliate links
push their tailored cashback across a catalog of more
and discount offers to an than 500 brands and shares
Redefining Promotional type ever-growing user base. performance in real time.
‘affiliate’ Promotional type Coupon/Cashback
User Generated Content
Sectors
Outsourcing Sectors Finance & Insurance Promotional type
Retail & Fashion Promotional type
innovation Finance & Insurance FinTech Sub Network
Retail & Fashion Telco & Services
Telco & Services Travel & Entertainment
Sectors Sector
Tapping into Travel & Entertainment Finance & Insurance
Market Retail & Fashion
local markets Market APAC
Retail & Fashion
Telco & Services Markets
Global Travel & Entertainment Eastern Europe,
Year joined
France, Spain
Going global Year joined 2017 Market
2018 Global Year joined
Publisher ID
438917 2020
Publisher ID Year joined
424279 2020 Publisher ID
513257
613701

Awin’s impartial attribution stylink is one of the largest end- Tagger’s team is comprised Tipser is the enterprise platform
technology SingleView enables to-end content monetization of highly-motivated experts for embedded commerce, giving
brands to confidently invest platforms, giving followers the deeply invested in advancing brands the power to reach new
and maximize ROI. Gathering possibility to browse partner every facet of the influencer sales channels across premium
data in an unbiased way, it shops and make product marketing industry. They publisher sites, marketplaces
Enabling ethical measures each individual recommendations directly believe in making impactful and social media networks.
ecommerce consumer interaction in to their community. With technological advances and By selling directly at the point
both converting and non- its unique revenue model driving industry progress with of inspiration, Tipser aims to
converting journeys, analyzing based on a CPA-collaboration meaningful thought leadership. increase conversions by 2.5+
Redefining activity for unique insights between the platform and With offices around the world times the normal rates.
‘affiliate’ that optimize performance. partner shops, and a CPC- and availability in 11+ different
SingleView can be activated remuneration for users, stylink languages, Tagger is truly a
via Awin’s MasterTag, requiring stands out from competitors. global enterprise solution.
Outsourcing no complex integration. Promotional type
innovation Technology Partner
Sector
Tapping into Promotional type Promotional type Retail & Fashion
Promotional type Blogger/Influencer Blogger/Influencer
local markets
Technology Partner Market
Sector Sectors Global
Sectors Retail & Fashion Finance & Insurance
Going global Finance & Insurance Retail & Fashion Year joined
Retail & Fashion Market Telco & Services
Telco & Services 2021
Global Travel & Entertainment
Publisher ID
Year joined Market
Markets 693641
2018 Global
Become an advertiser APAC, UK, US
Year joined 444911 2019
2019

Working
collaboratively with
Toro Tocho Reviews is one of Uniqodo is the promotion Uniqodo enabled Ziff Media Group is a leading Zilch is a different kind of Buy
the most popular hardware-
related YouTube channels in
experience platform, delivering
the best possible brand
us to deliver an portfolio of trusted service
journalism and shopping
Now, Pay Later company -
created from the ground up to
Spain - leveraging the reach experience by combining engaging and content, including RetailMeNot, help customers have, do and be
of Twitch, Instagram and incentives that motivate with Mashable.com, PCMag.com, whatever they want, responsibly.
Enabling ethical Twitter to help drive traffic experiences that drive action unique campaign BlackFriday.com and AskMen. Zilch’s MasterCard can be
ecommerce to its channel and increase
conversions for brand partners.
to supercharge conversion and
engagement. The major areas
over a highly- com. It super-serves consumers
toward action, allowing
leveraged by and for advertisers
online or in store to drive sales
Uniqodo can help advertisers competitive period. brands to maximize reach and and increase AOVs without any
Redefining
‘affiliate’
with are: controlling promotions
to protect margins, increasing
The work allowed engage a qualified audience. API integration. Additionally,
Zilch is one of the first Buy
Promotional type conversions of discount codes, us to create a Now, Pay Later providers in
Blogger/Influencer and delivering enhanced the UK to be FCA licensed.
Outsourcing cashback experiences. custom journey, Promotional type
innovation Sectors
Retail & Fashion not only driving Mass Media/Editorial
Tapping into
Telco & Services
an increase in Sectors
local markets Market
Spain
Promotional type
Technology Partner
sales but ensuring Retail & Fashion
Telco & Services
Buy Now, Pay Later
Year joined Sectors

new customers Travel & Entertainment Sectors
Finance & Insurance
Going global 2021 Retail & Fashion experienced Markets Retail & Fashion
Telco & Services
Telco & Services US, UK
Publisher ID Travel & Entertainment our very best. Travel & Entertainment
534797 Year joined
Market Markets
2012
Global Nick White UK, US
Become an advertiser Online Director Publisher ID
Year joined 82717 Year joined
Samsung
2014 287805 2020
482833
Publisher ID 318621 Publisher ID
211509 221667 711069
19 • Awin Report 2022 129295
The ‘Clock Model’ is a visual metaphor your customer service, loyalty program, intelligent answers to customer constantly keep up with tech’s warp
Enabling ethical Pivot podcast host and NYU marketing CRM... any post-sale interaction. questions on site, deal personalization speed progress and change. To do so
ecommerce professor Scott Galloway uses to tech tailoring offers to users based normally involves huge investments of
illustrate how customers interact When we think of the channel’s historic on browsing behavior, automated capital and time in developing expertise
Redefining with brands. But it’s also a powerful value, it’s primarily centered on the upselling solutions building dynamic and tech in-house, or acquiring and then
‘affiliate’ illustration of how technology ‘Pre-Purchase’ phase, competing with bundles of related products based assimilating it into your existing stack.
partners are bringing new value to all forms of advertising. An affiliate on a shopper’s existing basket, and
the affiliate channel right now. partner is generally one that directs its social referral technology encouraging The affiliate channel offers the
Outsourcing
own traffic to an advertiser where, with a converted shoppers to become brand perfect space to experiment with
innovation
Think of a clockface. bit of luck, it will go on to convert a sale. advocates among their own peers. new technologies risk free.
Tapping into From 12 – 4 is the ‘Pre-Purchase’ phase, That fairly simple relationship has All these solutions enable businesses to And with Awin’s MasterTag, you get Intent.ly
local markets when audiences first become aware served the industry well for over further optimize customer experiences immediate access to many of these Billionhands
of your brand, usually via marketing 20 years. It’s the backbone of the across a wider range of touchpoints solutions through our core tracking Branch
and advertising in all its varied forms. flourishing industry we have today. than traditional partnerships might setup and can switch them on instantly, Button
Going global
have previously offered. And the skipping your internal dev queue to Constant.Co
From 4 – 8 is the ‘Purchase’ phase. But the slew of technology partners now beauty of working with these cutting- quickly understand whether it works. Envolve Tech
This is when the customer first entering the channel are disrupting that edge solutions via the affiliate channel Fidel
comes into direct contact with status quo. Thanks to these innovators, is they’re available to experiment This chapter highlights just a few of Geniuslink
Become an advertiser your brand itself, visiting a physical the value of affiliate partnerships is with on a performance basis and these innovative partners currently Increasingly
store or its online equivalent. extending way beyond that narrow without the upfront costs usually available to work with via Awin. But MikMak
12 – 4 slot into completely new spaces associated with accessing them. there are many more in the pipeline. So, RevLifter
And finally, 8 – 12 is the ‘Post-Purchase’ generating value for businesses rest assured that whatever the next tech Soreto
phase, which consists of everything outside of ‘simple’ advertising. Many businesses today face the trend in marketing is likely to be, there’ll Upsellit
20 • Awin Report 2022 after the sale occurs. This might include Instead, we have AI chat bots providing daunting prospect of having to be an Awin partner ready to solve it. Twenga
intent.ly’s meteoric rise within the channel began as Smarter Click, a name
that may already be familiar to veterans of the UK’s affiliate space. Launched
in 2013 with just three employees, they oversaw the growth and rebrand of
the business into what it is today – experts in converting customers across
20 international markets with multiple industry awards to its name.
Implement this tech
Throughout the past eight years, cursor movements they make – intent. the risks are often perceived as perfect opportunity – affordable, low-
intent.ly has helped brands leverage ly seeks to define consumers in terms of outweighing the potential benefits. risk ecommerce innovation that can
Enabling ethical the potential of their most-valuable ‘buyers’ or ‘clickers.’ Or, to put it bluntly, be easily scaled up to more custom
ecommerce asset: their own customers. On those that know what they want and However, intent.ly has sought to solutions as their business grows.
average, a staggering 96% of traffic those that don’t. intent.ly’s solutions aim eliminate many of these obstacles,
Intent.ly is a conversion
Redefining optimization expert, unlocking
bounces without converting and 85% to reinforce ‘buyer’ behavior in shoppers proving to brands that working with With this strategic pivot it’s clear
‘affiliate’ audiences’ potential through abandon purchases despite having whose interest may be waning by giving industry-leading solutions isn’t an intent.ly is invested in making its
seamless, personalized items in their baskets. intent.ly re- them the nudge to purchase, boosting exclusive benefit for big businesses technology as accessible as possible
engagement tools that engages these customers to buy via conversion rates across the board. only. Boden acknowledges the integration to all, dispelling the myth only
Outsourcing
turn customer journeys cutting-edge marketing solutions, process is often one of the biggest established brands should have the
innovation into success stories. ranging from personalized overlays and With over 500 advertisers already live barriers to entry, so this became a core privilege of working with cutting-
emails to perfectly timed notifications, as of this year (including many of the issue to tackle. As a result of Awin’s edge marketing technologies.
Tapping into all powered by its proprietary behavioral largest global brands), intent.ly has push to make outsourcing innovation
local markets
Promotional type
insights and performance data. Recent set its eyes on making its proposition as seamless as possible, intent.ly’s In Partnerships
developments push the envelope accessible to businesses of every shape tech now sits directly within the Awin
Going global
Technology Partner
further with the implementation and size. In Partnerships Director MasterTag – reducing integration Director James
Sectors of machine learning – essentially James Boden’s own words, “The size of to just a few clicks, with a one-click
Retail & Fashion allowing automatic personalization a brand should not dictate their access activation solution soon to launch.
Boden’s own words,
Telco & Services
Travel & Entertainment to tailor the approach and strategy to the best technology in the market.” “The size of a brand
for each individual customer. For many grassroots advertisers, the Furthermore, intent.ly now provides
Market
Global
prospect of implementing specialized an entry-level plug-and-play should not dictate
In fact, intent.ly’s tech has the ability marketing tech can be daunting. solution that effectively offers little
Year joined to look beyond the singular definition Whether that’s because of front- to no initial outlay, opening up the
their access to the
2014 of ‘customer.’ By analyzing individual ended integration costs or the need proposition to a greater number and best technology
Publisher ID shopping behaviors on a brand’s site – for continued investment (both time variety of smaller brands. For start ups
21 • Awin Report 2022 80338 including the pages they browse and the and money) in optimizing campaigns, and micro-SMEs, this presents the in the market.”
Implement this tech Implement this tech Implement this tech Implement this tech
The Billionhands app helps Branch provides the industry’s Button’s PostTap product suite Constant.Co powers high-
users find and buy any fashion leading mobile linking and is the only mobile and app performance, immersive digital
accessory or decor product measurement platforms, technology built specifically for campaigns for brands, by letting
under the sun. Through a fast offering solutions that unify affiliation and commerce-based them quickly create a seamless,
and simple visual or semantic user experience and attribution outcomes. Its technology is shoppable landing page that
Enabling ethical search that is supported across devices and channels. backed by machine learning that showcases campaigns and
ecommerce by AI, users can discover Branch has been selected routes consumers to the best- products to audiences across
millions of products and trends by over 100,000 apps since converting destination and can every digital channel. Constant.
via the streets, influencers 2014, improving experiences be used to improve performance Co recognizes shoppers to
Redefining and their own friends. for more than three billion of all paid media traffic. automatically send them
‘affiliate’ monthly users across the globe. to engage and shop with a
retailer they trust, so that
partners benefit from high-
Outsourcing intent traffic, enhanced shopper
Promotional type
innovation Promotional type
loyalty and greater insights.
Technology Partner Promotional type App Tracking Provider
App Tracking Provider
Sector Sectors
Tapping into Retail & Fashion Sectors Finance & Insurance
local markets Finance & Insurance Retail & Fashion
Market Promotional type
Retail & Fashion Telco & Services
Spain Technology Partner
Going global Travel & Entertainment
Sector
Year joined Market Retail & Fashion
2021 Market Global
Global Markets
722679 UK, US
Year joined 2018
Become an advertiser 2020 Year joined
New for 2022
Publisher ID
637227

Envolve’s award-winnng Fidel API’s mission is to unlock Geniuslink helps seamlessly Award-winning AI platform
Virtual Shopping Assistant the full potential of payment send consumers to the correct Increasingly was built with
uses AI to automatically cards. Its tools and solutions item in their local storefront for one simple goal: increase
answer consumer questions enable startups through global improved conversions, sales basket revenue for retailers.
via a widget on a retailer’s site, enterprises to reimagine user and commissions. It uses a Its technology sells product
Enabling ethical providing relevant answers experiences, unlock untapped patented process that quickly bundles on-site and in Google
ecommerce and contextual product value within payment events and accurately matches across Shopping, Facebook and
recommendations for up and transform the way they (and between) ecommerce Instagram to help customers
to a 17% conversion rate. interact with customers. ecosystems to ensure both the buy and discover more. With
Redefining Envolve typically increases ideal shopper journey and that Increasingly’s ‘Frequently Bought
‘affiliate’ an advertiser’s AOV by 10- your affiliate tracking still works. Together’ product bundling,
15% and reduces customer retailers achieve those higher
service queries by up to 55%. Promotional type AOVs as shopping experiences
Outsourcing are powered by convenience
FinTech
innovation and personalization.
Promotional type
Sectors Technology Partner
Finance & Insurance
Tapping into Promotional type Retail & Fashion
Technology Partner Sectors
local markets Telco & Services Finance & Insurance
Travel & Entertainment Retail & Fashion Promotional type
Sectors Technology Partner
Finance & Insurance Telco & Services
Market
Going global Retail & Fashion Travel & Entertainment
Global Sectors
Telco & Services Retail & Fashion
Travel & Entertainment Market
Year joined Global Travel & Entertainment
Market 2020
Year joined Market
Global Publisher ID Global
Become an advertiser 2019
626209
Year joined Year joined
2020 Publisher ID
577649 2017
Publisher ID Publisher ID
531021 317439
Since partnering
with RevLifter
MikMak is an ecommerce RevLifter is on a mission to we’ve built an AI Soreto is a referral marketing UpSellit specializes in designing,
marketing analytics and
enablement software. It helps
make every ecommerce deal
intelligent across the entire
algorithm that goes and social sharing technology
that leverages the power of a
developing and optimizing
personalized conversion
consumer product companies customer journey. Its market- through millions of retailer’s existing customers to experiences that help increase
Enabling ethical
– including grocery, alcohol
and CPG brands – understand
leading platform delivers
average performance boosts data points to find acquire new ones. It enables
brands to incentivize customers
online profitability for clients,
building strategies that address
ecommerce and perfect their consumers’ of +20% AOV and +30% CVR a customer’s best to recommend their site to specific pain points across
online journeys, drive online by enabling brands to serve friends and family via social the whole conversion funnel.
sales and optimize media real-time, hyper-personalized deal and better media and messaging platforms. UpSellit’s goal is always to
Redefining
‘affiliate’
and marketing spend. offers and content that exceed
goals for revenue, sales,
margin for us in Win new customers, drive
repeat purchases and increase
provide the largest possible
increase in brand revenue with
conversions, acquisition, real time; a genuine organic social reach with Soreto. the smallest possible impact
retention and more. on customer experience.
Outsourcing win-win. It’s
Technology Partner brought something
Tapping into Sector Promotional type
totally different to Promotional type
Technology Partner Promotional type
local markets
Retail & Fashion
Technology Partner our program and Sectors
Technology Partner
Market
Global
Sectors website, and I’d Retail & Fashion
Sector
Retail & Fashion
Retail & Fashion
Going global Telco & Services encourage other Market
Year joined Travel & Entertainment Market
2021 brands to see how Global Global
Publisher ID
Market
Global
personalization Year joined Year joined
825961
Year joined
can solve their 2018 2018
2018 biggest challenges. Publisher ID

427813
Publisher ID
743003
Publisher ID
489725 Jay Karsandas
24 • Awin Report 2022 Digital Marketing Manager
Carphone Warehouse
In 2017, the EU fined Google $2.6bn (the second biggest it’s ever issued) for
antitrust practices on Google’s Shopping Ads space. When that happened, the
EU subsequently opened up a completely new avenue for Google competitors.
Other comparison partners now had access to the auction-based ad model on
a level playing field, giving brands a choice on partners and pricing models.
Implement this tech
As this ecosystem opened, many of Speaking of Twenga’s tech, the long-tail inventory, promoting products areas retailers may have deemed less
these companies quickly recognized proprietary pixel its developed that aren’t covered by existing bids. profitable or not worth considering.
Enabling ethical the affiliate channel offered a valuable allows Twenga to fine-tune “A brand might be focused more
ecommerce means of coordinating this activity on a campaigns with data gathered from on promoting a set of products that This intelligent use of affiliate
performance basis and so a new partner multiple sources, enhancing both are strategically important for them, expertise in a new marketing field is
Redefining type was born: the CSS affiliate. the returns and costs via intelligent and we supplement this primary another example of how the channel
‘affiliate’ Twenga is a CSS shopping and accurate bidding. Compared campaign by ensuring the rest of can help outsource innovation.
ads provider offering a unique Twenga is one such company. to campaigns not using the pixel, their catalog is covered too.” Brands taking their first foray into
in-market machine learning
Founded in 2006 with deep expertise Twenga boasts a potential two-fold CSS can experiment using experts
Outsourcing platform that specializes
in the comparison search space (CSS), increase in performance. And thanks Twenga’s algorithm is smartly designed like Twenga to find out what does and
innovation in long-tail product exposure.
the French company quickly scaled its to its integration within the Awin to identify undiscovered products in doesn’t work without risking capital up
solution across the globe. Its focus on MasterTag, access to this improved the auction and provide wider coverage front. And for those already running
Tapping into supplementing advertisers’ existing solution is incredibly simple to set up. on terms that may have untapped value. such activity, supplementing it with
local markets Promotional type product search on Google Shopping, With the most important products the enhanced coverage a partner like
Technology Partner Bing and Petal Shopping Ads, has seen Of course, one of the common already part of a client’s paid strategy, Twenga offers provides a completely
them partner with nearly 1,500 clients dilemmas that frequently crops up Twenga can generate returns from new source of incremental sales.
Going global Sectors
Finance & Insurance across Europe, the US and Australia. in the CSS affiliate space is how
Retail & Fashion this activity works in tandem with
Telco & Services
Travel & Entertainment Over 200 of those partnerships existing CSS activity, either in- [Twenga’s] focus on supplementing
are managed via Awin, and for house or with other partners. Brand
Market
Global
Twenga, the attraction of working anxieties around bid cannibalization advertisers’ existing product search on
with platforms comes in part are common but misplaced.
Year joined from access to the tracking and
Google Shopping, Bing and Petal Shopping
2020 reporting tech, helping to fuel its As Twenga’s Head of Business Ads, has seen them partner with nearly 1,500
Publisher ID machine learning platform to better Development Jose Lorenze explained,
25 • Awin Report 2022 624709 optimize clients’ CSS campaigns. its algorithm focuses bids on a brand’s clients across Europe, the US and Australia.
Wirecutter
20 minutes
a360media
Affiliate Port
Black Friday Nederland
Bravokupony
Capital One Shopping
Cashrewards
Enabling ethical In his 2004 book The Paradox heavyweights, empowering consumers affiliate channel, be it established The New York Times’ Wirecutter CFC Services
ecommerce of Choice – Why More is Less, with their content and business cashback portals like Germany’s or EL PAÍS, affiliate ecommerce Cuponomia
psychologist Barry Schwartz models. Their laser focus on guiding Shoop or new entrant Capital One has become a credible and fully- Discoup
Redefining crystalized a challenge we face as and advising helped build fiercely loyal in the US. In taking a marketing fledged income source in place of EL PAÍS
‘affiliate’ consumers today: “Learning to choose local audiences and shape offerings cost and turning it into a consumer traditional display placements. Forbes
is hard. Learning to choose well is to reflect changing consumer habits. incentive, they share customer loyalty Grupo NZN
harder. And learning to choose well with the brands they partner with. Critically, these businesses shifted Humbird
Outsourcing
in a world of unlimited possibilities In an age of declining brand loyalty, measurement from page views to Ideel
innovation
is harder still, perhaps too hard.” many retailers are attaching But the publishers featured here are content creation and conversion, Knasta
themselves to the stickiness of more complex. MoneySupermarket meaning they are better served by Mecenat
Tapping into Whether it’s a broadband package, affiliate content and business models. Group makes our shortlist, and with advertising while building longer- Méliuz
local markets city break or vacuum cleaner, we need This is exemplified by some of the its recent acquisition of UK cashback term loyalty with readers. Moneysupermarket Group
help navigating the plethora of choices niches publishers now represent amid site Quidco, now offers a glimpse Nettavisen
online. Affiliates have known this for nuances in local markets. Brands of affiliate marketing’s future. By Regardless of size, all selected Qual Notebook Comprar
Going global
years and it explains why their growth recognize affiliates like Sole Supplier are merging different models - product partners here are regional Schibsted
mirrored that of ecommerce. You might a trusted go-to for someone choosing discovery and price comparison powerhouses in their subject Shareight
not realize, but in choosing one product their next footwear. Likewise, Humbird alongside the conversion tactics of authority and excel at what they Shoop
over another, you’ve probably interacted for the great annual health insurance coupons or cash rewards – the group do in its purest form: affiliate and ShopBack
Become an advertiser with affiliate content (possibly at every switch in the Netherlands, or Mecenat can help consumers make sense partner marketing. They epitomize Slickdeals
stage of your purchasing journey.) to tap into a Nordic student audience. of the myriad options available. that holy grail of quality content Sole Supplier
allied to high conversions, often Tiscali
This epitomizes the partners you’ll Several featured partners can be The recent trend of local media with the bonus of an incentive. As Tom’s Hardware
discover in this section - industry broadly categorized as incentive houses embracing affiliate is also such, they represent the bedrock of Viking Deals
26 • Awin Report 2022 stalwarts, specialists and content sites. These are the mainstays of the well represented. Whether it’s Forbes, affiliate programs across the world. Urlaubstracker
Founded in 2011 by Brian Lam, the product review and recommendation site
Wirecutter has since grown to become one of the most-trusted consumer
review sites in the US. So trusted, in fact, that the so-called ‘Wirecutter
effect’ describes the sudden surge in sales retailers face when one of their
products is spotlighted by the team’s editors as a Wirecutter Pick.
Reach local customers
That kind of influence over such Of course, balancing that commercial This isn’t to suggest the business is a host of other factors that could
a huge audience of shoppers aspect with the editorial integrity abandoning its affiliate roots though. impact the buying experience.
Enabling ethical doesn’t just happen overnight. of its reviewers was crucial Partnerships with brands remain
ecommerce It’s something earned over years for establishing this trust. So, incredibly important to Wirecutter, Looking to the future, Han suggests
of rigorous product testing by an Han’s team operates completely not just as a commercial concern but there are new aspects becoming
Redefining impartial team of experts focused independently from editorial, with as a means of gauging the quality of increasingly important for consumers
‘affiliate’ Wirecutter has set the
on finding and vetting the very best the journalists unaware of any its output. “It’s this huge indicator of to be aware of that Wirecutter is
standard for unparalleled and
across more than 1,000 products commercial agreements in place. whether or not our readers are actually factoring in more and more. “We’ve
unbiased product reviews and
recommendations for over a and sharing that information as taking our advice and trusting us – that been expanding the scope of our
Outsourcing
decade. As a New York Times transparently as possible. While affiliate has been a feedback loop is never going to go advice so that it’s not just about
innovation
company, it puts readers first, cornerstone source of revenue for away for us in terms of its importance.” a product we recommend, but
building trust before driving As Leilani Han, Wirecutter’s executive Wirecutter since its inception, the other helpful advice like ‘how do
Tapping into valuable customers to partners. director of commerce, explained, site’s acquisition by the New York And thanks to the comprehensive you make sure it lasts?’, ‘how
local markets “Our founder really instilled from Times in 2016 for more than $30m nature of its reviews, Wirecutter’s do you take care of it?’ and a
the very beginning that, if you were subsequently saw the erection of status as a trusted resource is likely variety of other considerations
doing right by the reader and putting a paywall on its content for the to remain that way for years to which might be important to
Mass Media/Editorial them at the center of everything, first time last year. This aligned come. It’s not just about taking into you, such as topics around
then the rest will follow.” Wirecutter with the subscription account the quality of the individual sustainability and accessibility.”
Sector
Retail & Fashion model its parent has successfully product itself and how a person uses
For Han, the monetization of the pioneered for years now, and though it in their daily life, but considering With today’s shoppers increasingly
Market site via affiliate was therefore a Han acknowledges the concerns the entire customer experience overwhelmed by information when
Become an advertiser US
completely natural strategy. “It’s around how this might impact its associated with it. Everything from researching a new product, sites like
Year joined so perfectly matched up from the reach were not surprising, the shift to how easy it is to buy on site, the Wirecutter are playing a uniquely
2015 perspective of being compensated for a subscription model really signified quality of the customer service, important role for them and one
Publisher ID performance – performance is such a to Wirecutter’s audience that proper the warranties offered and the that will inevitably contribute to their
27 • Awin Report 2022 256015 strong indicator of the reader’s trust.” journalism is worth paying for. inventory levels available, along with continued growth and success.
Reach local customers Reach local customers Reach local customers Reach local customers
20 minutes is one of the a360media owns and operates Affiliate Port is one of the Since 2015, Black Friday
largest media publications the leading celebrity and largest sub-networks in Nederland has been
in France, recognized for its health & fitness media brands the Czech Republic and maximizing site visitor
tone, responsiveness and live in the country, reaching a Slovakia, offering professional conversion rates during the
broadcasts around key events. total of 60+ million unique services and high return Black Friday and Cyber Week
Enabling ethical Aiming to provide commuters visitors and 762+ million page on investment for both period. In total, its websites
ecommerce with free, daily news in real views every month. Its sites - advertisers and publishers. reach more than five million
time, 20 minutes operates with including leading publications visitors each November -
the ethos of ‘inform without US Weekly and Men’s Journal helping it to become one
Redefining boring, entertain without - cut through the noise to help of the largest Black Friday
‘affiliate’ getting lost.’ brands reach a highly-coveted Promotional type publishers in Europe.
audience of consumers. Sub Network
Outsourcing Sector
innovation Retail & Fashion Promotional type
Promotional type
Mass Media/Editorial Promotional type Coupon/Cashback
Market
Mass Media/Editorial Eastern Europe
Tapping into Sectors Sectors
local markets Retail & Fashion Sectors Finance & Insurance
Year joined Retail & Fashion
Telco & Services Finance & Insurance
2020 Telco & Services
Travel & Entertainment Retail & Fashion
Going global Market Travel & Entertainment
Publisher ID
550503 Market
France
Market Netherlands
Year joined US
Year joined
2020
Year joined 2017
Become an advertiser Publisher ID 2019
777431 Publisher ID
Publisher ID 324895
139772

Reach local customers Reach local customers Reach local customers Reach local customers Reach local customers
Since launching in 2020, Capital One Shopping uses Australian-owned and CFC Services’ Le Cashback As the largest coupon partner
Bravokupony has become best-in-class technology to operated Cashrewards is the Société Générale lets members in Brazil, Cuponomia’s unique
one of the top five discount help users in finding the best leading Australian cashback earn cashback on online model of mixing discount code
partners in Eastern Europe, deals online. The technology ecosystem. Its unique platform purchases with more than and cashback strategies allows
thanks to a dedicated team of works by looking for better unites 1.1 million Australian 1,000 partner brands. Users it to deliver maximum results
Enabling ethical local experts. As part of the offers, instantly searching members and 1,800+ of can also earn rewards on in- for retailers without sacrificing
ecommerce wider Bravo Savings Network for and applying available the world’s top retailers to store and in-app purchases any consumer benefits.
its goal is to elevate the online coupon codes at checkout and turn wasted advertising when using their Société
shopping experience and letting the consumer know spend into compelling Générale card.
Redefining become a consumer’s main when prices drop on products discounts and cashback.
‘affiliate’ point of reference for saving they’ve viewed and purchased, Promotional type
online, thereby providing alongside sharing any special Coupon/Cashback
great ROI for its advertisers. cardholder offers. Promotional type
Outsourcing Promotional type Coupon/Cashback Sectors
innovation Coupon/Cashback Finance & Insurance
Sector Retail & Fashion
Sectors Retail & Fashion Telco & Services
Promotional type Promotional type Travel & Entertainment
Tapping into Coupon/Cashback
Retail & Fashion
Coupon/Cashback Markets
local markets Telco & Services
Markets
Travel & Entertainment France, Germany
Sector Sectors Brazil, LATAM
Retail & Fashion Retail & Fashion
Market Year joined
Going global Travel & Entertainment Year joined
Australia 2015
Market 2013
Eastern Europe Market
Year joined Publisher ID
US Publisher ID
2014 268933
Year joined 402367
2020 Year joined
Publisher ID
211491
Publisher ID
678237 Publisher ID
301377

Thanks to its years in the EL PAÍS is the world’s leading Forbes is the premier With over 20 years’ experience,
industry and extensive expertise Spanish-language newspaper. destination for definitive Grupo NZN is a leading
in discount promotions, As the ecommerce section of shopping content, powered provider of advertising solutions
Discoup’s network represents elpais.com, Escaparate offers by the reach and scale of the and digital content production
both a reference point for consumers access to experts’ world’s largest business media in Brazil. Its portfolio of
Enabling ethical shoppers looking to save money and journalists’ analyses and brand. Forbes’ product and websites - including TecMundo,
ecommerce and a means for advertisers to recommendations of the best service recommendations Voxel, Minha Série, The Brief,
drive new customer acquisition, products online. Main topics of are the result of careful, Mega Curioso, Baixaki and Click
sales and revenue. interest include beauty, home, thorough research by its Jogos - generates more than
Redefining technology, lifestyle and deals. team of writers, experienced 22 million unique views every
‘affiliate’ consumer advocates and month and are accessed by one
subject matter experts. in five Brazilian internet users.
Promotional type
Outsourcing Coupon/Cashback Promotional type
innovation
Mass Media/Editorial
Sectors Promotional type Promotional type
Finance & Insurance Sectors Mass Media/Editorial Mass Media/Editorial
Tapping into Retail & Fashion Retail & Fashion
local markets Telco & Services Travel & Entertainment Sectors Sectors
Travel & Entertainment Finance & Insurance Retail & Fashion
Market Retail & Fashion Telco & Services
Markets Spain
Going global Italy, Spain, UK, US Market Market
Year joined US Brazil
Year joined 2017
2013 Year joined Year joined
Publisher ID 2018 2017
Publisher ID 415635
Become an advertiser 331853 Publisher ID Publisher ID
467079 666229

Humbird’s comparison tool Ideel is a website and Knasta is a Chilean-born price Mecenat is the market-leading
helps users find the most smartphone app that allows comparison interface that student portal in the Nordics
suitable and affordable individuals to manage all enables users to examine with over 1.3 million users,
healthcare plan from the top invoices and subscriptions products and view historical which represents 13% of the
providers in the Netherlands. in a few clicks. Launched in price trends so they’re Swedish population. It’s an ideal
Enabling ethical 2018, the platform already has confident they’re making the partner for advertisers wanting
ecommerce more than 100,000 users and smartest purchase possible. to target this niche demographic
a satisfaction level of 4.9/5. of young consumers, establish
Promotional type early brand loyalty and develop
Redefining Price Comparison a lifelong customer base.
‘affiliate’ Promotional type
Sector Price Comparison
Promotional type
Finance & Insurance
Price Comparison
Outsourcing Sectors
Promotional type
Market
innovation Sectors Finance & Insurance
Coupon/Cashback
Netherlands Retail & Fashion
Finance & Insurance
Telco & Services Telco & Services
Year joined Travel & Entertainment Sectors
Tapping into 2017 Finance & Insurance
local markets Market Retail & Fashion
Market
France Telco & Services
Publisher ID LATAM
329509 Travel & Entertainment
Year joined
Going global 2020
Year joined
Market
2021
Nordics
Publisher ID
641711 Publisher ID
Year joined
729799
2012
323797

Méliuz is a cashback pioneer Moneysupermarket.com As one of the first editorial sites Qual Notebook Comprar began
in Brazil known for its ‘win- operates leading UK price to monetize its content in the as a small blog in Brazil helping
win-win’ model. On Méliuz, comparison sites for insurance, Nordics, Nettavisen is a pioneer consumers understand the
shoppers can find and activate money, home services media house. And now 10 types, configurations and costs
discounts and cashback at and other products. The years later, Nettavisen’s affiliate of laptops. Today through its
Enabling ethical hundreds of online stores group’s purpose is to help activity continues to drive website, YouTube channel, and
ecommerce with one click using its households save money on value for brands by attracting social media, Qual Notebook
Chrome extension. And for bills by giving them access new customers and inspiring Comprar is a leading reference
advertisers, they can partner to free online buying and them to make a purchase. point for Brazilians seeking
Redefining with Méliuz to leverage switching tools. In 2020 alone, laptop tips and a valuable
‘affiliate’ its userbase of 10 million Moneysupermarket.com helped resource for retailers hoping
customers to drive sales. users save an estimated $2.6 to reach these consumers.
billion on their household bills. Promotional type
Outsourcing Mass Media/Editorial
innovation
Promotional type Sectors
Coupon/Cashback Promotional type
Tapping into Price Comparison
Retail & Fashion Blogger/Influencer
local markets Telco & Services
Sectors Travel & Entertainment Sector
Finance & Insurance Sectors Retail & Fashion
Retail & Fashion Finance & Insurance Market
Going global Telco & Services Telco & Services Market
Travel & Entertainment Nordics
Brazil
Market
Market Year joined
UK Year joined
Brazil 2012
2017
Year joined
Become an advertiser 2006 322671 Publisher ID
2011 691801
Publisher IDs
Publisher ID 54840
197989 75150

Shopback has
gone from strength
Schibsted is a Nordics- Shareight specializes in the Shoop started as a small player ShopBack is the largest to strength
based publishing house with
a wide-reaching consumer
often-overlooked middle
segment of the customer
on the cashback scene in 2010,
but has since grown into a
rewards and discovery platform
in the Asia-Pacific region,
since arriving
base. Having acquired the journey, attracting and market leader in Germany with with over 33 million users in Australia. Its
Enabling ethical
Kickback Group, it can now
offer Kickback’s pioneering
engaging customers during
the consideration phase.
1.6 million registered users
and more than 2,200 active
transacting over 30 times per
second. It’s the first stop of a flash cashback
ecommerce white-label integrations With the help of high- advertisers. Driving substantial consumer’s journey, helping events create
like Aftonbladet alongside quality content, Shareight’s value for both its community them make better purchasing
access to the biggest digital premium CSS, shopping and business partners, Shoop decisions ‘The Smarter Way.’ real customer
Redefining
‘affiliate’
news outlets in the region. portal and content solutions
consistently deliver traffic,
believes in going the extra mile
to help customers save big.
ShopBack delivers cashback
to its users and performance-
urgency and drive
revenue and new customer based marketing with high, serious volume
acquisition for advertisers. measurable ROI to its retailers.
Outsourcing
Promotional type
for advertiser
innovation
Coupon/Cashback Promotional type programs.
Coupon/Cashback
Sectors Promotional type
Tapping into Retail & Fashion Sectors
Promotional type Angus Waters
Shopping Directory
local markets Telco & Services Finance & Insurance Coupon/Cashback Publisher Manager
Travel & Entertainment Sectors Retail & Fashion Awin APAC
Retail & Fashion Telco & Services Sectors
Markets Travel & Entertainment Retail & Fashion
Going global Telco & Services
Telco & Services
Eastern Europe, Nordics
Market Market Travel & Entertainment
Year joined UK Germany
Market
2016
Year joined Year joined APAC
Publisher IDs 2014 2011
Become an advertiser Year joined
324449
329391 Publisher ID Publisher ID 2016
786027 863943 320119
558405 Publisher ID
228811

Reach local customers Reach local customers Reach local customers Reach local customers Reach local customers
Slickdeals is the original social Sole Supplier is one of the With an audience of 10 million Published by 3labs s.r.l.,
shopping partner, where over UK’s most influential sneaker unique browsers, Tiscali Tom’s Hardware specializes Viking Deals is a loyalty
12 million monthly shoppers and streetwear publishers, works with content marketing in content creation and platform and marketplace
chat, browse and buy with its driving more than 52,000 specialists to develop brand project management in IT offering customers free mobile
browser extension, website and orders monthly for key partners projects that drive value. Tiscali’s and entertainment. Its ability phone bills in exchange
Enabling ethical app. Slickdeals’ highly-engaged through highly captivating online magazine portfolio - to influence makes Tom’s for making purchases with
ecommerce community relies on the and unique content. together with its shopping Hardware a different and retail partners. Its growing
platform at every stage of their section shopping.tiscali.it - unique platform compared to customer base of 300,000+
shopping journey, which means involves millions of readers other agencies or publishers Vikings offers brands access
Redefining higher conversion rates and on topics including women, operating in this sector. to an engaged community
‘affiliate’ enhanced data and attribution. Promotional type technology, sport, lifestyle, of young, loyal value seekers
Mass Media/Editorial video games and food. that frequently shop online.
Outsourcing Sector
Retail & Fashion
Promotional type Mass Media/Editorial
Coupon/Cashback Market Promotional type Promotional type
Mass Media/Editorial Sector Coupon/Cashback
Tapping into UK
Retail & Fashion
Sectors
local markets Finance & Insurance Sectors Telco & Services Sectors
Year joined
Retail & Fashion 2012 Finance & Insurance Retail & Fashion
Telco & Services Retail & Fashion Market Travel & Entertainment
Going global Travel & Entertainment Publisher ID Telco & Services Italy
125701 Travel & Entertainment Market
Market Year joined Belgium
US Market 2017
Italy Year joined
Year joined Publisher ID 2017
Become an advertiser 2013 Year joined 334259
2020 Publisher ID
Publisher ID 324845
166580 Publisher ID
707125

Urlaubstracker entered the travel blogging scene in 2013, with founder Jonas Schulze
Dieckhoff at its helm. As an avid budget traveler himself, Dieckhoff wanted to bring
affordable, action-packed travel to the masses. It’s safe to say he’s succeeded. Urlaubstracker
(in English: ‘holiday tracker’) is now one of the largest travel blogs in Germany and
Austria, boasting pre-pandemic audiences of up to 3.5 million site visitors a month.
Reach local customers
With the goal of making travel — after all, Urlaubstracker is a travel Urlaubstracker has done just that, again, we’re much stronger than we
cost-effective and accessible, blog at heart and always has been. finding the silver lining in otherwise ever were before,” said Mesloh.
Enabling ethical Urlaubstracker’s deal team hunts trying times. The site took advantage
ecommerce down the best travel offers available. Without its own booking engine or of travel disruptions to work Looking ahead, the team hopes to
It then shares the information in blog products, the site relies on these on new verticals, developing its expand its offerings to include
Redefining format and distributes its best blogs affiliate partnerships to continue mobile application and improving virtual reality and eventually even
Urlaubstracker’s mission is to
‘affiliate’ via social media, allowing users to finding deals and producing its overall user experience. hyperloop travel — the travel of the
make it possible for everyone to
easily view dates, hotel details, and all valuable content. The company’s future. But it doesn’t plan to walk this
travel the world. Its authentic
community of bloggers relevant trip information in one place. Senior Key Account Manager Anke Urlaubstracker’s quick adaptation to road alone. Urlaubstracker values its
Outsourcing
finds readers the best deals, Mesloh explained that, “[having] pandemic-related trends has meant advertiser relationships, which are built
innovation
ensuring they remain loyal Since Urlaubstracker’s humble a wide range of partners helps us catering to a new kind of audience, on a foundation of trust, honesty and
and engaged with all content beginnings, the blog has grown to stay flexible and offer the best one with an increased demand good communication. “To ensure we can
Tapping into and brand partnerships. to cover travel tips, inspiration, quality offers to our community.” for exotic travel destinations, offer the best value we need to know
local markets and news. It’s also mindful of the last-minute bookings, and local what the partner provides and what its
changing nature of its audience, An emphasis on affiliate marketing travel. These trends go hand- unique selling propositions are so we
shifting to accommodate emerging has allowed Urlaubstracker to in-hand with innovation and can create the best possible content.”
Blogger/Influencer travel trends and expanding its better adapt to COVID-19, an timing, two of the hallmarks of
social media outreach to encompass event that hit the travel industry Urlaubstracker’s business philosophy. Together with its advertisers,
Sector
Travel & Entertainment platforms like TikTok and Instagram, particularly hard. “The biggest Urlaubstracker is poised to take the
in addition to Facebook. lesson from the pandemic has been The pivot has proved fruitful for the German-speaking travel market by storm
Markets that even the best plans can be company. Creative solutions like stay- as the industry seeks to reestablish
Become an advertiser Austria, Germany
Affiliate marketing has also played a completely turned upside down,” at-home cooking guides allowed it to itself. With a focus on versatility and
Year joined big role in Urlaubstracker’s success. said Mesloh. “The most important continue growing and working with strategic timing, Urlaubstracker is
2013 With the help of affiliate partnerships, thing is to stay flexible, innovative, affiliate platforms, while the rest of the staying true to its mission to make
Publisher ID the company can turn a profit while and open-minded and not miss travel industry remained at a standstill. travel affordable and accessible to all, no
35 • Awin Report 2022 321967 staying authentic to its core values any of the emerging trends.” And “now that travel is picking up matter what the future of travel holds.
Enabling ethical From small acorns grow mighty As the model flourished, some of these $100m in revenue for brands via But our focus here isn’t solely on
ecommerce oaks. One common theme in forerunners saw their own companies the Awin platform. Many of these these established giants. We also
many of the tech sector’s biggest take off too. Their success fed the success partners feature in this chapter; make room for newer entrants
Redefining success stories is that of humble of the broader industry, and vice versa. longstanding industry veterans that to the affiliate scene; those with
‘affiliate’ beginnings. HP’s game-changing And over the course of two decades, have evolved and grown with it credentials that further enhance
contributions to the computing many of these affiliate businesses have and are now global powerhouses the stature of affiliate marketing
industry started with a coin flip in a not simply spearheaded innovation in with access to audiences across and publishers everywhere.
Outsourcing
Palo Alto garage. Google began life the channel, but their growing profile every continent on the planet.
innovation
as a Stanford dorm room research and stature helped legitimize the The likes of Yahoo! and Microsoft LTK
project called Backrub, eventually C-suite perception of the wider industry. For advertisers seeking scale, these Bing Shopping recently launching BuzzFeed
Tapping into launching on a server made of partners are a vital component of into the channel to monetize their Future
local markets Legos. And anyone who’s seen The Some of the business models and that marketing machine. Not simply enormous global traffic sends a clear Genie Ventures
Social Network knows the similarly online services we now take for granted because of their reach, but because signal. These massive publishers Global Savings Group
modest foundations of Facebook. as consumers were first created and many offer such varied solutions at don’t just signify the industry’s Honey
Going global
popularized by these companies via scale. Their expertise and success increased professionalization, or Idealo
Bedrooms, dorms and garages all affiliate partnerships. Comparison sites, in one area of digital marketing has, simply speak to the heightened Love Savings Group
feature widely in these origin stories, employee reward platforms, coupon, through investment or strategic prominence our ad model plays Microsoft Bing Shopping
and for affiliate marketing it’s a familiar cashback and loyalty programs. acquisition, established similar in the fortunes of some of the PAYBACK
Become an advertiser pattern. Over 20 years ago – with Content aggregators, browser plugins, expertise in other areas. Many global biggest businesses in the world. PriceRunner
the industry in its infancy – many of micro-influencer brand partnerships, publisher businesses act as multi- Their entrance further expands Redbrain
its pioneers were internet hobbyists, CSS and content commerce. disciplinary, multi-region specialists, the scope of what affiliate and Reward Gateway
applying the performance-based aiding brands in their desire to reach partner marketing constitutes – Savings United
model to a variety of business ideas In 2021, there were over 30 international audiences across a giving brands access to truly global Stylight
36 • Awin Report 2022 and grassroot advertising ventures. partners that generated more than spectrum of digital touchpoints. platforms and their vast audiences. Yahoo!
Born in a small Dallas, Texas, apartment in 2011, LTK (formerly known as
rewardStyle and LIKEtoKNOW.it) is one of the largest global influencer
marketing platforms today in the world. LTK currently drives over $3 billion
annually for its brand partners, working with over 150,000 diverse creators
and over one million retailers from all four corners of the globe.
Expand your audience
After over a decade in the business, company has capitalized on the shift as collaborative, which is where Recently, the company even took
co-founders Amber Venz Box and away from traditional consumer- affiliate partnerships come into play. over a vacant storefront in London,
Enabling ethical Baxter Box remain true to their original brand touchpoints. Its app boasts creating a 100% shoppable
ecommerce mission: empowering lifestyle creators a conversion rate four times that of “The affiliate channel is important for conceptual installation “to highlight
to achieve economic success. That’s the largest social media platforms. our long-term strategy,” said Ward. the paradigm shift in how people are
LTK drives billions in annual brand
Redefining sales from the largest curated
no easy feat in today’s constantly In part, LTK’s success is due to its “It helps drive high-intent shoppers now shopping through creatives.”
‘affiliate’ community of 150,000+ creators changing economic landscape. global reach, its holistic approach down the funnel, strengthens LTK’s
in 200+ countries. It’s a pioneer of But backed by a distributed global to shopping and its ability to deliver offering and helps build successful A recent $300 million investment
the creator economy and founder salesforce and a high-value consumer measurable sales metrics down next-generation campaigns.” by SoftBank’s Vision Fund 2 has
Outsourcing
of the first full-service influencer platform, LTK has taken advantage to each individual transaction. also spurred the company onward,
innovation marketing platform, including a of the ongoing shift toward a more LTK has always been a forward- helping LTK fully flesh out its three-
creator-powered shopping app
personable, partner-driven economy. But that’s not the full picture. “Brands thinking company, but in response to pronged approach to creative
that reaches millions of shoppers.
Tapping into today very much recognize that a pandemic-driven uptick in creator- commerce. Fueled by the investment,
local markets According to Head of European content creators have got loyal, guided shopping the company has LTK plans to focus on scaling its
Sales Robin Ward, “We exist long-term followers who connect kicked into high gear. One of the main team, building its international
to find the right creators that with every aspect of their life; these challenges of creator-guided shopping, presence and enhancing the shopping
Sub Network convert for our brands.” LTK also include audiences difficult to reach also known as Creative Commerce 2.0, experience for consumers worldwide.
“helps brands rationalize their via other channels,” Ward explained. is centralizing it — where is the virtual
Sector
Retail & Fashion investment, rationalize what they’re creative storefront that hosts this new As LTK’s resources and reach
doing in the creator marketplace Working with niche, branded economy? That’s where LTK comes in, grow, its revenue and value
Market with influencer collaborations, creators of all kinds, LTK places a as a platform that focuses on making proposition will also snowball. The
Become an advertiser Global
and provide that end-to-end high value on humanizing products creators’ lives shoppable in context. perfect marriage between brands,
Year joined opportunity to work with creators.” and maintaining the trusting creators and shoppers, LTK is
2012 relationships creators have In addition, LTK is bridging the spearheading a global movement
Publisher ID LTK’s digital shopping application cultivated with their audiences. The gap between in-person retail and toward a creative economy that
37 • Awin Report 2022 136348 is a prime example of how the company sees the future of shopping fully-fledged online shopping. is mutually beneficial for all.
Expand your audience Expand your audience Expand your audience Expand your audience
BuzzFeed, Inc. is home to the Future is the name behind some Genie Ventures is a fast- Founded in 2012, Global Savings
best of the Internet. Across of the world’s market-leading growing digital marketing and Group is Europe’s largest
food, news, pop culture and brands and most popular titles. publishing company that owns shopping rewards company
commerce, BuzzFeed brands Its content reaches one-in- and operates successful affiliate with an international footprint
drive conversation and inspire three people in the UK and partners Broadband Genie and in 20+ markets. It provides
Enabling ethical what audiences watch, read, US through category-leading Genie Shopping. Established in access to the best savings,
ecommerce buy and obsess over next. brands and events that span 2004, Broadband Genie is the cashback, deals, product
specialist interests across first dedicated UK broadband inspiration and reviews - offering
B2C and B2B, connecting comparison website. Genie the opportunity to save money
Redefining consumers worldwide with Shopping is one of the world’s while enjoying usual shopping
‘affiliate’ Promotional type their passions and giving them leading shopping ad technology experiences. GSG’s platform is
Mass Media/Editorial a place that meets their needs. innovators, working with over free and easy-to-use, helping
1,300 advertisers to drive millions shop with confidence.
Outsourcing Sector incremental sales and revenue.
innovation Retail & Fashion
Promotional type
Market
Mass Media/Editorial
Tapping into Global Promotional type
local markets Promotional type Coupon/Cashback
Sectors
Year joined Price Comparison
Retail & Fashion
2017 Travel & Entertainment Sectors
Telco & Services Sectors Finance & Insurance
Going global Publisher ID Retail & Fashion Retail & Fashion
304459 Market Telco & Services Telco & Services
Global Market
Global Market
Year joined
Global
Become an advertiser 2010 Year joined
2010 Year joined
Publisher ID
103504 2017
Publisher IDs
48973 Publisher ID
259955 335499
Expand your audience Expand your audience Expand your audience
Love Savings
Group is a key
Honey is here to help Born in Germany and currently Love Savings Group helps coupon partner
consumers find the best
savings, perks and all around
expanding throughout
Europe, idealo takes shopping
advertisers drive new sales
and consumers save money
for Awin. Its
value online. They simply comparison platforms to the through its global portfolio of partnerships with
Enabling ethical
need to download its free
Chrome extension to start
next level for over 50,000
retailers. With 20+ years
coupon websites and exclusive
white-label partnerships. leading local media
ecommerce earning cashback and use of ecommerce experience publications,
coupon codes across 30,000+ under its belt, Idealo offers
advertiser partner sites. price range, price data, including 7 News,
Redefining
‘affiliate’
reports and more for over
30 million monthly users.
Promotional type provides wide
Coupon/Cashback
exposure and reach
Sectors
Outsourcing Promotional type
Coupon/Cashback Retail & Fashion to a local audience.
innovation Telco & Services
Promotional type Travel & Entertainment
Sectors Price Comparison Angus Waters
Finance & Insurance Publisher Manager
Tapping into Retail & Fashion Market
Sectors Global Awin APAC
local markets Telco & Services Retail & Fashion
Travel & Entertainment Travel & Entertainment Year joined
Market 2019
Going global Markets
Global France, Germany, Italy,
Publisher ID
Netherlands, Spain, UK 96290
Year joined
2017 Year joined
2006
Publisher ID
Become an advertiser 214459 Publisher ID
331661

Microsoft Bing Shopping’s PAYBACK is a leading multi- PriceRunner is one of the top Redbrain is a strategic online
intelligent search helps users partner loyalty program and comparison shopping services shopping partner that uses
make the best online shopping multichannel marketing in Europe, with more than 22k cutting-edge technology
decisions, letting them find platform, providing brands with retailers taking advantage of and creative people to
their favorite shops in one an enhanced combination of its high-converting, quality deliver incremental sales
Enabling ethical place alongside deals and coverage and personalization traffic. At PriceRunner, users for retailers, helping them
ecommerce comparing prices. It saves for integrated affiliate can compare and search more hit their goals without
customers time and money campaigns. Campaigns are than 3.5 million products and impacting in-house efforts.
while offering a vast product supported by communications read tests and guides to be sure
Redefining selection that includes shoes, on PAYBACK’s proprietary they’re finding the best deals.
‘affiliate’ clothing, homeware, phones, channels like email, in-
laptops, tablets and cameras. app and on its website. Promotional type
Search
Outsourcing
Promotional type
innovation Sector
Price Comparison
Promotional type Promotional type Retail & Fashion
Coupon/Cashback Loyalty Sectors
Tapping into Retail & Fashion Market
local markets Sectors Sectors Telco & Services Global
Finance & Insurance Finance & Insurance Travel & Entertainment
Retail & Fashion Retail & Fashion Year joined
Going global Telco & Services Telco & Services Markets 2012
Travel & Entertainment Travel & Entertainment Nordics, UK
Publisher ID
Market Markets Year joined 176013
Global Austria, Germany, 2013
Italy, Poland
2021 Year joined 161810
2014
Publisher ID
881403 Publisher ID
331887
Reward Gateway is a top- A leading couponing partner Stylight is one of the world’s Yahoo! offers partnerships
performing loyalty and of premium media companies, leading aggregation platforms across its Yahoo! Lifestyle
employee benefits platform Savings United connects for the fashion and lifestyle and Yahoo! Mail. This
that is culture- and client- brands with savvy shoppers in industry. Its mission is to combination of editorial
driven. It’s obsessed with 13 territories. Its trustworthy bring users the widest array content and personalized
Enabling ethical putting the ‘human’ in HR, and content and couponing of fashion and home & living mail advertisements provides
ecommerce since 2007 has been right by solutions help advertisers products from over 1,000 a unique opportunity to
the side of the world’s most meet their objectives and brands around the globe. advertisers to engage with a
innovative HR leaders to give increase brand awareness. diverse group of consumers,
Redefining them the beautiful products supplying commercial value and
‘affiliate’ and tools needed to attract, brand awareness throughout
engage and retain their people. Promotional type multiple consumer touchpoints.
Outsourcing Promotional type Price Comparison

Coupon/Cashback
innovation Sector
Promotional type Sectors Retail & Fashion
Promotional type
Loyalty Finance & Insurance
Tapping into Market Mass Media/Editorial
Retail & Fashion
local markets Sectors Telco & Services Global
Sectors
Finance & Insurance Travel & Entertainment
Retail & Fashion
Retail & Fashion Year joined
Telco & Services
Market 2015
Going global Telco & Services Travel & Entertainment
Travel & Entertainment Global
Publisher ID Market
Market Year joined 197535
Global
Global 2012
Year joined
2007 413377
Publisher ID
Publisher ID 580847
46407

Meet the Awin
publisher experts
that spearheaded
our inaugural Alex Angelo Baptiste Christopher Denise Francine Giada Jasper Jelle Joris
Power 100 list Perry Lattuca Guner Floccare Rijff Ma Furiato Mulder Ploeg Cretien
Head of Account Director, Publisher Business Team Leader Team Manager Account & Head of SME, Account Manager, Global Global Strategic Head of
Publisher Publisher Developer, Publisher Publisher Publisher Development in Advertiser Advertiser Publisher Partnerships Publisher
Development Development Management Success Publisher Management Management Management Director Manager Management
Awin UK Awin UK Awin France Awin US Awin Netherlands Awin France Awin Italy Awin Global Awin Global Awin US
Lija Marcos María Marvin Natalia Nick Norma Richard Sophie Tasso
Scheiman Souza García Perojil Dubiel Krolikowska Stoop Greco Leake Metcalfe Melzer
Head of Head of Head of Publishers Team Leader Head of Publisher Publisher Business Global Head Publisher Team Leader
Publisher Publisher & Business Publisher Publishers Development Development of Publisher Development Publisher
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AwinReport-2022 - Affiliate Marketing Playbook of Top 100

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Awin Report 2022

$4.5bn 53m 7,465 14:1

Price Comparison Display Blogger/Influencer Technology Partner Email Loyalty Search

Brand-to-Brand Shopping Directory FinTech Coupon/Cashback User Generated Content

average additional revenue promotional types average additional sales

8 • Awin Report 2022

9 • Awin Report 2022

Outsourcing Coupon / Cashback Promotional type

10 • Awin Report 2022

Retail & Fashion

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Year joined Sectors

22 • Awin Report 2022

2018 biggest challenges. Publisher ID

28 • Awin Report 2022

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Outsourcing Promotional type Price Comparison

41 • Awin Report 2022

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