Session 1-3/week No. 7: Cities of Mandaluyong and Pasig

Download as pdf or txt
Download as pdf or txt
You are on page 1of 5

RIZAL TECHNOLOGICAL UNIVERSITY

Cities of Mandaluyong and Pasig

SESSION 1-3/WEEK NO. 7

MODULE NO.7: GUTENBERG TO SOCIAL


MEDIA

The following are the topics content of this module:


1. The Rise of social media
2. The Development of Information age and its Impact to Society

Overview

The Information Age (also known as the Computer Age, Digital Age, or New
Media Age) is a historical period that began in the mid-20th century, characterized by
a rapid shift from the traditional industry established by the Industrial Revolution to an
economy primarily based upon information technology. The features of
the Information Age include everything concerning the electronic storage and
transmission of information.
Around the world, new information and communication technologies (ICTs) are
creating or supporting innovative systems and networks that are increasingly affecting
societies and their governments, industries, communities, and individuals. It is vital that
these technologies, and the opportunities that they create, be used to help close the
gap between North and South, between the "included" and the "excluded," so that
everyone has equitable access to sustainable development and growth.

The Information Age mark an era of rapid adoption of new technologies. The
beginning of the 21st century has been marked by the rise of a global economy and
Third World consumerism, deepening global concern over terrorism and an increase
in private enterprise. It began on January 1, 2001, and ends on December 31, 2100.
It is the first century of the 3rd millennium.

Study Guide

This module was designed to provide the students with meaningful opportunities
for guided and independent pace of learning. Students will be able to process the
learning context in their own flexible time.
1
Page

This module has the following parts:

Science, Technology and Society -profmtrbeloy-


RIZAL TECHNOLOGICAL UNIVERSITY
Cities of Mandaluyong and Pasig

a. Learning outcomes
b. Topic presentation
c. Learning activities
d. Assessment
e. Assignment
f. References

Students are required to finished every module by finishing learning activities,


answering the assessment and complying with the given assignment.

Learning Outcomes

At the end of the learning episode, the students are expected to:

1. Understand the change of Gutenberg to social media.

2. Explain the characteristics of information age/digital age.

Topic Presentation

Gutenberg to Social Media


The Gutenberg Revolution, which began in 1450s, upset many aspects of
government and certainly the Church, so Social Media is now changing our concepts
of real and fake news. It has a large impact to printing press.
As it became easier to produce books and pamphlets, information started to
spread. Previously, only religious leaders and royalty had access to books, and few
people were literate. But as reading materials became more prevalent, people began
to learn to read. And as they read, they started to question the literature provided to
them. They wanted to learn and discover for themselves, instead of just believing what
they were told books contained.
Therefore, the printing Renaissance opened the realm of learning and reading
to the local populations as schools were built and books about education were written
and print published. The printing press had dramatic effects on European civilization
and its more immediate effect was to spread information quickly and accurately and
this gradually helped to create a much wider literate reading public.
Today many people are also now being affected and they are beginning to look
for secure accurate and believable news portals but, the traditional trusted publishing
out-lets have less public belief as many people believe governments are manipulating
them.
2
Page

Science, Technology and Society -profmtrbeloy-


RIZAL TECHNOLOGICAL UNIVERSITY
Cities of Mandaluyong and Pasig

Is Newspapers are going Digital or Declining?


A decade ago, the US press declined after the financial crisis and a number of
them began the digital transformation believing that this would financially cover print’s
regression and collapse. However only a few national businesses covered their losses
and have built a commercial digital network.
The local press, are in sharp circulation decline, and the online advertising
businesses has moved to Google and Facebook and others. The result has caused
newspaper closures and large-scale downsizings and redundancies. Almost 1,800
newspapers closed between 2004 and 2018, leaving 200 US counties with no
newspaper and roughly half the counties in the country with only one, according to a
University of North Carolina study.
In the Philippines, the national and local newspapers are also declining. People
tend to support the local television networks. Watch news on TV or read in the social
media sites and follow you tube channels and bloggers. With the increasing availability
of social media, new sources of information have emerged and now algorithms are
being used to have a lasting influence on our consumption of information.
Many people now prefer to believe people from their own social environment,
instead of turning to “the media”. The collateral damage caused by the digitization is
increasing amounts of disinformation and currently this is not going to stop.
Currently, everything from newspapers come into blogs. Freedom of the press,
like freedom of speech, is subject to some restrictions, such as defamation law and
copyright law.

The Digital Age Timeline

3
Page

Science, Technology and Society -profmtrbeloy-


RIZAL TECHNOLOGICAL UNIVERSITY
Cities of Mandaluyong and Pasig

What is in the Digital age?


1. Digital Information age
a. Digital technologies with knowledge base society, cultural and social
understanding, greater technological capacity, electronic resources
b. Networking which include peer network, collaboration, interactive,
interconnection
c. Cyber security – plagiarism, piracy, privacy and e-safety
d. Softwares and hardwares- downloading, streaming, encoding, streaming

2. Industrial age
Mass production, life expectancy increases, rise of electronic power, rise of
modern medicine, mass production

3. Social media

4. Information Fluency
5A’s (ask, acquire/access, analyze, apply, assess)

5. Communication
Media integration, telecommunications with invisible
audiences

6. Critical thinking
Logical, relevance, evidence, accuracy, problem-solving,
consistency, precision

7. 21st Century learners


Peer learners, teachers are designers, data-driven
instructions, technologically diverse, digital natives, internet-based
skills, technology-enriched curriculum
They are creative and innovative, critical thinkers and good
communicators.
4
Page

Science, Technology and Society -profmtrbeloy-


RIZAL TECHNOLOGICAL UNIVERSITY
Cities of Mandaluyong and Pasig

Guided Exercises / Learning Activities

(see separate activity sheets)

References

Ilagan, Y. et al (2018) Science Technology and Society. Panday Lahi Publishing


House, Muntinlupa City, Philippines

5
Page

Science, Technology and Society -profmtrbeloy-

You might also like