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    Consumer Behavior of The Selected Rizal Technological University Students During Covid-19 Pandemic

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    Arsenio N. Rojo
    1. The document analyzes the consumer behavior of selected Rizal Technological University students during the COVID-19 pandemic. It examines how their purchasing preferences and decision making changed for essential products like groceries, pharmacy items, clothing, and electronics. 2. The study aims to understand the demographic profile of respondents and how the pandemic has affected the psychology and decision making process of students when purchasing products. 3. The findings of the study would benefit students, businesses, parents, and future researchers by providing insight into how consumer behavior has adapted during the health crisis. The scope is limited to Rizal Technological University students over a period of months in 2021.

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    © All Rights Reserved
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    Consumer Behavior of The Selected Rizal Technological University Students During Covid-19 Pandemic

    Uploaded by

    Arsenio N. Rojo
    92 views7 pages
    1. The document analyzes the consumer behavior of selected Rizal Technological University students during the COVID-19 pandemic. It examines how their purchasing preferences and decision making changed for essential products like groceries, pharmacy items, clothing, and electronics. 2. The study aims to understand the demographic profile of respondents and how the pandemic has affected the psychology and decision making process of students when purchasing products. 3. The findings of the study would benefit students, businesses, parents, and future researchers by providing insight into how consumer behavior has adapted during the health crisis. The scope is limited to Rizal Technological University students over a period of months in 2021.

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    1. The document analyzes the consumer behavior of selected Rizal Technological University students during the COVID-19 pandemic. It examines how their purchasing preferences and decision making changed for essential products like groceries, pharmacy items, clothing, and electronics. 2. The study aims to understand the demographic profile of respondents and how the pandemic has affected the psychology and decision making process of students when purchasing products. 3. The findings of the study would benefit students, businesses, parents, and future researchers by providing insight into how consumer behavior has adapted during the health crisis. The scope is limited to Rizal Technological University students over a period of months in 2021.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    92 views7 pages

    Consumer Behavior of The Selected Rizal Technological University Students During Covid-19 Pandemic

    Uploaded by

    Arsenio N. Rojo
    1. The document analyzes the consumer behavior of selected Rizal Technological University students during the COVID-19 pandemic. It examines how their purchasing preferences and decision making changed for essential products like groceries, pharmacy items, clothing, and electronics. 2. The study aims to understand the demographic profile of respondents and how the pandemic has affected the psychology and decision making process of students when purchasing products. 3. The findings of the study would benefit students, businesses, parents, and future researchers by providing insight into how consumer behavior has adapted during the health crisis. The scope is limited to Rizal Technological University students over a period of months in 2021.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    CONSUMER BEHAVIOR OF THE SELECTED RIZAL TECHNOLOGICAL

    UNIVERSITY STUDENTS DURING COVID-19 PANDEMIC

    By

    Alisa P. Relatorres
    Arsenio N. Rojo
    Jhona Mae G. Sacamay
    Nancy Carmela P. Santos
    Erica A. Sario

    2021
    Chapter I

    THE PROBLEM AND ITS BACKGROUND

    Background of the Study

    In our everyday life, we unconsciously make decisions in buying necessities.

    Before we go out of our house, we set our minds to the items we will buy outside. This

    connects us with the subconscious mind of a consumer. Consumer behavior

    encompasses mental and physical activities that consumers engage in when searching

    for, evaluating, purchasing, and using products and services. Consumers exchange

    their scarce resources, such as money, time, and effort, for items of value in the

    marketplace. Consumer buying behavior studies various situations, such as what

    consumers buy, why they buy, when they buy, how often they buy, why they buy, and

    much more.

    The COVID-19 pandemic, also known as the coronavirus pandemic, is an

    ongoing global pandemic of coronavirus disease 2019 (COVID19) caused by severe

    acute respiratory syndrome Coronavirus 2 (SARSCoV2). It originated in Wuhan, China,

    in early December 2019, has spread rapidly in almost every country in the world, with

    confirmed cases, and has become a new global public health crisis (Mohan and

    Nambiar, 2020). It affects day to day life and is slowing down the global economy. This

    pandemic can be defined as far more than just a health crisis since it has heavily

    affected societies and economies. The outbreak has unpredictably changed how we

    work, communicate, and shop, more than any other disruption in this decade.

    Specifically, a growing tendency in the sales of necessities has been observed:


    consumer priorities have become centered on the most basic needs, including food,

    hygiene, and cleaning products. Most of the world's governments have been shown to

    underestimate the risks of the rapid spread of COVID19 and have mostly been reactive

    in their response to the crisis. Since disease outbreaks are unlikely to disappear shortly,

    proactive international action is needed to save lives and guard economic prosperity.

    Overall, it can be seen that consumer purchasing preferences have changed during the

    pandemic.

    As stated by Meetah et al. (2020), in every market, consumers are the engines of

    market competitiveness, growth, and economic integration. Consumers are also

    experiencing behavioral changes in the face of economic instability, although the scale

    of transformation experienced during the crisis continues. Moreover, according to

    Puttaiah (2020), every consumer behavior strongly depends on location and time.

    Behavior can vary significantly from place to place depending on culture, region, etc.

    The pandemic makes this dimension of consumer behavior more complex. For

    example, because physical activity is restricted, consumers migrate to virtual worlds at

    an unprecedented rate and are exposed to new influences. This may require us to go

    beyond traditional methods of modeling their behavior.

    The researchers aim to identify changes in consumer behavior of the selected

    Rizal Technological University when purchasing essential products: groceries,

    pharmacy items, clothing and footwear, and electronics during the COVID19 pandemic.
    Statement of the Problem

    To be able to assess the consumer behavior of students in Rizal Technological

    University.

    1. What is the demographic profile of the respondents?

    1.1. Gender

    1.2. Age

    1.3. Employment Status

    1.4. Economic Class

    1.5. College Level

    2. The psychology of the students and how they make decisions depending on the

    needs in the pandemic situation.

    3. The various stages a student gives through before purchasing a product or

    service amid a pandemic.


    Significance of the Study

    This study shows how the Covid-19 Pandemic affects the consumer behavior of

    students, particularly from Rizal Technological University in Pasig, City. The researchers

    devised this study for the following beneficiaries:

    ● Students. This study benefits students the most since it mainly studies students

    and their consumer behavior during the Covid-19 pandemic.

    ● Businesses. This study helps businesses to analyze how the pandemic is

    affecting the student when it comes to consuming. It may assist them in making

    and deciding marketing plans.

    ● Parents. This study can provide adequate information to parents on how

    students behave when consuming in the time of the pandemic. They can help

    their children and guide them so they can make better and wise decisions.

    ● Future researchers. This study could be helpful for people who want to conduct

    additional research on student consumer behavior, particularly during a

    pandemic.
    Scope and Limitations

    This study deals mainly with examining and analyzing the Consumer Behavior of

    the selected students of Rizal Technological University amidst the COVID-19 pandemic.

    Since the study was conducted during a pandemic, the researcher ensures following

    safety health precautions; thus, the researcher uses an online survey through a

    questionnaire to provide data and information needs throughout the study. The

    researcher target respondents are randomly selected and only within Rizal

    Technological University of Pasig City for the several months of 2021.

    Although the research reached its aim, there are still unavoidable limitations. One

    is the time limit. In order to gather more information, the researcher should research an

    enormous population. Therefore, the data would be more reliable and accessible to

    more places and make the result more generalized. In addition, the researcher follows

    deadlines and safety health protocols to accomplish the said study. This study is mainly

    dependent on the honesty, sincerity, and integrity of the respondents.


    REFERENCE:

    Meehta S. er. al. (2020). The New Consumer Behaviour Paradigm amid COVID-19:
    Permanent or Transient? Retrieved from
    https://journals.sagepub.com/doi/full/10.1177/0972063420940834

    Mohan BS, Nambiar V. (2020). COVID-19: An Insight into SARS-CoV-2 Pandemic


    Originated at Wuhan City in Hubei Province of China. Retrieved from
    https://clinmedjournals.org/articles/jide/journal-of-infectious-diseases-and-epidem
    iology-jide-6-146.php?jid=jide

    Puttaiah, Mahesh (2020). All change: how COVID-19 is transforming consumer


    behaviour. Retrieved from
    https://www.swissre.com/institute/research/topics-and-risk-dialogues/health-and-l
    ongevity/covid-19-and-consumer-behaviour.html

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