Matscot Semifinal Exams - Sabanal
Matscot Semifinal Exams - Sabanal
Matscot Semifinal Exams - Sabanal
SEMI-FINAL EXAMINATION
SCIENCE, TECHNOLOGY AND SOCIETY
Social media platforms are ideal for people to engage with each other, and businesses are able
to engage with their target audiences and participate in their online community. The Global Web
Index has even found that 30% of a business’ online time is now allocated to social media
interactions. It’s important to keep in mind that each social media platform sees different types
of engagement. For instance, LinkedIn is great for professional connections and talking about
industry matters. Whereas Facebook is ideal for targeting a mass number of consumers and
can spark more informal discussions.
Engagement is more than just comments and likes though. There are plenty of ways that
communicating and engaging with your audience on social media can benefit your business—
no matter its size. First and foremost is creating brand awareness. Whether it’s your business or
your audience, the more your content is interacted with, the more it spreads around the platform
and helps consumers learn and recognize you. Insightful interactions can even help position
your brand as an industry leader and separate you from the competition. Along with awareness,
consistent interaction with your audience is great for your public image. This can be answering a
question in a comment, sharing a customer’s experience, responding to a negative or positive
review, or showing that you are listening to what is being said to and about your company. In
fact, 21% of consumers are more likely to support and buy from businesses that can be reached
through social media, creating a true relationship between customer and company.