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    GEC.E3 Ch4.L1 PDF

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    C. Sarmiento
    This document discusses how millennials interact with social media and new technologies, noting that while millennials widely use smartphones, the internet, and tablets, their use of specific social media platforms like Facebook, Snapchat, and Twitter is more varied than often reported. The document also highlights a study finding that over a quarter of millennials use Facebook less than weekly and over half do not have Snapchat accounts, with lack of interest and privacy concerns cited as reasons for turning away from some platforms. In summary, the document examines millennials' nuanced relationship with social media and new technologies.

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    GEC.E3 Ch4.L1 PDF

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    C. Sarmiento
    40 views4 pages
    This document discusses how millennials interact with social media and new technologies, noting that while millennials widely use smartphones, the internet, and tablets, their use of specific social media platforms like Facebook, Snapchat, and Twitter is more varied than often reported. The document also highlights a study finding that over a quarter of millennials use Facebook less than weekly and over half do not have Snapchat accounts, with lack of interest and privacy concerns cited as reasons for turning away from some platforms. In summary, the document examines millennials' nuanced relationship with social media and new technologies.

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    This document discusses how millennials interact with social media and new technologies, noting that while millennials widely use smartphones, the internet, and tablets, their use of specific social media platforms like Facebook, Snapchat, and Twitter is more varied than often reported. The document also highlights a study finding that over a quarter of millennials use Facebook less than weekly and over half do not have Snapchat accounts, with lack of interest and privacy concerns cited as reasons for turning away from some platforms. In summary, the document examines millennials' nuanced relationship with social media and new technologies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views4 pages

    GEC.E3 Ch4.L1 PDF

    Uploaded by

    C. Sarmiento
    This document discusses how millennials interact with social media and new technologies, noting that while millennials widely use smartphones, the internet, and tablets, their use of specific social media platforms like Facebook, Snapchat, and Twitter is more varied than often reported. The document also highlights a study finding that over a quarter of millennials use Facebook less than weekly and over half do not have Snapchat accounts, with lack of interest and privacy concerns cited as reasons for turning away from some platforms. In summary, the document examines millennials' nuanced relationship with social media and new technologies.

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    © All Rights Reserved
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    Download as pdf or txt
    of 4

    Catanduanes State University

    COLLEGE OF INFORMATION AND


    COMMUNICATIONS TECHNOLOGY
    Virac, Catanduanes

    LEARNING MATERIALS AND COMPILATION OF


    LECTURES/ACTIVITIES

    GEC3
    LIVING IN THE I.T. ERA
    D ISC LA IM ER

    This learning material is used in compliance with the flexible teaching-learning

    approach, espoused by CHED in response to the pandemic that has globally affected

    educational institutions. Authors and publishers of the contents are well acknowledged. Such

    as, the college and its faculty do not claim ownership of all sourced information. This learning

    material is solely for instructional purposes and not for commercialization. Moreover, copying

    and/or sharing part/s if this learning material in all forms (such as, but not limited to social

    media like Facebook, Instagram, etc.).

    College of Information and Communications Technology


    C HA PTER 4: N EW T ECH NOLOGIES , OLD
    TECHN OLOGIES AN D M IL LENN IAL S A ND N EWS

    LEARNING OUTCOMES
    1. Know what are the old and new technologies;
    2. Learn the importance of news in the millennial generation;
    3. Identify how millennial connect with mobile technology and networks; and
    4. Understand how social media affects the millennials.

    KEY TERMS
    1. Millennials
    2. Social media
    3. Mobile technology
    LESSON 1: MILLENNIALS AND SOCIAL MEDIA

    We're seeing the first generation of "digital natives". They're experiencing more of their lives online than
    any generation before them, particularly through social networks. And "They", as you've probably
    guessed, are 'Millennials'.

    Millennials have increasingly become the focus for many in the marketing industry, and for good reason.
    When looking at recent statistics, we see that 90% of Millennials are using smartphones, 93% are
    accessing the internet, and 53% own tablets. Even how Millennials consume entertainment has
    changed, with 28% of respondents aged 18 to 34 watching original programming within 3 days after
    airing, mostly on their laptops or mobile devices.

    But while targeting and tracking technology is rapidly evolving, the content actually created for
    Millennials is at times problematic. One reason for this is that the dominant narratives advanced by
    media, brands, and the public at large are still too simplistic. If you do some basic Google searches
    around "millennial social media usage", you'll see article titles like Instagram overtakes Facebook,
    YouTube and celebrities as 'most influential social marketing tool' or Survey Finds Teens Prefer
    Instagram, Twitter, Snapchat for Social Networks. Or there's this survey conducted by the American
    Press Institute which says that in order to reach a millennial audience, focus on Facebook.

    Couple all of this with a prediction by Statista that by 2030, the Millennial generation will have 78 million
    people, and you're looking at a very potent consumer power.

    It could then be tempting for brands to take these statistics and just start throwing emojis at Millennials
    and devising an entire marketing strategy around Snapchat in the hope that they can attract this large
    consumer group. But how Millennials are using social media, and how you define a millennial, is a much
    more nuanced discussion than what a lot of these statistics say on the surface.

    Take for instance a recent study from Ipsos of more than 1,000 people between the ages of 20 and 35.
    What it found was that the allure of newer social media platforms like Snapchat among Millennial groups
    may not be as strong as many suspect, and that not all young people are hooked on social media. We
    also see that within the 'Millennial' group, there's a pretty wide range of ways in which different users
    interact with each network.

    The report found that 27% of Millennials use Facebook less than once a week, and 11% don't even
    have an account. Additionally, 54% don't have a Snapchat account, and 39% aren't on Twitter. Why do
    Millennials turn away from some of these platforms? The study pointed to two distinct reasons: a general
    lack of interest and, especially in the case of Facebook, a growing concern about their privacy.

    Supplementary Resources:
    Domo. Millennials and Mobile Technology: Adjusting to a mobile-first world. Retrieved from https://web-
    assets.domo.com/blog/wp-content/uploads/2015/08/r02_domo_millennials_report.pdf

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