Rubrics Technology Entrepreneurship ENT600 (Semester March - July 2020)

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FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRICS
TECHNOLOGY ENTREPRENEURSHIP
ENT600
(SEMESTER MARCH – JULY 2020)
TECHNOLOGY-BASED BUSINESS IDEA BLUEPRINT RUBRICS (30%)

Marks Weighted Marks


Poor Moderate Satisfactory Good Excellent
Criteria Allocated Obtained
(100 (100/30%)

0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks


Preliminary Materials:
 Cover & title page
Poor understanding Moderate understand on Satisfactory Good understanding Excellent understanding
 Cover letter 20
on the preliminary the preliminary materials understanding on the on the preliminary on the preliminary
 Executive summary materials. preliminary materials. materials. materials.
 Table of contents

0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks


Main Body of the Blueprint::
 Product/Service  The main body  The main body of the  The main body of the  The main body of  The main body of the
Description of the the Blueprint is Blueprint is excellently
 Technology Description Blueprint is Blueprint is highly satisfactorily presented.
 Market Analysis & Blueprint is moderately satisfactorily presented.
Strategies poorly presented. presented.  Key elements are 50
 Management Team presented.  Good in highlighting excellently
 Few key elements  Fairly highlight key
 Financial Estimation key elements highlighted.
 Many key are highlighted elements
 Project Milestones
elements are not
 References
highlighted
 Appendices

0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

Conclusion 15
Unclear conclusion Moderate conclusion on Satisfactory conclusion Good conclusion on Excellent conclusion
on the Blueprint the Blueprint on the Blueprint the Blueprint on the Blueprint

0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

Writing Style, Spelling & The writing lacks Sentences were Sentences were Sentences were Sentences were well
Grammar sentence variety somewhat varied, and correctly constructed correctly constructed written and expressed 15
and few some were inappropriate and well-articulated
grammatical errors with minimal
grammatical errors

Total: 100

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