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    Submitted By: Kushal Shah Abhi Shah Jairaj Singhvi

    Uploaded by

    mallathi
    This document discusses key aspects of digital marketing. It begins by defining digital marketing as the promotion of products or brands via electronic media. It then outlines several benefits of digital marketing over traditional marketing such as global reach, lower costs, and trackable results. The document also examines various digital marketing tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics. It provides details on each tactic and how marketers can measure the effectiveness of their digital marketing campaigns.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Submitted By: Kushal Shah Abhi Shah Jairaj Singhvi

    Uploaded by

    mallathi
    26 views15 pages
    This document discusses key aspects of digital marketing. It begins by defining digital marketing as the promotion of products or brands via electronic media. It then outlines several benefits of digital marketing over traditional marketing such as global reach, lower costs, and trackable results. The document also examines various digital marketing tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics. It provides details on each tactic and how marketers can measure the effectiveness of their digital marketing campaigns.

    Original Description:

    digital marketing

    Original Title

    digitalmarketing-190214091556

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    This document discusses key aspects of digital marketing. It begins by defining digital marketing as the promotion of products or brands via electronic media. It then outlines several benefits of digital marketing over traditional marketing such as global reach, lower costs, and trackable results. The document also examines various digital marketing tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics. It provides details on each tactic and how marketers can measure the effectiveness of their digital marketing campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views15 pages

    Submitted By: Kushal Shah Abhi Shah Jairaj Singhvi

    Uploaded by

    mallathi
    This document discusses key aspects of digital marketing. It begins by defining digital marketing as the promotion of products or brands via electronic media. It then outlines several benefits of digital marketing over traditional marketing such as global reach, lower costs, and trackable results. The document also examines various digital marketing tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics. It provides details on each tactic and how marketers can measure the effectiveness of their digital marketing campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    Submitted by

    kushal shah
    Abhi Shah
    Jairaj singhvi
    Key points

     WHAT IS DIGITAL MARKETING?

     BENEFITS OF DIGITAL MARKETING

     WHAT DOES DIGITAL MARKETING CONSIST OF?

     SEARCH ENGINE OPTIMIZATION (SEO)

     PAY PER CLICK (PPC)

     SOCIAL MEDIA MARKETING (SMM)

     DIGITAL MARKETING MEASUREMENT

     HOW DIGITAL MARKETING EVOLVED

    2
    What is digital
    marketing?
    “
    “the promotion of products or brands via one or
    more forms of electronic media.”

    4
    What are the benefits of
    digital marketing?
    Over traditional marketing

    Global reach
    Lower cost
    Trackable,measurable results
    Personalization
    Openness
    Social currency
    Improved conversion rates

    5
    objectives

    One way to make sure you are found on the web is with an optimized digital marketing strategy.
    Most digital marketing strategies and campaigns have 5 objectives

    1.Reach the right audience


    2.Engage with your audience
    3.Motivate your audience to take action
    4.Ensure efficient spending on your campaign
    5.Maximize return on investment (ROI)

    6
    What does digital marketing consist of?

    Website design (user experience)

    Search engine optimization (SEO)

    Pay per click (PPC)

    Social media marketing (SMM)

    Email marketing

    Display advertising (banner ads)

    Mobile Apps

    Analytics

    7
    What is search engine optimization
    (SEO)?

    Search engine optimization (SEO) is the


    process of getting traffic from the “free,”
    “organic,” or “natural” listings on search
    engines.

    All major search engines such as Google,


    Yahoo and Bing have such results, where web
    pages and other content such as videos or
    local listings are shown and ranked based on
    what the search engine considers most
    relevant to users. Payment isn’t involved, as it
    is with paid search ads
    8
    Search engine optimization

    our office

    9
    What is pay per click?

    Pay per click (PPC) is a type of sponsored online advertising that is used on a wide
    range of websites, including search engines, where the advertiser only pays if a
    web user clicks on their ad. Hence the title, 'pay per click'.

    Advertisers place bids on keywords or phrases that they think their target
    audience would type in a search field when they are looking for specific goods or
    services.

    10
    Pay per click

    ∙ Advantages ∙ Disadvantages

     Very fast No guarantees


     Get targeted visitors within hours Heavy competition
    (sometimes minutes)
    You pay regardless of any sales
     Can yield highly profitable results
    Competitive keywords demand higher bids
     Great testing platform and can be highly targeted
     Time of day Restricted to text and image ads
     Geographic area
    Traffic stops when you stop paying
     Keywords and phrases
     Immediate feedback

    11
    What is social media marketing?

    Social media is a medium or instrument for communication, like a newspaper or a


    radio. Here,facebook,twitter,instagram,hike etc.

    Social media = a social instrument of communication.

    12
    Social media marketing

    ∙ Advantages ∙ Disadvantages

     Targeted traffic  More time consuming than SEO and


    PPC
     High return on investment (ROI)
     No short term ROI
     Does not require specialization or vast
    technical skills  Everything is public

     Ability to go viral therefore high  Ineffective use = brand credibility loss

    visibility

     Cost effective (only time and effort)

    13
    Marketing measurement

    ROI (return on investment)

    Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign.

    ROI tools

    Google analytics
    Google webmasters tools
    Basic google search
    Google adwords
    Social media monitoring tools

    14
    Thanks!
    Any questions?

    [email protected]
    Kushsshah.blogspot.com

    15

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