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    Naresh

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    Naresh Gurnani
    what is digital marketing ? Benefits f digital marketing objectives of digital marketing PPC, SEO.

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    Naresh

    Uploaded by

    Naresh Gurnani
    59 views13 pages
    what is digital marketing ? Benefits f digital marketing objectives of digital marketing PPC, SEO.

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    Naresh PPT

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    what is digital marketing ? Benefits f digital marketing objectives of digital marketing PPC, SEO.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    59 views13 pages

    Naresh

    Uploaded by

    Naresh Gurnani
    what is digital marketing ? Benefits f digital marketing objectives of digital marketing PPC, SEO.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    PPT

    On
    Digital Marketing
    Key Points
    What is digital marketing
    Benefits of digital marketing
    What does digital marketing consist of
    SEO
    PPC
    SEM
    Content writing
    Digital market Measurement
    Definition
    Digital marketing is an umbrella term for
    the marketing of product or services using
    digital technologies, mainly on the internet,
    but also including mobile phones display
    advertising or any other digital medium.
    Benefits of digital marketnig
    Economical

    Time and effort Real time


    saving Analysis

    Impactful Flexibility

    Instant feed
    back
    Objectives
    Reach the right audience
    Engage with you audience
    Motivate your audience to take your actions
    Maximize return on investment
    What Is Search Engine
    Optimization
    Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web
    results that contain that query term. Users normally tend to visit websites that
    are at the top of this list as they perceive those to be more relevant to the query. if
    you have ever wondered why some of these websites rank better than the others
    then you must know that it is because of powerful web marketing technique
    called search engine optimization. ( SEO )
    Digital Marketing Tools
    Sprout social
    Offerpop
    Nanigans
    Facebook’s Power editor
    Twitter native plateform
    Emma
    Marketo
    Adroll
    Digital Marketing Consist Of
    Branding
    Social
    Sem
    Media

    App
    Content
    Developmen
    t
    Marketing

    Web Email
    Designing Marketing

    Video
    SEO
    Production
    Optimization
    PPC (Pay Per Cilck )
    What is PPC ( pay-per-click ) marketing? Pay per click marketing is
    the way of using search engine advertising to generate clicks to your
    website, rather earning those click organically.
    Advantage of PPC
    Instant search visibility

    Target local to global market

    More chances to increase


    conversion rate

    Brand exposure
    Pay only when people click

    Limit your spend


    Reach functionality and Reporting
    DISADVANTAGE OF PPC
    Click
    Complicated
    Fraud

    You pay regardless


    Bidding War
    to any sales

    Disadvantages

    Restricted
    to text and Less Trusted
    image ads

    Traffic stops
    Heavy
    when you Competition
    stop playing
    Expensive
    What Is Social Media Marketing
    Social media marketing is the form of internet marketing
    that utilizes social networking websites as a marketing
    tool. The goal of SMM is to produce content that users will
    share with their social network to help company increase
    brand exposure and broaden customer research.

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