DEVAYANI 23AK1F0012

ANNAMACHARYA INSTITUTE OF TECHNOLOGY
AND
SCIENCES::TIRUPATI
(AUTONOMOUS)
TITLE:: DIGITAL MARKETING
Under the guidance of,
Ms. B. Rupa Devi, M.Tech.,(Ph.D.)
Associate Professor Department Of MCA
PRESENTED BY,
P.DEVAYANI
[23AK1F0004]
AITS,TIRUPATI
Digital Marketing Overview
Key points
 What is digital marketing?
 Why are people going online?
 Benefits of digital marketing
 What does digital marketing consist of?
 Search engine optimization (SEO)
 Pay per click (PPC)
 Social media Marketing (SMM)
 Digital marketing measurement

 How digital marketing evolved
Defition
What is digital marketing? (brainstorm)
“Digital marketing” is the process of building and maintaining customer

relationships through online activities to generate sales and/or capture
customers that are searching on the Internet for answers.
Plain English: Getting found online

Why are people going online? (brainstorm)
Why are people going online?
For information on a new product, service or location
With the constant growth of the web, and more people

getting connected every day, digital marketing has
become a necessity for many organizations.
This also includes small businesses that
want to trade online and make a name
for themselves on the web.
What are the benefits of digital marketing? (brainstorm)
Over traditional marketing *
Puts the consumer in control

Provides convenience
Drives brand loyalty
Reduces the selling cycle
Builds your brand
It is measurable
It is cost effective
Digital marketing objectives
Most digital marketing strategies and campaigns have 5

objectives: (brainstorm)
1.Reach the right audience

2.Engage with your audience
3.Motivate your audience to take action
4.Ensure efficient spending on your campaign
5.Maximize return on investment (ROI)
What does digital marketing consist of? (brainstorm)
Key components
Website design (user experience)

Search engine optimization (SEO)
Pay per click (PPC)
Social media marketing (SMM)
Email marketing
Display advertising (banner ads)
What is search engine optimization (SEO)? (brainstorm)
SEO definition
Search engine optimization (SEO) is the process of

getting traffic from the “free,” “organic,” or “natural”
listings on search engines.
All major search engines such as Google, Yahoo and

Bing have such results, where web pages and other
content such as videos or local listings are shown and
ranked based on what the search engine considers
most relevant to users. Payment isn’t involved, as it is
with paid search ads.
What is pay per click (PPC)? (brainstorm)
PPC definition
Pay per click (PPC) is a type of

sponsored online advertising that is
used on a wide range of websites,
including search engines, where
the advertiser only pays if a web
user clicks on their ad. Hence the
title, 'pay per click'.
.
Advantages of pay per click (PPC)? (brainstorm)
 Very fast
Time of day
Geographic area
Keywords and phrases
Immediate feedback
What is Social media marketing (SMM)? (brainstorm)
Social media marketing definition
Social media is a medium or

instrument for communication,
like a newspaper or a radio.
Social media = a social

instrument of communication.
Advantages of social media marketing (SMM)?
Targeted traffic
High return on investment (ROI)
Does not require
specialization or vast
technical skills
Ability to go viral
therefore high visibility
Cost effective (only time and effort)
Digital marketing measurement
ROI (return on investment)
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
WHICH IS THE MOST EFFECTIVE? Find out and tell us!

How has digital marketing evolved over the years?
Back in the day, it was all about …..
 Build a website
 Build links, build more links, and build even more backlinks
 Hope it shows up in Google someday
 Hope it displays on the results page with the right keywords (what people are typing in when they
search)
 It was like fishing and hoping you will get a catch.
With SEO, PPC was born – (pay per click)

 Build ads around keywords and pay for
everyone that clicks the ad and visits your site
 Eg. Google’s Adwords
Affiliate Marketing
•Affiliate marketing is:-

˃ Where a third party (or Affiliate) generates sales or
leads for the seller (or Merchant) and receives a
commission for each successful sale or lead
˃ It is probably the most widespread form of POP

marketing
˃ There are two parties in affiliate marketing the

merchant and the affiliate - which applies to you?
How does it work?
Tracking
Software
Goes
through
Clicks on
Redirects
to
Visitor Affiliate
Website
Sends
commission
Merchant Site
Popular Affiliate networks
THANK
YOU

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ANNAMACHARYA INSTITUTE OF TECHNOLOGY

 What is digital marketing?

 Why are people going online?

 Benefits of digital marketing

 What does digital marketing consist of?

 Search engine optimization (SEO)

 Pay per click (PPC)

 Social media Marketing (SMM)

 Digital marketing measurement

What is digital marketing? (brainstorm)

“Digital marketing” is the process of building and maintaining customer

Plain English: Getting found online

For information on a new product, service or location

With the constant growth of the web, and more people

Over traditional marketing *

Puts the consumer in control

Most digital marketing strategies and campaigns have 5

1.Reach the right audience

Website design (user experience)

Search engine optimization (SEO) is the process of

All major search engines such as Google, Yahoo and

Pay per click (PPC) is a type of

Social media marketing definition

Social media is a medium or

Social media = a social

ROI (return on investment)

WHICH IS THE MOST EFFECTIVE? Find out and tell us!

Back in the day, it was all about …..

With SEO, PPC was born – (pay per click)

•Affiliate marketing is:-

˃ It is probably the most widespread form of POP

˃ There are two parties in affiliate marketing the

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