Best Practices Guide:: For Resort Development in British Columbia
Best Practices Guide:: For Resort Development in British Columbia
Best Practices Guide:: For Resort Development in British Columbia
September 2005
Volume 2
Best Practices Project
Based on materials prepared by:
Context
In June 2003, Premier Gordon Campbell established the BC Resort Task Force to help
resorts and resort communities realize their full potential. By July 2004, the BC Resort
Task Force presented its “Recommendations of the BC Resort Task Force Report” to the
Minister of State for Resort Development. Key recommendations that Government could
enact formed the “BC Resort Strategy and Action Plan”, released November 2004.
Strategic directions within the “BC Resort Strategy and Action Plan” included the
development of a set of best practices tools to build common understanding between
resort developers, communities and First Nations.
The Best Practices Project, which commenced in the summer of 2004 and concludes in
the fall of 2005, involves the development of three products:
This report is the second volume of the three-part series and identifies best practices
within current resort planning, development and on-going operations. It provides
suggestions and sources of information to assist the resort industry, local communities,
and the Province in maintaining a competitive advantage in the global tourism industry.
On behalf of the Municipal Sub-Committee of the
BC Resort Task Force, this report is presented to
Honourable Olga Ilich, Minister of Tourism,
Sport and the Arts
Foreword
Stage III – Developing the Resort Master Plan and Seeking Approvals.................................... 49
Introduction .................................................................................................................................... 49
Defining a Brand and Unique Market Position ........................................................................ 52
Resort Village Design Principles ............................................................................................. 54
Environmental Principles in Ski Area Planning and Operation ............................................... 56
Accommodation Product Mix................................................................................................... 58
Rental Use and Rental Management Covenants.................................................................... 60
Employee / Resident Housing Policies ................................................................................... 62
Avoiding And / Or Mitigating Environmental Impacts – Wildlife Habitat Preservation
Areas and Wildlife Management....................................................................................... 64
Avoiding And / Or Mitigating Environmental Impacts – Aquatic Habitat and Streamside
Protection -Wetlands and Riparian Management and Fisheries Management................ 67
Mitigating Environmental Impacts Through Re-Vegetation Plans........................................... 70
Planning and Land Use Controls – Official Community Plans, Zoning Bylaws,
Development Permits, Design Guidelines and Building Schemes ................................... 72
Road Design Standards (Collector, Local, Pedestrian Trails)................................................. 74
Sanitary Sewer Collection, Treatment and Disposal............................................................... 76
Collection and Disposal of Solid Wastes................................................................................. 78
Stormwater Management Plan................................................................................................ 80
Avoiding and/or Mitigating Environmental Impacts During Construction ................................ 82
Note:
The website URLs in this guide are current as of September 2005. The government of British Columbia has
restructured its programs and website URLs will change to reflect the new organization. Once a website can no
longer be accessed via the link provided, the reader is directed to pursue the inquiry through the appropriate Ministry
website as follows:
Previous New
LWBC - Resort Ministry of Tourism, Sport and the Arts
MCAWS Ministry of Community Services
MSRM
- Biodiversity/terrestrial Ministry of Environment
- Archaeology Ministry of Tourism, Sport and the Arts
- Land Use and Allocation of Crown land Ministry of Agriculture and Lands
- Capacity for Recreation on Crown land Ministry of Forests and Range
WLAP Ministry of Environment
INTRODUCTION AND FRAMEWORK
A key element of British Columbia’s economic development and tourism strategies is to support resort-
based tourism and enable operators to compete effectively in the international market. In 2003, the
Province created the BC Resort Task Force with a mandate to enhance resort development and
partnerships in British Columbia, and to identify and eliminate barriers to resort development and
expansion. The Task Force established a Municipal Sub-Committee to examine issues related to the
unique problems of resort developers and communities. The Municipal Sub-Committee identified the
need to develop a resort best practices guide for emerging and established resort communities and resort
developers which would assist them with the challenge of planning, developing and operating successful
resort communities.
Across the world, best practices frameworks are being increasingly used to encourage corporate social
responsibility, as well as to provide leading tools for informing public sector management. The American
Resort Development Association1 defines a best practice “ . . . as a way or method of accomplishing a
business function or process that is considered to be superior to all other known methods” and “. . . are
focused on capturing the most current knowledge and processes being used in the industry today.” Best
practice initiatives provide a productive and useable tool kit for information sharing between related
activities. Consistent with the Province’s commitment to sustainability, best practices tools are an
internationally accepted method for encouraging progressive policies and procedures needed to achieve
economic success, while fostering vibrant communities and healthy environments. This Best Practices
approach is consistent with the Province’s commitment to, adopt a scientifically-based, principled
approach to environmental management that ensures sustainability, accountability and responsibility,
while at the same time encouraging shared stewardship and results-based governance.
1
American Resort Development Association (ARDA) http://www.arda.org
Page 1
a Best Practices Workshop with select experts in the fields of resort planning, development,
governance and destination marketing to exchange and compare best practices and to explore
ideas.
Page 2
may not be applicable to all resort developments or communities. For example, aspects such as public
transit and mountain design will be of more or less interest depending on the scale and location of the
resort contemplated.
2
Grant Thornton LLP prepared two reports: Overview: Land-Based Destination Resort Development Process in British Columbia,
October 2003 and Overview: Marine-Based Destination Resort in British Columbia, October 2003, for the BC Resort Task Force
Office on the approval process. These reports reveal the complex range of governmental approvals, regulations and review
processes developers of a major land- or marine-based resort face before construction can commence.
Page 3
Page 4
STAGE I - ASSESSING THE OPPORTUNITY/IDENTIFYING THE SHOWSTOPPERS
Introduction
In defining the resort opportunity – be it a new large-scale resort, expanding an existing resort destination
facility or creating a remote wilderness resort – the developer, investor(s) and owner need to look at and
address key development issues such as locational attributes, community support, economic feasibility,
environmental concerns, regulatory parameters, and legal constructs. Successfully developing a resort
hinges on doing a preliminary review of these key issues to make sure there are no critical challenges
that would make creating the resort technically, economically or socially unfeasible. If the site possesses
favourable physical characteristics, has an absence of significant environmental showstoppers and if
identified issues of concern can be mitigated to reduce impacts, then the project should proceed to the
next level of study in Stage II - Defining the Resort Vision.
Stage I primarily involves assessing key attributes such as natural and built environment, development
policies, governance, and community considerations to determine suitability for development. This
preliminary assessment includes looking at current uses on the proposed land base, determining market
demand and exploring the economic feasibility of the proposed resort.
Page 5
ASSESSING MARKET POTENTIAL AND MARKET DEMAND
Examples:
Sun Peaks Market Research Intrawest Golf
Prior to development of the resort master plan, Intrawest Golf assesses market demand for any
Sun Peaks engaged a market research firm to golf resort in its management portfolio to ensure
evaluate the market potential for a four-season revenue potential is sufficient to generate target
destination mountain resort near Kamloops. return on investment and profitability.
Information obtained from focus groups was
used to fine-tune the recreational and real estate
product mix, during the resort master plan stage.
Visitor and land sales forecasts were used to
evaluate the economic feasibility of the resort
and prepare capital expenditure plans.
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RECOMMENDED BEST PRACTICES
Typically the developer of the proposed resort takes the lead role in assessing
market potential and market demand, as part of the overall due diligence and
fundraising process. Local, regional and provincial governments support this effort
through the provision of historical information, if available, and through the general
promotion of British Columbia’s tourism products through organizations like Tourism
British Columbia.
Employ suitable expertise to assist in determining market potential and estimating
market demand for the proposed resort experience.
Consider existing sources of information generated by organizations such as the
Canadian Tourism Commission, Tourism British Columbia, World Travel
Organization, Wilderness Tourism Association, Council of Tourism Associations of
British Columbia.
Consider extent of competitive products that pursue the same target markets (both
existing and potential competition) and collect any available data on historic visitation
of competitive resort products.
Determine existing and proposed ease of access to the proposed resort location –
access is a critical success factor and includes availability of direct air access to
international airport; distance to travel from airport; access road quality and reliability
and proximity to a regional market.
Prepare an analysis of the ability of the market to support the proposed resort in
terms of market share.
Take into account demographics and leisure market trends when preparing visitor
forecasts.
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DETERMINING RESORT COMPATIBILITY TO EXISTING LAND USE AND TENURE
Resort developments may compete with other during the resort development process,
existing uses, such as forestry, mining, energy, especially if these maximize cooperation and
agriculture, existing recreational tenures and/or identify highest and best use of mutually
regional district and municipal land use bylaws. exclusive use and access.
Conflicting tenures on Crown lands or
Key Challenges
neighbouring industry and communities may be
a “show-stopper” for the resort development or Cost and time to document existing tenures
expansion. and competing land uses.
It is best to identify existing users’ rights and The resort may place undue pressure on the
concerns prior to investing a lot of cost and limited resources of local service providers.
energy in the resort planning cycle. Successful Negotiation of interest-based solutions to
negotiations and agreements with other existing conflict.
land users and tenure holders are desirable
Examples:
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RECOMMENDED BEST PRACTICES
Developer/operator must be proactive in early consultation with relevant provincial,
local government, federal and aboriginal authorities both on Crown or private land.
Preliminary consultation with Tourism and Resort Operations of MTSA and the
Ministry of Agriculture and Lands to determine existing Land Act tenures and
notations such as leases, licenses, Water Act uses, mining or forestry interests for
resorts involving Crown land.
Tourism and Resort Operations of MTSA is responsible for coordination of existing
land tenures and their uses on Crown land. This office can provide assistance to the
developer in negotiating directly with Crown land tenure and permit holders to
facilitate the resort use. It can assist the developer in resolving jurisdictional overlaps
within other line ministries.
Determine if a Land and Resource Management Plan (LRMP) or Sustainable
Resource Management Plan (SRMP) exists for the region under consideration.
Determine if a resort use of the site is consistent with the existing LRMP or SRMP,
regional or local community plans. If not, determine whether there is a reasonable
expectation that amendments to these plans could be made to support resort
development in the area.
Research freehold land interests through Land Title office searches. Consult local
government to determine other potential development plans on private land in the
vicinity of the resort.
Meet with existing stakeholders to determine their issues, concerns and potential
participation and consider whether resort facilities and uses will compete or be
complementary with existing uses. Document socio-economic benefits for existing
and proposed uses.
The promoter, planners and government agencies review existing tenures and land
uses early in the resort development cycle to determine if resources may be shared
without detriment to other users.
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AVOIDING AND MITIGATING ENVIRONMENTAL IMPACTS – GENERAL
Examples:
Resort Municipality of Whistler – River of the River of Golden Dreams watershed. The
Golden Dreams Watershed Management focus of the management plan is on streams,
Plan, 2001. wetlands, and riparian areas within the
watershed.
This document lays out a watershed vision,
fundamental goals, a series of objectives,
indicators and recommended actions for
maintaining and improving watershed health of
Page 10
RECOMMENDED BEST PRACTICES
Identify monitoring procedures for management strategy implementation.
Approach local government to provide access to studies/reports/data concerning
natural environment issues.
Meet with provincial government agencies (Ministry of Agriculture and Lands, Ministry
of Environment, Ministry of Forests and Range, Ministry of Tourism, Sport and the
Arts) to access studies/reports/data concerning natural environment issues in the
vicinity of the resort. Through consultation identify key indicators and attributes to
monitor for impact.
Conduct Cumulative Effects Assessment as part of the Canadian Environmental
Assessment Act review process.
Consult with the Environmental Assessment Office to determine if project falls within
the parameters of the Environment Assessment Act.
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ECONOMIC FEASIBILITY ANALYSIS
Examples:
All major resort developments in British The Coast Hotel Redevelopment Feasibility
Columbia such as Sun Peaks, Crystal Mountain, Analysis
Red Mountain Resort, April Point Resort, Bear An online example of a feasibility analysis for the
Mountain, et cetera, have conducted an redevelopment of a hotel into a conference /
economic feasibility study. resort lodging facility demonstrates the costs of
expanding an existing hotel into a destination
facility and provides the developer a picture of
anticipated economic return.
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RECOMMENDED BEST PRACTICES
The economic feasibility analysis is typically prepared by the resort proponent as part
of an overall financing package and as part of submissions to government for use of
Crown land. Local and regional government will often be able to provide a list of
contacts for local contractors to assist in determining any local construction
premiums.
Evaluate market demand for preliminary resort concept. (See Assessing Market
Potential and Market Demand).
Base revenue forecasts on long range visitor forecasts prepared by suitably objective
professionals. The assumptions used to prepare these forecasts should be clearly
documented, carefully compared to any available statistics and subjected to intense
scrutiny. Use sensitivity analyses to evaluate the impact of different visitation levels
and understand “worst case” scenario.
Use realistic, fact-based estimates of what money will buy. All cost estimates should
reflect local construction conditions, should include contingencies and should be
updated as concepts are refined and become more detailed.
Prepare long-range pro-forma forecasts of revenues and expenses. Review and
reassess the underlying assumptions. Update projections as new information
becomes available.
Prepare detailed budgets for capital investments.
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ASSESSING SOCIAL / ENVIRONMENTAL / ECONOMIC IMPACT WITHIN A
COMMUNITY
A new resort development offers the potential for Addressing fears and misperceptions that
economic, social and environmental benefits can arise before the facts have been
and costs. The nature of these impacts needs communicated. Traditional resource
to be understood by all those affected, including extraction industries and those employed by
First Nations, so that appropriate choices may them may view a new resort development as
be made. An objective assessment of the being in competition for Crown land, thereby
economic, social and environmental impacts of a limiting their ability to operate and grow. The
proposed resort development helps facilitate a environmental community may also see the
fact-based discussion of the desirability of the proposed resort development as harmful
development. due to perceived impacts on wildlife habitat.
Key Challenges Collecting cultural/archaeological
information useful to both planners and
Achieving agreement on a methodology for
approving agencies can be time consuming
assessing social/ environmental/ economic
and costly and may require obtaining an
impacts in an objective, defensible manner
archaeological permit from the Provincial
so that the assessment results are accepted
Archaeology Branch.
by all involved.
Examples:
Bear Mountain
A socio-economic impact of the Bear Mountain
development helped the District of Langford
make the decision to allow the development to
proceed.
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RECOMMENDED BEST PRACTICES
The resort proponent will typically commission an assessment of the social,
environmental and economic impacts of the proposal as a tool to advocate for the
project.
Meet with community stakeholders and discuss the process for assessing
social/environmental/economic impacts to build mutual understanding of
methodology, timing and opportunities for community input.
Engage an independent third party to perform assessment to assure objectivity.
Use well recognized methodologies for quantifying impacts to facilitate acceptance
and permit comparison to other development opportunities.
Consult with local area experts, for example, biologists, community interest groups,
community at large.
Communicate results of assessment fully and completely (good and bad news).
Propose mitigation where impact is potentially beyond community tolerance.
Page 15
Notes:
Page 16
STAGE II – DEFINING THE VISION
Introduction
Once the initial screening in Stage I is complete and showstoppers are identified or mitigated, then it is
necessary to create a vision for the resort – the experience it will offer to visitors. Questions to be
addressed are access to the resort, the relationship of the resort with the natural environment, local
communities, and First Nations and any other social or community concerns.
More detailed levels of study should be conducted in parallel to the development of the resort vision and
design. In addition to verifying the existing inventory information gathered in Stage I, more specific
studies should commence to:
determine unique biophysical features such as air and water resources, soils, geology,
geomorphology, wildlife, vegetation, and forest resources;
clarify available watershed resources to accommodate the natural carrying capacity and/or
proposed capacity of the resort facilities and programs; and
identify natural activities such as mass soil movements, snow avalanches, flooding, extreme tides
and/or wave action which may pose a risk to the envisioned building or operation of the resort
facility.
At this stage, contact is affirmed with the Province if developing a resort on Crown lands, the local
community is engaged more meaningfully and a formal working relationship begins to develop with First
Nations. Considering community facilities and services and developing and negotiating partnerships
occurs initially at this stage and evolves in Stage III – Developing the Resort Master Plan and Seeking
Approvals.
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NATURAL ATTRIBUTES – Biophysical Inventory / Baseline Studies
The intent is to develop a successful resort Collecting information that is useful to both
concept plan that optimizes the unique physical planners and approval agencies.
attributes of the site in an environmentally
sensitive manner and incorporates the biological
limitations of the site. Optimizing a site’s
potential can only occur with environmental
considerations.
Examples:
A phased approach was used to gather Silver Star Mountain Resort commissioned an
biophysical information for baseline studies. A Environmental Review of a portion of Silver Star
low cost Preliminary Environmental Overview Provincial Park for the purpose of removing it
document was prepared to provide guidance to from the Park and developing a golf resort. The
the proponent in their application to Land and primary focus of the Environmental Review was
Water British Columbia Inc. Upon acceptance of the identification and delineation of ecosystem
the application a Preliminary Environmental units, environmentally sensitive areas, and
Assessment was prepared as part of the British ecologically sensitive habitats. The field data
Columbia Environmental Assessment process to collected in combination with other data sources
provide more detailed biophysical inventory constitutes a baseline environmental inventory
information. identifying the main ecological systems and
processes that occur in the study area. The
Blackstone Golf Resort Community
inventory information was then analyzed to
The Environmental Review conducted for the identify constraints to potential development
Blackstone Golf Resort Community in Fernie, occurring within the study area.
British Columbia, provided baseline ecological
Taynton Bowl Environmental Review
information and interpretations thereby
identifying the environmental issues arising from An environmental inventory and analysis of a
golf resort development and operation. The portion of Crown land for a proposed high alpine
review included background research and skiing opportunity boundary expansion of
ecological pre-typing, “groundtruthing” and field Panorama Mountain Village. The primary focus
assessment, inventory and analysis, habitat cost of the Environmental Review was the
accounting and mitigation/compensation identification and delineation of ecosystem units,
planning for environmentally sensitive areas. environmentally sensitive areas, and
ecologically sensitive habitats. Terrestrial
Ecosystem Mapping (TEM) was utilized to
develop an ecological framework to guide land
use and resource management decisions.
Page 18
Other Technical References:
Ministry of Environment, Resource Information Standards Committee
srmwww.gov.bc.ca/risc/pubs/tebiodiv/
Conservation Data Centre – Species at Risk srmwww.gov.bc.ca/cdc/
TEM Standards: srmwww.gov.bc.ca/risc/pubs/teecolo/tem/indextem.htm
PEM Standards: srmwww.gov.bc.ca/risc/pubs/teecolo/pemcapture/index.htm
Field Manual for Describing Terrestrial Ecosystems: srmwww.gov.bc.ca/risc/pubs/teecolo/fmdte/deif.htm
Page 19
NATURAL ATTRIBUTES – Watershed Assessment
Examples:
Page 20
Resort Municipality of Whistler – River of Red Mountain – Interior Watershed
Golden Dreams Watershed Management Assessment Procedure, 1996.
Plan, 2001.
This watershed assessment was conducted, in
This document lays out a watershed vision, compliance with Ministry of Forests
fundamental goals, a series of objectives, and requirements as part of the Forest Development
recommended actions for maintaining and Plan for the resort’s proposed expansion. A
improving watershed health of the River of Level 1 assessment for various creeks within the
Golden Dreams watershed. The focus of the Red Mountain study area was produced by
management plan is on streams, wetlands, and Dobson Engineering Ltd. The objective of the
riparian areas within the watershed. report was to assess the potential for cumulative
hydrological impacts in the watersheds
associated with previous forest practices and
road construction. Four primary impact
categories were assessed: peak flows; surface
erosion; riparian buffers and mass wasting.
Page 21
RECOMMENDED BEST PRACTICES
Conduct a Watershed Assessment Procedure (WAP) on any community watersheds
or watersheds containing watercourses with significant fisheries values or where
significant portions of the watershed landscape are to be affected.
Compilation of a digital database will facilitate expedient and cost effective updating.
Approach Ministry of Environment for access to existing spatial database for
compilation of baseline information (including air/orthophotos).
Approach Provincial/Regional/local government for existing reports and studies.
Watershed planning should aim to protect those streams that have significant
fisheries values.
Determine, locate and protect those aquatic species that are most sensitive to
sediment deposition.
Ensure developments occur in such a manner as to minimize sedimentation and that
restoration and re-vegetation actions are implemented as soon as possible to prevent
further soil erosion.
Protect existing watercourses and minimize watercourse disruption and/or
displacement.
Identify “community watersheds” and establish what activities are “acceptable” within
the boundaries.
Contingency planning for disruptions/damage to water supply.
Institute a water quality monitoring regime.
Work with local government to help establish zoning for watersheds and community
watershed areas.
Adhere to existing regulations concerning community watersheds, streamside
regulations and Water Act, and adjust development plans accordingly.
Page 22
Excerpt from: Stormwater Planning. A Guidebook for British Columbia.
ADAPT
A gree that stormwater is a resource
Table 4: Community watershed characteristics to assess and map. These are components of the watershed planning process.
Page 23
NATURAL HAZARDS ASSESSMENT – avalanche, flooding, geological stability
The potential for natural hazards such as heavy An early understanding of any potential natural
snowfalls, avalanches, geological instability and hazards is necessary to assure government
hydrological events such as flooding, mud and agencies and the promoter that the project has
debris flows are major biophysical risks to any no critical flaws.
project, with the potential to endanger life and
Key Challenges
property. A close examination of these risks is
necessary at the very beginning of a project and Gathering information on potential natural
will become more indepth during each design hazards in a timely cost-effective manner.
stage, with detailed site-specific investigations
While most high level information is
required prior to construction. An interface fire available from existing government sources,
hazard assessment and mitigation potentials are professionals may be required at each stage
required for most sites in British Columbia.
of the project.
Examples:
An assessment of the potential for natural assessment is required for B.C. heliskiing
hazards is required for all Commercial Alpine Ski projects.
Policy (CASP) projects. Avalanche hazard
Page 24
RECOMMENDED BEST PRACTICES
Local and provincial governments are a source of information about existing known
natural hazards. Local governments may have guidelines or definitions as to what
constitutes a natural hazard within their Official Community Plans and Zoning Bylaws.
The BC government’s TRIM mapping can be used for preliminary assessment of
natural hazards during Stage I.
Acquire and review BC government’s planimetric and topographic maps with forestry,
mining, agricultural and archaeological inventory overlays.
Consult provincial land use plans and regional district strategic road plans to seek
conformance with regional strategies.
Complete professional geotechnical investigations for construction of roads and
buildings.
Prepare mitigation plans for snow avalanche and hydrological issues.
Prepare fire hazard mitigation and evacuation plans. For example, provide for more
than one access route where financially feasible. A second route could be
constructed to a lower design standard and used for emergency egress, this may be
particularly important in wildfire hazard areas.
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VISUAL IMPACTS ASSESSMENT
Examples:
Page 26
RECOMMENDED BEST PRACTICES
Review existing documentation regarding key recreational features, visual quality
objectives imposed on forest industry and other background info. The local
government may be able to provide information on special or significant visual
resources in the area.
Complete photo-documentation of site – key view corridors and viewpoints.
Build DTMs with “as-built” view of the existing scenic resources.
Complete scenery analysis to document most sensitive scenic resources.
Build computer models of proposed development.
Consider preparing computer simulation “fly-by” to assist in explaining the
development plans at public presentations and for investor marketing purposes.
Page 27
IDENTIFICATION OF EXISTING ENVIRONMENTAL VALUES
Examples:
Wilderness Tourism Association – Nimmo Bay Heli Resort – Ecological
Environmental Initiatives Protection
The Wilderness Tourism Association has Nimmo Bay Heli-Ventures is a wilderness resort
adopted a very proactive role in establishing that has developed an operation that strives to
strong linkages between operators and have minimal impact on the surrounding
environmental protection. This stance is environment.
reflected in the recent outflow of policy http://www.nimmobay.com/resort.cfm
documentation. http://www.wilderness-
Resort Municipality of Whistler –
tourism.bc.ca/main.html
Environmental Strategy
BC Helicopter Skiing and Snowcat Skiing
Moving towards environmental sustainability is a
Operators Association (BCHSSOA) – Best
priority of the Resort Municipality of Whistler.
Practices for Sustainability
The strategy has created an environmental
The BCHSSOA completed a Best Practices vision through the use of values, principals,
document for its membership and made the directions, strategic goals and targets; and
document available to public through its website. provides guidance for future environmental
The information contained within the document decisions. The strategy explores sustainability
is pertinent to a wide range of resort operations. on local and global levels.
http://www.bchssoa.com/ http://www.whistler.ca/files/PDF/Admin/WES_Fu
ll_Document.pdf
Page 28
Other Technical References:
Ministry of Agriculture and Lands
Environmental Stewardship Division, Ministry of Environment
http://wlapwww.gov.bc.ca/esd/esd_main.htm
Tourism Opportunity Studies http://srmwww.gov.bc.ca/dss/initiatives/tourism/index.htm
Jackson, Siobhan and Doug Leavers. Series Occasional Paper 1: Determining a Capacity for
Recreation and Monitoring Effects from Commercial Recreation Operations on Crown land. 2000.
http://srmwww.gov.bc.ca/cr/resource_mgmt/lrmp/s2s/reports/rec_series_1.pdf
Page 29
PRELIMINARY SERVICING PLAN
sewage collection, treatment and disposal; Compensating for changing technology and
providing adequate services to a remote
energy supply and distribution – identifying resort location.
economical methods of acquiring and / or
generating a reliable energy supply to power
the resort facility;
Examples:
Sun Peaks Utilities Co. Ltd plant due to perceived concerns about the
downstream water quality in Toby Creek.
Sun Peaks Utilities Co. Ltd. was awarded a
Silver Eagle Award for Water Conservation from Kokanee Glacier Cabin
SKI Magazine. Their successful water
Kokanee Glacier Cabin, operated by the Alpine
conservation strategy requires mandatory use of
Club of Canada, is located in Kokanee Glacier
low-flow plumbing fixtures and water meters in
Provincial Park and produces its own micro-
all developments and employs a consumption
hydro generated electricity.
based charge for water use. This strategy has
minimized water and sewer utility operating King Pacific Lodge
costs and enables the resort to favourably King Pacific Lodge listened to their clients
improve the timing for water supply and sanitary request for more communication services and
sewer treatment system upgrades.
now offers internet access to its guests using
Panorama Mountain Resort satellite connection.
Page 30
Other Technical References:
Green Buildings BC – New Buildings Program. Guide to Green Buildings Resources.
http://www.greenbuildingsbc.com/new_buildings/resources_guide/
Urban Water Demand Management Project – POLIS Project on Ecological Governance
http://www.waterdsm.org/
American Water Works Association (AWWA) www.awwa.org/waterwiser/
Canadian Mortgage and Housing Corporation (CHMC). Household Guide to Water Efficiency.
http://www.cmhc-schl.gc.ca/en/imquaf/himu/wacon/wacon_068.cfm
Environment Canada – Water Efficiency/Conservation www.ec.gc.ca/water/en/manage/effic/e_weff.htm
Master Municipal Construction Documents (MMCD) Association www.mmcd.net/
Ministry of Environment. Municipal Sewage Regulations and Guidelines for Developing a Liquid Waste
Management Plan http://wlapwww.gov.bc.ca/epd/epdpa/mpp/mpp_home.htm
Ministry of Health. Sewerage System Standard Practice Manual
http://www.healthservices.gov.bc.ca/protect/bcsr_spm_draft_may2004.pdf
B.C. Hydro http://www.bchydro.com/
Page 31
WATER SUPPLY AND DISTRIBUTION
Examples:
Sun Peaks Utilities Co. Ltd. based charge for water use. This strategy has
minimized water and sewer utility operating
Sun Peaks Utilities Co. Ltd. was awarded a
costs and enabled the resort to favourably
Silver Eagle Award for Water Conservation from
improve the timing for water supply and sanitary
SKI Magazine. Their successful water
sewer treatment system upgrades.
conservation strategy requires mandatory use of
low-flow plumbing fixtures and water meters in
all developments and employs a consumption-
Page 32
RECOMMENDED BEST PRACTICES
Review all options for water supply including existing developed sources, new
surface water sources and potential groundwater sources.
Consider linking to an existing municipal water system or regulated water utility, if
one exists within reasonable proximity to the proposed resort. Whenever possible,
avoid creating small, disjointed water systems.
Adopt a water conservation philosophy from the outset to reduce overall water use.
Specify and install water conserving plumbing fixtures such as ultra low flow (ULF)
toilets and low flow faucets and shower heads. Specify and install water efficient
appliances.
Require the use of water meters and develop a consumption based water tariff.
Encourage the use of native materials in landscaping (xeriscape).
Consider using non-potable systems (irrigation or snowmaking) to supplement fire
suppression requirements.
Design the water system to meet or exceed the standards of neighbouring
municipalities or regional districts.
Determine who will provide services and maintain the infrastructure. If necessary
create a private utility at arms length from the resort developer to ensure separation
of costs.
Develop a rate structure that will ensure ongoing operating, maintenance and capital
replacement costs will be recovered from the users. Include rent charges for the
provision of stand-by capacity on undeveloped sites. Set adequate hook-up charges
so existing users will not subsidize extending the service to new users.
Page 33
ENERGY SUPPLY AND DISTRIBUTION – Electricity, Natural Gas and Propane
Examples:
Page 34
RECOMMENDED BEST PRACTICES
Adopt a design philosophy to minimize energy demands by
- mandating the use of energy efficient fixtures and appliances;
- using existing programs (such as B.C. Hydro’s Power Smart) to facilitate
the implementation of sewer technologies which reduce energy
consumption;
- embracing public education programs, which promote efficient energy
use;
- adopting building and subdivision design guidelines that maximize solar
aspect and exposure; and
- incorporating construction standards, which result in more energy
efficient structures.
Energy suppliers may require a contractual guarantee of future energy purchases to
extend their distribution system into the resort location.
Explore options for independent power production and/or geothermal technology.
Pursue partnerships with others that will make the expansion of gas lines and/or
power lines more feasible.
Retain flexibility to minimize dependency on any single energy source.
Consider visual impacts of overhead electrical transmission lines and consider using
underground lines for the distribution system within the resort.
Page 35
TRANSPORTATION AND ACCESS TO AND WITHIN THE RESORT
Transportation and access to the resort is the There are few potential sites for new
single most important consideration in airports.
determining the market potential and economic
Air capacity with connections to international
feasibility of a resort. Air and major highway
markets can be a major limitation and the
access defines the size of the market support for
airline industry is currently in financial crisis
any project.
and has been reducing lift capacity and
Key Challenges eliminating unprofitable routes.
Many resort opportunities are in remote Negotiations regarding access roads or
locations, such as ski hills and fishing improvements to offsite transportation
resorts. infrastructure is time consuming and
complex.
Transportation infrastructure is expensive
and is usually provided by governments.
Examples:
Page 36
RECOMMENDED BEST PRACTICES
Travel To the Resort:
Analyze existing and planned air and highway access infrastructure.
Consider complete travel time (plane, bus, car) and costs for transportation to the
resort.
Plan and provide infrastructure to support multiple modes of transportation.
Establish partnerships with transportation providers, such as air and bus lines.
Work with travel agents and tour packagers to market and promote “car free”
vacation packages by providing transportation from the airport to the resort.
Lobby as a collective to influence airline lift capacity and routes.
Offer and promote non-peak travel incentives.
Page 37
RESORT FINANCING PLAN
Examples:
Page 38
RECOMMENDED BEST PRACTICES
Seek financial advice from reputable financial institutions.
In conjunction with financial institutions devise a diversified financial plan.
The resort proponent generally undertakes the development of a resort-financing
plan. Local and regional governments wishing to support economic development of
this nature could consider ways to enhance attractiveness of development
opportunities (example: property/business tax holidays.)
Consider use of a Limited Partnership to attract private investors who are willing to
accept tax benefits of operating losses in early years of the resort.
Consider if services provided by a municipality or a regional district should be
financed through the Municipal Financing Authority and repaid through the collection
of taxes, development cost charges or system hook-up fees.
Phase infrastructure to match anticipated land sales to permit elements of self-
financing.
Minimize risk of market downturns by not building ahead of demand.
Consider partnering with senior levels of government for significant community
infrastructure additions/upgrades.
Local governments may consider community revitalization tax exemptions to improve
return to investors in early years of operation.
Local governments may introduce a mechanism to permit recovery of costs by
developer from “late comers” – other businesses setting up operation once
infrastructure has been built and paid.
Page 39
PUBLIC / PRIVATE PARTNERSHIPS
Examples:
Page 40
Other Technical References:
Canadian Council for Public Private Partnerships http://www.pppcouncil.ca/
Ministry of Community Services. Public/Private Partnerships: A Guide for Local Government. May 1999.
http://www.mcaws.gov.bc.ca/lgd/pol_research/MAR/PPP/
Page 41
ENGAGING THE LOCAL COMMUNITY
Examples:
Page 42
RECOMMENDED BEST PRACTICES
The public consultation process should begin with the proponent seeking input early
in the development of the resort concept. Once official applications for rezoning or
land use occur, local government can play a more formal role in ensuring that the
local community has been appropriately engaged.
Frequent consultation processes should include First Nations, elected officials, local
government representatives, community stakeholder groups and the community at
large.
Provide multiple opportunities to solicit input – open houses, website, workbooks,
surveys, et cetera.
Create opportunities for the development to assist in resolving broader community
issues.
Include community members in resort visioning processes so the resort vision
reflects community values.
Incorporate elements of local culture and local pride in the resort designs and plan.
Use local media outlets to convey information regarding the development to the local
community.
Solicit views of local champions and key influential people as “bell weathers” of
project acceptability.
Recognize the legitimate concerns of the local community and work collaboratively to
develop solutions. Do not focus exclusively on the potential benefits and discount
the community’s concerns.
Be realistic about the benefits to the community. Look for opportunities to create
partnerships with local businesses, and to use local suppliers.
Practice active listening – the solicitation of input must have the potential to influence
the approval of the project and the form that it takes.
Page 43
ABORIGINAL LAND ISSUES / RELATIONSHIPS WITH FIRST NATIONS
Examples:
King Pacific Lodge apprenticeship are provided to their youth. The
entire product offering is founded on profound
King Pacific Lodge is the first tourism business
respect for the environment and First Nations’
in British Columbia to sign a working protocol
values and relationships are actively nurtured.
agreement with a First Nation. The 17-room
luxury floating wilderness lodge is anchored in Nk’Mip Cellars
Barnard Harbour on Princess Royale Island.
Nk’Mip Cellars is a joint venture project between
Eleven of the Lodge’s 35 staff are from Hartley
the Osoyoos Indian Band and Vincor
Bay, home of the Gitga’at and each year, eight
International to establish North America’s first
(8) youths are mentored at the lodge. Guests
aboriginal winery. The winery is the second
pay a conservation surcharge that is
phase of $25 million resort development that
accumulated and invested in projects to
includes the Nk’Mip Desert and Heritage Centre,
enhance the social and environmental
an RV park, nine-hole golf course, conference
sustainability of the region. Spirit Bear watching
centre and accommodation on Osoyoos Lake.
is contracted out to members of the First Nation,
and opportunities for mentoring and
Page 44
Other Technical References:
Ministry of Aboriginal Relations and Reconciliation http://www.prov.gov.bc.ca/arr/
Ministry of Forests and Range Aboriginal Branch http://www.for.gov.bc.ca/haa/
Haida First Nation v. BC and Weyerhaeuser [Nov. 2004] (Supreme Court of Canada)
Taku River Tlingit FN v. B.C. (EAO et al) [Nov 2004] (Supreme Court Canada)
Delgamuukw v. British Columbia [1997] 3 S.C.R. 771
Best Practices in Business Partnerships Between First Nations and Resorts (Fall 2005), MTSA
Page 45
COMPREHENSIVE LAND USE PLANNING
Examples:
Page 46
RECOMMENDED BEST PRACTICES
Contact local government to review Official Community Plans, zoning bylaws and
regional plans to determine what is currently allowed on the potential resort area.
If on Crown land, review relevant LRMP for high-level management objectives.
Start with good topographic mapping. Generally, first level screening to assess an
opportunity can be achieved with TRIM mapping and 20 metre contour intervals.
Conceptual land use planning and master planning requires 5-metre contour
intervals for planning outdoor recreation activities and 2-metre contour intervals for
planning real estate development, both of which may be prepared from aerial
photography. Detailed design that occurs during the implementation stage will
require mapping prepared from on-site legal and topographic surveys.
Evaluate whether the area is suitable for development of a permanent or second
home community since these components of a resort generally require more
supporting commercial and institutional land uses than are required to service
temporary guests.
Develop diverse and well-rounded, multi-season recreational plans that take into
consideration existing recreation opportunities in the surrounding region. Integrate
the recreational and accommodation uses to reduce transportation demands within
the resort. Provide an open space and protected area network.
Balance the supply of accommodation with the recreational carrying capacity of the
area, taking into consideration the anticipated number of day visitors to the resort.
Let the landscape dictate the built-form. Identify and respect important natural
features, views and drainage patterns and use these to shape the development
sites and circulation networks.
Create clusters of compact, medium density mixed use development to reduce
transportation demands and to minimize the development footprint.
Identify sufficient lands for commercial, institutional, employee housing and
industrial facilities. Consult with local government to determine what proportion of
these uses could be provided in neighbouring communities.
Link development areas with multi-purpose (pedestrian, cycle, cross-country ski)
trail systems.
Consider the desired land ownership patterns during the Visioning stage and
develop land “parcelization” and village designs that will satisfy those requirements.
Bare land stratas can be an effective tool to provide cluster single family
developments while minimizing the land dedicated to roads and parking.
Page 47
Notes:
Page 48
STAGE III - DEVELOPING THE RESORT MASTER PLAN AND SEEKING
APPROVALS
Introduction
This stage requires a comprehensive multi-agency (federal, provincial, municipal, First Nations) review
and approval processes to create a development plan for the first five years to full build-out and up to
twenty or fifty years depending on the size and location of the resort. Meeting requirements and
negotiating agreement(s) are vital at this stage for the resort to become a reality.
Ultimately, this stage entails the development of a master plan that will guide development and operation
of the resort and enable the developer / owner / operator to identify growth constraints and opportunities.
As well, one has to plan the resort to meet a particular brand or atmosphere to attract visitors. The brand
and associated competitive positioning must be reflected in the architectural character of the resort and
should find a physical expression on many levels. The brand and message to the target market is not
reserved for marketing and sales efforts alone, but should permeate the entire resort experience.
Sound technical advice and analysis is required to help the owner / operator make important growth
decisions in the long-term and maintain community relations. A feasible resort vision requiring approvals
ranges from:
permits and licenses with the Province and municipalities to build and operate;
development and acceptance of an official community plan (OCP) if the facility is located in a
resort area or near a municipality;
accommodation agreement or partnership agreement with a First Nation asserting title to the land
(unless development is on fee simple/private lands);
a Provincial Master Development Agreement (MDA) if an alpine-based resort on Crown land;
provincial environmental approvals if the resort design is on Crown land and large scale (over
3,000 bed units); and/or
federal environmental approvals if the resort is to be built or expansion occurs near a salmon
spawning stream/river or the planned resort recreation area includes endangered species – flora
and fauna.
If the resort vision includes developing a remote wilderness resort or expanding a present facility, then
approvals are sought with the Province on securing Crown land tenure and recreational land use and with
municipalities on zoning and OCP adherence. If the development is to occur on private land, then
approvals are needed on upgrading infrastructure/providing additional services with the local community
(or regional district if no surrounding local community/municipality).
.
Page 49
Key considerations when creating the resort master plan
Page 50
Notes:
Page 51
DEFINING A BRAND AND UNIQUE MARKET POSITION
Examples:
Beaver Creek Disney, Four Seasons and Starwood
Beaver Creek and Steamboat (true western, Disney, Four Seasons and Starwood are
down-home ski town) have both created brands examples of brands in the hospitality sector that
that are unique in their competitive set and are have achieved significant memorability with their
reflective of their community’s personality. target markets.
City of Kelowna
Kelowna’s branding initiative has actively
engaged the local community to ensure support
for their soon to be launched positioning.
Page 52
RECOMMENDED BEST PRACTICES
The definition of the resort brand and its unique market position is typically led by
the resort proponent. However, best practices involve comprehensive community
consultation to ensure that the truly unique “personality” of the destination is
captured and to create a sense of ownership throughout the community. In larger
resorts, the “ownership” of the brand may migrate from the developer to a central
marketing body or “destination marketing organization” once this organization is
established and a critical mass of resort infrastructure is in place and ready to
promote. Once the brand and positioning is established, all public and private
stakeholders should make decisions in support of the brand and promised
experience.
Identify the key attributes of the proposed resort product that are being sought by
target markets (Example: luxury, family- oriented).
Consult with the local community to determine unique character of place and gain
support for brand direction.
Combine unique personality of place with key attributes sought by target markets to
find the product/market “match” and potential “brand strength”.
Conduct market research to test brand concepts and to determine proposed resort
positioning relative to competition (existing) or unfulfilled need in the marketplace
(new).
Share results of research with stakeholders including local community and tourism
associations to secure their ownership of the brand and their willingness to offer
the proposed brand promise or brand experience to future guests.
Develop products and experiences that support the fulfillment of the brand promise.
Monitor performance with target markets (See Ongoing Market Research and
Analysis).
Page 53
RESORT VILLAGE DESIGN PRINCIPLES
Examples:
Vail and Whistler Sun Peaks Village
The original Vail and Whistler villages are good The Village at Sun Peaks has been designed to
examples of purpose built resort villages that allow guests to ski from their hotel down the
provide lively gathering places for resort guests village pedestrian street to the lifts.
and community members.
Blue Mountain
The water feature in the Village at Blue
Mountain provides an entertaining place for
children to play in the hot summer sun.
Page 54
RECOMMENDED BEST PRACTICES
Built forms should fit into the natural landscape, avoid extensive site grading to
create flat building platforms.
Let nature into the village, preserve scenic views, provide green space buffers
around hard surface areas.
Limit buildings to a human scale. Site taller buildings to the north of public
gathering areas to prevent shading or where they can blend into a hillside or tree
stand.
Create an accessible interesting pedestrian environment, with lots of opportunities
for gathering spaces.
The use of underground parking will free up land for public gathering spaces and
landscaping.
Use schematic 3-dimensional computer models of proposed village to evaluate
shading and visual impacts. Refine building massing to avoid shading public
spaces or interrupting scenic view corridors.
Use a “visioning” process involving local stakeholders and the design team to
assist in developing an architectural character for the village that draws from the
surrounding area.
Protect the intent of the final village design through the appropriate use of site
specific zoning bylaws, design guidelines and building schemes.
Carefully consider project phasing and desired land subdivision requirements
before including design solutions such as combined underground parkades or joint
access ramps which can severely limit the ability or the developer’s flexibility to
construct individual buildings.
Page 55
ENVIRONMENTAL PRINCIPLES IN SKI AREA PLANNING AND OPERATION
Examples:
Most British Columbia ski areas have had a Ski using sound environmental principles and good
Area Master plan prepared under the BC ski area design standards. Environmental
Commercial Alpine Ski Policy (CASP) and Ski awards have been given to Panorama, Sun
Area Guidelines. These plans were prepared Peaks, Blackcomb and others.
Page 56
RECOMMENDED BEST PRACTICES
Resort areas should go “beyond compliance” in those areas where improvements
make environmental sense and are economically feasible.
Front-load the planning and environmental review process to save considerable
time and resources in the approval and legal stages.
Engage stakeholders in up front and continuing dialogue on development
concepts, analysis of the alternatives and evolution of development plans and their
implementation.
Respect outstanding natural resources and the physical “carrying capacity” of the
local ecology when planning new projects.
Plan, site and design trails, on-mountain facilities and base area developments in a
manner that respects the natural setting and avoids, to the extent practical,
outstanding natural resources.
Use simulation and computer modeling in planning to assist with analyzing the
effects of proposals on key natural resources and viewsheds.
Use good forest practices in the design, development and operation of the ski area.
Make water, energy and materials efficiency and the use of clean energy a priority
in the design of new facilities and the upgrading of existing facilities.
Bring the ski trails and staging lifts into areas with high-density accommodation to
optimize ski-in/ski-out opportunities and reduce ongoing transportation demand
and the resulting pollution and energy consumption.
Optimize efficiency and effectiveness of energy and water usage in snowmaking
operations.
Page 57
ACCOMMODATION PRODUCT MIX
Examples:
France
Mammoth Lakes – California
The French government requires land be set
This resort town provides cabins, condos,
aside for camping, dormitory style
private residences, town homes, condo hotel
accommodation and low budget tourist
suites and budget tourist accommodation to a
accommodation in its strategic land use plans
serve a variety of tourist interests.
for new resorts.
Sun Peaks - British Columbia
Mont Tremblant – Quebec
Sun Peaks has hotel suites and condominiums,
Mont Tremblant Resort in Quebec offers tourists townhouses, duplexes, single family homes,
a range of lodging options and budgets including residential lots, and retail or commercial
hotel rooms, suites, condos and tourist homes. properties from which to choose.
People looking for homes also have a variety of
options.
Page 58
RECOMMENDED BEST PRACTICES
Evaluate whether the area is suitable for development of a permanent or second
home community. Consider limiting or excluding private accommodation in
environmentally sensitive or remote areas.
Develop a target mix of tourist, second home, permanent residential and employee
units. Evaluate in terms of target market and predicted demographics. Consider
the inclusion of product to appeal to a wide cross-section of income levels.
Create a portfolio of accommodation types to manage risk arising from over-
reliance on one market segment. The most successful projects have a mix of four
to seven accommodation types available, which could appeal to transient visitors,
second home owners or seasonal and permanent residents.
Preserve high value locations (adjacent to lifts, beachfront) for public
accommodation and protect public access to natural amenities.
Scale the development to the landscape, avoid locating large buildings where they
will block views or shade adjacent properties.
Page 59
RENTAL USE AND RENTAL MANAGEMENT COVENANTS
The resort operator relies on visitors to keep the Enforcement can be costly and prohibitive
recreational product viable. If units originally for small local governments.
built for tourist accommodation are sold to
If covenants are not enforced, they can lose
individuals not wishing to rent, the public bed
their effectiveness over time.
base of the resort becomes eroded. Rental
covenants are used to protect the long term The current Assessment Act allows strata
supply of public accommodation in the resort’s hotel properties to be considered Class 1
central core. These “hot beds” ensure a “lights (residential) instead of Class 6 (business) if
on” feeling and contribute to the resort’s there are two or more property managers
vibrancy. The goal is to retain the tourist (hot) operating in the building or if 15% or more of
bed base as the resort matures. the units are not rented out. This taxation
treatment has led to situations where there
Key Challenges
are multiple property management
Some local governments are reluctant to companies operating within one strata
accept the role of covenantee for Section development which creates confusion for the
219 Rental Covenants under the Land Title resort guest and leads to variable service
Act due to the difficulty of enforcement. levels within the same property.
Examples:
Resort Municipality of Whistler
The Resort Municipality of Whistler has two
classes of Section 219 Rental Covenants placed
on all properties within the central village zone
as well as several other key commercial
properties. A Phase I (warm bed) Covenant
allows the unit owner unlimited use of the unit,
however, the unit must be available for nightly
rental when the owner is not using it. A Phase II
(hot bed) Covenant limits the unit owner’s use of
their unit to 28 days in the winter season and 28
days in the summer season. At all other times,
the unit must be available for nightly rental.
City of Aspen
The City of Aspen relies on enforcing its Land
Use Code to protect its public bed base.
Owners of units within tourist accommodation
must prove that the unit is available for nightly
rental for at least six months of the year.
Technical References:
Resort Municipality of Whistler http://www.whistler.ca/index.php
Page 60
RECOMMENDED BEST PRACTICES
During the resort master plan process, identify those properties that are most
suitable for tourist accommodation development.
Local government should structure zoning bylaws that clearly define the allowable
uses within a zone and preserve the tourist accommodation capacity.
Use Section 219 of the Land Title Act to place a covenant on title to these lands
that requires all residential accommodation built on the land to be available for
rental to the public as tourist accommodation.
Use common law or Section 219 covenants to require that all the units developed
on the land be managed by a rental management company having a front desk
located within the property or at a central check-in facility and that all units have
access to the common property amenities (pool/hot tub, exercise rooms, lobby).
Page 61
EMPLOYEE / RESIDENT HOUSING POLICIES
Examples:
Page 62
RECOMMENDED BEST PRACTICES
All parties need to realize that the supply of affordable employee housing will
become a problem if the resort achieves success. The inclusion of a lifestyle
community or significant second home real estate component in the resort
accommodation product mix leads to additional employee generation (to build,
maintain, sell, renovate) and increases housing affordability pressures on local
residents in the vicinity of the resort. If employee housing is not provided at the
resort, the resort’s workforce requirements can impact the affordability of the
surrounding communities and create demands on the transportation infrastructure.
Developers will not necessarily provide sufficient employee housing unless
required as a condition of development approval due to the large costs.
Recognize the need for employee/resident housing and set aside sufficient land for
it at the resort master plan stage (10% to 25% of the total bed base, depending on
proximity to existing communities).
Employee housing should be considered part of a resort’s infrastructure and
mechanisms to provide it should be entrenched in the resort master plan and OCP.
Set up policies in the resort master plan and OCP to ensure the “development
train” which creates pressure on housing prices, will fund employee housing by
requiring each development to contribute employee housing by:
a) Building it within the development project,
b) Building it on a nearby site within the community, and
c) Providing sufficient cash or land in lieu to provide the housing, where authorized
by an enactment.
Utilize land use covenants, zoning and resale price controls to ensure units
constructed for resident housing remain available and affordable for the resort’s
workforce.
Integrate resident housing with market housing.
Create a housing authority to build and manage employee/resident housing.
Ensure a variety of housing types to meet the different needs of the work force.
Use resale price and rent controls to protect the affordability into perpetuity.
Consider creating incentives for employers and the private sector to provide
employee housing such as auxiliary suites in single family houses, but ensure their
use is restricted to employees through covenants and zoning bylaws.
The resort developer should provide sufficient employee housing to meet their own
needs.
Page 63
AVOIDING AND/OR MITIGATING ENVIRONMENTAL IMPACTS –
Wildlife Habitat Preservation Areas and Wildlife Management
Examples:
Page 64
species of concern due to its red-listed status, orphaned bears by wildlife professionals and
old growth habitat requirements, and increased researchers with the ultimate goal of releasing
predation risk due to road building. The them back into the wild. Kicking Horse Resort
expansion application included the identification provides the land and operation support for the
of a wildlife management zone to protect the refuge.
Mountain Caribou habitat. http://www.kickinghorseresort.com/summer/grizz
ly/index.asp
Kicking Horse Resort – Kicking Horse Grizzly
Bear Refuge Jumbo Glacier Resort – Grizzly Bear
Management Plan.
The Kicking Horse Grizzly Bear Refuge is a
conservation, education and research centre The proposal for the construction of the Jumbo
committed to becoming the world leader in the Glacier Resort included the development of a
preservation of grizzly bears. The 22 acre management plan identifying specific wildlife
refuge is an integral component to the resources and the potential impacts of resort
development of rehabilitation protocols for development on those resources. In particular,
grizzly bear habitat was of primary concern as
the Jumbo Glacier Resort was proposed for one
of two remaining areas in British Columbia
where grizzly bears are not endangered. The
plan includes long term monitoring of potential
impacts and recommends mitigation of the
potential and measured impacts.
Page 65
RECOMMENDED BEST PRACTICES
Employ environmental values and corresponding mapping to identify wildlife values
and species of interest. (OR Contact the Ministry of Environment).
Consult with local, regional and provincial government agencies for species-
specific information (Inventories) and areas of interest, previous studies and
special management zones.
Consult LRMPs and regional strategies for protection of special interest species.
Work with Environmental Non-Government Organizations (ENGOs) when
developing management projects.
Work with Ministry of Forests and Range to co-ordinate efforts with forest tenure
holders.
Adjust resort design to account for wildlife and their needs.
Prepare wildlife management plan for species of interest and identify areas for
special management or preservation.
Establish and/or identify wildlife migration/dispersal corridors.
Page 66
AVOIDING AND/OR MITIGATING ENVIRONMENTAL IMPACTS –
Aquatic Habitat and Streamside Protection - Wetlands and Riparian Management
and Fisheries Management
Resort development can have both direct and protection are also resort-related impacts to
indirect impacts on aquatic habitats including fisheries and habitat.
wetland and riparian areas. In addition, many of
The Federal Fisheries Act and provincial Water
British Columbia’s species at risk are supported
Act require diligent and effective management of
by riparian and aquatic habitats.
fish and fisheries habitat during all stages of
Legislation regulates development in and around construction.
aquatic habitats. The Provincial Water Act
The desired outcome is to ensure development
regulates works and changes in and about
proceeds in a manner that complies with existing
streams in British Columbia, and the Fish
legislation and avoids, mitigates or lessens
Protection Act provides protection for fish and
potential impacts to aquatic and riparian
fish habitat. The Federal Fisheries Act requires
habitats, water quality and quantity, and fish and
diligent and effective management of fish and
wildlife populations.
fisheries habitat for fish of any life stage.
Addressing existing aquatic protection regulation Key Challenges
in the planning stage will avoid design / Adequate riparian setback requirements
conservation conflict. should be incorporated into the design of the
Resort development has the potential to impact resort as it is preferable and more cost
fisheries habitat in several ways. Encroachment effective to retain existing riparian areas
into stream channels and riparian areas can than compensate later in the development.
reduce the amount or quality of available habitat
Resort viability and size requirements
by reducing the buffer between aquatic habitat frequently conflict with riparian area
and development. Development can further setbacks.
impact fisheries habitat through the introduction
of deleterious substances such as sediment, fuel Incorporating riparian setbacks into early
and oil residue and concrete leachate. design stages to prevent development
planning within the setback areas.
Development can also affect the functionality of
aquatic habitat by increasing impervious areas, Field verification of top of bank is generally
thereby increasing runoff over the short term required to correctly establish riparian
while reducing it over the long term. Culvert, setback areas.
channelization, and diversions can isolate areas The installation of stream crossing
of otherwise functional habitat by creating structures conducive to fish passage (such
barriers that fish cannot or will not cross. as open bottom culvert/bridge versus round
Development may also reduce natural gravel culvert) can be costly.
recruitment and streams can eventually become
sterile for lack of productive substrate. Designing around riparian protection areas
Wastewater discharge and armouring for flood can be difficult, particularly in areas with
numerous small streams and around
wetlands.
Page 67
Examples:
Garibaldi Springs Gold Course - Squamish Blackstone Golf Resort Community - Fernie
The development of Garibaldi Springs Golf A Habitat Balance was conducted for the
Course in Squamish, British Columbia included Blackstone Golf Resort Community in Fernie,
the construction of an 18-hole golf course on British Columbia to interpret levels of impact
lands that contained three permanent fish associated with the development. The habitat
bearing creeks, which provide exceptional over- balance analysis is based on the “equivalent
wintering, rearing and spawning opportunities for habitat area” methodology where different types
numerous salmonid and non-salmonid fish of habitats are given ratings to ensure that a “no
species. Consultation with Fisheries and net loss” of aquatic habitat is experienced. The
Oceans Canada resulted in a mitigation and creation of additional wetlands and
compensation plan that included limiting the enhancement opportunities within preservation
impact to critical mainstream habitat; enhancing areas allowed for habitat losses due to golf
habitat by the establishment of new permanent coarse construction. The results of habitat
flow areas; the creation of wetland pond features balance were incorporated into the
linked to fish bearing waters; and the retention of Environmental Impact Assessment and
permanent and ephemeral drainages and Compensation/Mitigation Plan for the project.
wetland habitat areas. In addition the
Coastal Resort Development in Costa Rica
development provided off site compensation to
further enhance the fisheries values in the Costa Rica has a history of popularity for foreign
Squamish area. investment in real estate and resort
http://www.garibaldisprings.com/index_flash.htm development. In order to protect the marine
riparian values, a buffer is established along the
marine foreshore. This buffer controls the level
of impact by tourism developments along the
Costa Rican coastline.
Page 68
RECOMMENDED BEST PRACTICES
Ministry of Environment Riparian Areas Regulation provides protection for the
features, functions and conditions that are vital in the natural maintenance of
stream health and productivity.
Guidelines such as the Canada / BC Land Development Guidelines for the
Protection of Aquatic Habitat and Ministry of Environments Standards and Best
Practices for Instream Works should be reviewed during the planning and
development process.
Local governments have the authority to regulate development through zoning
bylaws and the establishment of development permit areas. These powers can be
used to manage specific resources such as watercourses and may define specific
development restrictions in order to protect the riparian environment.
The Developer must provide
- adequate design and drawings for application and notification to the
Ministry of Environment (pursuant to Section 9 of the Water Act and
Section 44 of the Water Act Regulation) and
- to Fisheries and Oceans Canada for authorization under Section 35 (2)
of the Federal Fisheries Act for works affecting fish habitat and/or
harmful alteration disturbance or destruction of fish habitat.
May require professional assistance regarding applicable legislation and to liaise
with all levels of government.
Page 69
MITIGATING ENVIRONMENTAL IMPACTS THROUGH RE-VEGETATION PLANS
Examples:
Garibaldi Springs Golf Course - Squamish incorporated into the revegetation plan. A mix of
nursery stock and salvaged plants were used
The development of Garibaldi Springs Golf
during all Stages of revegetation. The success
Course in Squamish included a comprehensive
of the re-vegetation will be monitored for 3 years
plan for re-vegetation of disturbed areas during
following planting to ensure survival.
and following construction works and retention
http://www.garibaldisprings.com/index_flash.htm
of existing vegetation in areas not slated for
development. Preservation areas were Nicklaus North Golf Course - Whistler
identified in the field prior to construction to
Nicklaus North Golf Course at Whistler included
delineate clearing and grubbing boundaries.
a $5,000.00 refundable landscape deposit in its
Topsoil was transferred from development areas
Purchase and Sale agreements for single family
to the re-vegetation areas.
lots. If the lots were not built or landscaped
The re-vegetation of riparian areas was included within a specified timeframe by the new
in the mitigation and compensation plan, created purchasers, the vendor had the right to use their
in consultation with Fisheries and Oceans own forces to revegetate the lot and pay for it
Canada to meet the requirements of fish habitat. with the landscape deposit.
Only plants native to the Squamish area were
Page 70
RECOMMENDED BEST PRACTICES
Preservation of vegetation during final design and construction can be a cost-
effective way to reduce site restoration and compensation requirements.
Prepare a re-vegetation, restoration and compensation plan.
Utilize baseline and biophysical information to identify key environmental values
and areas requiring special management and preservation.
Incorporate areas of special management and preservation areas in resort design,
thereby decreasing the necessity for extraneous compensation and restoration of
the site.
During construction make all efforts to preserve vegetation and topsoil.
When possible utilize native plants for site restoration and landscaping.
Local governments could obtain performance bonds or other security for
landscaping work to ensure that landscaping and re-vegetation work is completed.
If local governments are unable or unwilling to obtain performance bonds, the
resort developer/operator can require landscape deposits in the purchase and sale.
Page 71
PLANNING AND LAND USE CONTROLS – Official Community Plans, Zoning
Bylaws, Development Permits, Design Guidelines and Building Schemes
Examples:
Regional District of East Kooenay Sun Peaks Resort Corporation
The Regional District of East Kootenay adopted Sun Peaks Resort Corporation placed Statutory
Official Community Plans for Fernie Alpine Building Schemes containing Design Guidelines
Resort and Panorama Mountain Village that are on all property before offering it for sale.
consistent with the resort master plans for these
Resort Municipality of Whistler
resorts.
The Resort Municipality of Whistler adopted site
Thompson-Nicola Regional District
specific zoning bylaws for each development
The Thompson-Nicola Regional District parcel in Village North.
adopted a set of zoning bylaws specifically for
City of Langford
the Sun Peaks Resort Area because their
existing zoning bylaws did not allow the The City of Langford created the Bear Mountain
compact nature of development contemplated Comprehensive Development Zone to regulate
in the Sun Peaks resort master plan. development of the golf course and residential
community at Bear Mountain.
Page 72
RECOMMENDED BEST PRACTICES
The Local Government Act provides local governments with the authority to prepare
regional growth strategies to promote settlement patterns that are socially,
economically and environmentally healthy and that make efficient use of public facilities
and services, land and other resources. Planning and land use management is
regulated by local government through Official Community Plans (OCP), Zoning
Bylaws and Development Permit areas. Official Community Plans and Zoning Bylaws
in regional districts must be reviewed by MCS before they can be adopted.
Check whether a resort use is consistent with an existing OCP or Regional Growth
Strategy and if not determine whether there is a reasonable expectation that these can
be amended to support resort development.
The Developer needs to work with local government to determine the most appropriate
planning control tools to use in their jurisdiction. Where local governments choose not
to exercise their planning authority, the developer needs to investigate other tools such
as Statutory Building Schemes, Design Guidelines and Design Covenants on title to
reinforce the resort master plan image on private property.
Develop an OCP amendment concurrently with the development of a resort master
plan to avoid significant delays and complications that could arise if these processes
are done sequentially. The OCP should clearly articulate the role tourism plays in the
local economy and have policies and tools in place to facilitate.
The developer may need to provide funding to local government to assist them in
preparation of an OCP or Zoning Bylaws.
Prepare zoning bylaws to apply to all contemplated land uses at the resort. Consult
with other resort communities to discuss areas where zoning bylaws have been
challenged and seek their advice in drafting bylaws to avoid these pitfalls.
Identify any municipal/regional district by-laws that may impact the construction and/or
operation of the resort other than land use restrictions.
Develop design guidelines that address issues such as site planning and design,
building design and character, landscaping, water and energy conservation, snow
management and environmental protection during construction. Use Development
Permits or Statutory Building Schemes registered on title to individual parcels to ensure
all construction at the resort is in compliance with these guidelines.
If a resort village is included in the resort master plan, local government should create
Development Permit Areas that include details of the allowable building volumetrics to
protect the form and character of the resort village plan. Each parcel should also
contain site specific bylaws that include floor space limits. If local government is
unwilling or unable to regulate the development of the village to this extent, the
developer should use Statutory Building Schemes and Building Programs registered on
title to the lands to achieve a similar level of control.
Establish a design review process as part of the building scheme registered on title.
Determine the process of design review and establish a system for ongoing funding.
Usually a Design Review Panel should consist of representatives from local
government, the architectural and/or landscape profession, the community at large and
the resort developer.
Page 73
ROAD DESIGN STANDARDS (Collector, Local, Pedestrian Trails)
Road design standards establish the character Designing roads and parking lots to facilitate
of a resort and can dictate which terrain is snow removal and snow storage.
accessible for development. Appropriate road
Striking a balance between constructing
design standards help ensure the road network
roads that follow the natural terrain and
provides a safe and efficient transportation back
providing alignments that will be safe in
bone for the resort without overwhelming the
adverse driving conditions.
natural landscape. The desired outcome is a set
of practical and replicable standards suited to Understanding that urban or suburban trip
the terrain and character of the resort and and parking demand generators for
provides safe and efficient vehicular and commercial establishments may not be
pedestrian access to all parts of the resort. applicable to a pedestrian oriented resort
context.
Key Challenges Enforcing parking regulations in
unincorporated areas.
Providing efficient access routes and
parking facilities for large vehicles such as Obtaining local or provincial government
buses, fire-trucks and delivery vehicles while approval for special resort road standards.
maintaining a pedestrian friendly character
at the resort.
Examples:
Page 74
RECOMMENDED BEST PRACTICES
Develop a road network and circulation plan that minimizes conflicts with
recreational facilities and pedestrian routes. Include secondary access/egress
routes for emergencies such as fires.
Locate buildings within easy walking and cycling distance of resort amenities.
Prepare a multi-purpose (walk, cycle, ski) trail network that encourages non-
motorized forms of transportation within the resort.
Consult with the Ministry of Transportation.
Retain design professionals to collaborate with the appropriate approving authority
to adopt standards suited to the character and topography of the resort; often
accomplished with slower design speeds, narrower right of ways, short sections of
steeper grades, tighter curve radii and reduced roadside parking.
Prepare standards for several classes of roads, from arterials to pedestrian trails.
Strategically, schedule certain elements of construction (such as the second lift of
asphalt pavement) to both delay capital investment and provide a higher quality
end product.
Page 75
SANITARY SEWER COLLECTION, TREATMENT AND DISPOSAL
Examples;
Page 76
RECOMMENDED BEST PRACTICES
Adopt a water conservation philosophy from the outset to minimize wastewater
generation.
Identify and prove out treatment and disposal options that will meet the resort
demands at the projected build-out. The level of treatment should be determined
using good engineering practices and should be commensurate with the proposed
disposal method.
Incorporate design and construction practices which minimize/eliminate inflow and
infiltration.
Provide public education and obtain input when determining sites for sewage
treatment plants and use modern technologies that minimize the impacts to the
surroundings.
Design and construct facilities to meet or exceed municipal standards.
Consider wastewater re-use as a disposal option. It has the added benefit of
reducing the demand on the water supply (usually for irrigation or snowmaking).
“Packaged” sewage treatment plants are often a viable solution for providing
sewage treatment for a resort development.
Determine who will provide services and maintain the infrastructure. If necessary
create a private utility at arms length from the resort developer to ensure
separation of costs.
Develop a rate structure that will ensure ongoing operating, maintenance and
capital replacement costs will be recovered from the users. Include rent charges
for the provision of stand-by capacity on undeveloped sites. Set adequate hook-up
charges so that existing users will not subsidize extending the service to new
users.
Waste management permits are required from the Provincial Health Authority for
any new wastewater disposal facility or for additions to an existing one.
Page 77
COLLECTION AND DISPOSAL OF SOLID WASTES
Examples:
Page 78
RECOMMENDED BEST PRACTICES
Adopt and promote a reduce-reuse-recycle philosophy.
Allow for separate containers for recyclables and/or composting at collection
locations and transfer stations.
Incorporate eco-centres or re-use it depots that enable the exchange of unwanted
goods that are not at the end of their useful lives.
Develop and manage a waste management system that is bear proof and minimizes
conflicts with wildlife (Example: bear-proof containers within the resort and at
transfer stations and timely removal of waste).
Be innovative in addressing solid waste (Example: many mountain lodges operated
by the Alpine Club of Canada have adopted a pack out what you pack in philosophy.)
Develop design guidelines, which mandate waste management plans for construction
sites.
Work closely with the Regional District to ensure the Resort’s waste management
strategy fits with the RSWMP.
Page 79
STORMWATER MANAGEMENT PLAN
Examples:
SilverTip Golf Resort - Canmore Nicklaus North Golf Course - Whistler
Stormwater management was a critical design Nicklaus North Golf Course in Whistler is built
factor at SilverTip Golf Resort in Canmore, within the floodplain. The homes and golf
Alberta due to mountainous terrain, clubhouse were built above the predicted flood
environmental sensitivity and restrictions on post level and the fairways were designed to act as
development flows downstream of the site. Five floodways during major storm events. During
detention ponds were incorporated into the the 2003 flood event, the facility functioned as
layout of the 7,200-yard championship golf designed, the streets and homes remained
course, with a sixth located in a wildlife corridor, above the flood level and the fairways and
and a seventh within a future development adjacent wetlands flooded.
parcel.
Page 80
RECOMMENDED BEST PRACTICES
Combine stormwater management facilities with other infrastructure (Example: a
water feature on a golf course can be used as a stormwater detention pond).
Where possible, focus development on areas with the least permeable soils.
Incorporate natural drainage features and follow existing topography and drainage
paths wherever possible.
Include considerations for controlling the quantity of runoff such as
detention/retention ponds, construction materials and design techniques that
encourage infiltration and/or minimize runoff (Example: porous surfaces for
parking lots and walkways, narrower and shorter roads, green roofs).
Include considerations for the quality of runoff such as source control and
treatment best management practices (Example: oil/water separators in parking
lots).
Maintain or reinstate vegetated areas and establish riparian setbacks from existing
creeks.
Page 81
AVOIDING AND/OR MITIGATING ENVIRONMENTAL IMPACTS DURING
CONSTRUCTION
Examples:
Page 82
Other Technical References
Chilibeck, Barry, Geoff Chislett, and Gary Norris (MELP and DFO). 1993. Land Development Guidelines for
the Protection of Aquatic Habitat. BC Environment, and BC Ministry Environment, Lands and Parks,
Integrated Management Branch.
BC Ministry of Environment. 2005. Environmental Best Management Practices for Urban and Rural Land
Development in British Columbia – DRAFT.
http://wlapwww.gov.bc.ca/wld/documents/bmp/urban_ebmp/urban_ebmp.html
BC Ministry of Environment. 2004. Approved Water Quality Guidelines.
http://wlapwww.gov.bc.ca/wat/wq/BCguidelines/approved.html
BC Ministry of Environment. 2004. Working Water Quality Guidelines.
http://wlapwww.gov.bc.ca/wat/wq/BCguidelines/working.html
BC Ministry of Environment. 2004. Integrated Pest Management Manual for Structural Pests in British
Columbia http://wlapwww.gov.bc.ca/epd/ipm/docs/tablcont.html .
BC Ministry of Environment. March 2004. Standards and Best Practices for Instream Works.
http://Wlapwww.gov.bc.ca/sry/iswstdsbpsmarch2004.pdf .
Environment Canada. 2004. Canadian Water Quality Guidelines. http://www.ec.gc.ca/CEQG-
RCQE/English/Ceqg/Water/default.cfm .
Province of British Columbia. 2004. Schedule 4 – Generic Numerical Soil Standards, Environmental
Management Act – Contaminated Sites Regulation. Queen’s Printer, Victoria, BC.
http://www.qp.gov.bc.ca/statreg/reg/E/EnvMgmt/EnvMgmt375_96/EnvMgmt375_96Sch4.pdf
Page 83
Notes:
Page 84
STAGE IV – IMPLEMENTATION AND ONGOING OPERATIONS
Introduction
Agreements and proposals achieved through Stage III have ramifications for the ongoing operation of the
resort and must be revisited regularly. While building and developing the resort may seem like the end of
the process, this stage begins a whole new process – the successful operation and financial growth of the
resort destination, which includes:
“preparation and implementation of an aggressive sales and marketing campaign;
recruitment, training, and retention of staff;
provision of services per negotiated agreements;
organization and management of each operating department (for a large scale resort);
continuing control and reduction of operating costs and expenses; and
generation of profits, maintenance of facilities, and enhancement of the resort’s image.”3
The strength and success of a resort depends on its expertise, planning, inclusion, and ability to adapt to
maintain a competitive advantage and conserve its natural surroundings – which is the primary attractor
for visitors in British Columbia. Competing resorts will also recognize the intrinsic values associated with
environmental protection and stewardship while striving to achieve market differentiation for their efforts.
Destination marketing tools range from resort marketing associations to resort chain central reservation
services. Once operational, a resort will continually assess market demand, identify emerging and target
markets, refine the brand and selling proposition for the resort, produce a variety of festivals and events
to attract visitors and lengthen stay, and research emerging market and service trends in the resort and
tourism industry.
3 nd
Chuck Y. Gee. Resort Development and Management (2 edition). Education Institute, American Hotel and Lodging Association,
Michigan, 1996 pps. 120-121.
Page 85
ENERGY CONSERVATION
The natural environment is one of the prime monitoring equipment and state of the art
elements drawing people to visit resorts, lighting and control, or simply the use of
therefore resorts should be leaders in compact fluorescent lamps in hallways and
implementing energy efficiency techniques and corridors. The desired outcome should be that
increasing the use of renewable energy sources the main design philosophy behind the resort will
within their operations to conserve natural be one employing an “energy conscious”
resources and minimize their impact on the approach.
environment. Environmental and social
Key Challenges
responsibility is increasingly important to
consumers, employees and shareholders and Recognizing the value in sustainability
that responsibility can be converted into market through conservation and adopting
advantage. Strong efforts should be made to philosophies, such as full cost accounting
demonstrate that the resort strives for that promote sustainability.
sustainability. Recognizing the downstream effects all
Energy conservation can take many forms, conservation measures (water conservation,
whether it is southern orientation of glass-faced waste reduction) play in energy conservation
buildings, geothermal heat pumps as heat and sustainability.
sources for buildings, power systems
management software, load shedding
Examples:
Whistler Blackcomb Fairmont Hotels and Resorts
2004 improvements at Whistler Blackcomb Fairmont Hotels and Resorts received the
(advanced energy controls) and Panorama “Power Smart Certified” designation from BC
Mountain Village (automatic heating and Hydro recognizing exceptional achievements
ventilation) reduce energy use and chairlift and commitment to energy efficiency. Fairmont
operating costs. Hot Springs Resort incorporates features to
conserve water, save energy and protect the
Sun Rivers Golf Resort Community -
natural environment and is designated a “Power
Kamloops
Smart Green Hotel”.
Sun Rivers Golf Resort Community, Kamloops
successfully adopted geothermal technology for
the heating and cooling requirements of the
entire community.
Page 86
RECOMMENDED BEST PRACTICES
Adopt an “energy conscious” or “energy conservation” philosophy from day one.
These would include the principles of sustainability.
Consider micro-climates and outdoor comfort in the orientation of buildings.
Strategic placement of trees and landscape structures can modify solar penetration
and wind patterns. Adopt building and subdivision design guidelines that maximize
solar aspect and exposure.
Meet or exceed energy efficient standards in new construction or retrofits by
specifying energy efficient heating systems, fixtures and appliances. Consider
Leadership in Energy and Environmental Design (LEED) guidelines (Green
Buildings) for resort building design.
Incorporate natural daylighting in buildings, appropriate window design and form.
Utilize power systems management software, load shedding monitoring equipment
and state of the art lighting and control technology as prominent features of
systems design.
Utilize existing programs (such as BC Hydro Power Smart) to facilitate the
implementation of newer technologies which reduce energy consumption.
Embrace public education programs, which promote efficient energy use.
Incorporate water conservation, waste reduction strategies and other methods
which result in downstream energy savings (Example: utilize full cost accounting).
Consider alternative heating or energy sources (geothermal or IPP).
Page 87
TOURIST INFORMATION AND CENTRAL RESERVATION CENTRES
Examples:
Tourism Vancouver Visitor Information Whistler Central Reservations
Services
Whistler Central Reservations reviewed all
Tourism Vancouver Visitor Information Services fulfillment vehicles available in the marketplace
– all staff are trained to sell activities and and outsourced the provision of fulfillment
accommodations. Business relationships have services to a third party provider, while still
been negotiated with transportation and events maintaining ownership and control over the
companies to further increase revenues and customer database. The outsourcing is
reduce operating subsidy. transparent to the caller or website visitor.
Page 88
RECOMMENDED BEST PRACTICES
Central Reservations Services and Visitor Information Centres are planned for
early in the resort’s infrastructure design. Ongoing operations are typically
managed either by the resort owner, a Resort Association, Business Improvement
Area or in conjunction with the local Chamber of Commerce.
Secure rights to use the intuitive “url” for the destination (Example: “whistler.com”).
Offer a unified call to action for the destination so as not to confuse the
marketplace and to create a critical mass of reservations necessary to support
financial investment in infrastructure, technology and staffing.
Identify and prioritize the requirements for a central reservations system. Review
currently available packaged software against prioritized requirements and select
the most suitable package.
Minimize the customization of software to ensure ease of maintenance and
upgrading.
If one unified call to action is not possible, operate at least one reservation service
within the resort that is locally owned and representative of the broad range of
resort accommodation and activity offerings.
Consider outsourcing the staffing of this reservations service if suitable
management and staff are not available locally.
Maximize use of web-based fulfillment to reduce cost of printing and mailing
collateral. Offer web-based reservations.
Offer integrated packages including accommodations and activities.
Locate the Visitor Information Centre in a high traffic, easily accessible location.
Train staff to offer professional, friendly service and to be exceptionally
knowledgeable regarding the resort product.
Offer resort concierge service, village hosts and mountain hosts – easily identified
individuals available to answer visitor questions knowledgeably.
Offer interactive kiosks to assist guests in locating their destination.
Within Visitor Information Centre, train staff to up-sell accommodations and
activities on a commission basis in order to reduce/eliminate operating deficit.
Partner with other organizations inside the Visitor Information Centre (Example:
foreign exchange, last minute tickets to events et cetera in return for a rights fee
and percentage of gross revenue).
Page 89
ROLE OF FESTIVALS AND EVENTS
Examples:
Aspen Food and Wine Festival
Aspen Food and Wine Festival sponsored by
Food & Wine Magazine brings significant profile
to Aspen and is an example of a signature
event.
Cornucopia – Whistler Celebration of Food
and Wine
Cornucopia – Whistler’s Celebration of Food and
Wine brings visitors to Whistler in early
November, when there is typically no other
reason to visit the resort.
World Ski and Snowboard Festival - Whistler
World Ski and Snowboard Festival – Whistler
has effectively extended the ski season to the
end of April each year and has generated
significant incremental visitation
Page 90
RECOMMENDED BEST PRACTICES
Successful festivals and events require the involvement of many stakeholders
throughout the resort. The idea may originate with one party, but will require the
active support of local government (permits, security, emergency services et
cetera), the Resort Association (if any), local businesses and the resort operator to
succeed.
Consider potential festival concepts early in visioning stage and provide for
necessary infrastructure to support production of events.
Create a limited number of signature events that are consistent with the resort
brand (rather than multiple small events), while still programming a continual level
of animation through the use of street performers, displays, et cetera.
Establish a central agency for coordinating festivals and events that works closely
with independent event producers as well as potentially producing its own events.
Set clear goals and objectives for the festival/event and quantifiable measure
results.
Constantly innovate and renew the event with new components every year.
Involve local constituencies in the creation of the event through an Advisory
Council.
Involve leading experts to keep event at the forefront of its field.
Involve a media partner to maximize market penetration and profile. Create news
value to obtain media coverage.
Secure sponsorship to assist with financial investment. Ensure sponsors are
compatible with and support the resort brand.
Use events to extend the busy season.
Shoulder season events are an opportunity to involve local and regional population.
Page 91
ROLE OF CONFERENCE FACILITIES
Examples:
Telus Whistler Conference Centre Keystone Conference Centre
Telus Whistler Conference Centre generates Keystone Conference Centre has significantly
significant visitation in traditional shoulder diversified the business base in Keystone and
seasons and is financed in part through the 2% generates visitation in the shoulder season.
hotel tax.
Page 92
RECOMMENDED BEST PRACTICES
The construction of a conference facility is typically led by the resort developer in
cooperation with a Resort Association, if one exists. Local government plays an
important role in providing zoning for a suitable site and all levels of government
may be requested to consider a capital contribution to the construction of the
facility to support the broader economic benefits that arise to the business
community.
Assess market potential associated with offering meeting facilities bearing in mind
sensitivity to travel times and ease of access to the resort.
Identify target market whose conference needs are most suited to resort product
such as association meetings versus corporate meetings versus incentive travel.
Ensure the bed base suited to needs of the target market exists in appropriate
quantity and quality.
If the market potential exists and the bed base is suitable, secure commitment for
funding and construct conference/meeting facilities tailored to target market.
Consider public/private partnership to generate needed capital (Vancouver
Convention Centre expansion) or shared use of other resort facilities (The Copper
Mountain Daylodge is designed for use as a conference centre outside of the ski
season).
Invest in sales and marketing effort and building of relationships with meeting
planners.
Target business that meets in shoulder seasons.
Leverage resources of destination marketing agencies, provincial and national
tourism bodies to attract business (Example: Canadian Tourism Commission).
Offer outstanding service in particular food and beverage experience for delegates
to ensure repeat bookings.
Page 93
CUSTOMER RELATIONSHIP MANAGEMENT
The cost of marketing to an existing customer Tailoring these offerings based upon value
and securing their repeat visitation is patterns in the customer base to avoid
significantly lower than continually securing new creating myriads of individual offerings that
customers. The goal is to create a base of loyal cannot be managed cost effectively.
customers that repeatedly visit the resort and
Executing these offerings “in resort” in a
also act as ambassadors in the target market
seamless manner that delivers on the
thereby attracting new clientele.
promised experience and builds the desired
Key Challenges loyalty.
Creating unique offerings that have value for Securing appropriate technology that
a customer and will secure their loyalty. achieves Customer Relationship
Management objectives at a reasonable
Gaining “top of mind” awareness with your
cost – simple solutions are often forgotten in
customer amongst the myriad of loyalty
the maze of software options.
programs in the marketplace.
Adequately addressing privacy concerns of
Recognizing that repeat visitation requires
customers associated with database use
true value in the customer’s mind –
and management.
outstanding service is a necessary, but not a
sufficient condition for loyalty. .
Examples:
Amzaon.com Intrawest Corp
Amazon.com leads best practices in Customer Intrawest Corp has established a dedicated
Relationship Management by providing tailored department for Customer Relationship
information to their customers and special offers Management led by a Vice-President, that
designed to promote repeat purchase. Book or creates initiatives to promote return visitation to
music suggestions are offered that are in the same or another resort within the Intrawest
keeping with identified preferences of family.
customers, newsletters highlight special offers,
price and service meet and exceed customer
expectations.
Page 94
RECOMMENDED BEST PRACTICES
The responsibility for customer relationship management typically resides with
either the resort operator or the Resort Association, if established. All business
operators and local government, to the extent it contributes to the provision of
services, maintenance of infrastructure, et cetera, contribute to the guest
experience in the resort and ultimately to their perception of value and willingness
to return.
Engage in primary research to understand customer values.
Build and update a database of past and potential customers at every opportunity.
Create unique offerings that address this definition of value for identified segments
of the customer base.
Monitor customer perceptions of value on an ongoing basis through in-resort
surveys and in-market tools such as focus groups, web-based surveys.
Consolidate multiple databases and coordinate the approach to the market to
ensure that a multiplicity of offers from the resort do not arise and confuse the
marketplace.
Identify all the “touch points” with your customer and actively monitor interactions at
these points.
Allow everyone in the resort to work as a team and share information about
customers rather than keep separate databases.
Provide everyone in the resort with up-to-date customer information.
Establish Visitor Information Centres to increase customer returns and length of
visits.
Page 95
ONGOING MARKET RESEARCH AND ANALYSIS
Examples:
Tourism Whistler
Tourism Whistler annually spends approximately
5% of its marketing budget on market research.
Large research projects are partnered with
Tourism British Columbia and/or the Canadian
Tourism Commission.
Page 96
RECOMMENDED BEST PRACTICES
The responsibility for conducting ongoing market research typically resides with
either the resort operator or the Resort Association, if established. Tourism British
Columbia offers market research services which may assist the industry in
developing an understanding of its target markets.
Invest in market research regularly to identify changing market trends using focus
groups, internet database surveys and other tools.
Solicit feedback from current guests with friendly in room or in resort surveys.
Keep a core of survey questions constant year over year to permit trend analysis.
Use collective marketing funds (managed through a Destination Marketing
Organization) to commission research projects that will benefit all businesses in the
resort.
Leverage significant research projects with Regional, Provincial and National tourism
bodies to subsidize costs to resort.
Page 97
FUNDING MODELS FOR RESORT MARKETING
Examples:
Page 98
RECOMMENDED BEST PRACTICES
The creation of a Resort Association or Business Improvement Area is often led by
the resort developer since it is critically important to have the organization and
assessing mechanisms in place prior to the first land sale so as not to create two
categories of owners. The Provincial government is responsible for processing
applications to create a Mountain Resort Association while the local, regional
governments and the community at large should be supportive of its creation and
willing to participate in its governance.
Create a destination marketing body with mandatory assessments (quasi-taxing
authority) from the broadest base of interests. (Note: A Mountain Resort
Association may be created as soon as a mountain resort area is established,
where 50% of the landowners representing at least one-half of the net taxable
values within the mountain resort area, sign and present a petition to the Minister.)
Develop bylaws of the Resort Association to ensure that the selection of
representatives on the Board of Directors results in a balance of power and does
not allow one sector’s interests to dominate decision-making.
For new resorts, create the destination marketing organization before any land is
sold to third parties, so that mandatory participation in the resort association can be
placed on title to the land.
Have a variety of stable and dependable sources of funding – hotel tax,
membership fees, profit centres to permit multi-year commitments to various
marketing investments.
Understand stakeholder needs, create programs to address these needs and
communicate with stakeholders regularly and effectively.
Monitor the program results frequently and adjust quickly to market response.
Page 99
EMPLOYMENT AND EMPLOYEE SKILLS DEVELOPMENT
Examples:
Page 100
Walt Disney World Boca Raton Resort
Walt Disney offers a constant holiday The Boca Raton Resort in Florida, U.S.A.
experience to guests around the world and partnered with the American Hotel and Motel
places high importance on hiring and retaining Association to provide educational opportunities
employees. Disney’s employees work under the to newly hired staff. Through the program
motto “Work while others play”. Prospective people can take advantage of a wide variety of
employees undergo a screening process that hospitality courses including accounting,
includes a video highlighting responsibilities and serving, food and beverage. Resort managers
expectations and is effective in weeding out with practical experience within the hospitality
passionate from uninterested employees. field teach the courses providing an applied
learning experience. Employees can receive
Disney also benefits from the belief in “hiring for
their diplomas in Hospitality Management which
the right attitude and then train for the skills”.
increases their skill sets and competencies.
Disney managers realize that if a person is
passionate and has the right attitude, they can
train the individual in the needed skills set.
Page 101
PRELIMINARY GOVERNANCE MODELS – Form of Local Government
Examples:
Sun Peaks Resort Regional District of East Kootenay
Sun Peaks Resort Mountain Improvement Through a Local Service Area, the Regional
District was created to provide specific local District of East Kootenay provides fire protection
government services such as fire protection, to Fernie Alpine Resort, by contracting with the
utilities, snow clearing and parks maintenance to nearby City of Fernie to deliver the service.
the resort community of Sun Peaks. Other local
Resort Municipality of Whistler Act
government services are provided by the
Thompson Nicola Regional District. In 1975, the provincial legislature passed the
Resort Municipality of Whistler Act to facilitate
Regional District of North Okanagan
development of the ski resort. The Act granted
The Regional District of North Okanagan has to the residents of the area a unique
established a Governance Committee consisting combination of local government and, through
of representatives from Silver Star Resort, the later amendments in 1979, resort association
regional district and local residents to study powers. This enabling legislation is seen to be
future governance options for Silver Star. one of the key elements to the world class
success of Whistler.
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RECOMMENDED BEST PRACTICES
The Provincial Government, through the Ministry of Community Services can
provide guidance and expertise on various governance models, if required. Local
and/or regional governments may be joint participants in governance studies and
will need to ensure the proposed governance model provides the best fit with their
existing and future plans for service provision. Local governments may create
Local Service Areas to provide higher levels of service to a resort area.
Determine if it is likely or desirable that the resort development will result in the
creation of a new resort community with permanent or semi-permanent residents.
Identify long term governance and service requirements and explore the various
available options for provision of each service. Include consultation with other
resorts, local governments, and the Ministry of Community Services.
Develop a governance and service delivery model to be included in the resort
master plan.
Prepare appropriate establishing/constating documents for the governance
framework whether legislative, corporate or through covenants on title and related
common law tools.
A periodic (5 to 10 year) review of the governance model (including public input) to
determine if additional requirements or adjustments should be included in any
resort enabling documentation.
Resort developer should ensure the appropriate tools for governance are in place
before proceeding with property sales to third parties.
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FINANCIAL TOOLS FOR LOCAL GOVERNMENTS IN RESORT COMMUNITIES
Resort communities need to provide services to Sufficient financial tools are necessary to allow
a large and seasonally variable transient visitor the resort community to maintain a high
population. However, in British Columbia most standard of quality for public areas and facilities
local government services, infrastructure and the and to provide the infrastructure (water, sewer,
ongoing operating funds for maintenance, and emergency services) to cope with a large influx
operation in resort communities are funded of visitors during peak occupancy periods while
primarily through property taxes collected from a still maintaining a level of affordability for local
relatively small resident population. Funding residents and businesses.
allocations from the province for other services
Key Challenges
such as medical facilities are based on this small
permanent population, although these facilities Increases in user fees or sales taxes may
must also provide emergency care to the large put the resort at a competitive disadvantage
transient visitor population. If the resort is highly if the overall cost to the guest increases
seasonal (Example: summer resorts), this beyond the level of competing destinations.
burden is more pronounced as the community
Property tax revenues tend to have a
must “over-invest” in infrastructure to meet peak sluggish rate of growth while the demands
period demands. for services and infrastructure grow rapidly
in new resort communities.
Examples:
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Other Technical References:
MCS Development Cost Charges: Best Practices Guide, October 2000
http://www.mcaws.gov.bc.ca/lgd/irpd/growth/PUBLICATIONS/dccguide.pdf
Canada West Foundation. Whistler and the World: The Funding of Ski Resort Municipalities, 2002
KPMG. Economic Impact of the Whistler Resort, prepared for Tourism Whistler and Whistler One, 2002
Page 105
CONSIDERATION OF A SUSTAINABILITY FRAMEWORK / MODEL
The long term success of a resort development A broadly accepted framework used consistently
and the overall health of the community within by the community as a tool to assess the long
which it resides depend upon a collective ability term impacts of resort development and
to not systematically undermine the biological operating decisions on the economic, social and
and human systems upon which all rely. A environmental conditions for success is an
framework for sustainability provides guidance important asset.
to monitor improvements or declines in these
Key Challenges
essential biological and human systems – it is a
compass to assist making decisions that support An objective, science based framework with
long-term resort viability. broad acceptance to ensure the guidance
provided truly moves the resort towards long
term success.
Examples:
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GLOSSARY OF ACRONYMS
BCHSSOA British Columbia Helicopter Skiing and Snowcat Skiing Operators Association
CASP Commercial Alpine Ski Policy
CRA Controlled Recreation Area
DCC Development Cost Charge
DTM Digital Terrain Model
EMP Environmental Management Plan
ENGO Environmental Non-Government Organization
EPP Environmental Protection Plan
HOV High Occupancy Vehicle
LEED Guidelines Leadership in Energy & Environmental Design Guidelines
LRMP Land and Resource Management Plan
LRUP Local Resource Use Plan
MCS BC Ministry of Community Services
MDA Master Development Agreement
MTSA BC Ministry of Tourism, Sport and the Arts
OCP Official Community Plan
PEM Predictive Ecosystem Mapping
PSP Preliminary Servicing Plan
RDMO Regional Destination Marketing Organization
RISC Resource Information Standards Committee
RSWMP Regional Solid Waste Management Plan
SRMP Sustainable Resource Management Plan
TAC Guide Transportation Association of Canada Geometric Design Guide for Canadian Roads
TEM Terrestrial Ecosystem Mapping
TRIM Terrain Resources Information Mapping
ULF Ultra Low Flow
VQO Visual Quality Objectives
WAP Watershed Assessment Procedure
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