LeClaire Parks and Recreation Master Plan

Download as pdf or txt
Download as pdf or txt
You are on page 1of 163

LeClaire Parks & Recreation

MASTER PLAN
2023-2033
March 2023

PREPARED FOR

PREPARED BY
ACKNOWLEDGEMENTS
MAYOR
Dennis Gerard

CITY COUNCIL
Amy Blair
Bill Bloom
Sara Gravert
Barry Long, Mayor Pro Tem
Ryan Salvador

CITY STAFF
Shane Bleeker, Fire Chief
Dennis Bockenstedt, City Administrator
Mark Dale, Public Works Director
Greg Ludwig, Director of Parks and Recreation
Tracy Northcutt, City Clerk
Shane Themas, Chief of Police
Melita Tunicliff, Library Director

PARKS AND RECREATION COMMISSION


Amy Blair, Liasion
Bob Haessler
Tonia Kennedy, Chair
Tim Lovell
Heather Richardel
Tom Ross
Michelle Smith
Maggie Wright

PROJECT TEAM
Jeffrey L. Bruce & Company
300 4th Street
West Des Moines, IA 50265
816-842-8999
www.jlbruce.com

Dick Horton Consulting


507 Norris Drive
Pittsburg, Kansas 66762
816-210-3818
www.dickhortonconsulting.com

THE LECLAIRE COMMUNITY


Thank you to the members of the LeClaire community who contributed their time, ideas,
and input into this master plan through both the online public engagement survey and
open house event. Your thoughts are invaluable as the City of LeClaire plans for its future.
LeClaire Parks and Recreation Master Plan 1

TABLE OF CONTENTS
Master Plan Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Project Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Existing Conditions Inventory and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Community Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
LeClaire History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Previous Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Demographic and Census Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Recreation Programs Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Parks Assessments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Scout Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Veterans Memorial Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Hollyhock Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Huckleberry Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Riverfront Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
System Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Parks and Schools Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Walking Distances Map. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Parks and Recreation Asset Analysis Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Needs Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Benchmarking and Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Online Public Survey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Community Engagement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Parks and Recreation Improvement Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Recreation Program Implementation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Trail Connectivity Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Park Improvements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Huckleberry Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Veterans Memorial Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Riverfront Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Hollyhock Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Scout Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
Action Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Implementation Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Project Funding Resources Matrix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Appendix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Additional Demographic/Community Data
Raw Survey / Feedback Data
MASTER PLAN
INTRODUCTION
PROJECT OVERVIEW
LeClaire Parks and Recreation Master Plan 3

Project Overview
Introduction
This Parks and Recreation Master Plan reflects the stated goals of community leaders
to create a 10-year Master Plan. The Master Plan will include the use of national best
practices, realistic Level of Service (LOS) recommendations, community preferences, and
the consultant team’s observations about the most appropriate approach to accomplish
the city’s goals to:
1. Prioritize park growth and accessibility for all members of the community
2. Create cost estimates for park maintenance
3. Identify park growth opportunities and upgrades to existing parks
4. Detail an approach to create a realistic recreation program for the community
5. Evaluate and assess current parks and facilities to include current safety,
maintenance, and lifespan of current facilities
6. Identify future facilities based on community need and use trends with emphasis
on aquatic facilities
7. Evaluate the current trail system map to determine if it is aligned with the
recommendations in this Master Plan

A New Department of Parks and Recreation


Because the Department of Parks and Recreation is operating under the direction of
its first full-time Director as of April 4, 2022, this Master Plan has been written to not only
accomplish the stated goals as written above but also to introduce new concepts that will
be needed in the future as the Department evolves and to educate, as needed, the value
of those concepts. Key concepts that are featured in the Master Plan include:
• Level of Service (LOS)
• Pricing and Cost Recovery Approach
• Recreation Program Approach
• Partnerships – public/public, public/private, public/not for profit
• Other Provider Contributions

LeClaire’s Preferred Future


LeClaire has many reasons to be proud of its heritage, geographic location, attractions,
growth potential, and qualities that citizens embrace such as a feeling of safety, security,
and strong family values. Often mentioned during the master planning process were
comments such as, we want to:
• keep up with neighboring communities
• promote our attractions and special events
• provide our community with recreation programming for all age groups
• offer year-round recreation opportunities such as an ice-skating area
• we want to take care of what we have before we invest in new things
• grow our community and our park system by evaluating land acquisition near
Huckleberry Park and areas as LeClaire expands to the west.
EXISTING
CONDITIONS
INVENTORY AND ANALYSIS
Community Profile
Recreation Programs Assessment
Parks Assessments
System Analysis
LeClaire Parks and Recreation Master Plan 5

Community Profile
LeClaire History
Introduction
The history of LeClaire began in the mid-1830s, when the first settlers came to the area. By
the end of that decade, there were two towns platted, Parkhurst and LeClaire, the former
just north of the latter. Parkhurst was eventually incorporated into LeClaire, along with the
narrow strip of land between them which during the 1850s was known as “Middletown.”
Of particular importance in the history of the community was its strategic location at the
head of a 15 mile stretch of rock-strewn water known as the Upper Rapids.

Mississippi River
From the first, the Mississippi River played a predominant role in the life of LeClaire. Apart
from the stone quarries and brickyards, early industry was mostly milling - grist and
lumber, the latter of particular importance and longevity. Several fortunes were made in
lumber here and were reflected in the fine residences of such men as William Headley
and James McCaffrey.

Today
Situated along the beautiful bend on the upper Mississippi River at the intersection of I-80,
LeClaire was home to the brave river pilots who navigated the treacherous Upper Rapids
between LeClaire and Rock Island, Illinois. LeClaire is now home to and known for:
• Antique archaeology and the “American Pickers” Studio and Museum
• A primary industry of tourism
• Voted “best place to take an out-of-town guest” for 6 years in a row by the Quad City
Times Readers’ Choice Awards
• The Buffalo Bill Museum and Lone Star Steamer
• A unique downtown shopping and dining/bar district
• The Mississippi River Distilling Company
• The Wide River Winery Tasting Room
• One of the best locations in the continental United States to view bald eagles at Lock &
Dam 14.
• Events that include First Friday in the downtown district, Vettes on the River supporting
local veterans organizations, as well as the annual Tug Fest when LeClaire takes on
Port Byron, Illinois for a tug-of-war across the mighty Mississippi River, culminating in an
amazing firework display over the river.
• A levee that includes a boat launch, picnic areas and Scott County’s Freedom Rock
veteran’s memorial as well as opportunities to take a Riverboat Twilight cruise.
6 LeClaire Parks and Recreation Master Plan

Community Profile
Previous Studies
2016 LeClaire Comprehensive Plan
The comprehensive plan includes overall community
vision, goals and objectives as well as plans for land use,
infrastructure, and services. Implementation strategies to
achieve those plans and goals is also included. Chapter 8
offers a detailed outlook for the future of the Department
of Parks and Recreation. In addition, numerous references
are made throughout the Plan to the impact that the
Department of Parks and Recreation can have on the
preferred future of the community. In the future land
use of LeClaire, recreation and open space is expected
to amount to 562 acres or 8.12% of the community.
Several greenways, linear corridors of open space, and
an expansion of Huckleberry Park are envisioned. The
Mississippi River Trail (MRT) is also expected to expand all
the way to LeClaire

Future Land Use Map


The Future Land Use Map identifies areas for Recreation/
Open Space and its relation to other land use types. Both
existing and future city limits are shown on the map.

The Sidewalk Prioritization and Cost Opinion


This plan prioritizes future sidewalks and provides an
opinion of probable costs. This report is especially helpful
as community connections are established through the
development of the Parks and Recreation Master Plan.
LeClaire Parks and Recreation Master Plan 7

2022-2023 Sidewalk Construction Locations


This plan shows planned construction in 2022-2023 as well
as areas that will be planned and scheduled in 2022-2023
for future construction.

2005 Quad Cities Metropolitan Area Greenway Plan


The Greenway Plan shows trails and greenways within
LeClaire and the greater Quad Cities area that are
planned for future development and connectivity.

LeClaire Mississippi River Trail (MRT) Plans


These trail plans are included in LeClaire’s MRT Federal
Recreational Trails program application from 2018 and
include construction plans for a section of the MRT through
LeClaire.

LeClaire Streetscape and Riverfront Master Plan


This master plan reviews the community’s input and
preferred alternatives for riverfront development in
downtown LeClaire at Riverfront Park.

LeClaire City Center Plaza Improvements


Plans are currently underway for construction of a new
plaza space between LeClaire City Hall and the Public
Library.

LeClaire Veterans Memorial Baseball Complex


Improvements
Plans have been developed for improvements to the
Veterans Memorial Park baseball complex incuding
backstops, seating areas, and accessibility.
8 LeClaire Parks and Recreation Master Plan

Demographic and Census Data


Census 2020 PL 94-171 Profile
Information below includes LeClaire population size, number of households and average
Le Claire city, IA
household size, and population
Le Claire city,by
IA race.
Geography: Place

2010 2020 2022 Annual Rate


Number Percent Number Percent Number Percent 2010-2020 2010-2022 2020-2022
Total Population 4,047 100.0% 4,710 100.0% 4,811 100.0% 1.53% 1.42% 0.95%
Household Population 4,047 100.0% 4,710 100.0% 4,811 100.0% 1.53% 1.42% 0.95%
Group Quarters 0 0.0% 0 0.0% 0 0.0% 0.00% 0.00% -

Population Density 809.4 - 1,012.2 - 1,033.9 - - - -

Total Housing Units 1,717 100.0% 1,966 100.0% 2,024 100.0% 1.36% 1.35% 1.30%
Total Households 1,604 93.4% 1,826 92.9% 1,875 92.6% 1.30% 1.28% 1.18%
Total Vacant 113 6.6% 140 7.1% 149 7.4% 2.17% 2.28% 2.81%

Average Household Size 2.52 - 2.58 - 2.57 - - - -

2020 2021 2022 Average Median


Households
Total 1,831 1,847 1,875 1,851 1,847
Change 16 28 22 N/A
Percent Change 0.9% 1.5% 1.2% 1.2%
Annual Rate 0.9% 1.2% 1.0% 1.0%

2020
Population by Race Total Non-Hispanic Hispanic
Number Percent Number Percent Number Percent
Total 4,710 100.0% 4,540 96.4% 170 3.6%
Population Reporting One Race 4,428 94.0% 4,348 92.3% 80 1.7%
White 4,202 89.2% 4,157 88.3% 45 1.0%
Black 105 2.2% 100 2.1% 5 0.1%
American Indian 12 0.3% 8 0.2% 4 0.1%
Asian 66 1.4% 65 1.4% 1 0.0%
Pacific Islander 0 0.0% 0 0.0% 0 0.0%
Some Other Race 43 0.9% 18 0.4% 25 0.5%
Population Reporting Two or More Races 282 6.0% 192 4.1% 90 1.9%

Diversity Index 25.5 - - - -

2020
Population 18+ by Race Total Non-Hispanic Hispanic
Number Percent Number Percent Number Percent
Total 3,455 73.4% 3,336 73.5% 119 70.0%
Population Reporting One Race 3,290 69.9% 3,231 71.2% 59 34.7%
White 3,149 66.9% 3,116 68.6% 33 19.4%
Black 60 1.3% 56 1.2% 4 2.4%
American Indian Census 2020 PL 94-171 Profile 7 0.1% 3 0.1% 4 2.4%
Asian 43 0.9% 43 0.9% 0 0.0%
Pacific Islander
Le Claire city, IA 0 0.0% 0 0.0% 0 0.0%
Some Other Race Le Claire city, IA 31 0.7% 13 0.3% 18 10.6%
Geography: Place
Population Reporting Two or More Races 165 3.5% 105 2.3% 60 35.3%
2020
Population <18 by Race Total Non-Hispanic Hispanic
Number Percent Number Percent Number Percent
Total 1,255 26.6% 1,204 26.5% 51 30.0%
Population Reporting One Race 1,138 24.2% 1,117 24.6% 21 12.4%
White 1,053 22.4% 1,041 22.9% 12 7.1%
Black 45 1.0% 44 1.0% 1 0.6%
American
Data Note:Indian 5
Hispanic population can be of any race. Population density is measured in square 0.1% Esri's Diversity
miles. 5 0.1%
Index 0
summarizes racial 0.0%
and
Asiandiversity. The index shows the likelihood that two persons, chosen at random from
ethnic 23 the same
0.5%area, belong22 to different
0.5% race or ethnic
1 groups.
0.6%
ThePacific
indexIslander
ranges from 0 (no diversity) to 100 (complete diversity). 0 0.0% 0 0.0% 0 0.0%
Some Other
Source: Race Bureau, 2020 Census Redistricting Data (P.L. 94-171). U.S. Census
U.S. Census 12 Bureau
0.3%
2010 decennial5 Census 0.1%
data converted7 by Esri
4.1%
into
Population Reporting Two or More Races
2020 geography. 117 2.5% 87 1.9% 30 17.6%

Group Quarters Population December


2020 29, 2022
by Type Number Percent
Total
©2022 Esri 0 Page0.0%
1 of 2
Institutionalized population 0 0.0%
Correctional facilities for adults 0 0.0%
Juvenile facilities 0 0.0%
Nursing facilities/Skilled-nursing 0 0.0%
facilities
Other institutional facilities 0 0.0%
Noninstitutionalized population 0 0.0%
College/University student housing 0 0.0%
housing
Military Quarters 0 0.0%
Other noninstitutional 0 0.0%
facilities
LeClaire Parks and Recreation Master Plan 9

Executive Summary
Information below includes household income, per capita income, and housing
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
affordability in LeClaire.Rings: 15, 30, 60 mile radii Latitude: 41.60114
Longitude: -90.34692
15 miles 30 miles 60 miles
Mortgage Income
2022 Percent of Income for Mortgage 14.9% 14.5% 13.5%
Median Household Income
2022 Median Household Income $65,815 $65,183 $61,919
2027 Median Household Income $76,680 $75,983 $70,685
2022-2027 Annual Rate 3.10% 3.11% 2.68%
Average Household Income
2022 Average Household Income $91,434 $89,444 $84,910
2027 Average Household Income $105,139 $102,772 $96,872
2022-2027 Annual Rate 2.83% 2.82% 2.67%
Per Capita Income
2022 Per Capita Income $37,920 $37,193 $35,405
2027 Per Capita Income $43,777 $42,923 $40,585
2022-2027 Annual Rate 2.91% 2.91% 2.77%
Households by Income
Current median household income is $61,919 in the area, compared to $72,414 for all U.S. households. Median household income is
projected to be $70,685 in five years, compared to $84,445 for all U.S. households

Current average household income is $84,910 in this area, compared to $105,029 for all U.S. households. Average household income is
projected to be $96,872 in five years, compared to $122,155 for all U.S. households

Current per capita income is $35,405 in the area, compared to the U.S. per capita income of $40,363. The per capita income is projected to
be $40,585 in five years, compared to $47,064 for all U.S. households

Housing
2022 Housing Affordability Index 136 141 152
2010 Total Housing Units 128,999 186,264 372,933
2010 Owner Occupied Housing Units 83,415 124,354 247,977
2010 Renter Occupied Housing Units 36,581 48,982 91,013
2010 Vacant Housing Units 9,004 12,929 33,943
2020 Total Housing Units 135,897 193,225 379,585
2020 Vacant Housing Units 11,477 16,393 37,636
2022 Total Housing Units 137,344 194,747 381,441
2022 Owner Occupied Housing Units 84,963 125,304 248,441
2022 Renter Occupied Housing Units 39,770 51,468 92,404
2022 Vacant Housing Units 12,610 17,975 40,595
2027 Total Housing Units 138,399 195,830 382,208
2027 Owner Occupied Housing Units 86,320 126,844 250,529
2027 Renter Occupied Housing Units 38,379 49,571 88,821
2027 Vacant Housing Units 13,699 19,415 42,858

Currently, 65.1% of the 381,441 housing units in the area are owner occupied; 24.2%, renter occupied; and 10.6% are vacant. Currently,
in the U.S., 58.2% of the housing units in the area are owner occupied; 31.8% are renter occupied; and 10.0% are vacant. In 2020, there
were 379,585 housing units in the area and 9.9% vacant housing units. The annual rate of change in housing units since 2020 is 0.22%.
Median home value in the area is $158,622, compared to a median home value of $283,272 for the U.S. In five years, median value is
projected to change by 4.74% annually to $199,969.

Data Note: Income is expressed in current dollars. Housing Affordability Index and Percent of Income for Mortgage calculations are only available for areas with 50
or more owner-occupied housing units.
Source: U.S. Census Bureau. Esri forecasts for 2022 and 2027. Esri converted Census 2010 data into 2020 geography.

December 29, 2022

©2022 Esri Page 2 of 2


10 LeClaire Parks and Recreation Master Plan

Recreation Programs Assessment


Introduction
The LeClaire Parks and Recreation Department has recently hired its first full-time Director
of Parks and Recreation. Prior to hiring the Director, various programs and activities were
organized and produced by special interest groups, civic clubs, citizens-at-large, the Faith
Community, and the School District. Arrangements for the city’s contribution of providing
parks and facilities were coordinated with city staff. To its credit, the City of LeClaire saw
the community benefit to creating a professional approach to providing leisure programs
and activities for its citizens, thus the hiring of its first full-time Director.

This document assesses the current programs and activities that are offered to citizens
in LeClaire. Also included in the Master Plan is a parallel document which is named a
Recreation Programming Approach.

Current Recreation Programs


Special Events
• Party in the Park for Families, four times during the summer
• Mother’s Day Weekend Chalk the Walk
• Easter Saturday Easter Egg Hunt
• Christmas Car Light Parade during “Christmas in LeClaire”
• Witch’s Walk for Families

Social Recreation
• Babysitting for Success
• Children’s Cooking Classes - Children served, when instructor is available

Organized Sports - Softball

Other Sports
LeClaire Parks and Recreation Master Plan 11

Current Partners

Preferred Recreation Programs from Online Survey


An online survey was conducted as part of the development of this Master Plan with 195
responses. Below are the preferred recreation programs in priority order taken from that
survey.
• Family Activities
• Aerobics/Yoga Group Classes
• Baseball/Softball
• Enrichment/Learning
• Basketball
• Soccer
• Football
• Volleyball
• Pickleball
• Senior Activities

Available Recreation Facilities


Programs and activities in all communities are linked to the availability of indoor and
outdoor facilities. In LeClaire, the following are available:
• A former school building that features a basketball court or two volleyball courts, a
stage, meeting room, and a kitchen
• Skatepark
• Athletic fields at Veterans Park
• Future athletic fields at Huckleberry Park

Existing but Not Available Recreation Facilities


• Realistic access to Elementary (2) and Middle School (1) gymnasiums

Parks and Recreation Department Self-Assessment


The Director was asked to complete a self-assessment of recreation programming prior
to his arrival a few months ago and for the initiatives he has taken early in his tenure. The
self-assessment is intended to be used as a benchmark for all future actions taken to
develop and sustain a recreation program for LeClaire. With a rating of 0 to 10 with 10
being the highest score, the responses are detailed on the following page.
12 LeClaire Parks and Recreation Master Plan

Management Policies
The Department does not currently have Management Policies that will be needed to
guide its growth and to manage citizen expectations over time. Needed Policies are:
• A Pricing and Cost Recovery Policy
• A Partnership Policy
• A Staff Development Policy

Summary
The recent addition by the city of a full-time Director of Parks and Recreation is a clear
indication that community leaders are mindful of the positive impact that a strong
Department of Parks and Recreation can have. Leaders are aware that a quality park
system and robust recreation program will help attract new citizens, retain existing
citizens, and benefit the local economy in numerous ways. Challenges for the city to
support its recreation program and for the Department of Parks and Recreation to
manage its program will include:
• Development of Huckleberry Park with more active facilities such as sport fields
• Refreshening of the recreation center by painting the gym, upgrading the kitchen,
bathroom, and meeting room, and upgrading the gym floor
• An organized effort to request realistic use of School District gymnasiums/meeting
rooms at the two elementary and one middle school
• Creation of Management Policies
• Ongoing development and management of partnerships
• Ongoing awareness of various program types, formats, and age groups that would
be appropriate for LeClaire given its recreation facility and staffing limitations
• Scheduled outreach conversations with citizens to discuss program preferences
LeClaire Parks and Recreation Master Plan 13

Parks Assessments
Introduction
In this section, all five LeClaire parks are reviewed to provide a snapshot of their existing
conditions. This review includes park location, statistics, park type, and adjacent land uses,
as well as ratings regarding the park’s accessibility, character, connectivity, and usability
(defined below). Specific amenities within each park are also defined. Key findings are
summarized for each park, and recommendations for future improvements are included.
Photos of each park’s current conditions follow each assessment sheet.

Accessibility: In addition to evaluating accessibility from an ADA standpoint, accessibility


from the community through both active and motorized transportation methods were
considered.

Character: Overall feeling of a park including any special features. Includes historical or
natural features of note.

Connectivity: This includes both connectivity to the greater LeClaire community and also
connectivity between points of interest within the park.

Usability: Takes into account factors such as overall park amenities, lighting, shade,
seating, flexibility and safety.
14 LeClaire Parks and Recreation Master Plan

Scout Park
Address: 1084 N. 2nd Street Inventory:
• Open space on hillside
Area: 2.07 Acres • Views of the Mississippi River
• Gazebo shelter (reservable)
Classification: Neighborhood Park • Picnic tables
• Charcoal grills
Adjacent Land Use: Single family residential, • Benches
Green space • Drinking fountain
• Trash receptacle
• Park entrance sign (includes Wild
ACCESSIBILITY Places designation signage)
• Mature trees
POOR FAIR GOOD EXCELLENT
• Small (unmarked) parking area
As one of LeClaire’s oldest parks, Scout Park does
not meet current ADA accessibility guidelines. Playgrounds:
Steep slopes and a lack of trails connecting park
• (1) Play area for ages 5-12; mulch
amenities make this park difficult to access.
surfacing
• Swings and outdated play equipment
CHARACTER scattered across site; no safety
POOR FAIR GOOD EXCELLENT
surfacing present underneath.
While park elements are somewhat scattered
and inaccessible, the park is historic as LeClaire’s Athletic Fields: N/A
first park, is filled with beautiful mature trees, and
overlooks the Mississippi River, giving it a strong
character. With good design, upgrades, and KEY FINDINGS
improvements, this park could be a gem within the Centuries-old oak trees, scenic overlooks toward
City of LeClaire. the Mississippi River, and location in a historic part
of LeClaire give this park a true sense of place. Ad-
jacent green space provides possibilities for future
CONNECTIVITY expansion.
POOR FAIR GOOD EXCELLENT

While a parking lot is provided for access RECOMMENDATIONS


by vehicle, park internal connectivity needs Consider hiring a landscape architect or design
improvement. Sidewalks or trails connecting the consultant to prepare a schematic design or
park with the greater LeClaire community are not park master plan that could be implemented in
present. phases as funds become available. Consolidation
of amenities, removal of scattered and outdated
play equipment, tree stump removal, interpretive
USABILITY signage, and creating accessible flow throughout
POOR FAIR GOOD EXCELLENT
the park are vital components to ensuring this
With scattered amenities and poor accessibility, park meets its potential.
as well as potentially unsafe and outdated play
equipment, usability rating for this park is low.
LeClaire Parks and Recreation Master Plan 15

SCOUT PARK IMAGES

A parking area on the west side of the park offers Park amenities are scattered throughout the park and
vehicular connectivity. lack connectivity.

Potentially unsafe and outdated play equipment Newer existing play structure.
throughout Scout Park.

Gazebo structure within Scout Park. Scout Park offers excellent views of the Mississippi
River and includes centuries-old trees for a strong
character.
16 LeClaire Parks and Recreation Master Plan

Veterans Memorial Park


Address: 3rd and Ferry adjacent to the Inventory:
LeClaire Rec Center • Skate park
• Athletic fields
Area: 9.89+ Acres • Dugouts
• Bleachers
Classification: Neighborhood Park • Trash receptacle
• Park sign
Adjacent Land Use: Single family residential, • Scattered shade trees
Commercial/Retail, Civic/Institutional • Maintenance facilities
• Shelter
• Batting cage
ACCESSIBILITY
• Gravel parking area
POOR FAIR GOOD EXCELLENT

A new set of sidewalks and stairs makes access Playgrounds: N/A


to baseball fields easier, but ADA standards for
accessibility are not met. There is also no path to Athletic Fields:
the skate park, creating poor accessibility within
• (2) Baseball Fields
this park.

CHARACTER

KEY FINDINGS
POOR FAIR GOOD EXCELLENT

While this park comprises nice open space in


a central location and is surrounded by green Surrounded by trees, adjacent to the Rec Center,
space, the scattered nature of the skate park, and located centrally in LeClaire, Veterans
gravel parking, and baseball complex as well as Memorial Park is an important athletic destination
the age of the adjacent Rec Center give this park within LeClaire. Tree-lined open space along Silver
a tired feel. Creek offers important opportunities for future
connectivity.
CONNECTIVITY
POOR FAIR GOOD EXCELLENT
RECOMMENDATIONS
Consider hiring a landscape architect or design
While 3rd Street connects multiple areas of
consultant to prepare a schematic design for this
this park, the park itself feels scattered and
area that will provide a road map for cohesive
incoherent and the street is not considered a
future development of this entire park area.
safe connection between the areas. There is no
Consider a renovation, update, or removal of the
pathway connecting the gravel parking area to
Rec Center and school. This could provide space
the skate park. Connectivity exists within parts
for an exciting indoor/outdoor sports dynamic
of the baseball complex area, but does not
in a centralized area of LeClaire. In addition, it
meet accessible standards. Sidewalks or trails
may be possible to move the skate park to more
connecting the park with the greater LeClaire
a accessible, visible, and usable location, ideally
community are not present.
near a school to appeal to the age range of most
USABILITY skateboarders and provide a walkable destination
for them to practice their sport. A trailhead can
POOR FAIR GOOD EXCELLENT be incorporated into Veterans Memorial Park as
Offering space for recreation and fun, Veterans part of a system of connected green spaces. This
Memorial Park provides important amenities could include, with appropriate land acquisition, a
for the community. However, there are few meaningful connection through to Hollyhock Park.
accessible places to park during games and
a lack of connectivity between park elements
overall.
LeClaire Parks and Recreation Master Plan 17

VETERANS MEMORIAL PARK IMAGES

New sidewalks and stairs for field access do not meet Addressing field drainage could increase playability.
ADA standards.

Central shade shelter and concessions area between LeClaire’s Rec Center and former school building sit at
fields. the northeast side of the park.

Skate park on the east side of Veterans Memorial Batting cage and maintenance shed overlook the
Park. skate park on the east side of Veterans Memorial Park.
18 LeClaire Parks and Recreation Master Plan

Hollyhock Park
Address: 500 Reynolds Street Inventory:
• Open space on hillside (a favorite for
Area: 2.05 Acres sledding)
• Fenced dog park
Classification: Neighborhood Park • Shelter (Reservable)
• Charcoal grill
Adjacent Land Use: Single family residential • Bike rack
• Trash receptacle
• Park entrance sign
ACCESSIBILITY • Mature trees
POOR FAIR GOOD EXCELLENT
• Parallel parking area along north side of
A paved path connects amenities on the north park on Reynolds Street
side of the park from 6th Street to the shelter
and playgrounds, but only one entrance from Playgrounds:
the street makes access somewhat awkward, • (1) Play area for ages 5-12; mulch
especially since it does not connect with the safety surfacing
parallel parking spaces. • (1) Play area for ages 2-5; mulch safety
surfacing
CHARACTER • Swings; mulch safety surfacing

POOR FAIR GOOD EXCELLENT


Athletic Fields: N/A
The new dog park and play equipment give
Hollyhock Park a sense of vitality and mature trees
and a hillside made for sledding give the park a
grounded presence. There is a peaceful quality to KEY FINDINGS
this neighborhood despite its convenient location Mature oak trees and a centralized location make
in the center of town. this park an important part of the parks system
in LeClaire. While there is no room for future ex-
pansion, possible trail access to Silver Creek to the
CONNECTIVITY north of the park could create a system of con-
POOR FAIR GOOD EXCELLENT
nected green spaces and connection to Veterans
While a parking area is provided for access Memorial Park.
by vehicle, accessible connectivity to that
parking needs improvement. Sidewalks or trails RECOMMENDATIONS
connecting the park with the greater LeClaire Consider hiring a landscape architect or design
community are not present. consultant to prepare a schematic design.
Offering multiple points of accessible park
entrances to the varied amenities along Reynolds
USABILITY Street could be helpful to park users. Survey
POOR FAIR GOOD EXCELLENT participants requested a bench in the dog park
Hollyhock Park provides a good set of updated area for owners to sit while dogs play. Many dog
amenities in a centralized location in LeClaire. parks feature separate locations for small vs.
Despite it being accessed from an awkward large dogs, which may be something to consider
location on 6th Street, there is an accessible path in future designs. Consider possible locations
connecting many of the park’s amenities, offering for restrooms or a second shelter nestled in the
a place for all to enjoy the outdoors. hillside amongst the mature trees.
LeClaire Parks and Recreation Master Plan 19

HOLLYHOCK PARK IMAGES

Drainage can be an issue at the base of the Hollyhock Access from the parking area on the north side of the
Park hillside. park requires traversing an incline.

Hollyhock Park shelter along paved pathway. Pathways do not connect to all park amenities.

Newer play structure on the north side of Hollyhock Parking area provides access via paved pathway to
Park. park amenities on the north side of the park.
20 LeClaire Parks and Recreation Master Plan

Huckleberry Park
Address: 501 Huckleberry Lane Inventory:
• Open space
Area: 16.8 Acres • (4) Pickleball courts
• Restrooms
Classification: Neighborhood Park • Shelter (Reservable)
• Nature trail (0.25 miles)
Adjacent Land Use: Single family residential, • Paved walking loop
Green space, Agricultural • Water fountain
• Paved parking lot (lighted)
• Benches
ACCESSIBILITY • Pet waste receptacle
POOR FAIR GOOD EXCELLENT
• Waste receptacle
With recent constructon of Huckleberry Park’s • Basketball hoop
amenities, this is LeClaire’s most accessible park from
an ADA perspective. Park amenities are connected Playgrounds:
with paved, accessible pathways and modern • (1) Play area for ages 5-12; mulch
restrooms provide equitable access. Lighting in the
parking area provides safety and visibility at night, safety surfacing
however park signage needs review. • (1) Play area for ages 2-5; mulch safety
surfacing
CHARACTER • Swings (2 standard)

POOR FAIR GOOD EXCELLENT


Athletic Fields: N/A
Located toward the outskirts of town, Huckleberry Park
provides ample space for play, a variety of amenities,
and a modern, updated feel. There is an energy
present that possible future expansion to the south and
KEY FINDINGS
northeast can build upon.
There is ample room for expansion to the south on
the agricultural land purchased by the City of Le-
CONNECTIVITY Claire in late 2022, as well as into the green space
POOR FAIR GOOD EXCELLENT
to the north and east. With the open space on the
Huckleberry Park is well-connected internally with south side of the park, leaving as many of the trees
paved sidewalks connecting park amenities. While on the north and east sides will be key to maintain-
connectivity by vehicle is excellent due to Huckleberry ing character within this park.
Lane’s connection to the parking area, sidewalks
or trails connecting the park with the greater RECOMMENDATIONS
LeClaire community for users choosing alternative
A connection through to the main thoroughfare
transportation methods are not present beyond a short
stretch along Huckleberry Lane. of Wisconsin Street to the north would be ideal.
Based on survey comments, the walking trail
is popular in the community and expansion
USABILITY would be welcome. Consider hiring a landscape
POOR FAIR GOOD EXCELLENT architect or design consultant to prepare a
With a variety of amenities to suit many different schematic design or master plan for cohesive
ages and user groups and a dedicated parking lot to future development as funds become available.
provide connectivity to the community, Huckleberry Consider future locations for athletic facilities and/
Park provides excellent usability. Flexible open space or sports field expansion while also leaving room
provides an area for families to play or space for varied
for flexible open space. Increasing connectivity
recreation programming. The open nature of the park
provides a feeling of safety and visibility across the
to the community via a system of multi-use trails
space. would be ideal.
LeClaire Parks and Recreation Master Plan 21

HUCKLEBERRY PARK IMAGES

Restroom building and pickleball courts. Newer traditional play structure within Huckleberry
with seating for caregivers.

Nature trail can be accessed from parking area. Open space within paved walking trail.

A sidewalk along Huckleberry Lane provides Huckleberry Park has room for expansion and growth
connectivity to the community. to accommodate park and recreation needs for the
community.
22 LeClaire Parks and Recreation Master Plan

Riverfront Park
Address: 229 N. Cody Road Inventory:
• Waterfront open space
Area: 7 Acres (+/-) • Restrooms
• Large shelter (Reservable)
Classification: Neighborhood Park • Grill
• Small picnic shelter
Adjacent Land Use: Commercial • Paved parking lot (lighted)
• Benches
• Waste receptacles
ACCESSIBILITY • Scott County Freedom Rock
• Interpretive signage
• Tugfest site
POOR FAIR GOOD EXCELLENT

Many park amenities , including the shelters and


restrooms, are connected with paved, accessible • Buffalo Bill Cody Museum
pathways. Benches and interpretive signage are not • Boat launch
accessible. Modest lighting in the parking area provides
safety and visibility at night. Playgrounds: N/A

CHARACTER Athletic Fields: N/A

POOR FAIR GOOD EXCELLENT

Located on the Mississippi River, Riverfront Park


provides excellent views and a community gathering
space with a true sense of place. There is a sense of KEY FINDINGS
history that connects with the present and future of the There is real potential in the development of River-
LeClaire community.
front Park to create a park that ties the community
together and creates a true sense of place. As a
CONNECTIVITY venue for community-wide events, Riverfront Park
serves the community well with the waterfront
POOR FAIR GOOD EXCELLENT
space and sufficient parking areas.
Riverfront Park is connected internally with paved
sidewalks connecting to most park amenities. While
connectivity by vehicle is adequate due to the parking RECOMMENDATIONS
area, sidewalks or trails connecting the park with With the LeClaire Streetscape and Riverfront
the greater LeClaire community for users choosing Master Plan completed in 2019, consider hiring
alternative transportation methods are not currently a landscape architect or design consultant to
present. Crossing the railroad tracks to access this park prepare a phasing plan for schematic design
could present difficulty for users. and construction documents as funds become
available. Consider improving connectivity to
USABILITY the Cody Road corridor while ensuring a playful,
energetic, and active park for LeClaire’s families.
POOR FAIR GOOD EXCELLENT

Riverfront Park is currently a primarily passive park


space with open space, seating areas, and shelters for
gatherings, and provides residents with water access
via the boat ramp. The park is also host to annual
community-wide events with its paved parking and
location next to the river. The open nature of the park
provides a feeling of safety and visibility across the
space.
LeClaire Parks and Recreation Master Plan 23

RIVERFRONT PARK IMAGES

Seating areas along Riverfront Park offer views of the The Buffalo Bill Museum and adjacent parking lot.
river and riverboats.

Scott County’s Freedom Rock. Existing rentable shelter within Riverfront Park.

Site of the annual Tug Fest community event. Restroom building with adjacency to downtown shops
and restaurants.
24 LeClaire Parks and Recreation Master Plan

System Analysis
Parks and Schools Map
The following map shows the location and context of existing park properties, specifically
in relation to where the three schools in LeClaire are situated. Schools often provide
outdoor amenities that can be accessed by the community when not in use by the
schools (such as playgrounds and ballfields), providing additional park-like amenities
within the community.

Potential park expansions or future park locations are also shown on this map for
acquisition as land becomes available.
LeClaire Parks and Recreation Master Plan 25

LEGEND
Existing Parks

Park Expansions

Existing Schools

Source: Esri, Maxar, Earthstar Geographics, and the GIS User


User Community

0 1200’ 2400’ 4800’

Scale: 1” = 1200’

Parks and Schools


City of LeClaire, Iowa

January 12, 2023 Prepared by:


26 LeClaire Parks and Recreation Master Plan

Walking Distances Map


This map displays walking distances to LeClaire’s existing park spaces, indicating that
much of the downtown LeClaire area is within a one mile (15-minute) walk, and many
households are within a half-mile (7.5-minute walk) of existing park space.

This map also makes clear that as LeClaire expands to the west, the City of LeClaire
needs to ensure that park space is set aside for the enjoyment of the community within
new neighborhoods and developments. This will ensure that the community maintains
easily accessible park spaces for residents within city limits.
LeClaire Parks and Recreation Master Plan 27

LEGEND
Existing Parks

Park Expansions

1/2 Mile Radius

1 Mile Radius
Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community

Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community

0 1200’ 2400’ 4800’

Scale: 1” = 1200’

Walking Distances
City of LeClaire, Iowa

January 12, 2023 Prepared by:


28 LeClaire Parks and Recreation Master Plan

Parks and Recreation Asset Analysis Map


The composite Parks & Recreation Analysis map layers existing parks, future expansions,
school locations, existing and future trail locations, and walking distances together to
review future connectivity and green space needs within the community.
LeClaire Parks and Recreation Master Plan 29

LEGEND
Existing Parks Existing Trails

Park Expansions Future Trails

Existing Schools Greenways

1/2 Mile Radius


Source:
Source: Esri,
Esri, Maxar,
Maxar, Earthstar
Earthstar Geographics,
Geographics, and
and the
the GIS
GIS User
User Community
Community
1 Mile Radius
Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community
Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community
Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community

Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community

Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community

0 1200’ 2400’ 4800’

Scale: 1” = 1200’

Parks & Recreation Analysis


City of LeClaire, Iowa

January 12, 2023 Prepared by:


NEEDS
ASSESSMENT
BENCHMARKING AND TRENDS
ONLINE PUBLIC SURVEY
COMMUNITY ENGAGEMENT
LeClaire Parks and Recreation Master Plan 31

Benchmarking and Trends


Benchmarking
Introduction
At some point in the future as the Department of Parks and Recreation wrestles with
the most appropriate allocation of resources, the use of benchmarking data will be an
important tool to be used.

Realistic and proven Best Practice benchmarking data can be found at The National
Recreation and Park Association, The Trust for Public Lands, and The ETC Market
Research Institute. Data from these sources is used because there is not a single set of
standards for parks and recreation that could possibly encompass the uniqueness found
in every community across the country. Communities vary greatly by size, needs and
desires; so too should their park and recreation agencies’ offerings. To think an agency
in Iowa, Alaska, and one in south Florida should hold themselves to the same standards
is unrealistic, impractical, and potentially detrimental. For that reason, the table below
represents benchmarking data that LeClaire can begin to consider along its journey of
building a Parks and Recreation Department.

Selected Benchmarking Metrics for LeClaire

Other Benchmarking Metrics for the Future


As the Department of Parks and Recreation evolves, it may want to consider other
Benchmarking Metrics. For that reason, this is a list of other metrics.
• Facilities per 1000 residents (public, private) – Do we have enough facilities?
Community-wide? Equitably distributed?
• Square footage indoor recreation space per capita – Do we have enough indoor
recreation space? Community-wide? Equitably distributed?
• Access by car, bike, foot – Can I get there safely, easily, and comfortably?
Regardless of age, income, ability?
• Operating expenditures per acre managed – Do we have enough money to
operate effectively?
• Operating expenditures per capita – Do we have enough money to operate
effectively?
• Revenue per capita – Are we generating adequate revenues that meet our budget
32 LeClaire Parks and Recreation Master Plan

requirements?
• Revenue as a percentage of total operating expenditures - (cost recovery). Are we
generating adequate revenues that meet our budget requirements?

Summary
Selected benchmarking data provided by the National Recreation and Park Association
is for communities in the category of 20,000 population and less. Therefore, the data is
only intended to give a snapshot of what other communities are doing. Regardless of the
benchmarking data, this Master Plan has identified some areas of growth for park devel-
opment and recreation facility upgrades that are needed.
LeClaire Parks and Recreation Master Plan 33

Trends
Introduction
The challenge given to all municipal Park and Recreation Departments is to anticipate the
need for resources that are needed in the present and likely to be needed in the future to
meet citizen preferences. For LeClaire to meet residents’ needs, staff must offer programs
and facilities that appeal to multiple generations, interests, and abilities. This will be done
in part by monitoring trends and responding to challenges. The main question then is how
do we determine what we are faced with? This document provides insights that LeClaire
can use to answer that question.

National Recreation and Park Association PREDICTIONS


1. Esports Coaches. Park and Recreation agencies will begin to contract with esports
coaches and offer recreation classes or personal training opportunities at community
and recreation centers.
2. Climate Change. Park and recreation agencies will re-evaluate their parkland
inventory considering its ability to reduce urban heat island effects through the natural
cooling of tree canopy and shade. New parks, linear green spaces and trail corridors will
be designed to cool communities, as well as to provide recreational benefits.
3. Parks Are Everywhere. More and more cities will develop parks in spaces never
before thought suitable for parks — underground in abandoned utility or transportation
spaces, on the roofs of large buildings, and in large towers built as urban sculptures. At
least one city will develop a floating park. Imagination will be the only limiting factor.
4. Want to Live Longer? Live Near Parks. People who want to live longer and have a
better quality of life will move to jurisdictions where there are great park and recreation
systems. An increasing body of evidence shows that your zip code may be one of the
most determinative factors on how long you live. Want to live longer? Move to where there
are good parks, or better yet, insist on more parks and better parks where you live.
5. Conservation Will Become as Important as Recreation. As open space is chewed
up at the rate of 6,000 acres per day across the U.S. and climate change begins to impact
wildlife and landscapes ever more directly, the natural values of every park, often taken
for granted, will be considered one of the more important community-based means of
adapting to climate-change conditions. Parks will be appreciated for their conservation
values — places that reduce urban temperatures, habitats that protect nature and
biodiversity, landscapes that naturally manage stormwater, and places that protect and
preserve clean air and pure water. The public will turn out in ever greater numbers to
volunteer for conservation activities in parks.
6. Virtual Reality Tours Will Replace Maps and Brochures. Park and recreation
agencies will increasingly develop virtual reality (VR), augmented reality and 360-degree
tours of their parks. This will become the new standard replacing printed programs that
describe park and recreational program offerings. For a taste of the new virtual reality
tours, see ASLA’s stunning VR tour of Toronto’s Underpass Park. Take a ‘walk’ through the
park — its best viewed on your cell phone with the YouTube mobile app.
34 LeClaire Parks and Recreation Master Plan

7. Health Activities. Local healthcare providers will increasingly refer patients to


evidence-based health activities in parks.
8. Technology. More agencies will develop “Rec2Tech” initiatives in recreation centers
using technology, 3D printers, maker-training, and other tech-friendly activities to engage
hard-to-reach teens.
9. Drones. Some park and recreation agencies have been very reluctant to allow
recreational and commercial drones in their parks, even though they love the thought of
using drones for natural resources inventory, inspection of remote park areas, and search
and rescue operations. Do you think drones aren’t coming to your parks soon? Drone
businesses are evolving to deliver food and beverages to park users.

National Trends
Park Types
Neighborhood Parks - Best of Class agencies work with neighborhoods to customize the
park design, or re-design of their neighborhood parks to match the demographics of
the surrounding area and the corresponding preferences of those who live there. When
possible, the agency will develop a partnership agreement with the neighborhood to
share responsibilities for development and maintenance of the park.
Large Downtown Parks - Large downtown parks are framing cities and creating a sense
of space. Many large and small communities select a downtown park to provide a sense
of place, to encourage visitors and to otherwise showcase their community. Notable large
downtown parks include Central Park in New York City, the Millennium Park in Chicago
and the Golden Gate State Park in San Francisco.

Community Parks – Community parks are larger in size and serve a broader purpose
than neighborhood parks. Their focus is on meeting the recreation needs of several
neighborhoods or large sections of the community, as well as preserving unique
landscapes and open spaces. They allow for group activities and offer other recreational
opportunities not feasible, nor perhaps desirable, at the neighborhood level. As with
neighborhood parks, they should be developed for both active and passive recreation
activities.

Signature Parks - Signature parks are making a major comeback and are framing the
way cities demonstrate their quality of life, their image of public managed space, and
the creation of a sense of place and connectivity for the community. A Signature Park
is defined as one which the entire community recognizes as one of its most important
parks. The Signature Park is one which creates an image of who the community is and
what it represents. The Signature Park often has the full complement of passive and active
recreational activities and creates a high level of earned income. Examples include the
Golden Gate Park in San Francisco, Fairmont Park in Philadelphia, Central Park in New
York, Millennium Park in Chicago, Grant Park in Chicago and White River State Park in
Indianapolis.
LeClaire Parks and Recreation Master Plan 35

Special Use Parks – Special Use Parks are designed to serve the entire community with
specialized facilities such as a sports complex, golf course or aquatic facility. Size is
determined by the demand for the facilities located there and their space requirements.
These park types are becoming much more popular as they provide a destination for
users with a similar interest. Another advantage of this park type is that park users who
have no interest in active facilities can seek a passive experience in another park type.

Regional Parks – Regional Parks serve a larger purpose than community parks. Regional
parks are larger and have more amenities than community level parks and attract users
for longer periods of time due to their size and features. Regional parks typically include
features such as playgrounds, shelters, walking trails and athletic facilities.

Preserves – Preserves are created to preserve land as undeveloped greenway space


in and around communities. These parks often follow natural drainage ways or utilize
land that is not developable, thus they require minimum maintenance and capital
improvement dollars. Trails are a great addition to these parks and are a great way to link
neighborhoods within the community.

Micromobility Devices
Self-propelled and motorized transportation, especially micromobility devices are
revolutionizing how people get to parks and travel within them. Escooters, emountain
bikes and other motorized personal mobility devices may challenge park administrators
by causing conflicts, but they open new horizons for people using them in parks

Greenways and Trails


Greenways and trails continue to be the number one amenity that communities desire
because they have wide age segment appeal, they connect neighborhoods to major
attractions and stream corridors, and they allow people to move freely with very little
vehicle interaction.

Clustered Sports Facilities


Development of clustered sports facilities that promote sports tourism and operational
efficiency is a significant trend. Clustered sports complexes are developed to support
youth and adults in one setting.

Recreation Facilities
Revenue-Producing Facilities – Many communities now challenge their Park and
Recreation Department to recover a very high percentage of its operating costs.
Obviously, this means that the Department must offer the type of programs and services
that citizens are willing to pay for.

Indoor Sports Facilities - Recreation facility trends for indoor facilities focus on multiple
court field houses for basketball (10 to 12 courts), volleyball, soccer, and tennis. The trend
36 LeClaire Parks and Recreation Master Plan

is moving away from one court facilities.

Outdoor Tennis Complexes – Complexes are designed to support 20 to 24 courts in one


setting for national events and 10 to 12 courts in one setting for statewide events. This
trend moves away from the traditional one and two tennis courts in close-to-home
neighborhood and community parks.

Recreation/Multi-Use Centers - Centers are now designed to offset operational costs


and are multi-generational in design. Their size ranges generally from 40,000 sq. ft. up to
100,000 sq. ft. or more, with large functional space that supports gym activities, aquatic
activities, and fitness activities, with designated spaces for both teens and seniors. Some
communities include indoor ice in their facilities which can add an additional 40,000 sq.
ft. These facilities incorporate monthly pass fees and daily admission fees and return
high operational revenues to the City. Some of these facilities are designed and located
to serve their communities as Signature Facilities that assist with citizen retention, new
resident attractions, and business development enhancements.

Ice Skating Facilities – The trend is toward multiple sheets of ice in one location due to
the popularity of the sport and to accommodate the multiple user groups with unique
interests. For example, there are competitive users, figure skaters, recreational skaters
and those who are interested in the learn-to-skate classes. For several of the user groups,
seating to accommodate 1,000 spectators is important.

Recreation Programming
Cause-related Recreation Programming. There is strong support by citizens to participate
in programs designed to help a worthy cause. For example, a 5K run to generate revenue
for an animal shelter.

Shaded Areas
Many communities are providing shade structures in their aquatic and athletic facilities. In
aquatic facilities, it is not uncommon to see shade structures both in the water area and
on the deck. In athletic facilities, shade structures are provided over the primary bleacher
area for spectators, for covered dugouts and for commons areas where players and
spectators congregate.

Outdoor Aquatics
Outdoor aquatic facilities continue to be very popular in most cities. These are family
oriented and incorporate warm water and cool water pool facilities with shallow and deep
water. These pools incorporate water play features, competitive swim opportunities,
slides, flow riders, and lazy rivers with a bather capacity level at 1000 to 2000 people
at a time. Aquatics facilities require constant maintenance and regular upgrades to
continue to attract users. Generally speaking, most aquatics facilities across the country
are subsidized, meaning that they run the facility at a loss each year. Many communities
LeClaire Parks and Recreation Master Plan 37

without a substantial aquatics budget choose to cooperate with adjacent cities and
instead of building a new facility, provide a local recreational transit program for access to
nearby aquatic facilities.

Splash Pads
Many communities are providing splash pads which augment existing indoor /outdoor
aquatic facilities in the same location, or, in areas of the community where there are no
other existing aquatic facilities (standalone). Splash Pads are colorful and safe areas for
water play for children which have no standing water. Typically, there are ground nozzles
that spray water upwards and other interactive water features that spray water from all
directions such as in the form of a mushroom shower or tree shower.

Dog Parks
Dog Runs (a term generally used in the eastern United States), and Dog Parks (a term
generally used in the western United States) are places where dogs are legally allowed
to be unrestrained or off-leash. Some examples are: fenced areas of city parks, piers,
beaches, and very large parks with hiking trails. Surveys indicate that off-leash dog
parks are typically composed of a fenced enclosed area one to three acres for a
neighborhood facility and up to ten acres for a community facility. Smaller facilities
have been developed in some communities, but the success of these areas creates a
significant impact and wear on smaller sites. The facilities should include a double gate
to assure that animals cannot escape as new ones enter the compound; plastic bags and
waste receptacles to remove dog waste; water source; parking; benches (inside and out
compound); shade shelter; bulletin board; emergency phone; and some areas include
trails and dog training/obstacle course areas. Recently there has been a trend in creating
segregated areas for big and small dogs to improve pet safety.

Barkless Dog Parks


It is estimated that 90 million dogs reside in the United States. While dog parks are very
popular and the fastest growing type of park, the noise from barking dogs can be an issue
that many neighborhoods do not want. Location for dog parks is critical to their public
acceptance.

Adventure Parks (BMX Track, Skate Park and In-Line Skating)


Adventure sports are now very popular in the category of Special Use Parks. Typically, an
adventure park may include a BMX Track, skate park and an in-line skating.

Skate Spots
A relatively new trend is for communities to provide close-to-home skate spots. These
facilities are much smaller than a skate park and will typically include 2 to 4 obstacles.
The interest in skate spots is driven by the fact that the average age of a skateboarder
is 13.8 and 80% of skateboarders are under the age of 18, thus an inability for many
skateboarders to drive to a larger facility by themselves. Providing a close-to-home skate
38 LeClaire Parks and Recreation Master Plan

spot enables children to enjoy the skateboarding experience on a frequent basis without
having to rely on transportation to a larger skate park.

Non-Traditional Sports
Pickleball, geocaching, rock climbing and winter/summer X Games are but a few of
the non-traditional sports that are now attracting many participants away from the
traditional sports of baseball, softball, soccer, football and tennis.

Park, Facility and Golf Course Maintenance


Outsourcing - In facility management and maintenance, the trends continue to focus
on outsourcing elements of park services which include cleaning of hard surfaces and
restrooms and care of landscaping.

Park Maintenance - Park maintenance trends include: a) the consideration of outsourcing


for street tree maintenance, mowing and maintenance of medians; and b) smaller
maintenance shops that are spread out over the City to replace large regional shops as
agencies move to reduce windshield time by park crews.

Golf Course Maintenance - Parks and Recreation Management continues to outsource


golf course maintenance operations to reduce operational costs which support the effort
to solidify golf as a profit center.

Safety and Security


Video Surveillance. Video camera surveillance in parks and facilities is exploding. Rapidly
improving technology, advances in miniaturization and economies of scale from mass
production are making video surveillance equipment affordable. One agency says that it
started video monitoring in 2005 with 60 cameras and now has 3,000 cameras in its parks,
community centers and along trails. Access to a power source is no longer a requirement
— solar-powered cameras can be placed in remote locations. In response to a question
about receiving any pushback from the public, the agency responded that not only
were there no complaints, but it couldn’t keep up with the number of requests from the
community for new cameras.

Management Trends
Data Will Drive Budgets - Data collection and analysis will increasingly drive cost/benefit
calculations about the value of parks. Such data will be essential to validate proposed
large-scale capital projects and will be critical to justify annual operational budgets to
elected officials.

Partnership Management - Striking a balance among not-for-profit agencies and special


interest groups who rely on city-owned facilities to produce their programs.
• Park/School Concept. There will be more cooperation between park and rec
agencies and school systems especially in the design and programming of park/school
LeClaire Parks and Recreation Master Plan 39

facilities.

Technology - Utilizing and controlling technology in a manner that supports community


development while not encouraging its inappropriate use.

Management of Recreation Programming - Creating a recreation program whose


program types, formats and age groups served are aligned with the community profile.

Conclusions from the Trends Assessment


By definition, a trend is the general direction in which something is changing or developing,
a change that is accepted by many market segments and it is more long term than a fad.
Under all conditions, trends will change over time. As a guiding principle of the LeClaire
Park and Recreation Department, staff must embrace the notion that its programs and
facilities must be constantly evaluated to ensure that it is first to identify a trend and act on
it to gain a competitive advantage over others in its market area who may be competing
for a market share. If this does not happen, the Department will miss the trend and spend
its time playing catch up to the competition.



40 LeClaire Parks and Recreation Master Plan

Online Public Survey


An online survey was created to allow everyone a chance to provide their input on the
future of Parks & Recreation in LeClaire. The survey consisted of 6 questions, in which
participants were asked what activities and amenities would be a good fit for the
community as well as provide prioritized preferences on future growth.

The online survey was open for three weeks (November 18, 2022 to December 9, 2022)
and was highly successful. It received 196 responses, with dozens of written responses
from people who added more information about what they wanted to see happening in
LeClaire. The responses to the survey are summarized on the following pages.
LeClaire Parks and Recreation Master Plan 41
42 LeClaire Parks and Recreation Master Plan
LeClaire Parks and Recreation Master Plan 43
44 LeClaire Parks and Recreation Master Plan

Community Engagement
The City of LeClaire held an in-person Open House event on February 9, 2023, inviting
the community to meet at City Hall from 5-6:30 pm to learn more about the Parks and
Recreation Master Plan and provide input and ideas to the consultant team.

A total of 8 residents were in attendance throughout the evening, and most participated
in a live polling question-and-answer presentation to share their thoughts on the
community’s needs. The following pages highlight their valuable feedback on specific
questions related to park and recreation programming improvements and provide insight
into the master plan’s outcomes.
LeClaire Parks and Recreation Master Plan 45

What People Said

at Huckleberry
at Huckleberry Park
Park
46 LeClaire Parks and Recreation Master Plan
LeClaire Parks and Recreation Master Plan 47
48 LeClaire Parks and Recreation Master Plan
LeClaire Parks and Recreation Master Plan 49
50 LeClaire Parks and Recreation Master Plan
PARKS AND RECREATION

IMPROVEMENT
RECOMMENDATIONS
RECREATION PROGRAM
IMPLEMENTATION
TRAIL CONNECTIVITY PLAN
PARK IMPROVEMENTS
52 LeClaire Parks and Recreation Master Plan

Recreation Program Implementation


Introduction
LeClaire is in the initial stages of developing a year-round recreation program for the
community. This document provides an in-depth approach to national best practices that
should be followed by the Department to ensure that current and future programs are
aligned with the aforementioned national best practices.

Step One - What Programs Should be Offered?


The key to developing a recreation program for LeClaire is to understand citizen
preferences. Interaction with the public in a variety of ways will always be the key to
success. Not in priority order but this is a list of proven methods to interact:
• Casual or formal conversations with organized user groups
• Annual or semi-annual public meetings
• Social media outreach to solicit input
• Distribution of a short survey by using Google Forms or Survey Monkey
• Seeking public input at major special events

Step Two - What Programs Should be Offered?


• Align potential programs with staff capabilities
• Align potential programs with facility capabilities
• Identify what, if any, programs are being offered by others
• Determine citizens’ willingness to pay for programs and services and align their
willingness to pay with potential programs and services
• Analyze potential programs by their types, format, age group, and life cycle
(trends) as shown below to determine if they are a good fit for LeClaire

Step Three - What Provider Role is Most Appropriate?


The Department can choose to be a direct provider, facilitator, or work in an outreach role
for all programs and services it chooses to get involved with. It is normal to be involved with
all three roles as the need arises.

Table 1: Provider Role Types


LeClaire Parks and Recreation Master Plan 53

Step Four - What Program Types Are Needed?


• Visual/Graphic Arts
• Performing Arts
• Crafts
• Dance
• Drama
• Environmental Activities
• Music
• Sports
• Aquatics
• Hobbies
• Trips/Travel/Tourism
• Social Recreation
• Special Events
• Therapeutic/Special Populations
• New Art
• Literary Programs
• Outdoor Recreation
• Wellness

Step Five - What Age Group (s) Should we Serve?


• Pre-school
• Elementary School (Grades K thru 5)
• Middle School (Grades 6 thru 8)
• High School (Grades 9 thru 12)
• Young Adults Group 1 (Ages 18 – 24)
• Young Adults Group 2 (Ages 25 to 35)
• Adults Group 1 (Ages 36 to 45)
• Adults Group 2 (Ages 46 to 55)
• Older Adults (Ages 56 to 60)
• Seniors Group 1 (Ages 61 to 69)
• Seniors Group 2 (Ages 70 and up)
• Families

Step Six - What Program Formats should we Offer?


• Self-Directed
• Spectator
• Competitive
• Recreation
• Social
• Self-Improvement
54 LeClaire Parks and Recreation Master Plan

Step Seven – What Life Stage is our Program(s) In?


• Introductory Program
• Growth
• Maturation/Stable
• Decline

Step Eight – What Marketing Tools/Platforms are Needed?


• Facebook and Other social media Platforms
• Announcements, if allowed, in local church bulletins
• Announcements and flyers, if allowed, distributed at local schools
• Use, if allowed, in city utility billings
• Table tents, if allowed, at local restaurants
• Program flyers to be distributed at a Park and Recreation Table at major special
events

Step Nine – What Partnerships are needed?


• Public/Public
• Public/Private
• Public/Not-for-Profit

Step Ten – What Policies are needed?


• A Cost Recovery Policy (Public support shown through live polling results below)
• A Staff Training and Development Policy
• A Partnership Policy

Step Eleven – What Performance Measures are needed?


• Customer retention rates
• Customer satisfaction
• Cost per experience
• Cost recovery percentage based on the Cost Recovery Policy

Summary
As the LeClaire Parks and Recreation Department evolves, it will be in a very good position
to provide the community with a very successful recreation program if it follows the eleven
steps in this document.

Cost Recovery Policy Public Support


LeClaire Parks and Recreation Master Plan 55

Aquatics Facilities
Across the nation, community aquatic facilities are run at a loss to the owner (often City
Parks and Recreation Departments). Any aquatic facility requires constant maintenance
as well as updates every 2-3 years to remain relevant and attract and retain facility users.

A previous attempt to fund an aquatics center in LeClaire fell through. However, due to
community demand, a potential location for a future aquatics facility and splash pad is
shown in the concept design for Huckleberry Park later in this section of the master plan.
Building and maintaining quality aquatic facilities in LeClaire would require additional
funding through grants and taxpayer support.

As LeClaire determines the level of community support and funding available for
constructing and maintaining aquatics facilities, the Parks and Recreation Department
could consider an agreement with adjacent communities wherein LeClaire could
provide a safe transportation option (buses, vans, etc.) for children and families to pursue
swimming lessons or “Day at the Pool/Spray Ground” types of events in neighboring cities.
Several neighboring facilities are within a 15-20 minute drive from LeClaire as shown
on the map below. In addition, creation of a smartphone app to help LeClaire residents
arrange carpooling with their neighbors may prove helpful for the community.
56 LeClaire Parks and Recreation Master Plan

Trail Connectivity Plan


Trails and Greenways Map
The following map shows locations of both existing and future trails and greenways
planned in LeClaire. These trails will increase the connectivity of the community and park
system via active transportation corridors to promote health and wellness in LeClaire.

Trails were one of the top-requested amenities by LeClaire citizens, detailed in the “Online
Public Survey” section of the Master Plan.

The Mississippi River Trail (MRT) was indicated as the top priority for construction in relation
to trails and greenways during the community open house live polling event. Plans for
the MRT have been designed and an overall trail location plan prepared by the Bi-State
Regional Commission in 2018 is included here for reference.

Related to the trails and greenways and contributing to the city’s connectivity, following
the Trails and Greenways Map and MRT plans is a sidewalk prioritization plan prepared by
Veenstra & Kimm in 2019, included for reference.
LeClaire Parks and Recreation Master Plan 57

LEGEND
Existing Trails

Future Trails

Greenways

Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community
Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community
Source: Esri, Maxar, Earthstar Geographics, and the GIS User Community

0 1200’ 2400’ 4800’

Scale: 1” = 1200’

Trails and Greenways


City of LeClaire, Iowa

January 12, 2023 Prepared by:


58 LeClaire Parks and Recreation Master Plan
LeClaire Parks and Recreation Master Plan 59
60 LeClaire Parks and Recreation Master Plan

Park Improvements
Huckleberry Park
At Huckleberry Park, there is ample room for expansion to include the amenities residents
of LeClaire are asking for. With recent agricultural land acquisition to the south of the park
as well as undeveloped areas to the north, a series of site improvements will add to the
park’s usability by the community.

The overall master plan concept for Huckleberry Park includes both youth and high school
sized soccer fields on the south side of the park, creating a sports complex for recreation
programming. A new recreation center with space for indoor sports and classes sits in the
center of the site along with a new splash pad area for summertime fun. Beside the
existing walking trail loop, pockets of nature play are added to increase play value in this
dynamic park. Shade structures at both the existing and new play areas can increase
safety and active time for children and families. On the north side of the existing parking lot,
a trailhead with bike amenities is added, along with several miles of looped unpaved hiking
and mountain biking trails through the existing woodland area north of the water tower.

Future expansion of the paved trail system can include a connection through to the bike
lanes on Wisconsin Street, which will provide a connection to downtown and the north side
of the city.

Design Expertise Recommended


Projects may require help beyond the capability or capacity of of available City of
LeClaire staff. For this improvement project, the steering committee should expect to
engage the services of a landscape architect, architect, and a civil engineer.

Project Scope and Cost Opinion


The following cost opinion is based on contracted material and installation of
improvements. These costs may be reduced with materials donated or provided at
reduced cost and volunteer labor for appropriate projects. Area takeoffs, square footages,
and linear footages used to calculate and quantify amounts are approximate. A site
survey should be provided prior to the design and construction of the following projects to
validate and verify the quantities shown in these cost opinions.

Abbreviations used in the following opinions of probable cost include:


ac = acre cf = cubic foot cy = cubic yard ea = each
lf = linear foot ls = lump sum sf = square foot sy = square yard
LeClaire Parks and Recreation Master Plan 61

Huckleberry Park
Description Quantity Unit Unit Cost Line Total Totals
Demolition/Site Preparation $30,500.00
Mobilization 1 ls $20,000.00 $20,000.00
Site Survey 1 ls $5,000.00 $5,000.00
SWPPP Preparation/Documentation 1 ls $3,000.00 $3,000.00
Clearing and Grubbing 1 ls $2,500.00 $2,500.00
Site Utilities $50,000.00
Storm Sewer & Electrical Service (Outlet and Circuiting) 1 ls $50,000.00 $50,000.00
Site Sedimentation and Erosion Control $4,500.00
Inlet Protection and Erosion Mitigation 1 ls $4,500.00 $4,500.00
Site Earthwork $17,000.00
Rough Grading 1 ls $12,000.00 $12,000.00
Fine Grading 1 ls $5,000.00 $5,000.00
Site Plant Material $40,750.00
Overstory Trees 37 ea $500.00 $18,500.00
General Site Seeding 1 ls $4,000.00 $4,000.00
Planting Soils (Trees) 115 cy $50.00 $5,750.00
Planting Soils (Seeding) 200 cy $50.00 $10,000.00
Bed Prep/Fertility 1 ls $2,500.00 $2,500.00
Site Amenities $247,200.00
Shade Structure (for existing playground) 1 ls $30,000.00 $30,000.00
Shade Structure (for nature playground area) 1 ls $30,000.00 $30,000.00
Pedestrian LED Lighting 25 ea $5,000.00 $125,000.00
Trash/Recycling Receptacle 12 ea $600.00 $7,200.00
Bike Repair Station 1 ea $3,000.00 $3,000.00
Bike Racks 2 ea $1,000.00 $2,000.00
Nature Playground w/ Engineered Wood Fiber Surfacing 1 ls $50,000.00 $50,000.00
Recreation Center $3,766,505.00
Recreation Center Building 11250 sf $300.00 $3,375,000.00
Extend Parking Lot 14415 sf $25.00 $360,375.00
Parking Lot Landscaping Areas 6226 sf $5.00 $31,130.00
Athletic Fields $1,920,397.50
Soccer Fields (non-irrigated, non-lighted) 213175 sf $6.50 $1,385,637.50
Non-Playing Field Sod 53120 sf $0.50 $26,560.00
Sidewalks 33880 sf $15.00 $508,200.00
Aquatic Center $2,160,000.00
Aquatic Center Building 5200 sf $300.00 $1,560,000.00
Splash Pad / Spray Ground 10000 sf $60.00 $600,000.00
Sub-Total $8,236,852.50
24% Contingency, Contractor Mark-Up, and Design Fees $1,976,845.00
Total $10,213,697.50
62 LeClaire Parks and Recreation Master Plan

Huckleberry Park Design Concept


LeClaire Parks and Recreation Master Plan 63

Veterans Memorial Park


Veterans Memorial Park has an opportunity to become a park dedicated to ballfields.

Utilizing the existing fields, two concepts are proposed for the future design of Veterans
Memorial Park. In Design Concept 1, the Rec Center and former school building are
renovated and two new ballfields are incorporated on the east side of the park. In Design
Concept 2, The Rec Center is renovated and the former school building is demolished,
making way for expanded parking and an additional ballfield. In this case, interpretive
signage shares the history of the school building and its significance in LeClaire.

In both concepts, a nature play area is tucked into the woodland near Silver Creek to
provide shaded play opportunities both while the complex is in use for games and for
regular family visits to the park. A trail is depicted adjacent to Silver Creek, with access
from a paved parking area on the west side of N. 3rd Street. At the trailhead, a shade
structure and bike amenities create a cohesive trail access location.

Design Expertise Recommended


Projects may require help beyond the capability or capacity of of available City of
LeClaire staff. For this improvement project, the steering committee should expect to
engage the services of a landscape architect and a civil engineer.

Project Scope and Cost Opinion


The following cost opinion is based on contracted material and installation of
improvements. These costs may be reduced with materials donated or provided at
reduced cost and volunteer labor for appropriate projects. Area takeoffs, square footages,
and linear footages used to calculate and quantify amounts are approximate. A site
survey should be provided prior to the design and construction of the following projects to
validate and verify the quantities shown in these cost opinions.

Abbreviations used in the following opinions of probable cost include:


ac = acre cf = cubic foot cy = cubic yard ea = each
lf = linear foot ls = lump sum sf = square foot sy = square yard
64 LeClaire Parks and Recreation Master Plan

Veterans Memorial Park - Concept 1


Description Quantity Unit Unit Cost Line Total Totals
Demolition/Site Preparation $22,500.00
Mobilization 1 ls $12,000.00 $12,000.00
Site Survey 1 ls $5,000.00 $5,000.00
SWPPP Preparation/Documentation 1 ls $3,000.00 $3,000.00
Clearing and Grubbing 1 ls $2,500.00 $2,500.00
Site Utilities $60,000.00
Storm Sewer & Electrical Service (Outlet and Circuiting) 1 ls $60,000.00 $60,000.00
Site Sedimentation and Erosion Control $4,500.00
Inlet Protection and Erosion Mitigation 1 ls $4,500.00 $4,500.00
Site Earthwork $14,000.00
Rough Grading 1 ls $10,000.00 $10,000.00
Fine Grading 1 ls $4,000.00 $4,000.00
Site Hardscape $1,906,950.00
Sidewalk 47,290 sf $15.00 $709,350.00
Parking Lot Pavement 59,735 sf $20.00 $1,194,700.00
Site Walls 145 lf $20.00 $2,900.00
Site Plant Material $37,400.00
Overstory Trees 34 ea $400.00 $13,600.00
Ornamental Trees 6 ea $300.00 $1,800.00
General Site Seeding 1 ls $3,500.00 $3,500.00
Planting Soils (Trees) 120 cy $50.00 $6,000.00
Planting Soils (Seeding) 200 cy $50.00 $10,000.00
Bed Prep/Fertility 1 ls $2,500.00 $2,500.00
Site Amenities $240,800.00
Shade Structure (for nature playground area) 1 ls $30,000.00 $30,000.00
Pedestrian LED Lighting 18 ea $5,000.00 $90,000.00
Trailhead Shade Structure 1 ls $25,000.00 $25,000.00
Trash/Recycling Receptacle 8 ea $600.00 $4,800.00
Bike Repair Station 1 ea $3,000.00 $3,000.00
Bike Racks 18 ea $1,000.00 $18,000.00
Nature Playground w/ Engineered Wood Fiber Surfacing 1 ls $70,000.00 $70,000.00
Rec Facilities and Athletic Fields $5,000,000.00
Existing Rec Center Renovation (School Building) 14400 sf $300.00 $4,320,000.00
Gymnasium Building Renovation 5000 sf $50.00 $250,000.00
Existing Baseball Field Renovation 1 ea $50,000.00 $50,000.00
Existing Little League Baseball Field Renovation 1 ea $30,000.00 $30,000.00
New Little League Baseball Fields 2 ea $175,000.00 $350,000.00
Sub-Total $7,286,150.00
24% Contingency, Contractor Mark-Up, and Design Fees $1,748,676.00
Total $9,034,826.00
LeClaire Parks and Recreation Master Plan 65

Veterans Memorial Park - Concept 2


Description Quantity Unit Unit Cost Line Total Totals
Demolition/Site Preparation $240,500.00
Mobilization 1 ls $14,000.00 $14,000.00
Site Survey 1 ls $5,000.00 $5,000.00
SWPPP Preparation/Documentation 1 ls $3,000.00 $3,000.00
Clearing and Grubbing 1 ls $2,500.00 $2,500.00
Rec Center Building Demolition (not including gymnasium) 14400 sf $15.00 $216,000.00
Site Utilities $55,000.00
Storm Sewer & Electrical Service (Outlet and Circuiting) 1 ls $55,000.00 $55,000.00
Site Sedimentation and Erosion Control $4,500.00
Inlet Protection and Erosion Mitigation 1 ls $4,500.00 $4,500.00
Site Earthwork $20,000.00
Rough Grading 1 ls $14,000.00 $14,000.00
Fine Grading 1 ls $6,000.00 $6,000.00
Site Hardscape $2,889,425.00
Pedestrian Promenade Street 1 ls $1,500,000.00 $1,500,000.00
Sidewalk 47,935 sf $15.00 $719,025.00
Parking Lot Pavement 33,375 sf $20.00 $667,500.00
Site Walls 145 lf $20.00 $2,900.00
Site Plant Material $40,300.00
Overstory Trees 40 ea $400.00 $16,000.00
Ornamental Trees 5 ea $300.00 $1,500.00
General Site Seeding 1 ls $3,800.00 $3,800.00
Planting Soils (Trees) 130 cy $50.00 $6,500.00
Planting Soils (Seeding) 200 cy $50.00 $10,000.00
Bed Prep/Fertility 1 ls $2,500.00 $2,500.00
Site Amenities $262,000.00
Shade Structure (for nature playground area) 1 ls $30,000.00 $30,000.00
Pedestrian LED Lighting 22 ea $5,000.00 $110,000.00
Trailhead Shade Structure 1 ls $25,000.00 $25,000.00
Trash/Recycling Receptacle 10 ea $600.00 $6,000.00
Bike Repair Station 1 ea $3,000.00 $3,000.00
Bike Racks 18 ea $1,000.00 $18,000.00
Nature Playground w/ Engineered Wood Fiber Surfacing 1 ls $70,000.00 $70,000.00
Rec Facilities and Athletic Fields $720,000.00
Existing Baseball Field Renovation 1 ea $65,000.00 $65,000.00
Existing Little League Baseball Field Renovation 1 ea $30,000.00 $30,000.00
New Little League Baseball Fields 3 ea $175,000.00 $525,000.00
Outdoor Basketball Courts 2 ea $50,000.00 $100,000.00
Sub-Total $4,231,725.00
24% Contingency, Contractor Mark-Up, and Design Fees $1,015,614.00
Total $5,247,339.00
66 LeClaire Parks and Recreation Master Plan

Veterans Memorial Park - Design Concept 1


LeClaire Parks and Recreation Master Plan 67

Veterans Memorial Park - Design Concept 2


68 LeClaire Parks and Recreation Master Plan

Riverfront Park
A Riverfront Park master plan was completed as part of the LeClaire Streetscape &
Riverfront Master Plan, and an image of the preferred plan is included in this section for
reference. These improvements have real potential to create a destination downtown park
that connects with downtown businesses to build a true sense of place. This in turn can
draw out-of-town visitors to LeClaire for both annual events as well as daily use.

It is recommended that the City of LeClaire determine an appropriate prioritization


and phasing plan for the LeClaire Streetscape & Riverfront Master Plan design
recommendations for future implementation. This will inform cost estimates and therefore
project budget allocation for the City.

Design Expertise Recommended


Projects may require help beyond the capability or capacity of of available City of
LeClaire staff. For this improvement project, the steering committee should expect to
engage the services of a landscape architect and a civil engineer.

Project Scope and Cost Opinion


The following cost opinion is based on contracted material and installation of
improvements. These costs may be reduced with materials donated or provided at
reduced cost and volunteer labor for appropriate projects. Area takeoffs, square footages,
and linear footages used to calculate and quantify amounts are approximate. A site
survey should be provided prior to the design and construction of the following projects to
validate and verify the quantities shown in these cost opinions.

Abbreviations used in the following opinions of probable cost include:


ac = acre cf = cubic foot cy = cubic yard ea = each
lf = linear foot ls = lump sum sf = square foot sy = square yard
LeClaire Parks and Recreation Master Plan 69
70 LeClaire Parks and Recreation Master Plan

Hollyhock Park
The central location of Hollyhock Park as well as its mature trees give the park a grounded
presence within the City and a peaceful character to enhance. With the community’s desire
for additional walking and biking trails, a paved walking loop around the perimeter of the
park can increase usability and provide active recreation opportunities.

Adding fencing to split the dog park into separate areas for small and large dogs improves
safety and allows dog owners to enjoy their time at the park. A central shade structure
contributes needed space for rest and relaxation in the open area.

Adding a restroom building on the north side of the park near the shelter and connecting
existing site amenities with paved pathways increases usability and accessibility. Shade
structures at the play areas increase safety and active time for children and families.

Design Expertise Recommended


Projects may require help beyond the capability or capacity of of available City of
LeClaire staff. For this improvement project, the steering committee should expect to
engage the services of a landscape architect and a civil engineer.

Project Scope and Cost Opinion


The following cost opinion is based on contracted material and installation of
improvements. These costs may be reduced with materials donated or provided at
reduced cost and volunteer labor for appropriate projects. Area takeoffs, square footages,
and linear footages used to calculate and quantify amounts are approximate. A site
survey should be provided prior to the design and construction of the following projects to
validate and verify the quantities shown in these cost opinions.

Abbreviations used in the following opinions of probable cost include:


ac = acre cf = cubic foot cy = cubic yard ea = each
lf = linear foot ls = lump sum sf = square foot sy = square yard
LeClaire Parks and Recreation Master Plan 71

Hollyhock Park
Description Quantity Unit Unit Cost Line Total Totals
Demolition $25,500.00
Mobilization 1 ls $5,000.00 $5,000.00
Selective Demolition 1 ls $7,500.00 $7,500.00
Traffic Control 1 ls $7,500.00 $7,500.00
Site Survey 1 ls $2,500.00 $2,500.00
SWPPP Preparation/Documentation 1 ls $3,000.00 $3,000.00
Site Utilities $38,000.00
Storm Sewer and Electrical Utilities Coordination 1 ls $10,000.00 $10,000.00
Sanitary Sewer & Water Utilities Connection 1 ls $28,000.00 $28,000.00
Site Sedimentation and Erosion Control $3,000.00
Inlet Protection and Erosion Mitigation 1 ls $3,000.00 $3,000.00
Site Earthwork $11,000.00
Fine Grading 1 ls $7,500.00 $7,500.00
Rough Grading 1 ls $3,500.00 $3,500.00
Site Hardscape $80,400.00
Sidewalk 4,690 sf $15.00 $70,350.00
Pavement Markings 1 ls $5,000.00 $5,000.00
Chainlink Fencing 505 lf $10.00 $5,050.00
Site Plant Material $8,250.00
Overstory Trees 8 ea $400.00 $3,200.00
Planting Soils (Trees) 25 cy $50.00 $1,250.00
Planting Soils 40 cy $50.00 $2,000.00
Bed Prep/Fertility 1 ls $1,800.00 $1,800.00
Site Amenities $256,000.00
Shade Structure (for playground area) 1 ls $30,000.00 $30,000.00
Pedestrian LED Lighting 6 ea $5,000.00 $30,000.00
Permanent Restroom Building 1 ls $175,000.00 $175,000.00
Shade Structure 1 ls $25,000.00 $25,000.00
Benches 4 ea $5,000.00 $20,000.00
Grills 2 ea $3,000.00 $6,000.00
Sub-Total $422,150.00
24% Contingency, Contractor Mark-Up, and Design Fees $101,316.00
Total $523,466.00
72 LeClaire Parks and Recreation Master Plan

Hollyhock Park Design Concept


LeClaire Parks and Recreation Master Plan 73

Scout Park
Scout Park’s design concept organizes park amenities into an accessible and user-friendly
layout. Consolidation of the amenities at Scout Park will provide a cohesive feel and contribute
to improved usability at the park.

A new parking lot arrangement allows more vehicles to enter and includes scenic overlook
areas for park users to enjoy the spectacular view over the Mississippi River.

From the parking lot at the top of the hillside, both stairs and ramps provide access to a central
plaza. From that point, park users can proceed to either the new shelter overlooking the river
or to the playground area with updated play equipment, trees, shade structure, and safety
surfacing.

Interpretive signage along the paved pathway communicates the history of the park and its
significance in LeClaire.

Design Expertise Recommended


Projects may require help beyond the capability or capacity of of available City of
LeClaire staff. For this improvement project, the steering committee should expect to
engage the services of a landscape architect and a civil engineer.

Project Scope and Cost Opinion


The following cost opinion is based on contracted material and installation of
improvements. These costs may be reduced with materials donated or provided at
reduced cost and volunteer labor for appropriate projects. Area takeoffs, square footages,
and linear footages used to calculate and quantify amounts are approximate. A site
survey should be provided prior to the design and construction of the following projects to
validate and verify the quantities shown in these cost opinions.

Abbreviations used in the following opinions of probable cost include:


ac = acre cf = cubic foot cy = cubic yard ea = each
74 LeClaire Parks and Recreation Master Plan

Scout Park
Description Quantity Unit Unit Cost Line Total Totals
Demolition $18,000.00
Mobilization 1 ls $5,000.00 $5,000.00
Selective Demolition 1 ls $7,500.00 $7,500.00
Traffic Control 1 ls $2,500.00 $2,500.00
Site Survey 1 ls $3,000.00 $3,000.00
Site Utilities $10,000.00
Electrical Utilities (Outlet and Circuiting) 1 ls $10,000.00 $10,000.00
Site Sedimentation and Erosion Control $2,500.00
Inlet Protection and Erosion Mitigation 1 ls $2,500.00 $2,500.00
Site Earthwork $12,000.00
Fine Grading 1 ls $8,000.00 $8,000.00
Rough Grading 1 ls $4,000.00 $4,000.00
Site Hardscape $244,100.00
Parking Lot Pavement 7,215 sf $20.00 $144,300.00
Sidewalk 4,940 sf $15.00 $74,100.00
Site Walls 180 lf $50.00 $9,000.00
Stairs 108 sf $50.00 $5,400.00
Handrails 180 lf $35.00 $6,300.00
Pavement Markings 1 ls $5,000.00 $5,000.00
Site Plant Material $10,500.00
Overstory Trees 10 ea $400.00 $4,000.00
Planting Soils (Trees) 30 cy $50.00 $1,500.00
Planting Soils (Islands) 50 cy $50.00 $2,500.00
Bed Prep/Fertility 1 ls $2,500.00 $2,500.00
Site Amenities $166,000.00
Shade Structure (for playground area) 1 ls $30,000.00 $30,000.00
Pedestrian LED Lighting 6 ea $5,000.00 $30,000.00
Shade Structure (Circular Gazebo) 1 ls $30,000.00 $30,000.00
Play Structure & Surfacing 1 ls $80,000.00 $80,000.00
Benches 4 ea $5,000.00 $20,000.00
Grills 2 ea $3,000.00 $6,000.00
Sub-Total $463,100.00
24% Contingency, Contractor Mark-Up, and Design Fees $111,144.00
Total $574,244.00
LeClaire Parks and Recreation Master Plan 75

Scout Park Design Concept


ACTION PLAN

IMPLEMENTATION STRATEGIES
PROJECT FUNDING RESOURCES
MATRIX
LeClaire Parks and Recreation Master Plan 77

Implementation Strategies

This Parks and Recreation Master Plan is just the beginning of the planning and design
process for implementation of projects that contribute to an enhanced quality of life in
LeClaire. It is the master plan team’s intent to continue providing LeClaire with professional
consulting services for significant future development and enhancement of community
resources.

Expertise from a team of allied professions may be needed to successfully design and
implement several of the identified improvement projects. A landscape architecture
consultant is best suited to lead and manage the design process. This helps ensure that
the community’s goals are fully integrated into the master plan improvement projects
and objectives. When the project needs it, an architect, civil engineer, electrical engineer,
and structural engineer can all be managed with subconsultant agreements under the
landscape architect’s prime agreement with the city.
78 LeClaire Parks and Recreation Master Plan

It is recommended that project implementation be approached using the following basic


action plan:

Year 1
1 2
1
Potential LeClaire Grant Funding
Schedule monthly committee meetings, Project Areas Opportunities
confirm understanding scope and
estimated costs of identified projects, and Trails Improvements

prioritize the top three projects for design Pedestrian Safety/


refinement and implementation. Access
Park/Year-round
Recreation Improvements

2
Determine the most practical first
project for implementation and identify
all applicable and eligible grant funding Beautification
opportunities.

3
Way-finding and
Utilizing Master Plan deliverables and Branding Signage
assistance from a landscape architect,
submit application(s) for eligible and
related grant programs.
3
4
Upon a successful grant application and
securing funding, develop a schedule for
project design, bidding, and construction,
and select and execute a contract with
a landscape architect as the lead design
consultant.

Example of a schematic-level
landscape plan.

4
Year 2
Reassess top three priority projects

1 based on grant application success


and repeat Tasks 2 - 4 for a second
project.

Example of a construction document-level


landscape drawing.
LeClaire Parks and Recreation Master Plan 79

Available Resources
There are many creative ways that communities can raise the resources necessary to
fund and implement projects, and the LeClaire community supports alternative funding
sources (see results of community open house live polling, below). The following list is a
compilation of various sources and opportunities for funding the projects conceptualized
during the visioning process. This list is not all-inclusive; it is meant to serve as a tool to
assist in brainstorming ideas.

Funding Opportunities
• Grants
• Partnerships (private and public)
• Trusts and endowments
• Fund-raising and donations
• Memorials
• Volunteer labor
• Low-interest loans
Alternative Funding Public Support
• Implementation of project in phases

Funding Sources
• Iowa Department of Transportation
• Iowa Department of Natural Resources
• Iowa Department of Education
• Iowa Department of Economic Development
• Utility companies
• Trees Forever

Grant Programs
• Alliant Energy and Trees Forever Branching Out Program
• Federal Surface Transportation Program (STP)
• Iowa Clean Air Attainment Program (ICAAP)
• Iowa DOT/DNR Fund Iowa
• Iowa DOT Iowa’s Living Roadways Projects Program
• Iowa DOT Living Roadways Trust Fund Program
• Iowa DOT Pedestrian Curb Ramp Construction Program
• Iowa DOT Statewide Transportation Enhancement Funding
• Iowa DNR Recreation Infrastructure Program
• Land and Water Conservation Fund
• National Recreational Trails Program
• Pheasants Forever
• Revitalization Assistance for Community Improvement (RACI) Grant Program
• State Recreational Trails Program
• Transportation Alternatives Program (TAP)
80 LeClaire Parks and Recreation Master Plan

Project Funding Resources Matrix


Environmental Protection Agency (EPA)
FUNDING PROGRAM SUBMISSION
CONTACT WEBSITE
PROGRAM DESCRIPTION DEADLINE
Environmental Funding mechanism for projects to help the Tamara Freeman Early January https://www.epa.gov/
Education public make informed decisions that affect U.S. EPA Region 7 education/environmental-
environmental quality. [email protected] education-ee-grants
2021 National Funding mechanism to develop an Erika Beasley Mid April https://www.epa.gov/
Environmental Internet-- based secure network that (202) 566-2530 exchangenetwork/
Information supports the electronic [email protected] exchange-network-grant-
Exchange Network Collection, exchange, and integration of program#Resources
Grant high-quality data.
Pollution Prevention Provides matching funds to state and tribal Pollution Prevention March http://www.epa.gov/
programs to support pollution prevention Program p2/pubs/grants/index.
and to develop State-based programs (202) 566-0799 htm#p2grant
[email protected]
Science to Achieve Funding mechanism research grants osape_communications@ (Multiple Dates) https://www.epa.gov/
Results (STAR) in numerous environmental science epa.gov research-grants/research-
and engineering disciplines through a funding-opportunities
competitive solicitation process and
independent peer review.
Small Business Competitive funding through environmental osape_communications@ (Multiple Dates) http://www.epa.gov/ncer/
Innovation technology research at small businesses. epa.gov sbir/
Research (SBIR)
Brownfields EPA’s Brownfields program provides direct Susan Klein (Multiple Dates) https://www.epa.gov/
Program funding for Brownfields assessment, U.S. EPA Region 7 brownfields/types-
cleanup, revolving loans, and environmental (913) 551-7786 brownfields-grant-funding
job training. [email protected]
Greening America’s EPA program to help cities and towns Clark Wilson Ongoing https://www.epa.
Communities develop an implementable vision of (202) 566-2880 gov/smartgrowth/
environmentally friendly neighborhoods that [email protected] greening-americas-
incorporate innovative green infrastructure communities#background
and other sustainable design strategies.

Keep Iowa Beautiful


Build with Bags Funding made available to be used for the Iowa Grocery Industry End of March http://www.
Grant (via the purchase of outdoor furniture or equipment (515) 270-2628 iowagrocers.com/
Iowa Grocery that is made from recycled plastic grocery 2540 106th St. Ste. 102 build-with-bags-grant-
Industry bags. Des Moines, IA 50322 application.cfm
Association) [email protected]

Paint Iowa The Paint Iowa Beautiful program provides Bill Jackson Mid-February https://
Beautiful free paint to a wide variety of public 300 E. Locust St. Ste 100 keepiowabeautiful.
service projects throughout Iowa through Des Moines, Iowa 50309 org/2020-paint-iowa-
a partnership with diamond Vogel Paint of (515) 323 - 6507 beautiful-program/
Orange City, Iowa. [email protected]

Derelict The Derelict Building Program is sponsored Bill Jackson End of March www.
Building Grant by the Iowa DNR and offers Iowa 300 E. Locust St. Ste 100 keepiowabeautiful.com/
communities of 5,000 or fewer residents Des Moines, Iowa 50309 grants/build-with-bags
financial assistance to address neglected (515) 323 - 6507
structures that have sat vacant for at least six [email protected]
months.
LeClaire Parks and Recreation Master Plan 81

Iowa Department of Transportation (IDOT)


FUNDING PROGRAM SUBMISSION
CONTACT WEBSITE
PROGRAM DESCRIPTION DEADLINE
Revitalize Created by the Iowa legislature to assist in Jennifer Kolacia Ongoing https://iowadot.gov/
Iowa’s Sound promoting economic development in Iowa (515) 239-1738 systems_planning/
Economy through the construction or improvement [email protected] Grant-Programs/
(RISE) of Iowa roads. Funding is generally limited Revitalize-Iowas-
to industrial, manufacturing, warehousing, Sound-Economy-RISE-
distribution, and professional office Program
developments, with few exceptions.
Pedestrian Assist cities in complying with the Americans Scott Dockstader, P.E. Ongoing (Use Contact
Curb Ramp with Disabilities Act (ADA) on primary roads District 1 Engineer, Iowa DOT Information) and/or
Construction in Iowa cities 1020 S. 4th St. https://www.iowadot.
Program Ames, 50010 gov/iowarail/fundguide.
(515) 239-1194 pdf
Iowa DOT/DNR Roadside beautification of primary system Iowa Department of Transportation Ongoing (Use Contact
Fund corridors with plant materials Bureau of Design Information) and/or
800 Lincoln Way reference https://www.
Ames, Iowa 50010 iowadot.gov/iowarail/
(515) 239-1424 fundguide.pdf
Living Roadway Implement Integrated Roadside Vegetation Troy Siefert, PLA Ongoing https://iowadot.gov/lrtf/
Trust Fund Management programs (IRVM) on city, Living Roadway Trust Fund Grants/Cities-under-
(LRTF) county, or state right of-way or publicly Coordinator 10-000-in-population
owned areas adjacent to traveled roadways. 800 Lincoln Way
Ames, IA 50010
(515) 239-1768
[email protected]
State Program established to provide trail systems Scott Flagg Early January https://iowadot.gov/
Recreational for public use throughout Iowa. SRT Program Manager and Early July systems_planning/
Trails (SRT) (515)-239-1252 Grant-Programs/-
Program 800 Lincoln Way Federal-and-State-
Ames, IA 50010 Recreational-Trails
[email protected]
Federal Program established to provide trail systems Scott Flagg Early October https://iowadot.gov/
Recreational for public use. SRT Program Manager systems_planning/
Trails (FRT) (515)-239-1252 Grant-Programs/-
Program 800 Lincoln Way Federal-and-State-
Ames, IA 50010 Recreational-Trails
[email protected]
82 LeClaire Parks and Recreation Master Plan

Iowa Department of Natural Resources (IDNR)


FUNDING PROGRAM SUBMISSION
CONTACT WEBSITE
PROGRAM DESCRIPTION DEADLINE
Land and The LWCF Program is federally funded grant Nick Dellaca at Mid-March http://www.iowadnr.
Water program that provides match funds of 50% 515-725-0027 gov/About-DNR/Grants-
Conservation for outdoor recreation area development [email protected] Other-Funding/Land-
Fund (LWCF) and acquisition. Iowa’s cities and counties Water-Conservation-
are eligible to participate. Fund
REAP City Parks The grants are 100% meaning local matching Tammie Krausman Mid August https://www.iowadnr.
and Open funds are not required. This grant program REAP Coordinator gov/Conservation/REAP/
Spaces is very competitive. Funds are not available 515-402-8763 REAP-Funding-at-Work/
for single or multipurpose athletic fields. Wallace State Office Building City-Parks-Open-
Parkland expansion and multi-purpose 502 E. 9th St. Spaces
recreation developments are typical projects Des Moines, IA 50319
funded under this REAP Program. [email protected]
REAP County County Conservation (20% of REAP funds) Tammie Krausman Mid August https://www.iowadnr.
Conservation - This money is available to counties for REAP Coordinator gov/Conservation/REAP/
land easements or acquisition, capital 515-402-8763 REAP-Funding-at-Work/
improvements, stabilization and protection of Wallace State Office Building County-Conservation
resources, repair and upgrading of facilities, 502 E. 9th St.
environmental education, and equipment. Des Moines, IA 50319
[email protected]
REAP The Conservation Education Program Jerah Sheets November 1 https://www.iowadnr.
Conservation (CEP) is a key provision of the Resource Representing IDNR gov/Conservation/REAP/
Education Enhancement and Protection (REAP) Act (515) 313-8909 REAP-Funding-at-Work/
Program of 1989. A five-member board implements [email protected] Conservation-Education
the CEP and annually they allocate
approximately $350,000 in grants for
conservation education in Iowa.
REAP Soil Soil and Water Enhancement (20% of Susan Kozak Ongoing https://www.iowadnr.
and Water REAP funds) - These funds are available to Division of Soil Conservation and gov/Conservation/
Enhancement landowners for soil and water conservation Water Quality REAP/REAP-Funding-
and enhancement projects and practices. Department of Agriculture and at-Work/Soil-Water-
Project money is directed towards protecting Land Stewardship Enhancement
the state’s surface and ground water (515) 281-7043
resources from point and non-point sources Susan.Kozak@Iowaagriculture.
of contamination. gov
Trees for Kids The Trees for Kids grant program serves to Gabriele Edwards Fall/Spring http://www.iowadnr.
educate K-12 and college students in Iowa (515) 725-8456 gov/Conservation/
about the importance of trees through tree Forestry/Educational-
planting events at schools and on public land. Opportunities
Grant recipients are awarded $1,000-$5,000
per project to purchase trees and mulch from
Iowa nurseries.
Solid Waste This program is set up to reduce the amount Tom Anderson January 2 or http://www.iowadnr.gov/
Alternatives of solid waste generated and landfilled (515) 725-8323 July 1 swap
Program in Iowa. Funds can be used for waste 502 E. 9th St.
(SWAP) reduction equipment, recycling equipment, Des Moines, IA 50319
production of educational materials and [email protected]
salaries related to implementation and
operation of the project
Fish Habitat Funding assistance is available to County Randy Schultz Last Working Day http://www.iowadnr.
Program Conservation Boards for land acquisition (515) 725-8447 in November gov/About-DNR/Grants-
and development of fish habitat. [email protected] Other-Funding/Fish-
Habitat-Program
Water Trail The Iowa Legislature appropriated funds for John Wenck Ongoing http://www.iowadnr.gov/
Enhancement fiscal year 2018 for the development of dam River Programs Things-to-Do/Canoeing-
Grant mitigation and water trail projects. A portion 515-725-8465 Kayaking
of the funds ($130,000 this fiscal year) [email protected]
are available competitively for water trail
enhancement cost-share grants.
Water The Water Recreation Access Cost-Share Michelle Wilson September 30 http://www.iowadnr.gov/
Recreation Program is available for constructing or (515) 725-8441 Things-to-Do/Boating/
Access Cost- improving boat access facilities to Iowa’s [email protected] Water-Rec-Access-
Share Program lakes and streams. Projects can include boat Cost-Share
ramps, loading/off-loading docks and other
structures to enhance use by the public.
LeClaire Parks and Recreation Master Plan 83

Iowa Department of Natural Resources (IDNR)


Watershed The DNR offers Iowa groups looking to Steve Konrady November https://www.iowadnr.
Improvement improve our state’s streams, rivers and Issuing Officer gov/Environmental-
Grants lakes the opportunity to apply for grants. (515) 725-8388 Protection/Water-
These grants allow groups, such as Soil and [email protected] Quality/Watershed-
Water Conservation Districts and other Improvement
organizations, to create watershed projects.
Wildlife The wildlife diversity program offers three Stephanie Shepherd November https://www.iowadnr.
Diversity grants programs to encourage research, Wildlife Diversity Biologist gov/Conservation/
(non-game) habitat management and environment Boone Wildlife Research Station Iowas-Wildlife/
Program education that supports non-game wildlife in Iowa Dept. of Natural Resources Wildlife-Diversity-
Grants Iowa. 1436 255th Street Program/Wildlife-
Boone, IA, 50036 Grant-Opportunities
(515) 230-6599
[email protected]
State Revolving The State Revolving Fund (SRF) is the best Lee Wagner Early http://www.iowasrf.
Fund (SRF) choice to finance the design and construction (515) 725-0992 September com/about_srf/
of Iowa drinking water and wastewater SRF Sponsored Project Program sponsored_projects_
infrastructure. Planner home_page.cfm
Iowa Department of Natural Resources
[email protected]

Iowa Economic Development Authority (IEDA)


Community Funds awarded through this annual competitive Dan Narber January 1, April https://www.iowaeda.com/
Development program assist cities and counties with projects (515) 348-6214 1, July 1 and cdbg/water-sewer/
Block Grant such as sanitary sewer system improvements, water Dan.Narber@ October 1
(CDBG) system improvements, water and wastewater IowaEDA.com
treatment facility projects, storm sewer projects
Water and related to sanitary sewer system improvements and
Sewer Fund rural water connections.

CDGB This annual competitive program assists projects Dan Narber Ongoing https://www.iowaeda.com/
such as day care facilities, senior centers, vocational (515) 348-6214 cdbg/community-facilities/
Community workshops and other community services such as Dan.Narber@
Facilities and storm water projects. IowaEDA.com
Services Fund
CDGB Community leaders can use this program to Nichole Hansen Spring https://www.iowaeda.
rehabilitate blighted downtown buildings. The goal (515) 348-6215 com/cdbg/downtown-
Downtown of this program is to provide economic opportunities [email protected] revitalization-fund/
Revitalization for people, especially those of low- and moderate
Fund income.
Community The Community Attraction and Tourism Program Nicole Shalla January 15, April https://www.
Attraction (CAT) is designed to assist communities in the Grants Manager 15, July 15, and iowaeconomicdevelopment.
and Tourism development and creation of multiple purpose (515) 725-3043 October 15. com/userdocs/programs/
Program (CAT) attraction or tourism facilities. This Program can enhanceiowa@ EICATApp.doc
help position a community to take advantage of iowaeda.com
economic development opportunities in tourism,
and strengthen a community’s competitiveness as
a place to work and live.
Disaster This program utilizes a one-time source of Ann Schmid Ongoing https://www.iowaeda.
Resilience funding to help Iowans work together to make our (515) 348-6202 com/disaster-recovery/
Grant: Iowa communities more resilient to flooding and help Ann.Schmid@ watershed/
Watershed improve water quality. Focused on nine distinct IowaEDA.com
Approach watersheds.
Iowa The Iowa Reinvestment District Program is designed Alaina Santizo February https://www.iowaeda.com/
Reinvestment to assist communities in developing transformative (515) 348-6162 reinvestment-districts/
Districts projects that will improve the quality of life, create Alaina.Santizo@
and enhance unique opportunities and substantially IowaEDA.com
benefit the community, region and state
Main Street Programs goal is to improve the social and Michael Wagler Contact for http://www.
Iowa economic well being of Iowa towns. Hinging on the (515) 348-6184 Application Cycle iowaeconomicdevelopment.
unique identity of a town and the assets that are Michael.Wagler@ com/mainstreetiowa
already in place. The program puts a premium on IowaEDA.com
historic preservation.
84 LeClaire Parks and Recreation Master Plan

United States Department of Agriculture (USDA)


FUNDING PROGRAM SUBMISSION
CONTACT WEBSITE
PROGRAM DESCRIPTION DEADLINE
Natural Resources Conservation Innovation Grants (CIG) is a Michele Devaney June https://www.nrcs.usda.
Conservation voluntary program intended to stimulate the GAD Agreement Specialist gov/wps/portal/nrcs/ia/
Service development and adoption of innovative (801) 524-4587 programs/financial/cig/
(NRCS) conservation approaches and technologies Michele.Devaney@usda.
while leveraging Federal investment gov
Conservation in environmental enhancement and
Innovation Grants protection, in conjunction with agricultural [email protected]
(CIG) production. Under CIG, Environmental
Quality Incentives Program funds are used
to award competitive grants to non-Federal
governmental or non-governmental
organizations, Tribes, or individuals.
Sustainable Grants and education to advance Christa Hartsook (Multiple Dates) https://northcentral.sare.
Agriculture innovations in sustainable agriculture. Communications Specialist org/State-Programs/Iowa/
Research and Grant programs include: Farmer Rancher, Iowa State Univ, Extension &
Education in Iowa Research and Education, Professional Outreach
(SARE) Development Program, Graduate Student, (515) 294-4430
Youth Educator, and Partnership. [email protected]

The Wellmark Foundation


Small MATCH The Matching Assets to Community Health Gina Rooney June https://www.wellmark.
grant grant program supports sustainable Manager, The Wellmark com/foundation/rfps.
projects that increase access to and Foundation html
consumption of nutritious foods; or (515) 376-6420
promote safe and healthy environments WellmarkFoundation@wellmark.
that encourage activity. 50% Match com
Large MATCH The Matching Assets to Community Health Gina Rooney February https://www.wellmark.
grant grant program supports sustainable Manager, The Wellmark com/foundation/rfps.
projects that increase access to and Foundation html
consumption of nutritious foods; or (515) 376-6420
promote safe and healthy environments WellmarkFoundation@wellmark.
that encourage activity. 100% Match com

Historical and Cultural Affairs


State Historical Historical Resources Development Program Kristen Vander Molen June http://iowaculture.gov/
Society (5% of Grants are available to private individuals State Historical Society of Iowa about-us/about/grants/
REAP Funds) and businesses as well as to non-profit 600 East Locust historical-resource-
organizations and agencies of Certified Des Monies, IA 50319 development-program
Local Governments. HRDP grants under this (515) 281 -4228
program support a wide variety of projects. [email protected]
Iowa Arts Council Project established to positively affect towns Veronica O’Hern June http://iowaculture.gov/
Project Grant through arts. 600 E. Locust about-us/about/grants/
Des Moines, IA 50319 art-project-grant
(515) 281-3293
[email protected]
National Our Town is the National Endowment for the Daniel Fishman August https://www.arts.gov/
Endowment for Arts’ creative placemaking grants program. Assistant General Counsel grants-organizations/
the Arts These grants support projects that integrate (202) 682-5514 our-town/introduction
OUR TOWN arts, culture, and design activities into efforts that [email protected]
strengthen communities by advancing local
economic, physical, and/or social outcomes.
LeClaire Parks and Recreation Master Plan 85

Iowa Department of Ag and Land Stewardship (IDALS)


Water Quality Desired outcomes for these projects Derek Namanny December https://iowaagriculture.
Initiative will include concentrated efforts to (515) 725-0150 gov/news/apply-now-
demonstrate urban conservation practices derek.namanny@ funding-support-urban-
Urban paired with strong outreach/education iowaagriculture.gov water-quality-projects
Conservation components to disseminate information on
Projects these practices.
Stormwater The Stormwater BMP Loans are a new Tony Toigo Ongoing https://www.
BMP Loans source of low-cost financing for long term/ 515-281-6148 iowaagriculture.
voluntary practices that manage storm [email protected] gov/FieldServices/
water quality. stormwaterBMPloans.asp

Miscellaneous Grants
Scotts Miracle- This funding source is for the Lindsay LaSala February https://kidsgardening.
Gro Gro 1000 creation of community and green The Scotts Miracle-Gro Foundation org/2020-gromoregood-
Grassroots Grant spaces. The focus is on projects (937) 644-7621 grassroots-grant/
that incorporate the involvement of [email protected]
neighborhoods and help to create a
sense of community.
People for Bikes Program is established to provide a Zoe Kircos January https://peopleforbikes.org/
funding source for bicycling, active Director of Grants and Partnerships grant-guidelines/
transportation and community (720) 726-3335
development. [email protected]
Trees Forever Granting a Better Tomorrow grants Deb Roman February 1 http://www.treesforever.org/
are for tree-planting and educational (319) 373-0650 x 110 or July 1 Granting-a-Better-Tomorrow
Granting a Better projects, including tree planting, [email protected]
Tomorrow seedling give-a-ways, pollinator
(trees & plants) plantings, rain gardens
with trees, educational classroom
projects, club or church projects, fruit
and nut orchards, school memorials,
cemetery plantings and disaster
recovery projects.
Trees Forever Trees Forever’s Working Watersheds: Jeff Jensen Ongoing http://www.treesforever.org/
Buffers & Beyond program helps to (515) 320-6756 Working_Watersheds
Working improve water quality, soil retention [email protected]
Watersheds: and habitat improvement by working
Buffers and with Iowa landowners to implement
Beyond conservation practices and promote
land stewardship.
American Water American Water’s environmental Lisa M. Reisen, PHR March https://amwater.com/
Environmental grants support innovative, 5201 Grand Avenue corp/customers-and-
Grant Program community-based environmental Davenport, IA 52807 communities/environmental-
projects that improve, restore and/or grant-program
protect watersheds and community
water supplies through partnerships.
CONCLUSIONS
LeClaire Parks and Recreation Master Plan 87

Conclusions
Introduction
The Parks and Recreation Master Plan has been written to provide the community with
a road map it can use to develop its park system, create a recreation program, and
recognize the benefits of partnering with others to add to the quality of life in LeClaire.

Management and Operations Recommendations


Policies
• Partnerships – Create partnership agreements to clarify the role of each entity (city
and partner)
• Pricing and Cost Recovery - Develop a Cost Recovery and Pricing Policy that
determines the most appropriate cost for programs that is based on a pre-
determined percentage of the Department’s costs for each program
• Staff Training – A Staff Training Policy should be developed to define the
Department’s commitment to educating and preparing its staff for current and
future responsibilities

Recreation Program Recommendations


• Organize a high-level effort to request realistic use of School District gymnasiums/
meeting rooms at the two elementary and one middle school
• Schedule a formal annual review of the overall recreation program to determine
if the types, formats, and age groups are aligned with the Department’s staff and
facility capabilities and citizen preferences
• Schedule annual conversations with citizens to discuss program preferences

Project Recommendations
Project recommendations are organized in three categories:

1. To Take Care of What We Have


• Refresh the recreation center by painting the gym, upgrading the kitchen,
bathroom, and meeting room, and upgrading the gym floor
• Upgrade Veterans Park as hi-lighted in this Master Plan

2. To Enhance What We Have


• Develop Huckleberry Park with more active facilities such as sport fields
• Reposition Scout Park as a Scenic Overlook
• Designate the trail system as hi-lighted in this Master Plan as a high priority and
pursue all sources of internal and external funding to build it

3. To Invest in a New Vision or Trend for LeClaire


• Evaluate all options to fund a new indoor recreation facility at Huckleberry Park
88 LeClaire Parks and Recreation Master Plan

Summary of Recommendations
Each of the Master Plan Recommendations is based on data that was collected by the
consultant during the planning process and all recommendations are realistic for LeClaire.
Of course, implementation of the recommendations will not be easy but it is possible over
a long period of time provided community leadership shows its support and is intentional
about harvesting community input about each project on a consistent basis.
APPENDIX
Additional Demographic/Community Data
Included in this section of the Appendix is a series of data about LeClaire from
Environmental Systems Research Institute (ESRI).
Census 2020 PL 94-171 Profile
Le Claire city, IA
Le Claire city, IA
Geography: Place

2010 2020 2022 Annual Rate


Number Percent Number Percent Number Percent 2010-2020 2010-2022 2020-2022
Total Population 4,047 100.0% 4,710 100.0% 4,811 100.0% 1.53% 1.42% 0.95%
Household Population 4,047 100.0% 4,710 100.0% 4,811 100.0% 1.53% 1.42% 0.95%
Group Quarters 0 0.0% 0 0.0% 0 0.0% 0.00% 0.00% -

Population Density 809.4 - 1,012.2 - 1,033.9 - - - -

Total Housing Units 1,717 100.0% 1,966 100.0% 2,024 100.0% 1.36% 1.35% 1.30%
Total Households 1,604 93.4% 1,826 92.9% 1,875 92.6% 1.30% 1.28% 1.18%
Total Vacant 113 6.6% 140 7.1% 149 7.4% 2.17% 2.28% 2.81%

Average Household Size 2.52 - 2.58 - 2.57 - - - -

2020 2021 2022 Average Median


Households
Total 1,831 1,847 1,875 1,851 1,847
Change 16 28 22 N/A
Percent Change 0.9% 1.5% 1.2% 1.2%
Annual Rate 0.9% 1.2% 1.0% 1.0%

2020
Population by Race Total Non-Hispanic Hispanic
Number Percent Number Percent Number Percent
Total 4,710 100.0% 4,540 96.4% 170 3.6%
Population Reporting One Race 4,428 94.0% 4,348 92.3% 80 1.7%
White 4,202 89.2% 4,157 88.3% 45 1.0%
Black 105 2.2% 100 2.1% 5 0.1%
American Indian 12 0.3% 8 0.2% 4 0.1%
Asian 66 1.4% 65 1.4% 1 0.0%
Pacific Islander 0 0.0% 0 0.0% 0 0.0%
Some Other Race 43 0.9% 18 0.4% 25 0.5%
Population Reporting Two or More Races 282 6.0% 192 4.1% 90 1.9%

Diversity Index 25.5 - - - -

2020
Population 18+ by Race Total Non-Hispanic Hispanic
Number Percent Number Percent Number Percent
Total 3,455 73.4% 3,336 73.5% 119 70.0%
Population Reporting One Race 3,290 69.9% 3,231 71.2% 59 34.7%
White 3,149 66.9% 3,116 68.6% 33 19.4%
Black 60 1.3% 56 1.2% 4 2.4%
American Indian 7 0.1% 3 0.1% 4 2.4%
Asian 43 0.9% 43 0.9% 0 0.0%
Pacific Islander 0 0.0% 0 0.0% 0 0.0%
Some Other Race 31 0.7% 13 0.3% 18 10.6%
Population Reporting Two or More Races 165 3.5% 105 2.3% 60 35.3%

Data Note: Hispanic population can be of any race. Population density is measured in square miles. Esri's Diversity Index summarizes racial and
ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups.
The index ranges from 0 (no diversity) to 100 (complete diversity).
Source: U.S. Census Bureau, 2020 Census Redistricting Data (P.L. 94-171). U.S. Census Bureau 2010 decennial Census data converted by Esri into
2020 geography.

December 29, 2022

©2022 Esri Page 1 of 2


Census 2020 PL 94-171 Profile
Le Claire city, IA
Le Claire city, IA
Geography: Place
2020
Population <18 by Race Total Non-Hispanic Hispanic
Number Percent Number Percent Number Percent
Total 1,255 26.6% 1,204 26.5% 51 30.0%
Population Reporting One Race 1,138 24.2% 1,117 24.6% 21 12.4%
White 1,053 22.4% 1,041 22.9% 12 7.1%
Black 45 1.0% 44 1.0% 1 0.6%
American Indian 5 0.1% 5 0.1% 0 0.0%
Asian 23 0.5% 22 0.5% 1 0.6%
Pacific Islander 0 0.0% 0 0.0% 0 0.0%
Some Other Race 12 0.3% 5 0.1% 7 4.1%
Population Reporting Two or More Races 117 2.5% 87 1.9% 30 17.6%

Group Quarters Population 2020


by Type Number Percent
Total 0 0.0%
Institutionalized population 0 0.0%
Correctional facilities for adults 0 0.0%
Juvenile facilities 0 0.0%
Nursing facilities/Skilled-nursing 0 0.0%
facilities
Other institutional facilities 0 0.0%
Noninstitutionalized population 0 0.0%
College/University student housing 0 0.0%
housing
Military Quarters 0 0.0%
Other noninstitutional 0 0.0%
facilities

Data Note: Hispanic population can be of any race. Population density is measured in square miles. Esri's Diversity Index summarizes racial and
ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups.
The index ranges from 0 (no diversity) to 100 (complete diversity).
Source: U.S. Census Bureau, 2020 Census Redistricting Data (P.L. 94-171). U.S. Census Bureau 2010 decennial Census data converted by Esri into
2020 geography.

December 29, 2022

©2022 Esri Page 2 of 2


Graphic Profile
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692

2022 Population by Race 2022 Population by Age

75.3%
250,000 5.9%
12.8% 18.3%
<5
200,000
5-19
5.8%
12.7% 20-24
150,000
25-34
100,000 35-44
9.6% 19.8% 45-54
8.2% 11.6%
50,000 0.4% 2.9% 3.5% 55-64
13.2%
65+
0
White Black Am .Ind. Asn/Pac Other Two+

2022 Percent Hispanic Origin:10.2%

Households 2022 Home Value

119,995 124,420 124,734 124,700


140,000
37.1%
120,000
16.7%
100,000 <$100K
80,000 $100-199K
$200-299K
4.4%
60,000 $300-399K
6.9%
40,000 $400-499K
20.7% $500K+
20,000 14.1%

0
Census 2010 Census 2020 2022 2025

2022-2027 Annual Growth Rate

3.10
4

3
Percent

2
0.32
1 -0.01

-1
-0.09
Population Households Median Household Income Owner Occupied Housing Units

Household Income

20

2022
15 2027
Percent

10

0
<$15K $15K-$25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K $100K-$150K $150K-$200K $200K+

Source: Esri forecasts for 2022 and 2027. U.S. Census Bureau 2010 decennial Census data converted by Esri into 2020 geography.

December 29, 2022

©2022 Esri Page 1 of 3


Graphic Profile
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692

2022 Population by Race 2022 Population by Age

400,000 79.3%
5.7%
350,000 12.6% 17.9%
<5
300,000
5-19
5.7%
250,000 12.3% 20-24
200,000 25-34
150,000 35-44
11.7% 20.3% 45-54
100,000 7.8% 7.4%
0.4% 2.3% 2.8% 55-64
50,000 13.8%
65+
0
White Black Am .Ind. Asn/Pac Other Two+

2022 Percent Hispanic Origin:8.4%

Households 2022 Home Value

173,335 176,832 176,772 176,415


200,000
36.8%
19.4%
150,000
<$100K
$100-199K
100,000 $200-299K
4.2%
$300-399K
6.0%
$400-499K
50,000
20.3% 13.3% $500K+

0
Census 2010 Census 2020 2022 2025

2022-2027 Annual Growth Rate

3.11
4

3
Percent

2
0.25
1

-1
-0.13 -0.04
Population Households Median Household Income Owner Occupied Housing Units

Household Income

20

2022
15
2027
Percent

10

0
<$15K $15K-$25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K $100K-$150K $150K-$200K $200K+

Source: Esri forecasts for 2022 and 2027. U.S. Census Bureau 2010 decennial Census data converted by Esri into 2020 geography.

December 29, 2022

©2022 Esri Page 2 of 3


Graphic Profile
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692

2022 Population by Race 2022 Population by Age

800,000 82.4%
5.5%
700,000 12.3% 17.5%
<5
600,000
5-19
500,000 11.9% 5.5%
20-24
400,000 25-34
300,000 35-44
11.8%
21.3%
45-54
200,000 5.7% 3.1% 6.8% 55-64
0.4% 1.7%
100,000 14.1%
65+
0
White Black Am .Ind. Asn/Pac Other Two+

2022 Percent Hispanic Origin:8.4%

Households 2022 Home Value

400,000 338,990 341,949 340,846 339,350


350,000 27.3%

300,000
35.2% <$100K
250,000
$100-199K
200,000 $200-299K
3.5%
150,000 4.5% $300-399K
100,000 $400-499K
10.7%
$500K+
50,000 18.8%

0
Census 2010 Census 2020 2022 2025

2022-2027 Annual Growth Rate

2.68
3

2
Percent

1 0.17

-1 -0.09
-0.19
Population Households Median Household Income Owner Occupied Housing Units

Household Income

20

15 2022
2027
Percent

10

0
<$15K $15K-$25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K $100K-$150K $150K-$200K $200K+

Source: Esri forecasts for 2022 and 2027. U.S. Census Bureau 2010 decennial Census data converted by Esri into 2020 geography.

December 29, 2022

©2022 Esri Page 3 of 3


Executive Summary
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Rings: 15, 30, 60 mile radii Latitude: 41.60114
Longitude: -90.34692
15 miles 30 miles 60 miles
Population
2010 Population 293,538 424,511 832,640
2020 Population 301,367 427,733 824,378
2022 Population 301,288 426,346 819,066
2027 Population 299,952 423,518 811,423
2010-2020 Annual Rate 0.26% 0.08% -0.10%
2020-2022 Annual Rate -0.01% -0.14% -0.29%
2022-2027 Annual Rate -0.09% -0.13% -0.19%
2022 Male Population 49.2% 49.5% 49.6%
2022 Female Population 50.8% 50.5% 50.4%
2022 Median Age 40.6 41.5 42.7

In the identified area, the current year population is 819,066. In 2020, the Census count in the area was 824,378. The rate of change since
2020 was -0.29% annually. The five-year projection for the population in the area is 811,423 representing a change of -0.19% annually from
2022 to 2027. Currently, the population is 49.6% male and 50.4% female.
Median Age
The median age in this area is 42.7, compared to U.S. median age of 38.9.
Race and Ethnicity
2022 White Alone 75.3% 79.3% 82.4%
2022 Black Alone 9.6% 7.8% 5.7%
2022 American Indian/Alaska Native Alone 0.4% 0.4% 0.4%
2022 Asian Alone 2.8% 2.3% 1.6%
2022 Pacific Islander Alone 0.0% 0.0% 0.1%
2022 Other Race 3.5% 2.8% 3.1%
2022 Two or More Races 8.2% 7.4% 6.8%
2022 Hispanic Origin (Any Race) 10.2% 8.4% 8.4%

Persons of Hispanic origin represent 8.4% of the population in the identified area compared to 19.0% of the U.S. population. Persons of
Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from
different race/ethnic groups, is 41.8 in the identified area, compared to 71.6 for the U.S. as a whole.
Households
2022 Wealth Index 85 83 77
2010 Households 119,995 173,335 338,990
2020 Households 124,420 176,832 341,949
2022 Households 124,734 176,772 340,846
2027 Households 124,700 176,415 339,350
2010-2020 Annual Rate 0.36% 0.20% 0.09%
2020-2022 Annual Rate 0.11% -0.02% -0.14%
2022-2027 Annual Rate -0.01% -0.04% -0.09%
2022 Average Household Size 2.35 2.36 2.34

The household count in this area has changed from 341,949 in 2020 to 340,846 in the current year, a change of -0.14% annually. The five-
year projection of households is 339,350, a change of -0.09% annually from the current year total. Average household size is
currently 2.34, compared to 2.35 in the year 2020. The number of families in the current year is 217,244 in the specified area.

Data Note: Income is expressed in current dollars. Housing Affordability Index and Percent of Income for Mortgage calculations are only available for areas with 50
or more owner-occupied housing units.
Source: U.S. Census Bureau. Esri forecasts for 2022 and 2027. Esri converted Census 2010 data into 2020 geography.

December 29, 2022

©2022 Esri Page 1 of 2


Executive Summary
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Rings: 15, 30, 60 mile radii Latitude: 41.60114
Longitude: -90.34692
15 miles 30 miles 60 miles
Mortgage Income
2022 Percent of Income for Mortgage 14.9% 14.5% 13.5%
Median Household Income
2022 Median Household Income $65,815 $65,183 $61,919
2027 Median Household Income $76,680 $75,983 $70,685
2022-2027 Annual Rate 3.10% 3.11% 2.68%
Average Household Income
2022 Average Household Income $91,434 $89,444 $84,910
2027 Average Household Income $105,139 $102,772 $96,872
2022-2027 Annual Rate 2.83% 2.82% 2.67%
Per Capita Income
2022 Per Capita Income $37,920 $37,193 $35,405
2027 Per Capita Income $43,777 $42,923 $40,585
2022-2027 Annual Rate 2.91% 2.91% 2.77%
Households by Income
Current median household income is $61,919 in the area, compared to $72,414 for all U.S. households. Median household income is
projected to be $70,685 in five years, compared to $84,445 for all U.S. households

Current average household income is $84,910 in this area, compared to $105,029 for all U.S. households. Average household income is
projected to be $96,872 in five years, compared to $122,155 for all U.S. households

Current per capita income is $35,405 in the area, compared to the U.S. per capita income of $40,363. The per capita income is projected to
be $40,585 in five years, compared to $47,064 for all U.S. households

Housing
2022 Housing Affordability Index 136 141 152
2010 Total Housing Units 128,999 186,264 372,933
2010 Owner Occupied Housing Units 83,415 124,354 247,977
2010 Renter Occupied Housing Units 36,581 48,982 91,013
2010 Vacant Housing Units 9,004 12,929 33,943
2020 Total Housing Units 135,897 193,225 379,585
2020 Vacant Housing Units 11,477 16,393 37,636
2022 Total Housing Units 137,344 194,747 381,441
2022 Owner Occupied Housing Units 84,963 125,304 248,441
2022 Renter Occupied Housing Units 39,770 51,468 92,404
2022 Vacant Housing Units 12,610 17,975 40,595
2027 Total Housing Units 138,399 195,830 382,208
2027 Owner Occupied Housing Units 86,320 126,844 250,529
2027 Renter Occupied Housing Units 38,379 49,571 88,821
2027 Vacant Housing Units 13,699 19,415 42,858

Currently, 65.1% of the 381,441 housing units in the area are owner occupied; 24.2%, renter occupied; and 10.6% are vacant. Currently,
in the U.S., 58.2% of the housing units in the area are owner occupied; 31.8% are renter occupied; and 10.0% are vacant. In 2020, there
were 379,585 housing units in the area and 9.9% vacant housing units. The annual rate of change in housing units since 2020 is 0.22%.
Median home value in the area is $158,622, compared to a median home value of $283,272 for the U.S. In five years, median value is
projected to change by 4.74% annually to $199,969.

Data Note: Income is expressed in current dollars. Housing Affordability Index and Percent of Income for Mortgage calculations are only available for areas with 50
or more owner-occupied housing units.
Source: U.S. Census Bureau. Esri forecasts for 2022 and 2027. Esri converted Census 2010 data into 2020 geography.

December 29, 2022

©2022 Esri Page 2 of 2


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692

Demographic Summary 2022 2027


Population 301,288 299,952
Population 18+ 237,025 236,097
Households 124,734 124,700
Median Household Income $65,815 $76,680
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Participated in aerobics in last 12 months 18,854 8.0% 95
Participated in archery in last 12 months 5,972 2.5% 103
Participated in backpacking in last 12 months 8,443 3.6% 98
Participated in baseball in last 12 months 6,163 2.6% 89
Participated in basketball in last 12 months 14,749 6.2% 92
Participated in bicycling (mountain) in last 12 months 7,743 3.3% 87
Participated in bicycling (road) in last 12 months 25,651 10.8% 96
Participated in boating (power) in last 12 months 12,887 5.4% 106
Participated in bowling in last 12 months 19,160 8.1% 100
Participated in canoeing/kayaking in last 12 months 19,596 8.3% 113
Participated in fishing (fresh water) in last 12 months 29,842 12.6% 118
Participated in fishing (salt water) in last 12 months 7,121 3.0% 85
Participated in football in last 12 months 6,854 2.9% 93
Participated in Frisbee in last 12 months 8,316 3.5% 96
Participated in golf in last 12 months 18,696 7.9% 100
Participated in hiking in last 12 months 34,945 14.7% 92
Participated in horseback riding in last 12 months 4,401 1.9% 90
Participated in hunting with rifle in last 12 months 8,746 3.7% 106
Participated in hunting with shotgun in last 12 months 7,434 3.1% 112
Participated in ice skating in last 12 months 4,992 2.1% 90
Participated in jogging/running in last 12 months 24,871 10.5% 94
Participated in motorcycling in last 12 months 7,122 3.0% 105
Participated in Pilates in last 12 months 6,837 2.9% 92
Participated in ping pong in last 12 months 8,122 3.4% 98
Participated in rock climbing in last 12 months 3,637 1.5% 87
Participated in roller skating in last 12 months 3,310 1.4% 90
Participated in skiing (downhill) in last 12 months 5,675 2.4% 86
Participated in soccer in last 12 months 7,589 3.2% 82
Participated in softball in last 12 months 3,983 1.7% 88
Participated in swimming in last 12 months 36,181 15.3% 97
Participated in target shooting in last 12 months 13,442 5.7% 105
Participated in tennis in last 12 months 7,972 3.4% 89
Participated in volleyball in last 12 months 6,412 2.7% 103
Participated in walking for exercise in last 12 months 74,656 31.5% 101
Participated in weight lifting in last 12 months 27,792 11.7% 93
Participated in yoga in last 12 months 24,295 10.2% 99
Participated in Zumba in last 12 months 6,916 2.9% 89
Spent on sports/recreation equipment in last 12 months: $1-99 14,492 6.1% 97
Spent on sports/recreation equipment in last 12 months: $100-$249 13,657 5.8% 100
Spent on sports/recreation equipment in last 12 months: $250+ 20,178 8.5% 99
Attend sports events: basketball game (college) 3,866 1.6% 101
Attend sports events: football game (college) 6,416 2.7% 99
Attend sports events: high school sports 6,358 2.7% 108
Attend sports events: baseball game (MLB regular season) 7,392 3.1% 94
Attend sports events 29,308 12.4% 98
Listen to sports on radio 23,347 9.9% 106
Watch sports on TV 140,092 59.1% 102

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 1 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Watch on TV: alpine skiing/ski jumping 6,040 2.5% 93
Watch on TV: auto racing (NASCAR) 21,812 9.2% 120
Watch on TV: auto racing (not NASCAR) 9,934 4.2% 106
Watch on TV: baseball (MLB regular season) 44,016 18.6% 103
Watch on TV: baseball (MLB playoffs/World Series) 38,458 16.2% 99
Watch on TV: basketball (college) 33,645 14.2% 111
Watch on TV: basketball (NCAA tournament) 23,409 9.9% 107
Watch on TV: basketball (NBA regular season) 29,945 12.6% 91
Watch on TV: basketball (NBA playoffs/finals) 29,761 12.6% 89
Watch on TV: basketball (WNBA) 5,409 2.3% 86
Watch on TV: bicycle racing 4,150 1.8% 95
Watch on TV: bowling 5,457 2.3% 104
Watch on TV: boxing 11,081 4.7% 80
Watch on TV: bull riding (pro) 6,438 2.7% 111
Watch on TV: esports on TV 6,480 2.7% 95
Watch on TV: extreme sports (summer) 3,653 1.5% 84
Watch on TV: extreme sports (winter) 4,313 1.8% 87
Watch on TV: figure skating 12,826 5.4% 107
Watch on TV: fishing 8,681 3.7% 106
Watch on TV: football (college) 65,780 27.8% 109
Watch on TV: football (NFL Sunday/Monday/Thursday night games) 77,898 32.9% 105
Watch on TV: football (NFL weekend games) 73,824 31.1% 106
Watch on TV: football (NFL playoffs/Super Bowl) 78,641 33.2% 104
Watch on TV: golf (PGA) 31,245 13.2% 110
Watch on TV: golf (LPGA) 7,467 3.2% 111
Watch on TV: gymnastics 10,166 4.3% 105
Watch on TV: high school sports 10,291 4.3% 108
Watch on TV: horse racing (at track or OTB) 6,473 2.7% 107
Watch on TV: ice hockey (NHL regular season) 19,817 8.4% 106
Watch on TV: ice hockey (NHL playoffs/Stanley Cup) 18,667 7.9% 104
Watch on TV: mixed martial arts (MMA) 5,579 2.4% 95
Watch on TV: motorcycle racing 3,417 1.4% 93
Watch on TV: Olympics (summer) 19,840 8.4% 103
Watch on TV: Olympics (winter) 19,416 8.2% 104
Watch on TV: international soccer 9,170 3.9% 73
Watch on TV: rodeo 4,219 1.8% 101
Watch on TV: soccer (MLS) 9,284 3.9% 81
Watch on TV: U.S. men`s soccer national team 7,000 3.0% 84
Watch on TV: U.S. women`s soccer national team 9,306 3.9% 91
Watch on TV: soccer (World Cup) 10,958 4.6% 78
Watch on TV: tennis (men`s) 14,446 6.1% 90
Watch on TV: tennis (women`s) 14,322 6.0% 92
Watch on TV: track & field 6,199 2.6% 94
Watch on TV: volleyball (pro beach) 4,700 2.0% 108
Watch on TV: ultimate fighting championship (UFC) 9,132 3.9% 94
Watch on TV: other mixed martial arts (MMA) 5,579 2.4% 95
Watch on TV: wrestling (WWE) 9,443 4.0% 101
Interest in sports: college basketball super fan 7,253 3.1% 102
Interest in sports: college football super fan 14,882 6.3% 104
Interest in sports: golf super fan 4,149 1.8% 103
Interest in sports: high school sports super fan 4,447 1.9% 88
Interest in sports: International soccer super fan 7,712 3.3% 67
Interest in sports: MLB super fan 9,998 4.2% 97
Interest in sports: MLS soccer super fan 4,669 2.0% 67
Interest in sports: NASCAR super fan 4,238 1.8% 99
Interest in sports: NBA super fan 9,162 3.9% 83
Interest in sports: NFL super fan 24,815 10.5% 101
Interest in sports: NHL super fan 5,778 2.4% 88

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 2 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Member of AARP 38,774 16.4% 108
Member of church board 6,903 2.9% 103
Member of fraternal order 6,675 2.8% 110
Member of religious club 8,624 3.6% 110
Member of union 10,151 4.3% 104
Member of veterans club 6,082 2.6% 107
Participate in indoor gardening or plant care 33,376 14.1% 105
Attended adult education course in last 12 months 21,958 9.3% 94
Visited an aquarium in last 12 months 12,025 5.1% 95
Went to art gallery in last 12 months 14,408 6.1% 90
Attended auto show in last 12 months 11,934 5.0% 102
Did baking in last 12 months 72,308 30.5% 105
Barbecued in last 12 months 73,881 31.2% 102
Went to bar/night club in last 12 months 40,213 17.0% 100
Went to beach in last 12 months 63,635 26.8% 90
Played billiards/pool in last 12 months 12,204 5.1% 102
Played bingo in last 12 months 10,280 4.3% 105
Did birdwatching in last 12 months 15,943 6.7% 115
Played board game in last 12 months 53,240 22.5% 103
Read book in last 12 months 92,225 38.9% 104
Participated in book club in last 12 months 8,149 3.4% 96
Went on overnight camping trip in last 12 months 30,813 13.0% 100
Played cards in last 12 months 46,732 19.7% 106
Played chess in last 12 months 8,353 3.5% 94
Played computer game (offline w/software)/12 months 19,921 8.4% 103
Played computer game (online w/o software)/12 months 37,239 15.7% 105
Cooked for fun in last 12 months 58,695 24.8% 100
Did crossword puzzle in last 12 months 32,195 13.6% 106
Danced/went dancing in last 12 months 16,081 6.8% 84
Attended dance performance in last 12 months 6,511 2.7% 88
Dined out in last 12 months 123,419 52.1% 103
Flew a drone in last 12 months 5,911 2.5% 93
Attended state/county fair in last 12 months 25,215 10.6% 104
Participated in fantasy sports league last 12 months 10,293 4.3% 95
Did furniture refinishing in last 12 months 11,336 4.8% 106
Gambled at casino in last 12 months 26,447 11.2% 98
Gambled in Las Vegas in last 12 months 6,812 2.9% 84
Participate in indoor gardening/plant care 33,376 14.1% 105
Participated in genealogy in last 12 months 12,393 5.2% 105
Attended horse races in last 12 months 4,307 1.8% 92
Participated in karaoke in last 12 months 7,094 3.0% 85
Bought lottery ticket in last 12 months 79,630 33.6% 103
Played lottery 6+ times in last 30 days 25,056 10.6% 103
Bought lottery ticket in last 12 months: Daily Drawing 8,220 3.5% 101
Bought lottery ticket in last 12 months: Instant Game 47,565 20.1% 108
Bought lottery ticket in last 12 months: Mega Millions 38,208 16.1% 94
Bought lottery ticket in last 12 months: Powerball 44,320 18.7% 102
Attended a movie in last 6 months 109,100 46.0% 96
Attended movie in last 90 days: once/week or more 2,962 1.2% 88
Attended movie in last 90 days: 2-3 times a month 4,768 2.0% 85
Attended movie in last 90 days: once a month 9,752 4.1% 86
Attended movie in last 90 days: < once a month 76,610 32.3% 98
Movie genre seen at theater/6 months: action 37,413 15.8% 93

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 3 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Movie genre seen at theater/6 months: adventure 41,207 17.4% 92
Movie genre seen at theater/6 months: animation genre 22,228 9.4% 90
Movie genre seen at theater/6 months: biography genre 17,869 7.5% 95
Movie genre seen at theater/6 months: comedy 36,934 15.6% 92
Movie genre seen at theater/6 months: crime 18,351 7.7% 91
Movie genre seen at theater/6 months: drama 40,379 17.0% 95
Movie genre seen at theater/6 months: family 17,525 7.4% 92
Movie genre seen at theater/6 months: fantasy 23,084 9.7% 90
Movie genre seen at theater/6 months: horror 13,246 5.6% 98
Movie genre seen at theater/6 months: romance 15,047 6.3% 91
Movie genre seen at theater/6 months: science fiction 18,740 7.9% 89
Movie genre seen at theater/6 months: thriller 20,019 8.4% 92
Went to museum in last 12 months 27,338 11.5% 92
Attended classical music/opera performance/12 months 6,909 2.9% 88
Attended country music performance in last 12 months 12,059 5.1% 104
Attended rock music performance in last 12 months 18,723 7.9% 100
Played musical instrument in last 12 months 18,666 7.9% 96
Did painting/drawing in last 12 months 24,041 10.1% 100
Did photo album/scrapbooking in last 12 months 10,592 4.5% 102
Did photography in last 12 months 24,997 10.5% 100
Did Sudoku puzzle in last 12 months 23,261 9.8% 106
Participated in tailgating in last 12 months 7,347 3.1% 97
Went to live theater in last 12 months 22,791 9.6% 96
Visited a theme park in last 12 months 29,747 12.6% 87
Visited a theme park 5+ times in last 12 months 6,730 2.8% 88
Participated in trivia games in last 12 months 19,955 8.4% 108
Played video/electronic game (console) last 12 months 28,662 12.1% 103
Played video/electronic game (portable) last 12 months 14,475 6.1% 102
Visited an indoor water park in last 12 months 5,247 2.2% 92
Did woodworking in last 12 months 14,359 6.1% 108
Went to zoo in last 12 months 28,604 12.1% 107
Bought 1-2 DVDs/30 Days 7,467 3.2% 105
Bought 3+ DVDs/30 Days 6,869 2.9% 123
Rented DVDs (movie or other video) in last 30 days: 1 5,714 2.4% 103
Rented DVDs (movie or other video) in last 30 days: 2 4,925 2.1% 93
Rented DVDs (movie or other video) in last 30 days: 3+ 8,603 3.6% 96
Rented movie or other video/30 days: action/adventure 42,083 17.8% 93
Rented movie or other video/30 days: classics 11,596 4.9% 91
Rented movie or other video/30 days: comedy 35,743 15.1% 94
Rented movie or other video/30 days: drama 25,996 11.0% 90
Rented movie or other video/30 days: family/children 17,268 7.3% 98
Rented movie or other video/30 days: foreign 3,892 1.6% 78
Rented movie or other video/30 days: horror 11,921 5.0% 88
Rented movie or other video/30 days: musical 4,789 2.0% 82
Rented movie or other video/30 days: news/documentary 8,171 3.4% 87
Rented movie or other video/30 days: romance 11,746 5.0% 87
Rented movie or other video/30 days: science fiction 14,553 6.1% 96
Rented movie or other video/30 days: TV show 14,474 6.1% 89
Rented movie or other video/30 days: western 4,988 2.1% 97

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 4 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Rented/purchased DVD/Blu-ray/30 days: from amazon.com 26,755 11.3% 95
Rented DVD/Blu-ray/30 days: from netflix.com 17,946 7.6% 96
Rented/purchased DVD/Blu-ray/30 days: from Redbox 21,041 8.9% 101
Bought any children`s toy/game in last 12 months 87,093 36.7% 101
Spent on toys/games for child last 12 months: $1-49 18,194 7.7% 112
Spent on toys/games for child last 12 months: $50-99 6,711 2.8% 91
Spent on toys/games for child last 12 months: $100-199 17,179 7.2% 100
Spent on toys/games for child last 12 months: $200-499 23,948 10.1% 100
Spent on toys/games for child last 12 months: $500+ 13,302 5.6% 102
Bought infant toy in last 12 months 16,785 7.1% 105
Bought pre-school toy in last 12 months 16,595 7.0% 102
Bought for child last 12 months: boy action figure 17,459 7.4% 100
Bought for child last 12 months: girl action figure 7,219 3.0% 96
Bought for child last 12 months: action game 5,942 2.5% 99
Bought for child last 12 months: bicycle 13,597 5.7% 93
Bought for child last 12 months: board game 35,093 14.8% 102
Bought for child last 12 months: builder set 12,730 5.4% 99
Bought for child last 12 months: car 18,383 7.8% 101
Bought for child last 12 months: construction toy 14,966 6.3% 102
Bought for child last 12 months: fashion doll 9,723 4.1% 96
Bought for child last 12 months: large/baby doll 15,387 6.5% 99
Bought for child last 12 months: doll accessories 9,638 4.1% 101
Bought for child last 12 months: doll clothing 8,762 3.7% 99
Bought for child last 12 months: educational toy 32,306 13.6% 103
Bought for child last 12 months: electronic doll/animal 6,702 2.8% 108
Bought for child last 12 months: electronic game 12,572 5.3% 95
Bought for child last 12 months: mechanical toy 9,980 4.2% 104
Bought for child last 12 months: model kit/set 9,134 3.9% 107
Bought for child last 12 months: plush doll/animal 22,809 9.6% 103
Bought for child last 12 months: water toy 20,770 8.8% 102
Bought for child last 12 months: word game 5,102 2.2% 89

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 5 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 15 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Bought digital book in last 12 months 38,763 16.4% 94
Bought hardcover book in last 12 months 58,265 24.6% 101
Bought paperback book in last 12 months 73,137 30.9% 99
Bought 1-3 books in last 12 months 48,870 20.6% 101
Bought 4-6 books in last 12 months 23,663 10.0% 93
Bought 7+ books in last 12 months 45,356 19.1% 100
Bought book (fiction) in last 12 months 67,112 28.3% 99
Bought book (non-fiction) in last 12 months 62,485 26.4% 98
Bought biography in last 12 months 18,983 8.0% 97
Bought children`s book in last 12 months 23,055 9.7% 98
Bought cookbook in last 12 months 15,799 6.7% 98
Bought history book in last 12 months 21,672 9.1% 96
Bought mystery book in last 12 months 28,724 12.1% 105
Bought novel in last 12 months 34,577 14.6% 98
Bought religious book (Not Bible) in last 12 months 15,384 6.5% 109
Bought romance book in last 12 months 14,207 6.0% 109
Bought science fiction book in last 12 months 13,732 5.8% 94
Bought personal/business self-help book last 12 months 16,822 7.1% 91
Bought travel book in last 12 months 4,166 1.8% 91
Purchased greeting card in last 12 months 132,878 56.1% 103
Bought book from Barnes & Noble store in last 12 months 23,922 10.1% 94
Bought book from other book store in last 12 months 20,287 8.6% 97
Bought book from Amazon Online in last 12 months 70,187 29.6% 96
Bought book from Barnes & Noble Online in last 12 months 4,981 2.1% 87
Bought book from iTunes/Apple Books in last 12 months 3,741 1.6% 91
Listened to Audiobook in last 6 months 17,351 7.3% 92

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 6 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692

Demographic Summary 2022 2027


Population 426,346 423,518
Population 18+ 336,401 334,007
Households 176,772 176,415
Median Household Income $65,183 $75,983
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Participated in aerobics in last 12 months 25,848 7.7% 92
Participated in archery in last 12 months 9,042 2.7% 110
Participated in backpacking in last 12 months 11,928 3.5% 98
Participated in baseball in last 12 months 8,671 2.6% 88
Participated in basketball in last 12 months 20,645 6.1% 91
Participated in bicycling (mountain) in last 12 months 10,910 3.2% 86
Participated in bicycling (road) in last 12 months 35,926 10.7% 95
Participated in boating (power) in last 12 months 19,182 5.7% 112
Participated in bowling in last 12 months 26,972 8.0% 99
Participated in canoeing/kayaking in last 12 months 28,480 8.5% 116
Participated in fishing (fresh water) in last 12 months 45,002 13.4% 125
Participated in fishing (salt water) in last 12 months 9,946 3.0% 84
Participated in football in last 12 months 9,820 2.9% 94
Participated in Frisbee in last 12 months 11,804 3.5% 96
Participated in golf in last 12 months 26,565 7.9% 100
Participated in hiking in last 12 months 49,337 14.7% 91
Participated in horseback riding in last 12 months 6,710 2.0% 96
Participated in hunting with rifle in last 12 months 14,053 4.2% 120
Participated in hunting with shotgun in last 12 months 11,720 3.5% 124
Participated in ice skating in last 12 months 6,992 2.1% 89
Participated in jogging/running in last 12 months 34,325 10.2% 92
Participated in motorcycling in last 12 months 10,373 3.1% 108
Participated in Pilates in last 12 months 9,302 2.8% 88
Participated in ping pong in last 12 months 11,475 3.4% 98
Participated in rock climbing in last 12 months 4,886 1.5% 82
Participated in roller skating in last 12 months 4,504 1.3% 86
Participated in skiing (downhill) in last 12 months 7,884 2.3% 84
Participated in soccer in last 12 months 10,305 3.1% 78
Participated in softball in last 12 months 5,812 1.7% 91
Participated in swimming in last 12 months 51,655 15.4% 98
Participated in target shooting in last 12 months 20,240 6.0% 112
Participated in tennis in last 12 months 10,693 3.2% 84
Participated in volleyball in last 12 months 9,293 2.8% 105
Participated in walking for exercise in last 12 months 106,042 31.5% 101
Participated in weight lifting in last 12 months 38,958 11.6% 92
Participated in yoga in last 12 months 33,353 9.9% 96
Participated in Zumba in last 12 months 9,218 2.7% 84
Spent on sports/recreation equipment in last 12 months: $1-99 20,935 6.2% 99
Spent on sports/recreation equipment in last 12 months: $100-$249 19,474 5.8% 100
Spent on sports/recreation equipment in last 12 months: $250+ 29,233 8.7% 101
Attend sports events: basketball game (college) 5,369 1.6% 99
Attend sports events: football game (college) 8,814 2.6% 96
Attend sports events: high school sports 9,740 2.9% 116
Attend sports events: baseball game (MLB regular season) 10,153 3.0% 91
Attend sports events 41,985 12.5% 99
Listen to sports on radio 33,507 10.0% 108
Watch sports on TV 200,096 59.5% 102

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 7 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Watch on TV: alpine skiing/ski jumping 8,688 2.6% 94
Watch on TV: auto racing (NASCAR) 32,624 9.7% 126
Watch on TV: auto racing (not NASCAR) 14,301 4.3% 108
Watch on TV: baseball (MLB regular season) 62,387 18.5% 103
Watch on TV: baseball (MLB playoffs/World Series) 54,175 16.1% 99
Watch on TV: basketball (college) 47,955 14.3% 111
Watch on TV: basketball (NCAA tournament) 32,828 9.8% 105
Watch on TV: basketball (NBA regular season) 41,448 12.3% 89
Watch on TV: basketball (NBA playoffs/finals) 40,856 12.1% 86
Watch on TV: basketball (WNBA) 7,337 2.2% 82
Watch on TV: bicycle racing 5,796 1.7% 93
Watch on TV: bowling 7,812 2.3% 105
Watch on TV: boxing 15,472 4.6% 79
Watch on TV: bull riding (pro) 9,912 2.9% 121
Watch on TV: esports on TV 8,952 2.7% 92
Watch on TV: extreme sports (summer) 5,094 1.5% 83
Watch on TV: extreme sports (winter) 5,994 1.8% 85
Watch on TV: figure skating 18,584 5.5% 109
Watch on TV: fishing 12,900 3.8% 111
Watch on TV: football (college) 94,275 28.0% 110
Watch on TV: football (NFL Sunday/Monday/Thursday night games) 111,780 33.2% 106
Watch on TV: football (NFL weekend games) 105,386 31.3% 106
Watch on TV: football (NFL playoffs/Super Bowl) 112,127 33.3% 105
Watch on TV: golf (PGA) 44,473 13.2% 111
Watch on TV: golf (LPGA) 10,628 3.2% 112
Watch on TV: gymnastics 14,285 4.2% 104
Watch on TV: high school sports 15,418 4.6% 114
Watch on TV: horse racing (at track or OTB) 9,186 2.7% 107
Watch on TV: ice hockey (NHL regular season) 27,837 8.3% 105
Watch on TV: ice hockey (NHL playoffs/Stanley Cup) 26,168 7.8% 103
Watch on TV: mixed martial arts (MMA) 7,986 2.4% 96
Watch on TV: motorcycle racing 5,058 1.5% 97
Watch on TV: Olympics (summer) 28,167 8.4% 103
Watch on TV: Olympics (winter) 27,652 8.2% 104
Watch on TV: international soccer 12,290 3.7% 69
Watch on TV: rodeo 6,730 2.0% 113
Watch on TV: soccer (MLS) 12,539 3.7% 77
Watch on TV: U.S. men`s soccer national team 9,426 2.8% 80
Watch on TV: U.S. women`s soccer national team 12,756 3.8% 88
Watch on TV: soccer (World Cup) 14,669 4.4% 74
Watch on TV: tennis (men`s) 19,556 5.8% 86
Watch on TV: tennis (women`s) 19,262 5.7% 87
Watch on TV: track & field 8,629 2.6% 92
Watch on TV: volleyball (pro beach) 6,506 1.9% 106
Watch on TV: ultimate fighting championship (UFC) 12,987 3.9% 94
Watch on TV: other mixed martial arts (MMA) 7,986 2.4% 96
Watch on TV: wrestling (WWE) 13,268 3.9% 100
Interest in sports: college basketball super fan 10,037 3.0% 99
Interest in sports: college football super fan 21,063 6.3% 104
Interest in sports: golf super fan 5,735 1.7% 101
Interest in sports: high school sports super fan 6,391 1.9% 89
Interest in sports: International soccer super fan 10,567 3.1% 65
Interest in sports: MLB super fan 13,672 4.1% 93
Interest in sports: MLS soccer super fan 6,367 1.9% 64
Interest in sports: NASCAR super fan 6,194 1.8% 102
Interest in sports: NBA super fan 12,302 3.7% 79
Interest in sports: NFL super fan 34,698 10.3% 100
Interest in sports: NHL super fan 7,988 2.4% 86

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 8 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Member of AARP 55,299 16.4% 108
Member of church board 9,830 2.9% 104
Member of fraternal order 9,711 2.9% 113
Member of religious club 12,514 3.7% 112
Member of union 14,843 4.4% 107
Member of veterans club 9,025 2.7% 112
Participate in indoor gardening or plant care 47,405 14.1% 106
Attended adult education course in last 12 months 30,418 9.0% 92
Visited an aquarium in last 12 months 16,709 5.0% 93
Went to art gallery in last 12 months 19,189 5.7% 85
Attended auto show in last 12 months 17,237 5.1% 104
Did baking in last 12 months 103,351 30.7% 105
Barbecued in last 12 months 106,256 31.6% 104
Went to bar/night club in last 12 months 56,352 16.8% 99
Went to beach in last 12 months 88,229 26.2% 88
Played billiards/pool in last 12 months 17,010 5.1% 101
Played bingo in last 12 months 14,593 4.3% 106
Did birdwatching in last 12 months 23,364 6.9% 119
Played board game in last 12 months 75,244 22.4% 103
Read book in last 12 months 130,530 38.8% 103
Participated in book club in last 12 months 11,267 3.3% 94
Went on overnight camping trip in last 12 months 45,648 13.6% 104
Played cards in last 12 months 66,611 19.8% 106
Played chess in last 12 months 11,437 3.4% 90
Played computer game (offline w/software)/12 months 27,974 8.3% 102
Played computer game (online w/o software)/12 months 52,526 15.6% 105
Cooked for fun in last 12 months 82,375 24.5% 99
Did crossword puzzle in last 12 months 45,445 13.5% 106
Danced/went dancing in last 12 months 22,304 6.6% 82
Attended dance performance in last 12 months 8,864 2.6% 84
Dined out in last 12 months 175,513 52.2% 103
Flew a drone in last 12 months 8,348 2.5% 92
Attended state/county fair in last 12 months 37,947 11.3% 110
Participated in fantasy sports league last 12 months 14,666 4.4% 95
Did furniture refinishing in last 12 months 16,592 4.9% 109
Gambled at casino in last 12 months 37,338 11.1% 97
Gambled in Las Vegas in last 12 months 9,173 2.7% 79
Participate in indoor gardening/plant care 47,405 14.1% 106
Participated in genealogy in last 12 months 17,582 5.2% 105
Attended horse races in last 12 months 6,230 1.9% 94
Participated in karaoke in last 12 months 9,696 2.9% 82
Bought lottery ticket in last 12 months 113,137 33.6% 103
Played lottery 6+ times in last 30 days 35,503 10.6% 103
Bought lottery ticket in last 12 months: Daily Drawing 11,451 3.4% 99
Bought lottery ticket in last 12 months: Instant Game 68,224 20.3% 109
Bought lottery ticket in last 12 months: Mega Millions 53,333 15.9% 93
Bought lottery ticket in last 12 months: Powerball 62,531 18.6% 101
Attended a movie in last 6 months 152,364 45.3% 94
Attended movie in last 90 days: once/week or more 4,100 1.2% 86
Attended movie in last 90 days: 2-3 times a month 6,387 1.9% 80
Attended movie in last 90 days: once a month 13,255 3.9% 82
Attended movie in last 90 days: < once a month 107,613 32.0% 97
Movie genre seen at theater/6 months: action 51,575 15.3% 90

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 9 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Movie genre seen at theater/6 months: adventure 57,351 17.0% 90
Movie genre seen at theater/6 months: animation genre 30,911 9.2% 88
Movie genre seen at theater/6 months: biography genre 24,666 7.3% 92
Movie genre seen at theater/6 months: comedy 50,896 15.1% 90
Movie genre seen at theater/6 months: crime 24,679 7.3% 86
Movie genre seen at theater/6 months: drama 55,909 16.6% 93
Movie genre seen at theater/6 months: family 24,673 7.3% 91
Movie genre seen at theater/6 months: fantasy 32,077 9.5% 88
Movie genre seen at theater/6 months: horror 17,915 5.3% 94
Movie genre seen at theater/6 months: romance 20,878 6.2% 89
Movie genre seen at theater/6 months: science fiction 25,532 7.6% 85
Movie genre seen at theater/6 months: thriller 27,404 8.1% 89
Went to museum in last 12 months 37,528 11.2% 89
Attended classical music/opera performance/12 months 9,220 2.7% 82
Attended country music performance in last 12 months 17,675 5.3% 107
Attended rock music performance in last 12 months 25,847 7.7% 97
Played musical instrument in last 12 months 26,519 7.9% 96
Did painting/drawing in last 12 months 33,602 10.0% 99
Did photo album/scrapbooking in last 12 months 15,150 4.5% 103
Did photography in last 12 months 35,504 10.6% 100
Did Sudoku puzzle in last 12 months 33,019 9.8% 106
Participated in tailgating in last 12 months 10,126 3.0% 94
Went to live theater in last 12 months 31,298 9.3% 92
Visited a theme park in last 12 months 41,587 12.4% 86
Visited a theme park 5+ times in last 12 months 9,417 2.8% 87
Participated in trivia games in last 12 months 28,086 8.3% 107
Played video/electronic game (console) last 12 months 40,299 12.0% 102
Played video/electronic game (portable) last 12 months 20,371 6.1% 101
Visited an indoor water park in last 12 months 7,576 2.3% 94
Did woodworking in last 12 months 21,428 6.4% 114
Went to zoo in last 12 months 40,298 12.0% 106
Bought 1-2 DVDs/30 Days 10,808 3.2% 107
Bought 3+ DVDs/30 Days 9,722 2.9% 123
Rented DVDs (movie or other video) in last 30 days: 1 8,015 2.4% 102
Rented DVDs (movie or other video) in last 30 days: 2 7,091 2.1% 95
Rented DVDs (movie or other video) in last 30 days: 3+ 12,132 3.6% 95
Rented movie or other video/30 days: action/adventure 59,327 17.6% 93
Rented movie or other video/30 days: classics 16,280 4.8% 90
Rented movie or other video/30 days: comedy 50,328 15.0% 94
Rented movie or other video/30 days: drama 36,417 10.8% 89
Rented movie or other video/30 days: family/children 24,606 7.3% 98
Rented movie or other video/30 days: foreign 5,230 1.6% 74
Rented movie or other video/30 days: horror 17,006 5.1% 89
Rented movie or other video/30 days: musical 6,801 2.0% 82
Rented movie or other video/30 days: news/documentary 11,319 3.4% 85
Rented movie or other video/30 days: romance 16,721 5.0% 88
Rented movie or other video/30 days: science fiction 20,485 6.1% 95
Rented movie or other video/30 days: TV show 20,329 6.0% 89
Rented movie or other video/30 days: western 6,965 2.1% 95

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 10 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Rented/purchased DVD/Blu-ray/30 days: from amazon.com 37,557 11.2% 94
Rented DVD/Blu-ray/30 days: from netflix.com 24,790 7.4% 94
Rented/purchased DVD/Blu-ray/30 days: from Redbox 29,795 8.9% 100
Bought any children`s toy/game in last 12 months 123,880 36.8% 101
Spent on toys/games for child last 12 months: $1-49 25,717 7.6% 111
Spent on toys/games for child last 12 months: $50-99 9,626 2.9% 92
Spent on toys/games for child last 12 months: $100-199 24,692 7.3% 101
Spent on toys/games for child last 12 months: $200-499 34,052 10.1% 100
Spent on toys/games for child last 12 months: $500+ 19,271 5.7% 104
Bought infant toy in last 12 months 24,216 7.2% 107
Bought pre-school toy in last 12 months 24,063 7.2% 104
Bought for child last 12 months: boy action figure 25,372 7.5% 102
Bought for child last 12 months: girl action figure 10,299 3.1% 97
Bought for child last 12 months: action game 8,568 2.5% 100
Bought for child last 12 months: bicycle 19,390 5.8% 94
Bought for child last 12 months: board game 50,260 14.9% 103
Bought for child last 12 months: builder set 18,475 5.5% 101
Bought for child last 12 months: car 26,333 7.8% 102
Bought for child last 12 months: construction toy 21,754 6.5% 104
Bought for child last 12 months: fashion doll 14,151 4.2% 98
Bought for child last 12 months: large/baby doll 22,239 6.6% 101
Bought for child last 12 months: doll accessories 14,083 4.2% 104
Bought for child last 12 months: doll clothing 13,043 3.9% 104
Bought for child last 12 months: educational toy 45,966 13.7% 103
Bought for child last 12 months: electronic doll/animal 9,708 2.9% 110
Bought for child last 12 months: electronic game 18,127 5.4% 97
Bought for child last 12 months: mechanical toy 14,410 4.3% 106
Bought for child last 12 months: model kit/set 12,943 3.8% 107
Bought for child last 12 months: plush doll/animal 33,018 9.8% 105
Bought for child last 12 months: water toy 29,995 8.9% 104
Bought for child last 12 months: word game 7,025 2.1% 87

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 11 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 30 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Bought digital book in last 12 months 54,195 16.1% 93
Bought hardcover book in last 12 months 81,516 24.2% 99
Bought paperback book in last 12 months 103,374 30.7% 98
Bought 1-3 books in last 12 months 68,775 20.4% 100
Bought 4-6 books in last 12 months 33,065 9.8% 92
Bought 7+ books in last 12 months 64,210 19.1% 100
Bought book (fiction) in last 12 months 94,166 28.0% 98
Bought book (non-fiction) in last 12 months 87,449 26.0% 96
Bought biography in last 12 months 25,900 7.7% 93
Bought children`s book in last 12 months 33,030 9.8% 99
Bought cookbook in last 12 months 22,370 6.6% 98
Bought history book in last 12 months 30,203 9.0% 94
Bought mystery book in last 12 months 40,754 12.1% 105
Bought novel in last 12 months 47,859 14.2% 95
Bought religious book (Not Bible) in last 12 months 21,958 6.5% 110
Bought romance book in last 12 months 20,512 6.1% 111
Bought science fiction book in last 12 months 19,375 5.8% 94
Bought personal/business self-help book last 12 months 23,374 6.9% 89
Bought travel book in last 12 months 5,753 1.7% 89
Purchased greeting card in last 12 months 189,051 56.2% 104
Bought book from Barnes & Noble store in last 12 months 32,808 9.8% 91
Bought book from other book store in last 12 months 28,248 8.4% 95
Bought book from Amazon Online in last 12 months 98,328 29.2% 95
Bought book from Barnes & Noble Online in last 12 months 6,646 2.0% 82
Bought book from iTunes/Apple Books in last 12 months 5,210 1.5% 90
Listened to Audiobook in last 6 months 23,875 7.1% 89

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 12 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692

Demographic Summary 2022 2027


Population 819,066 811,423
Population 18+ 650,762 643,859
Households 340,846 339,350
Median Household Income $61,919 $70,685
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Participated in aerobics in last 12 months 47,996 7.4% 88
Participated in archery in last 12 months 18,682 2.9% 117
Participated in backpacking in last 12 months 22,463 3.5% 95
Participated in baseball in last 12 months 16,773 2.6% 88
Participated in basketball in last 12 months 38,972 6.0% 89
Participated in bicycling (mountain) in last 12 months 20,669 3.2% 84
Participated in bicycling (road) in last 12 months 68,128 10.5% 93
Participated in boating (power) in last 12 months 38,432 5.9% 116
Participated in bowling in last 12 months 51,415 7.9% 98
Participated in canoeing/kayaking in last 12 months 55,426 8.5% 116
Participated in fishing (fresh water) in last 12 months 91,772 14.1% 132
Participated in fishing (salt water) in last 12 months 18,875 2.9% 82
Participated in football in last 12 months 19,242 3.0% 96
Participated in Frisbee in last 12 months 22,926 3.5% 97
Participated in golf in last 12 months 51,035 7.8% 99
Participated in hiking in last 12 months 93,878 14.4% 90
Participated in horseback riding in last 12 months 13,730 2.1% 102
Participated in hunting with rifle in last 12 months 30,805 4.7% 136
Participated in hunting with shotgun in last 12 months 25,124 3.9% 138
Participated in ice skating in last 12 months 12,838 2.0% 84
Participated in jogging/running in last 12 months 63,145 9.7% 87
Participated in motorcycling in last 12 months 20,323 3.1% 109
Participated in Pilates in last 12 months 17,111 2.6% 84
Participated in ping pong in last 12 months 21,602 3.3% 95
Participated in rock climbing in last 12 months 8,802 1.4% 76
Participated in roller skating in last 12 months 8,510 1.3% 84
Participated in skiing (downhill) in last 12 months 15,001 2.3% 83
Participated in soccer in last 12 months 18,737 2.9% 74
Participated in softball in last 12 months 11,539 1.8% 93
Participated in swimming in last 12 months 101,190 15.5% 99
Participated in target shooting in last 12 months 41,602 6.4% 119
Participated in tennis in last 12 months 18,989 2.9% 77
Participated in volleyball in last 12 months 17,574 2.7% 103
Participated in walking for exercise in last 12 months 204,175 31.4% 101
Participated in weight lifting in last 12 months 73,521 11.3% 90
Participated in yoga in last 12 months 61,240 9.4% 91
Participated in Zumba in last 12 months 16,257 2.5% 77
Spent on sports/recreation equipment in last 12 months: $1-99 41,102 6.3% 101
Spent on sports/recreation equipment in last 12 months: $100-$249 37,162 5.7% 99
Spent on sports/recreation equipment in last 12 months: $250+ 57,506 8.8% 103
Attend sports events: basketball game (college) 9,713 1.5% 92
Attend sports events: football game (college) 16,484 2.5% 92
Attend sports events: high school sports 20,067 3.1% 124
Attend sports events: baseball game (MLB regular season) 18,198 2.8% 84
Attend sports events 80,600 12.4% 98
Listen to sports on radio 65,009 10.0% 108
Watch sports on TV 389,427 59.8% 103

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 13 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Watch on TV: alpine skiing/ski jumping 16,898 2.6% 94
Watch on TV: auto racing (NASCAR) 65,737 10.1% 132
Watch on TV: auto racing (not NASCAR) 28,067 4.3% 109
Watch on TV: baseball (MLB regular season) 119,338 18.3% 102
Watch on TV: baseball (MLB playoffs/World Series) 103,359 15.9% 97
Watch on TV: basketball (college) 92,465 14.2% 111
Watch on TV: basketball (NCAA tournament) 61,586 9.5% 102
Watch on TV: basketball (NBA regular season) 77,005 11.8% 85
Watch on TV: basketball (NBA playoffs/finals) 75,548 11.6% 82
Watch on TV: basketball (WNBA) 13,273 2.0% 76
Watch on TV: bicycle racing 11,194 1.7% 93
Watch on TV: bowling 15,281 2.3% 106
Watch on TV: boxing 29,238 4.5% 77
Watch on TV: bull riding (pro) 20,778 3.2% 131
Watch on TV: esports on TV 15,998 2.5% 85
Watch on TV: extreme sports (summer) 9,986 1.5% 84
Watch on TV: extreme sports (winter) 11,287 1.7% 83
Watch on TV: figure skating 36,832 5.7% 111
Watch on TV: fishing 26,192 4.0% 117
Watch on TV: football (college) 182,554 28.1% 110
Watch on TV: football (NFL Sunday/Monday/Thursday night games) 216,702 33.3% 106
Watch on TV: football (NFL weekend games) 203,263 31.2% 106
Watch on TV: football (NFL playoffs/Super Bowl) 216,801 33.3% 105
Watch on TV: golf (PGA) 86,047 13.2% 111
Watch on TV: golf (LPGA) 20,536 3.2% 112
Watch on TV: gymnastics 27,293 4.2% 102
Watch on TV: high school sports 31,725 4.9% 121
Watch on TV: horse racing (at track or OTB) 17,798 2.7% 107
Watch on TV: ice hockey (NHL regular season) 51,187 7.9% 100
Watch on TV: ice hockey (NHL playoffs/Stanley Cup) 48,698 7.5% 99
Watch on TV: mixed martial arts (MMA) 15,820 2.4% 98
Watch on TV: motorcycle racing 10,396 1.6% 103
Watch on TV: Olympics (summer) 54,390 8.4% 103
Watch on TV: Olympics (winter) 53,853 8.3% 105
Watch on TV: international soccer 21,969 3.4% 64
Watch on TV: rodeo 14,552 2.2% 127
Watch on TV: soccer (MLS) 23,042 3.5% 73
Watch on TV: U.S. men`s soccer national team 16,885 2.6% 74
Watch on TV: U.S. women`s soccer national team 23,147 3.6% 83
Watch on TV: soccer (World Cup) 26,896 4.1% 70
Watch on TV: tennis (men`s) 35,839 5.5% 81
Watch on TV: tennis (women`s) 35,053 5.4% 82
Watch on TV: track & field 15,723 2.4% 87
Watch on TV: volleyball (pro beach) 11,861 1.8% 99
Watch on TV: ultimate fighting championship (UFC) 25,339 3.9% 95
Watch on TV: other mixed martial arts (MMA) 15,820 2.4% 98
Watch on TV: wrestling (WWE) 25,455 3.9% 99
Interest in sports: college basketball super fan 18,852 2.9% 96
Interest in sports: college football super fan 40,537 6.2% 103
Interest in sports: golf super fan 10,935 1.7% 99
Interest in sports: high school sports super fan 12,683 1.9% 91
Interest in sports: International soccer super fan 19,216 3.0% 61
Interest in sports: MLB super fan 25,581 3.9% 90
Interest in sports: MLS soccer super fan 11,650 1.8% 61
Interest in sports: NASCAR super fan 12,322 1.9% 105
Interest in sports: NBA super fan 22,292 3.4% 74
Interest in sports: NFL super fan 64,845 10.0% 96
Interest in sports: NHL super fan 14,790 2.3% 82

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 14 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Member of AARP 107,677 16.5% 109
Member of church board 19,081 2.9% 104
Member of fraternal order 19,474 3.0% 117
Member of religious club 24,259 3.7% 113
Member of union 28,071 4.3% 105
Member of veterans club 17,880 2.7% 115
Participate in indoor gardening or plant care 90,722 13.9% 104
Attended adult education course in last 12 months 55,867 8.6% 87
Visited an aquarium in last 12 months 30,788 4.7% 88
Went to art gallery in last 12 months 33,932 5.2% 77
Attended auto show in last 12 months 33,688 5.2% 105
Did baking in last 12 months 199,580 30.7% 105
Barbecued in last 12 months 206,269 31.7% 104
Went to bar/night club in last 12 months 105,960 16.3% 96
Went to beach in last 12 months 164,798 25.3% 85
Played billiards/pool in last 12 months 31,700 4.9% 97
Played bingo in last 12 months 28,927 4.4% 108
Did birdwatching in last 12 months 45,921 7.1% 121
Played board game in last 12 months 143,823 22.1% 101
Read book in last 12 months 249,184 38.3% 102
Participated in book club in last 12 months 20,953 3.2% 90
Went on overnight camping trip in last 12 months 92,751 14.3% 109
Played cards in last 12 months 127,895 19.7% 106
Played chess in last 12 months 21,043 3.2% 86
Played computer game (offline w/software)/12 months 52,790 8.1% 100
Played computer game (online w/o software)/12 months 100,735 15.5% 104
Cooked for fun in last 12 months 155,265 23.9% 97
Did crossword puzzle in last 12 months 87,096 13.4% 105
Danced/went dancing in last 12 months 42,260 6.5% 80
Attended dance performance in last 12 months 16,993 2.6% 83
Dined out in last 12 months 337,211 51.8% 102
Flew a drone in last 12 months 15,922 2.4% 91
Attended state/county fair in last 12 months 78,741 12.1% 118
Participated in fantasy sports league last 12 months 27,939 4.3% 94
Did furniture refinishing in last 12 months 33,147 5.1% 113
Gambled at casino in last 12 months 71,621 11.0% 96
Gambled in Las Vegas in last 12 months 16,901 2.6% 76
Participate in indoor gardening/plant care 90,722 13.9% 104
Participated in genealogy in last 12 months 34,274 5.3% 106
Attended horse races in last 12 months 12,166 1.9% 94
Participated in karaoke in last 12 months 17,863 2.7% 78
Bought lottery ticket in last 12 months 216,284 33.2% 102
Played lottery 6+ times in last 30 days 68,603 10.5% 103
Bought lottery ticket in last 12 months: Daily Drawing 20,944 3.2% 94
Bought lottery ticket in last 12 months: Instant Game 131,021 20.1% 109
Bought lottery ticket in last 12 months: Mega Millions 100,904 15.5% 91
Bought lottery ticket in last 12 months: Powerball 118,947 18.3% 99
Attended a movie in last 6 months 289,139 44.4% 93
Attended movie in last 90 days: once/week or more 7,719 1.2% 84
Attended movie in last 90 days: 2-3 times a month 11,718 1.8% 76
Attended movie in last 90 days: once a month 24,219 3.7% 77
Attended movie in last 90 days: < once a month 205,545 31.6% 96
Movie genre seen at theater/6 months: action 96,857 14.9% 87

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 15 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Movie genre seen at theater/6 months: adventure 108,487 16.7% 88
Movie genre seen at theater/6 months: animation genre 58,904 9.1% 87
Movie genre seen at theater/6 months: biography genre 45,652 7.0% 88
Movie genre seen at theater/6 months: comedy 94,700 14.6% 86
Movie genre seen at theater/6 months: crime 44,920 6.9% 81
Movie genre seen at theater/6 months: drama 104,603 16.1% 90
Movie genre seen at theater/6 months: family 47,185 7.3% 90
Movie genre seen at theater/6 months: fantasy 60,047 9.2% 85
Movie genre seen at theater/6 months: horror 32,855 5.0% 89
Movie genre seen at theater/6 months: romance 39,379 6.1% 86
Movie genre seen at theater/6 months: science fiction 47,849 7.4% 83
Movie genre seen at theater/6 months: thriller 51,881 8.0% 87
Went to museum in last 12 months 69,009 10.6% 84
Attended classical music/opera performance/12 months 16,740 2.6% 77
Attended country music performance in last 12 months 34,974 5.4% 110
Attended rock music performance in last 12 months 47,750 7.3% 93
Played musical instrument in last 12 months 50,900 7.8% 96
Did painting/drawing in last 12 months 63,786 9.8% 97
Did photo album/scrapbooking in last 12 months 29,537 4.5% 103
Did photography in last 12 months 68,429 10.5% 100
Did Sudoku puzzle in last 12 months 62,566 9.6% 104
Participated in tailgating in last 12 months 18,735 2.9% 90
Went to live theater in last 12 months 58,285 9.0% 89
Visited a theme park in last 12 months 79,449 12.2% 85
Visited a theme park 5+ times in last 12 months 17,749 2.7% 84
Participated in trivia games in last 12 months 53,067 8.2% 104
Played video/electronic game (console) last 12 months 75,885 11.7% 99
Played video/electronic game (portable) last 12 months 38,546 5.9% 99
Visited an indoor water park in last 12 months 14,677 2.3% 94
Did woodworking in last 12 months 43,487 6.7% 120
Went to zoo in last 12 months 75,525 11.6% 103
Bought 1-2 DVDs/30 Days 21,135 3.2% 108
Bought 3+ DVDs/30 Days 18,328 2.8% 120
Rented DVDs (movie or other video) in last 30 days: 1 14,852 2.3% 98
Rented DVDs (movie or other video) in last 30 days: 2 14,069 2.2% 97
Rented DVDs (movie or other video) in last 30 days: 3+ 23,500 3.6% 96
Rented movie or other video/30 days: action/adventure 113,593 17.5% 92
Rented movie or other video/30 days: classics 31,549 4.8% 90
Rented movie or other video/30 days: comedy 96,595 14.8% 93
Rented movie or other video/30 days: drama 69,789 10.7% 88
Rented movie or other video/30 days: family/children 47,791 7.3% 99
Rented movie or other video/30 days: foreign 9,489 1.5% 70
Rented movie or other video/30 days: horror 33,421 5.1% 90
Rented movie or other video/30 days: musical 13,996 2.2% 88
Rented movie or other video/30 days: news/documentary 21,614 3.3% 84
Rented movie or other video/30 days: romance 33,015 5.1% 89
Rented movie or other video/30 days: science fiction 38,972 6.0% 94
Rented movie or other video/30 days: TV show 38,692 5.9% 87
Rented movie or other video/30 days: western 12,976 2.0% 92

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 16 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Rented/purchased DVD/Blu-ray/30 days: from amazon.com 71,383 11.0% 92
Rented DVD/Blu-ray/30 days: from netflix.com 46,247 7.1% 90
Rented/purchased DVD/Blu-ray/30 days: from Redbox 57,479 8.8% 100
Bought any children`s toy/game in last 12 months 238,504 36.6% 101
Spent on toys/games for child last 12 months: $1-49 49,033 7.5% 110
Spent on toys/games for child last 12 months: $50-99 18,927 2.9% 94
Spent on toys/games for child last 12 months: $100-199 48,770 7.5% 103
Spent on toys/games for child last 12 months: $200-499 64,738 9.9% 99
Spent on toys/games for child last 12 months: $500+ 37,895 5.8% 106
Bought infant toy in last 12 months 47,819 7.3% 109
Bought pre-school toy in last 12 months 47,679 7.3% 106
Bought for child last 12 months: boy action figure 50,505 7.8% 105
Bought for child last 12 months: girl action figure 19,626 3.0% 95
Bought for child last 12 months: action game 16,767 2.6% 101
Bought for child last 12 months: bicycle 38,292 5.9% 96
Bought for child last 12 months: board game 97,281 14.9% 103
Bought for child last 12 months: builder set 36,486 5.6% 103
Bought for child last 12 months: car 51,269 7.9% 103
Bought for child last 12 months: construction toy 43,089 6.6% 107
Bought for child last 12 months: fashion doll 28,315 4.4% 102
Bought for child last 12 months: large/baby doll 43,962 6.8% 103
Bought for child last 12 months: doll accessories 28,329 4.4% 108
Bought for child last 12 months: doll clothing 26,963 4.1% 111
Bought for child last 12 months: educational toy 89,078 13.7% 103
Bought for child last 12 months: electronic doll/animal 19,021 2.9% 112
Bought for child last 12 months: electronic game 34,886 5.4% 96
Bought for child last 12 months: mechanical toy 28,463 4.4% 108
Bought for child last 12 months: model kit/set 24,685 3.8% 106
Bought for child last 12 months: plush doll/animal 64,615 9.9% 107
Bought for child last 12 months: water toy 59,097 9.1% 106
Bought for child last 12 months: word game 12,893 2.0% 82

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 17 of 18


Sports and Leisure Market Potential
429 N 3rd St, Le Claire, Iowa, 52753 Prepared by Esri
Ring: 60 mile radius Latitude: 41.60114
Longitude: -90.34692
Expected
Product/Consumer Behavior Number of Adults/HHs Percent MPI
Bought digital book in last 12 months 103,041 15.8% 91
Bought hardcover book in last 12 months 154,479 23.7% 97
Bought paperback book in last 12 months 198,190 30.5% 98
Bought 1-3 books in last 12 months 130,514 20.1% 98
Bought 4-6 books in last 12 months 62,962 9.7% 90
Bought 7+ books in last 12 months 123,392 19.0% 99
Bought book (fiction) in last 12 months 179,351 27.6% 96
Bought book (non-fiction) in last 12 months 165,689 25.5% 94
Bought biography in last 12 months 47,375 7.3% 88
Bought children`s book in last 12 months 64,929 10.0% 100
Bought cookbook in last 12 months 43,452 6.7% 98
Bought history book in last 12 months 56,795 8.7% 91
Bought mystery book in last 12 months 78,197 12.0% 104
Bought novel in last 12 months 89,851 13.8% 92
Bought religious book (Not Bible) in last 12 months 42,637 6.6% 110
Bought romance book in last 12 months 40,959 6.3% 114
Bought science fiction book in last 12 months 37,256 5.7% 93
Bought personal/business self-help book last 12 months 43,933 6.8% 87
Bought travel book in last 12 months 10,767 1.7% 86
Purchased greeting card in last 12 months 364,266 56.0% 103
Bought book from Barnes & Noble store in last 12 months 59,945 9.2% 86
Bought book from other book store in last 12 months 53,246 8.2% 92
Bought book from Amazon Online in last 12 months 185,784 28.5% 93
Bought book from Barnes & Noble Online in last 12 months 11,852 1.8% 76
Bought book from iTunes/Apple Books in last 12 months 10,072 1.5% 90
Listened to Audiobook in last 6 months 44,243 6.8% 85

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by
MRI-Simmons in a nationally representative survey of U.S. households. Esri forecasts for 2022 and 2027.

December 29, 2022

©2022 Esri Page 18 of 18


LifeMode Group: Cozy Country Living
6F
Heartland Communities
Households: 2,850,600

Average Household Size: 2.39

Median Age: 42.3

Median Household Income: $42,400

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS


Well settled and close-knit, Heartland Communities • Rural communities or small towns • Retirees in this market depress the average labor
residents are semirural and semiretired. These older are concentrated in the Midwest, force participation rate to less than 60% (Index 94).
householders are primarily homeowners, and many have from older Rustbelt cities to More workers are white collar than blue collar;
paid off their mortgages. Their children have moved away, the Great Plains. more skilled than unskilled.
but they have no plans to leave their homes. Their hearts • Distribution of household types is • The rural economy of this market provides
are with the country; they embrace the slower pace of life comparable to the US, primarily (but employment in the manufacturing, construction,
here but actively participate in outdoor activities and not the majority) married couples, utilities, health-care, and agriculture industries.
community events. Traditional and patriotic, these residents more with no children, and a
support their local businesses, always buy American, and • These are budget-savvy consumers; they stick to
slightly higher proportion of singles brands they grew up with and know the price of
favor domestic driving vacations over foreign plane trips. (Index 112) that reflects the aging goods they purchase. Buying American is important.
of the population.
• Daily life is busy but routine. Working on the
• Residents own modest, weekends is not uncommon.
single-family homes built
before 1970. • Residents trust TV and newspapers more than
any other media.
• They own one or two vehicles;
commutes are short (Index 82). • Skeptical about their financial future, they stick
to community banks and low-risk investments.

TAPESTRY
TM

SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by MRI-Simmons.
LifeMode Group: Cozy Country Living
TAPESTRY
TM

6F
Heartland Communities SEGMENTATION
esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH
The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles,
Median Age: 42.3 US: 38.2 shows the likelihood that two persons, chosen at random from the investments, etc.) less any debts, secured (e.g., mortgages)
Indicates US $70,900
same area, belong to different race or ethnic groups. The index Esri Median Net Worth
or unsecured (credit cards). Household income and
&'$%45%6$7%)!"#$ 56$78&9:8%"
ranges from 0 (no diversity) to 100 (complete diversity). net worth are estimated by Esri.
$93,300
85+ !"#$%"&'("&3,4 !"#$%&'$%2+3

80–84 !"#$%"&'("&3)*3+ !"#$%&'$%2()2*$


Diversity Index: 31.5 US: 64.0
75–79
70–74
!"#$%"&'("&2,*2- !"#$%&'$%1+)1,$
Median Household Income
Hispanic*
!"#$%"&'("&2)*2+ !"#$%&'$%1()1*$

65–69 !"#$%"&'("&1,*1- !"#$%&'$%0+)0,$

60–64 !"#$%"&'("&1)*1+ !"#$%&'$%0()0*$


$42,400
55–59 !"#$%"&'("&, *,- !"#$%&'$%++)+,$ Multiple Esri Median HH Income

50–54 !"#$%"&'("&,) *,+ !"#$%&'$%+()+*$

$56,100
45–49 !"#$%"&'("&+,*+- !"#$%&'$%*+)*,$
Other
40–44 !"#$%"&'("&+)*++ !"#$%&'$%*()**$

35–39 !"#$%"&'("&0,*0- !"#$%&'$%/+)/, $


Asian and 0
$0
$100K
$100,000
$200K
$200,000
$300K $300,000
$400K
$400,000
$500K
$500,000
$600K+
$600,000

30–34 !"#$%"&'("&0)*0+ !"#$%&'$%/()/*$


Pac. Islander Series2 Series1

25–29 American Median Net Worth


!"#$%"&'("&/, */- !"#$%&'$%.+)., $

20–24 !"#$%"&'("&/) */+ !"#$%&'$%.().*


Indian
15–19 !"#$%"&'("&., *.- !"#$%&'$%-+)-, $

10–14 !"#$%"&'("&.) *.+ !"#$%&'$%-()-*


Black $70,900
5–9 !"#$%"&'("&,*- !"#$%&'$%+),
Esri Median Net Worth

<5 !"#$%"&'("&)*+ !"#$%&'$%()*

)"!# $ ("%#$ ("!# $ '"%# $ '"!# $ &"%#$ &"!# $ !"%# $ !"!# $ !"%# $ &"!# $ &"%#$ '"!# $ '"%# $ ("!# $ ("%#$ )"!# $
White $93,300
6$89$:. 6$89$:- ;"7:"</ ;"7:"<.

8% 4% 0 4% 8% 0 20% 40% 60% 80% 100% 0 $100K $200K $300K $400K $500K $600K+
Male Female US Average. *Hispanic Can Be of Any Race. US Median.
$42,400
Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY$56,100


EARNINGS
The index compares the average amount spent in this market’s household budgets for The five occupations with the highest number of workers in the market are displayed
$0 $100,000 $200,000

Series2
$300,000

Series1
$400,000 $500,000 $600,000

housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey.
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
$140,000

Housing 66 $120,000

Food 72 Median Earnings


$100,000
Apparel & Services 63
$80,000
Transportation 76

Health Care 80 $60,000

Entertainment & 73 $40,000


Recreation
Education 54
$20,000
Pensions & 65
Social Security
0
Other 70
100,000 2 200,000 6 300,000 400,000
0 50 100 150 200 250 300 350 Workers (Age 16+)
LifeMode Group: Cozy Country Living
TAPESTRY
TM

6F
Heartland Communities SEGMENTATION
esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING
• Traditional in their ways, residents of Heartland Communities choose to bank and Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
pay their bills in person and purchase insurance from an agent. Tenure and home value are estimated by Esri. Housing type and average
Chart Title

• Most have high-speed internet access at home or on their cell phone but aren’t ready rent are from the Census Bureau’s American Community Survey.
to go paperless.
• Many residents have paid off their home mortgages but still hold auto loans and student
loans. Interest checking accounts are common.
• To support their local community, residents participate in public activities.
Home-
• Home remodeling is not a priority, but homeowners do tackle necessary maintenance ownership
Own Rent
work on their cherished homes. They have invested in riding lawn mowers to maintain US Percentage: 30.6%
69.4%
their larger yards. 62.7% Own
Typical Housing: 37.3% Rent
• They enjoy country music and watch CMT. Single Family
• Motorcycling, hunting, and fishing are popular; walking is the main form of exercise. Median Value:
• To get around these semirural communities, residents prefer domestic trucks or SUVs. $95,700
US Median: $207,300

Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES


Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status,
density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards.
and change among all Tapestry markets. Data estimated by Esri.

900,000 Population 11,000,000

6,980,600
0 60 350
Wealth Index
-0.5% Population Growth (Annual %) 3.0%

0 47.1 100
0.0%
Socioeconomic Status Index
0 Population Density (Persons per sq. mile) 25,000

1000 0 205 350


93 Housing Affordability Index
LifeMode Group: Cozy Country Living
TAPESTRY
TM

6F
Heartland Communities SEGMENTATION
esri.com/tapestry

SEGMENT DENSITY
This map illustrates the density and
distribution of the Heartland Communities
Tapestry Segment by households.

High

Low

For more information


1-800-447-9778
Copyright © 2022 Esri. All rights reserved. Esri, the Esri globe logo, The Science of Where, Tapestry, @esri.com, and esri.com are trademarks,
service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies [email protected]
and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

G2831429
esri.com
Site Map
Le Claire City, IA Prepared by Esri

N High St
Le Claire City, IA (1944085)
Geography: Place
257th Ave

Te rr ito r ial Rd Port Byr

Mississippi River

N Main St
N Co d y R d
205th St Holland St

S M a i n St
Jones St
W i sco n s i n S t
Le Claire

S High S t
Rd
dy
S 3 5t h St SW

Co
S
Pebble Creek 80 Iowa Dr
Golf Course 84
h S
t

Davenport
Country Club Rd
o dy
r SC
yD
l le
Va
67
d Rapids City
e rR Mississippi
R iv River 1 2 th S
t
ea
Gr

84
0 0.2 0.4 Iowa DNR, Esri, HERE, Garmin, SafeGraph, GeoTechnologies, Inc, METI/NASA,
USGS, EPA, NPS, USDA
mi

T e rr i t o r i a l R d Port Byron
T err i tor i a l R d Port Byron 9 4th
W e ll s F

Le Claire Le Claire
e ll s F

ry
r
e

y Mississippi
rr

Rapids City
Rd

R
Mississippi River
d

Rapids City
River

January 05, 2023

©2023 Esri Page 1 of 1


Tapestry Segmentation Area Profile
Le Claire City, IA Prepared by Esri
Le Claire City, IA (1944085)
Geography: Place

Top Twenty Tapestry Segments

2022 Households 2022 U.S. Households


Cumulative Cumulative
Rank Tapestry Segment Percent Percent Percent Percent Index
1 Green Acres (6A) 44.2% 44.2% 3.3% 3.3% 1358
2 Middleburg (4C) 25.1% 69.2% 3.1% 6.3% 821
3 Rustbelt Traditions (5D) 18.0% 87.3% 2.1% 8.5% 840
4 Savvy Suburbanites (1D) 12.7% 100.0% 3.0% 11.4% 430

Subtotal 100.0% 11.5%

Total 100.0% 11.4% 876

Top Ten Tapestry Segments Site vs. U.S.

Savvy Suburbanites (1D)

Rustbelt Traditions (5D)


Site
Middleburg (4C) U.S.
Green Acres (6A)
0 5 10 15 20 25 30 35 40
Percent of Households by Tapestry Segment

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison
of the percent of households or Total Population 18+ in the area, by Tapestry segment, to the percent of households or Total Population 18+ in the United States, by
segment. An index of 100 is the US average.
Source: Esri

January 05, 2023

©2023 Esri Page 1 of 6


Tapestry Segmentation Area Profile
Le Claire City, IA Prepared by Esri
Le Claire City, IA (1944085)
Geography: Place

2022 Tapestry Indexes by Households 2022 Tapestry Indexes by Total Population 18+
Index Index
0 200 400 600 800 1,000 1,200 0 200 400 600 800 1,000 1,200

14C 14C

14A 14A

13D 13D

13B 13B

12D 12D

12B 12B

11E 11E

11C 11C

11A 11A

10D 10D

10B 10B

9F 9F

9D 9D

9B 9B

8G 8G
Tapestry Segments

Tapestry Segments

8E 8E

8C 8C

8A 8A

7E 7E

7C 7C

7A 7A

6E 6E

6C 6C

6A 6A

5D 5D

5B 5B
4C 4C

4A 4A

3B 3B

2D 2D

2B 2B

1E 1E

1C 1C
1A 1A

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison
of the percent of households or Total Population 18+ in the area, by Tapestry segment, to the percent of households or Total Population 18+ in the United States, by
segment. An index of 100 is the US average.
Source: Esri

January 05, 2023

©2023 Esri Page 2 of 6


Tapestry Segmentation Area Profile
Le Claire City, IA Prepared by Esri
Le Claire City, IA (1944085)
Geography: Place

Tapestry LifeMode Groups 2022 Households 2022 Adult Population


Number Percent Index Number Percent Index
Total: 1,875 100.0% 3,734 100.0%

1. Affluent Estates 239 12.7% 130 549 14.7% 136


Top Tier (1A) 0 0.0% 0 0 0.0% 0
Professional Pride (1B) 0 0.0% 0 0 0.0% 0
Boomburbs (1C) 0 0.0% 0 0 0.0% 0
Savvy Suburbanites (1D) 239 12.7% 430 549 14.7% 455
Exurbanites (1E) 0 0.0% 0 0 0.0% 0

2. Upscale Avenues 0 0.0% 0 0 0.0% 0


Urban Chic (2A) 0 0.0% 0 0 0.0% 0
Pleasantville (2B) 0 0.0% 0 0 0.0% 0
Pacific Heights (2C) 0 0.0% 0 0 0.0% 0
Enterprising Professionals (2D) 0 0.0% 0 0 0.0% 0

3. Uptown Individuals 0 0.0% 0 0 0.0% 0


Laptops and Lattes (3A) 0 0.0% 0 0 0.0% 0
Metro Renters (3B) 0 0.0% 0 0 0.0% 0
Trendsetters (3C) 0 0.0% 0 0 0.0% 0

4. Family Landscapes 470 25.1% 322 969 26.0% 319


Workday Drive (4A) 0 0.0% 0 0 0.0% 0
Home Improvement (4B) 0 0.0% 0 0 0.0% 0
Middleburg (4C) 470 25.1% 821 969 26.0% 848

5. GenXurban 338 18.0% 161 660 17.7% 163


Comfortable Empty Nesters (5A) 0 0.0% 0 0 0.0% 0
In Style (5B) 0 0.0% 0 0 0.0% 0
Parks and Rec (5C) 0 0.0% 0 0 0.0% 0
Rustbelt Traditions (5D) 338 18.0% 840 660 17.7% 871
Midlife Constants (5E) 0 0.0% 0 0 0.0% 0

6. Cozy Country Living 828 44.2% 376 1,556 41.7% 358


Green Acres (6A) 828 44.2% 1,358 1,556 41.7% 1,232
Salt of the Earth (6B) 0 0.0% 0 0 0.0% 0
The Great Outdoors (6C) 0 0.0% 0 0 0.0% 0
Prairie Living (6D) 0 0.0% 0 0 0.0% 0
Rural Resort Dwellers (6E) 0 0.0% 0 0 0.0% 0
Heartland Communities (6F) 0 0.0% 0 0 0.0% 0

7. Sprouting Explorers 0 0.0% 0 0 0.0% 0


Up and Coming Families (7A) 0 0.0% 0 0 0.0% 0
Urban Villages (7B) 0 0.0% 0 0 0.0% 0
Urban Edge Families (7C) 0 0.0% 0 0 0.0% 0
Forging Opportunity (7D) 0 0.0% 0 0 0.0% 0
Farm to Table (7E) 0 0.0% 0 0 0.0% 0
Southwestern Families (7F) 0 0.0% 0 0 0.0% 0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison
of the percent of households or Total Population 18+ in the area, by Tapestry segment, to the percent of households or Total Population 18+ in the United States, by
segment. An index of 100 is the US average.
Source: Esri

January 05, 2023

©2023 Esri Page 3 of 6


Tapestry Segmentation Area Profile
Le Claire City, IA Prepared by Esri
Le Claire City, IA (1944085)
Geography: Place

Tapestry LifeMode Groups 2022 Households 2022 Adult Population


Number Percent Index Number Percent Index
Total: 1,875 100.0% 3,734 100.0%

8. Middle Ground 0 0.0% 0 0 0.0% 0


City Lights (8A) 0 0.0% 0 0 0.0% 0
Emerald City (8B) 0 0.0% 0 0 0.0% 0
Bright Young Professionals (8C) 0 0.0% 0 0 0.0% 0
Downtown Melting Pot (8D) 0 0.0% 0 0 0.0% 0
Front Porches (8E) 0 0.0% 0 0 0.0% 0
Old and Newcomers (8F) 0 0.0% 0 0 0.0% 0
Hometown Heritage (8G) 0 0.0% 0 0 0.0% 0

9. Senior Styles 0 0.0% 0 0 0.0% 0


Silver & Gold (9A) 0 0.0% 0 0 0.0% 0
Golden Years (9B) 0 0.0% 0 0 0.0% 0
The Elders (9C) 0 0.0% 0 0 0.0% 0
Senior Escapes (9D) 0 0.0% 0 0 0.0% 0
Retirement Communities (9E) 0 0.0% 0 0 0.0% 0
Social Security Set (9F) 0 0.0% 0 0 0.0% 0

10. Rustic Outposts 0 0.0% 0 0 0.0% 0


Southern Satellites (10A) 0 0.0% 0 0 0.0% 0
Rooted Rural (10B) 0 0.0% 0 0 0.0% 0
Economic BedRock (10C) 0 0.0% 0 0 0.0% 0
Down the Road (10D) 0 0.0% 0 0 0.0% 0
Rural Bypasses (10E) 0 0.0% 0 0 0.0% 0

11. Midtown Singles 0 0.0% 0 0 0.0% 0


City Strivers (11A) 0 0.0% 0 0 0.0% 0
Young and Restless (11B) 0 0.0% 0 0 0.0% 0
Metro Fusion (11C) 0 0.0% 0 0 0.0% 0
Set to Impress (11D) 0 0.0% 0 0 0.0% 0
City Commons (11E) 0 0.0% 0 0 0.0% 0

12. Hometown 0 0.0% 0 0 0.0% 0


Family Foundations (12A) 0 0.0% 0 0 0.0% 0
Traditional Living (12B) 0 0.0% 0 0 0.0% 0
Small Town Sincerity (12C) 0 0.0% 0 0 0.0% 0
Modest Income Homes (12D) 0 0.0% 0 0 0.0% 0

13. Next Wave 0 0.0% 0 0 0.0% 0


Diverse Convergence (13A) 0 0.0% 0 0 0.0% 0
Family Extensions (13B) 0 0.0% 0 0 0.0% 0
NeWest Residents (13C) 0 0.0% 0 0 0.0% 0
Fresh Ambitions (13D) 0 0.0% 0 0 0.0% 0
High Rise Renters (13E) 0 0.0% 0 0 0.0% 0

14. Scholars and Patriots 0 0.0% 0 0 0.0% 0


Military Proximity (14A) 0 0.0% 0 0 0.0% 0
College Towns (14B) 0 0.0% 0 0 0.0% 0
Dorms to Diplomas (14C) 0 0.0% 0 0 0.0% 0

Unclassified (15) 0 0.0% 0 0 0.0% 0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison
of the percent of households or Total Population 18+ in the area, by Tapestry segment, to the percent of households or Total Population 18+ in the United States, by
segment. An index of 100 is the US average.
Source: Esri

January 05, 2023

©2023 Esri Page 4 of 6


Tapestry Segmentation Area Profile
Le Claire City, IA Prepared by Esri
Le Claire City, IA (1944085)
Geography: Place

Tapestry Urbanization Groups 2022 Households 2022 Adult Population


Number Percent Index Number Percent Index
Total: 1,875 100.0% 3,734 100.0%

1. Principal Urban Center 0 0.0% 0 0 0.0% 0


Laptops and Lattes (3A) 0 0.0% 0 0 0.0% 0
Metro Renters (3B) 0 0.0% 0 0 0.0% 0
Trendsetters (3C) 0 0.0% 0 0 0.0% 0
Downtown Melting Pot (8D) 0 0.0% 0 0 0.0% 0
City Strivers (11A) 0 0.0% 0 0 0.0% 0
NeWest Residents (13C) 0 0.0% 0 0 0.0% 0
Fresh Ambitions (13D) 0 0.0% 0 0 0.0% 0
High Rise Renters (13E) 0 0.0% 0 0 0.0% 0

2. Urban Periphery 338 18.0% 74 660 17.7% 101


Pacific Heights (2C) 0 0.0% 0 0 0.0% 0
Rustbelt Traditions (5D) 338 18.0% 840 660 17.7% 871
Urban Villages (7B) 0 0.0% 0 0 0.0% 0
Urban Edge Families (7C) 0 0.0% 0 0 0.0% 0
Forging Opportunity (7D) 0 0.0% 0 0 0.0% 0
Southwestern Families (7F) 0 0.0% 0 0 0.0% 0
City Lights (8A) 0 0.0% 0 0 0.0% 0
Bright Young Professionals (8C) 0 0.0% 0 0 0.0% 0
Metro Fusion (11C) 0 0.0% 0 0 0.0% 0
Family Foundations (12A) 0 0.0% 0 0 0.0% 0
Modest Income Homes (12D) 0 0.0% 0 0 0.0% 0
Diverse Convergence (13A) 0 0.0% 0 0 0.0% 0
Family Extensions (13B) 0 0.0% 0 0 0.0% 0

3. Metro Cities 0 0.0% 0 0 0.0% 0


In Style (5B) 0 0.0% 0 0 0.0% 0
Emerald City (8B) 0 0.0% 0 0 0.0% 0
Front Porches (8E) 0 0.0% 0 0 0.0% 0
Old and Newcomers (8F) 0 0.0% 0 0 0.0% 0
Hometown Heritage (8G) 0 0.0% 0 0 0.0% 0
Retirement Communities (9E) 0 0.0% 0 0 0.0% 0
Social Security Set (9F) 0 0.0% 0 0 0.0% 0
Young and Restless (11B) 0 0.0% 0 0 0.0% 0
Set to Impress (11D) 0 0.0% 0 0 0.0% 0
City Commons (11E) 0 0.0% 0 0 0.0% 0
Traditional Living (12B) 0 0.0% 0 0 0.0% 0
College Towns (14B) 0 0.0% 0 0 0.0% 0
Dorms to Diplomas (14C) 0 0.0% 0 0 0.0% 0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison
of the percent of households or Total Population 18+ in the area, by Tapestry segment, to the percent of households or Total Population 18+ in the United States, by
segment. An index of 100 is the US average.
Source: Esri

January 05, 2023

©2023 Esri Page 5 of 6


Tapestry Segmentation Area Profile
Le Claire City, IA Prepared by Esri
Le Claire City, IA (1944085)
Geography: Place

Tapestry Urbanization Groups 2022 Households 2022 Adult Population


Number Percent Index Number Percent Index
Total: 1,875 100.0% 3,734 100.0%
4. Suburban Periphery 239 12.7% 40 549 14.7% 44
Top Tier (1A) 0 0.0% 0 0 0.0% 0
Professional Pride (1B) 0 0.0% 0 0 0.0% 0
Boomburbs (1C) 0 0.0% 0 0 0.0% 0
Savvy Suburbanites (1D) 239 12.7% 430 549 14.7% 455
Exurbanites (1E) 0 0.0% 0 0 0.0% 0
Urban Chic (2A) 0 0.0% 0 0 0.0% 0
Pleasantville (2B) 0 0.0% 0 0 0.0% 0
Enterprising Professionals (2D) 0 0.0% 0 0 0.0% 0
Workday Drive (4A) 0 0.0% 0 0 0.0% 0
Home Improvement (4B) 0 0.0% 0 0 0.0% 0
Comfortable Empty Nesters (5A) 0 0.0% 0 0 0.0% 0
Parks and Rec (5C) 0 0.0% 0 0 0.0% 0
Midlife Constants (5E) 0 0.0% 0 0 0.0% 0
Up and Coming Families (7A) 0 0.0% 0 0 0.0% 0
Silver & Gold (9A) 0 0.0% 0 0 0.0% 0
Golden Years (9B) 0 0.0% 0 0 0.0% 0
The Elders (9C) 0 0.0% 0 0 0.0% 0
Military Proximity (14A) 0 0.0% 0 0 0.0% 0

5. Semirural 470 25.1% 269 969 26.0% 287


Middleburg (4C) 470 25.1% 821 969 26.0% 848
Heartland Communities (6F) 0 0.0% 0 0 0.0% 0
Farm to Table (7E) 0 0.0% 0 0 0.0% 0
Senior Escapes (9D) 0 0.0% 0 0 0.0% 0
Down the Road (10D) 0 0.0% 0 0 0.0% 0
Small Town Sincerity (12C) 0 0.0% 0 0 0.0% 0

6. Rural 828 44.2% 271 1,556 41.7% 255


Green Acres (6A) 828 44.2% 1,358 1,556 41.7% 1,232
Salt of the Earth (6B) 0 0.0% 0 0 0.0% 0
The Great Outdoors (6C) 0 0.0% 0 0 0.0% 0
Prairie Living (6D) 0 0.0% 0 0 0.0% 0
Rural Resort Dwellers (6E) 0 0.0% 0 0 0.0% 0
Southern Satellites (10A) 0 0.0% 0 0 0.0% 0
Rooted Rural (10B) 0 0.0% 0 0 0.0% 0
Economic BedRock (10C) 0 0.0% 0 0 0.0% 0
Rural Bypasses (10E) 0 0.0% 0 0 0.0% 0

Unclassified (15) 0 0.0% 0 0 0.0% 0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison
of the percent of households or Total Population 18+ in the area, by Tapestry segment, to the percent of households or Total Population 18+ in the United States, by
segment. An index of 100 is the US average.
Source: Esri

January 05, 2023

©2023 Esri Page 6 of 6


Raw Survey / Feedback Data
Included in this section of the Appendix are the slides from both the online survey which
was open November-December 2022 and the live polling conducted at the LeClaire
community open house on February 9, 2023.
LeClaire Online Survey Results

You might also like