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    A Study On Cunsumers Preference and Attitude Towards Purchase of Gold (With Special Reference To Pollachi Talluk)

    Uploaded by

    Selva Kumar
    This document appears to be a survey assessing consumers' preferences and attitudes toward purchasing gold in Pollachi taluk, India. It contains 33 questions in 3 sections regarding personal profile, project profile, and experience purchasing gold jewelry. The personal profile section asks for demographic information like gender, age, family details, income level. The project profile section asks questions about awareness of gold retailers, influences on purchase decisions, preferred purchase methods and jewelry types. The last section asks about satisfaction with price, quality, brands and overall experience purchasing gold jewelry.

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    A Study On Cunsumers Preference and Attitude Towards Purchase of Gold (With Special Reference To Pollachi Talluk)

    Uploaded by

    Selva Kumar
    142 views5 pages
    This document appears to be a survey assessing consumers' preferences and attitudes toward purchasing gold in Pollachi taluk, India. It contains 33 questions in 3 sections regarding personal profile, project profile, and experience purchasing gold jewelry. The personal profile section asks for demographic information like gender, age, family details, income level. The project profile section asks questions about awareness of gold retailers, influences on purchase decisions, preferred purchase methods and jewelry types. The last section asks about satisfaction with price, quality, brands and overall experience purchasing gold jewelry.

    Original Description:

    ON EMPLOYEE ABSENTEEISM

    Original Title

    Vanitha Priya

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    This document appears to be a survey assessing consumers' preferences and attitudes toward purchasing gold in Pollachi taluk, India. It contains 33 questions in 3 sections regarding personal profile, project profile, and experience purchasing gold jewelry. The personal profile section asks for demographic information like gender, age, family details, income level. The project profile section asks questions about awareness of gold retailers, influences on purchase decisions, preferred purchase methods and jewelry types. The last section asks about satisfaction with price, quality, brands and overall experience purchasing gold jewelry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    142 views5 pages

    A Study On Cunsumers Preference and Attitude Towards Purchase of Gold (With Special Reference To Pollachi Talluk)

    Uploaded by

    Selva Kumar
    This document appears to be a survey assessing consumers' preferences and attitudes toward purchasing gold in Pollachi taluk, India. It contains 33 questions in 3 sections regarding personal profile, project profile, and experience purchasing gold jewelry. The personal profile section asks for demographic information like gender, age, family details, income level. The project profile section asks questions about awareness of gold retailers, influences on purchase decisions, preferred purchase methods and jewelry types. The last section asks about satisfaction with price, quality, brands and overall experience purchasing gold jewelry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    A STUDY ON CUNSUMERS PREFERENCE AND ATTITUDE TOWARDS

    PURCHASE OF GOLD

    (With special reference to pollachi talluk)

    PERSONAL PROFILE:

    1. Gender:
    a) Male b) Female

    2. Age:
    a) Up to 25 b) 25-45 c) 45-55 d) Above 55

    3. Marital status
    a) Married b) Unmarried

    4. Area of residence

    a) Urban b) Semi-urban c) Rural

    5. Type of family
    a) Joint family b) Nuclear family

    6. Number of dependents in your family?


    a) One b) Two c) Three d) Above
    three

    7. Educational qualification
    a) Under Graduate b) Post Graduate
    c)Professiona d) Others (please specify)______________

    8. Occupation

    a) Professional b) Employed
    c) Business d) Agriculture
    e) Others (please specify)______________
    9. Income
    a) Below Rs.20,000 b) Rs.20001 to Rs.30,000
    c) Rs.30001 to Rs.40,000 d) Above Rs.40,000

    PROJECT PROFILE:

    10. How did you know about just gold purchase?


    a) Walked past the store
    b) Word-of-mouth referral from family/friend
    c) Online search (e.g., Just Golds Websites, Google,
    Yahoo) d) Others (please
    specify)_______________

    11. Is advertisement influence you to purchase gold jewels or ornaments?


    a) Yes b) No

    If yes, what form of advertising do you trust most when for a gold purchase?

    a) Television b) Newespapers c) Word-of-mouth d) Others


    (please specified)______

    12. Who makes purchase decision in buying jewels?


    a) Self b) Spouse c) Parents
    d) Children e) Others (please specify)_________________

    13. What is the time of purchasing jewels?


    a) Occasionally b) Marriage c) On
    festival times d) On Akshaya thiruthi

    14. On average how frequently do you purchase jewels? (For yourself or as a gift)
    a) Every 3-6 months b) Yearly c) Every few years d)
    Never

    15.Mode of purchase a) Cash b) Credit c) Loan d) Through savings scheme

    16. Which type of jewels do you prefer?


    a) Man Made Jewels b) Machine-Made Jewels c) Both
    17. Do you prefer Hallmark Jewels?
    a) Yes b) No

    18. Do you feel any difference between the Jewels with KDM markings and Jewels
    without KDM marking ?
    a) Yes b) No

    19. Have you faced any problem with regard to the quality of jewels purchased?
    a) Yes b) No

    If yes, what type of problem regard to the quality of jewels purchased?

    a) Design b) Manufacturing defect c) Weight d) All the above

    20. Which form of gold would you like to purchase?


    a) Gold coins b) Ornamental c) Both

    21. State your preference towards the design of Jewels?


    a) Plain Jewels b) Jewels with gems c) Jewels with stones
    d) Others(Please Specify)_______________

    22. Are you satisfied with the designs available in Pollachi?


    a) Yes b) No

    If No, What is the reason?


    a) Less quality b) Not having enough design c) Design variation
    d) Others (Please Specify)_______________

    23. Which quality of gold do you prefer?


    a) 9 Karat b)14 Karat c) 18 Karat d) 22
    Karat

    24. Do you have the habit of purchasing old jewels sold by the sellers or friends?
    a) Yes b) No

    25. Which type of jewels shop do you prefer?


    a) Traditional shop with varied varieties b) New shops with varied
    varieties c) Both
    26. Do you agree whether the price is an important factor to purchase gold or jewels?
    a) Yes b) No

    27. What factor influenced you to purchase gold?


    a) Model b) Price c) Savings d) Investment

    28. Mention the factors that you use to consider while buying gold or jewels?
    a) Brand name of the shop b) Investment c) Quality
    d) Offeer and Discounts

    29. State your preferred ornaments.


    a) Earrings b) Necklace c) Bangles and Bracelet d) Others

    30. Which type of investment do you prefer rather than gold?

    a) Share markets b) Real-estate c) Bank deposite d) Finance

    31. Which of the following categories best describes your last experience purchasing jewels?
    Would you say that your experience was?

    Features Very pleasant Pleasant Somewhat Unpleasant


    unpleasant
    Price

    On-trends

    Brand

    Quality

    32. State your overall experience at just gold purchase preference?


    a) Very pleasant b) Pleasant c) Somewhat unpleasant d)
    Unpleasant

    33. Your feedback is very important to help us you better. Any additional comments or feedback
    will highly appreciate.
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________

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