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    A Study On Changing Trends in Consumer Buying Behaviour Towards Cosmetic Products in Trichy

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    Mani Krish
    The document appears to be a survey on changing consumer trends towards cosmetic products in Trichy, India. It contains 31 multiple choice and rating scale questions about respondents' demographics, cosmetic purchasing behaviors, brand preferences, factors that influence choices, and satisfaction levels. Questions cover topics like spending amounts, how brands are learned about, what images users feel cosmetics project, and evaluations of domestic and foreign brand attributes and previous versus current purchasing behaviors.

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    A Study On Changing Trends in Consumer Buying Behaviour Towards Cosmetic Products in Trichy

    Uploaded by

    Mani Krish
    128 views3 pages
    The document appears to be a survey on changing consumer trends towards cosmetic products in Trichy, India. It contains 31 multiple choice and rating scale questions about respondents' demographics, cosmetic purchasing behaviors, brand preferences, factors that influence choices, and satisfaction levels. Questions cover topics like spending amounts, how brands are learned about, what images users feel cosmetics project, and evaluations of domestic and foreign brand attributes and previous versus current purchasing behaviors.

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    The document appears to be a survey on changing consumer trends towards cosmetic products in Trichy, India. It contains 31 multiple choice and rating scale questions about respondents' demographics, cosmetic purchasing behaviors, brand preferences, factors that influence choices, and satisfaction levels. Questions cover topics like spending amounts, how brands are learned about, what images users feel cosmetics project, and evaluations of domestic and foreign brand attributes and previous versus current purchasing behaviors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    128 views3 pages

    A Study On Changing Trends in Consumer Buying Behaviour Towards Cosmetic Products in Trichy

    Uploaded by

    Mani Krish
    The document appears to be a survey on changing consumer trends towards cosmetic products in Trichy, India. It contains 31 multiple choice and rating scale questions about respondents' demographics, cosmetic purchasing behaviors, brand preferences, factors that influence choices, and satisfaction levels. Questions cover topics like spending amounts, how brands are learned about, what images users feel cosmetics project, and evaluations of domestic and foreign brand attributes and previous versus current purchasing behaviors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    A Study on Changing Trends in Consumer Buying Behaviour Towards

    Cosmetic Products in Trichy


    1.Name:
    2.Gender: a)Male b)Female c)Transgender
    3.Age:
    a)Below25 years b)26-30 years c)31-35 years d)36-40 years e)above 40 years
    4.Marital Status: a)Single b)Married
    5.Education Level:
    a)Primary b)S.S.L.C c)HSC d)Graduate e)Post graduate
    6.Occupation:
    a) Businessmen b)Homemaker c)Student d)Employee e)Professionals
    7.Type of family: a)Nuclear b)Joint
    8.Annual Income :
    a)Below10000 b)10000 to20000 c)21000 to 30000 d) 31000 to 40000 e) above40000
    9.On an average how much do you spend on cosmetic product every month?
    a)Below250 b)251-500 c)501-1000 d)1001-1500 e)above1500
    10.Per day how many times you use the cosmetic product ?
    a)One b)Two c)Three d)Four e)More than four
    11.How do you determine the trust worthiness of the brand you are using?
    a)Product Origin b)Awards received c)Laboratory recommendation
    d)Editorial recommendation e)Advertisement
    12.How do you get to know about your cosmetic products?
    a)Internet b)customers, friends and relatives c)Print media advertisement
    d)Mass media advertisement e) Point of purchase
    13.Which makes you to prefer the cosmetics?
    a)Discount b)Offers c)Product reviews d) Beauty
    14.What brand will you prefer?
    a)National brand b)International brand
    15.Where do you like to go for shopping?
    a)Super market b)Mall c)Convenient shop d)e-shopping e)Mega mart
    16.How often you are used to go for shopping?
    a)Daily b)After 3-4days c)Weekly d)2Weeks once e)Monthly
    17.What type of cosmetic products you prefer to purchase?
    a)Ayurvedic b)Chemical c)Both
    18.Since how long you been using cosmetic products?
    a)Less than 1 year b)1-3 year c)above3 years
    19.Do you think expensive cosmetic products are better than cheaper products?
    a)yes b)No c)May be
    20.How much do you believe in the promised effects of cosmetic products?
    a)very much b)fairly much c)To some extent d)fairly little e)very little
    21.Do you recommend cosmetic brand depending on your last experience?
    a)Yes b)No c)May be
    22.What images do cosmetic users project you?
    a)stylish b)Confident c)Groomed Professional d)Trendy e)Can t answer
    23.Which factor influences you the most while choosing your cosmetic brand?
    a)Peer group b)Family c)Work place d)Advertisement e)Any other
    24.When do you wear makeup?
    a)At the parties b)Always c)Outside home d)When I want to
    25.Do you prefer foreign makeup products greater than Local products?
    a)Yes b)No c)Dont know
    26.Are you fine with the variety of brand availability in the market?
    a)Yes b) No
    27.KNOWLEGE OF LOCAL COSMETIC BRNADS
    BRAND NAME: Known & used Known but not Used Not used
     FAB INDIA:
     FOREST ESSENTIALS
     HIMALAYA HERBALS
     BIOTIQUE
     PANTANJALI
     ELLE 18
    28.KNOWLEGE OF FORIGN COSMETIC BRANDS
    BRAND NAME: Known & used Known but not Used Not used
     MAC
     REVLON
     L'OREAL
     BOBBIE BROWN
     AVON
     ORIFLAME
    29.If you Prefer Foreign brand rank the factors for Preference ()1-highly satisfied,
    2-satisfied,3-neutral,4-Dissatisfied,5-highly Dissatisfied, 6-none.
    Particulars 1 2 3 4 5 6
    Advertisement
    Low price
    Discounts
    Quality
    Service
    Packaging
    Availability Accessibility
    30.If You Prefer Local Brand Rank the Factors for Preference () 1-highly
    satisfied,2-satisfied,3-neutral,4-not satisfied,5-highly not satisfied,6-none.
    Particulars 1 2 3 4 5 6
    Advertisement
    Low price
    Discounts
    Quality
    Service
    Packaging
    Availability Accessibility

    31.Compare your previous purchasing behaviour with post purchasing behaviour for the
    following factors( √ ) HS-highly satisfied,S-satisfied,N-neutral
    NS-not satisfied,HNS-highly not satisfied.

    Previous Purchasing Present Purchasing


    Behaviour Behaviour
    Factors

    HS S N DS HDS HS S DS HDS

    Advertisement

    Brand Ambassador

    Price

    Quality
    Packaging

    Interior of the shop

    Customer Service

    Discount

    Loyalty

    Offers

    Thank You for Your Participation

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