Questionnaire Is To Investigate The Factors

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I .

Name:

2.Gender

a) Male b)Female

3.Age

a) Less than 20 b) 21 to 30 c) 31 to 40 d) 41 and above

4.Occupation

a) Professional b) Business c) Employee d) Other

5.Income

a) Less than Rs 10000 b) 10001 to Rs 20000 c) 20001 to 40000 d) More than 4000

6.Family type

a) Nuclear b) Joint

7.How many members in your family?

a) Below 3 b)3t0 5 c) above 5

8.Educational qualification

a) School level b) Graduate c) Post Graduate d) No formal education 9.How

did you come to know about amex alloys gate valves

a) News paper b) Magazines c)through friends d)others

10.What did you perceive first while buying gate valves a)Brand

image. b)price. c) quality. D).after sale service

11 According to you did amex alloys products gives the mass beneficent scenes to the customer

a.Yes b)N0

12. Is your opinion about design and quality of amex alloys gate valves

a) Excellent. b) Good. c) Fair. d) poor 13.What

is the mode of purchase

a) Cash. b)credit

14.Will you recommend amex alloys products brand to others

a) Yes b) No
15 . Are you a brand loyal customer?

a) Yes b) No

16 Which attributes did attract you to purchase branded products? Rank these attributes in order
of their importance to you.

a) Brand Name b) Transparent Price c) Cleanliness d) Easy Availability

17. What was the reason for the delay between the purchase decision and the actual purchase?

a) Financial constraints b) Waiting for more innovative product c) Waiting for market response

18. What influenced you to buy the above stated brand(s) ?

a) Advertising b) Shop Display c) Word of mouth d) Family/Friend/RelativesAttractive packaging

19. Influence of Peer group on Purchase Decision

a) Agree b) Disagree c) Strongly Agree d) Strongly disagree

20. Influence of Advertisement on Purchase Decision

a) Agree b) Disagree c) Strongly Agree d) Strongly disagree

21. Will you like to switch your brand preference if you get some promotional scherne with
another brand?

a) Yes b) No

22. Do you think branded products are better than unbranded products? a)

Yes b) No

23. was this the first time u shopped at accessorize?

a) Yes b) No

24. How often do you shop at accessorize?


a) Monthly b) fortnightly

25. What would you say is the best reason for you to shop at accessorize?
a) Brand name b) Discounts and offers Quality of the products c) Customer services

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