Scribd Logo
Upload

Welcome to Scribd!

  • 124 views

    Adwords Performance Report PDF

    Uploaded by

    Nithin Khandesh
    This document provides an account performance overview with statistics for a digital advertising campaign across multiple metrics: - Impressions, clicks, and conversion rates have decreased compared to the previous period. Spend has decreased but average CPC has increased. - Geographically, the highest numbers of clicks came from Athens, Sydney, and Cape Town. - The display network drove the most impressions, clicks, and conversions while spending the most money. - Search impression share has remained around 70% but search budget lost impression share has increased at times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Adwords Performance Report PDF

    Uploaded by

    Nithin Khandesh
    124 views7 pages
    This document provides an account performance overview with statistics for a digital advertising campaign across multiple metrics: - Impressions, clicks, and conversion rates have decreased compared to the previous period. Spend has decreased but average CPC has increased. - Geographically, the highest numbers of clicks came from Athens, Sydney, and Cape Town. - The display network drove the most impressions, clicks, and conversions while spending the most money. - Search impression share has remained around 70% but search budget lost impression share has increased at times.

    Original Title

    Adwords Performance Report.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an account performance overview with statistics for a digital advertising campaign across multiple metrics: - Impressions, clicks, and conversion rates have decreased compared to the previous period. Spend has decreased but average CPC has increased. - Geographically, the highest numbers of clicks came from Athens, Sydney, and Cape Town. - The display network drove the most impressions, clicks, and conversions while spending the most money. - Search impression share has remained around 70% but search budget lost impression share has increased at times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    124 views7 pages

    Adwords Performance Report PDF

    Uploaded by

    Nithin Khandesh
    This document provides an account performance overview with statistics for a digital advertising campaign across multiple metrics: - Impressions, clicks, and conversion rates have decreased compared to the previous period. Spend has decreased but average CPC has increased. - Geographically, the highest numbers of clicks came from Athens, Sydney, and Cape Town. - The display network drove the most impressions, clicks, and conversions while spending the most money. - Search impression share has remained around 70% but search budget lost impression share has increased at times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Client

    Logo

    Account Performance Overview

    238,526 1,599 0.67 %


    220,888 7.99% 3,248 -50.77% 1.47 % -0.80%
    IMPRESSIONS CLICKS CTR (%)

    $ 1,199.71 $ 0.75 1.2


    $ 1,463.10 -18.00% $ 0.45 66.67% 1.2 0.00%
    SPEND AVERAGE CPC AVERAGE POSITION

    171 77 $ 1,115.00
    153 11.76% 79 -2.53% $ 147.00 658.50%
    CONVERSIONS CONVERTED CLICKS TOTAL CONVERSION VALUE

    Click Performance

    Clicks Impressions

    150 60k

    100 40k

    Impressions
    Clicks

    50 20k

    0 0k
    2. Oct 4. Oct 6. Oct 8. Oct 10. Oct 12. Oct 14. Oct 16. Oct 18. Oct 20. Oct 22. Oct 24. Oct 26. Oct 28. Oct 30. Oct 1. Nov

    Clicks Impressions Conversions

    Sep 28 2015 423 28,806 38

    Oct 05 2015 602 115,986 33

    Oct 12 2015 104 33,958 28

    Oct 19 2015 308 36,976 40

    Oct 26 2015 162 22,800 32


    Client Logo

    Geographic Performance

    71
    97
    148
    71
    87
    97
    148

    47 87
    129
    114
    47
    129
    114

    Clicks

    City Wise Performance

    Impressions Clicks Converted Clicks Conversions Spend ($) Total Conversion Value ($)

    Sydney 1,141 38 2 2 28.00 0.00

    Cape Town 587 34 0 0 23.07 0.00

    Melbourne 776 29 1 2 15.40 0.00

    Brisbane 513 26 0 0 17.08 0.00

    Sandton 505 25 1 1 30.62 0.00

    Athens 3,524 23 2 10 12.75 0.00

    Ho Chi Minh City 2,460 23 0 0 6.69 0.00

    London 1,518 22 0 0 45.60 0.00

    Bangkok 1,174 18 2 5 2.78 0.00

    New Delhi 311 17 1 4 3.31 0.00


    Client Logo

    Network Performance

    0
    0
    0
    0
    342
    0

    342

    1257

    1257

    Display Network Google search YouTube Search YouTube Videos Search partners

    Impressions Clicks CTR (%) Conversions Spend ($) Total Conversion Value ($)

    Display Network 223,751 1,257 0.56 42 434.52 39.00

    Google search 14,703 342 2.33 129 765.19 1,076.00

    YouTube Search 0 0 0.00 0 0.00 0.00

    YouTube Videos 0 0 0.00 0 0.00 0.00

    Search partners 72 0 0.00 0 0.00 0.00


    Client Logo

    Impression Share Performance

    Search IS Search Budget Lost IS

    100

    75

    50

    25

    0
    2. Oct 4. Oct 6. Oct 8. Oct 10. Oct 12. Oct 14. Oct 16. Oct 18. Oct 20. Oct 22. Oct 24. Oct 26. Oct 28. Oct 30. Oct

    Search IS Search Budget Lost IS Search Rank Lost IS

    Sep 28 2015 74.15 0.00 25.85

    Oct 05 2015 72.62 1.82 25.57

    Oct 12 2015 69.90 3.24 26.86

    Oct 19 2015 73.87 0.00 26.13

    Oct 26 2015 73.72 0.00 26.28


    Client Logo

    Conversions

    Conversions

    30
    Conversions

    20

    10

    0
    2. Oct 4. Oct 6. Oct 8. Oct 10. Oct 12. Oct 14. Oct 16. Oct 18. Oct 20. Oct 22. Oct 24. Oct 26. Oct 28. Oct 30. Oct

    Clicks vs Converted Clicks

    Clicks Converted Clicks

    750 30

    Converted Clicks
    500 20
    Clicks

    250 10

    0 0
    28. Sep 5. Oct 12. Oct 19. Oct 26. Oct

    Converted Click Conv. Spend Cost/Conversion


    Clicks Conversions Cost/Converted Click ($) Total Conversion Value ($)
    Clicks Rate ($) ($)

    Sep 28
    423 19 38 4.49 193.95 5.10 10.21 0.00
    2015

    Oct 05 2015 602 18 33 2.99 427.26 12.95 23.74 373.00

    Oct 12 2015 104 11 28 10.58 148.91 5.32 13.54 267.00

    Oct 19 2015 308 15 40 4.87 266.32 6.66 17.75 436.00

    Oct 26 2015 162 14 32 8.64 163.27 5.10 11.66 39.00


    Client Logo

    Recommendations
    1.

    2.

    3.

    You might also like