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    Social Media Training

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    Areeba Alkaaf
    This document provides guidance on using social media for the NAACP. It discusses what social media is, the benefits which include engaging constituents and disseminating information more broadly, and strategies for platforms like Facebook, Twitter, and email. Recommendations include determining goals and audiences, using engaging content like photos, and listening to build relationships.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Social Media Training

    Uploaded by

    Areeba Alkaaf
    44 views19 pages
    This document provides guidance on using social media for the NAACP. It discusses what social media is, the benefits which include engaging constituents and disseminating information more broadly, and strategies for platforms like Facebook, Twitter, and email. Recommendations include determining goals and audiences, using engaging content like photos, and listening to build relationships.

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    Social Media Training.pptx

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    This document provides guidance on using social media for the NAACP. It discusses what social media is, the benefits which include engaging constituents and disseminating information more broadly, and strategies for platforms like Facebook, Twitter, and email. Recommendations include determining goals and audiences, using engaging content like photos, and listening to build relationships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    44 views19 pages

    Social Media Training

    Uploaded by

    Areeba Alkaaf
    This document provides guidance on using social media for the NAACP. It discusses what social media is, the benefits which include engaging constituents and disseminating information more broadly, and strategies for platforms like Facebook, Twitter, and email. Recommendations include determining goals and audiences, using engaging content like photos, and listening to build relationships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    NAACP NATIONAL

    ECONOMIC DEPARTMENT
    Social Media
    AGENDA
    What is
    Social
    Media?
    Benefits of
    Twitter Social
    Media

    Social
    Facebook Media
    Strategy

    Do’s of
    Email
    Social
    Addresses
    Media
    What is Social Media?
    Social media is a general term used for
    any interactive digital technology.
    • Facebook
    • Twitter
    • YouTube
    • Blogs (e.g., Tumblr, Word Press,
    etc.)
    • Webinars
    What Are The Real Benefits Of Social
    Media?

    Organization’s
    Strengthens & Builds
    message will reach a Engages Constituents
    Relationships
    wider audience

    Mobilizes
    constituents around Easier and broader
    Facilitates
    issues that are dissemination of
    Collaboration
    important to them information
    and creates advocates
    Do’s of Social Media

    Provide value Be genuine

    Strategize Listen
    BE
    CREATIVE
    Strategize Efficiently
    •Determine your
    audience and goals!

    •Select a social
    technology e.g.
    Facebook, Twitter, etc).
    That best meets those
    goals

    • USE PHOTOS!!!!
    Remember, every organization has
    different social media needs!
    Strategize Continued…
    •Email Addresses
     Every NAACP unit should have a general unit
    email address.
     Should be visible on website.
     Do not want to miss opportunity to interact with
    your constituents
     Necessary to create social media accounts
     Necessary to receive notifications of activity on
    social media

    •Email Services: Gmail, Yahoo, Hotmail


    Facebook
    Facebook allows you to directly engage your
    constituents with a variety of different media, such
    as videos, polls and status updates.
     Disseminate information ( What is the NAACP doing?)
     Get feedback (e.g., comments, likes, quizzes, etc.)
     Launch causes and donation drives
     Financial Freedom Center Facebook Page
    Sample Facebook Page
    SHOUT OUT TO DC
    BUT OKLAHOMA TAKES THE CAKE
    #WINNING
    Facebook Post Example
    How to Create a NAACP Facebook Page??
    Refer to:
    NAACP ECONOMIC DEPARTMENT
    Social Media 101 Guide
    Twitter
    T
    Twitter connects you with constituents through the exchange
    of quick, frequent answers to one simple question: What
    are you (and/or your organization) doing?
    • Instantly connect with people who are interested in
    similar issues
    • Interact with constituents (e.g., ask questions)
    • Disseminate information to a wider audience
    • Financial Freedom Center Twitter
    Sample Twitter Page
    Quiz
    (uh oh!)

    Name a benefit of social media?


    Name an example of social media
    technology?
    List one of the “do’s” of social media.
    T/F: There is a one size fits approach
    to social media campaigns?
    Stay In Touch!!
    For more information, please contact:

    Bethlehem “Betty” Aynalem,


    Economic Education and Outreach Specialist
    [email protected]

    Like the NAACP Economic Department’s page on


    FB @ NAACP Financial Freedom Campaign

    & follow us on Twitter @NAACPEcon


    & TAG US IN YOUR EVENTS!!!!

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