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    Google Ads: Remarketing: Gintarė Gulevičiūtė

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    Bookworm_Sumi
    Remarketing allows showing ads to past website visitors or app users. When visitors leave without buying, remarketing ads reconnect them across the web by showing relevant ads. To set up remarketing, add tags to track users and place them in lists, then target those lists in ad campaigns. This helps with goals like increasing brand awareness, retargeting abandoned carts, promotions, and special events.

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    Google Ads: Remarketing: Gintarė Gulevičiūtė

    Uploaded by

    Bookworm_Sumi
    53 views11 pages
    Remarketing allows showing ads to past website visitors or app users. When visitors leave without buying, remarketing ads reconnect them across the web by showing relevant ads. To set up remarketing, add tags to track users and place them in lists, then target those lists in ad campaigns. This helps with goals like increasing brand awareness, retargeting abandoned carts, promotions, and special events.

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    5 Lecture Remarketing

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    Remarketing allows showing ads to past website visitors or app users. When visitors leave without buying, remarketing ads reconnect them across the web by showing relevant ads. To set up remarketing, add tags to track users and place them in lists, then target those lists in ad campaigns. This helps with goals like increasing brand awareness, retargeting abandoned carts, promotions, and special events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views11 pages

    Google Ads: Remarketing: Gintarė Gulevičiūtė

    Uploaded by

    Bookworm_Sumi
    Remarketing allows showing ads to past website visitors or app users. When visitors leave without buying, remarketing ads reconnect them across the web by showing relevant ads. To set up remarketing, add tags to track users and place them in lists, then target those lists in ad campaigns. This helps with goals like increasing brand awareness, retargeting abandoned carts, promotions, and special events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Google Ads: Remarketing

    Gintarė Gulevičiūtė

    [email protected]
    Adwords Digital Academy

    Remarketing
    Remarketing lets you show ads to people who have visited your website or used your
    mobile app before. When people leave your website without buying anything, for
    example, remarketing helps you reconnect with them by showing relevant ads as they
    browse the web, as they use mobile apps, or as they search on Google.

    Video about remarketing:


    http://www.youtube.com/watch?v=JXDrsk7voco&feature=player_embedded
    Adwords Digital Academy

    Remarketing

    1 2 3

    Users gets cookie while he visits Google AdWords / Analytics systems When user leaves your site and visit
    your website creates list of users other site – ad is shown to him
    Adwords Digital Academy

    Ideas for remarketing


    Increase brand awareness

    Display ads to your brand will


    always be visible to your
    visitors

    Unfinished purchases

    Display advertising for those


    who did not complete the
    purchase process and to
    propose such additional
    discount.
    Adwords Digital Academy

    Ideas for remarketing

    Sales

    Use Remarketing, when you have a


    sale or a share, report it to those who
    have already visited you

    Special Occasions

    Use Remarketing special


    occasions: at Christmas, St.
    Valentine's Day, Mother's Day, etc.
    How remarketing works

    Δ Remarketing helps you reach people who have visited


    your website or used your app. Previous visitors or users
    can see your ads as they browse websites that are part of
    the Google Display Network, or as they search for terms
    related to your products or services on Google.
    Δ To set up remarketing, you'll need to add the remarketing
    tag to your website or app, create remarketing lists, and
    build remarketing campaigns that use your lists.

    6
    Adwords Digital Academy

    Set up remarketing (Tools-Shared library-Audience


    manager)
    Adwords Digital Academy

    New remarketing list


    Add a remarketing list to a Display Network ad
    group

    9
    Create your first display remarketing campaign

    10
    Thank you!
    Questions & Answers

    [email protected]

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