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In online consumer reviews on Web sites such as Epinions, laypeople write and post their evaluations of technical products. But how do they get readers to take their opinions seriously? One way that online reviewers establish credibility... more
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      Business and ManagementIntercultural business and technical communicationTechnical and Business Writing
The concept of usability is often connected to the setting – or context – in which individuals perform an activity. International settings complicate such relationships by introducing new variables that affect usability in different... more
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      Intercultural CommunicationHealth CommunicationInternational CommunicationUsability
This collection explores ideas related to forging effective academia-industry relationships and partnerships so members of the field can begin a dialogue designed to foster communication and collaboration among academics and industry... more
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      Professional WritingProfessional CommunicationCollaborationTechnical Writing
Presents an Integrated Approach, Providing Clear and Practical Guidelines Are you a student facing your first serious research project? If you are, it is likely that you’ll be, firstly, overwhelmed by the magnitude of the task, and... more
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      Interpersonal CommunicationEnglish for Specific PurposesEnglish for Academic PurposesTeaching English as a Second Language