Consumer Perceived Value

The purpose of this research is to explore the role of online photography in creating experience value in nature-based tourism, and what types of experience value are conveyed through photography-based user-generated content. The paper draws from existing literature in defining tourism experience value as a subjective, inter-subjective and inter-contextual construct, performed by situated valuation practices. Consequently, the paper presents interpretive and participatory netnography as an effective method to investigate experience value, and identifies online photography on Instagram as both a valuing practice and a valuing place. Results show the capability of online photography-based UGC to create multidimensional values from strategic combinations of textual and visual content. Simultaneously, new dimensions of experience value are introduced, which exist beyond single tourism experiential encounters, but critically contribute to an iterative experience valuation. Finally, Instagram posts introduce valuation timelines that can elude linear models of pre/in-situ/post-experience valuation, and assume subjective and fluid connotations.

Purpose-This study aims to investigate the assessment carried out by the Global Muslim Tourist Index (GMTI) through the Muslim Tourist Perceived Value, its implications for the influence of tourist experience on tourist satisfaction as a driving force to grow tourist revisit intention in Malang Regency. Design/methodology/approach of this study used a quantitative survey approach to 259 respondents consisting of foreign and domestic Muslim tourists who have visited Malang Regency destinations in the last three years. The sampling technique is purposive sampling. The analytical technique used in this research is structural equation modeling-partial least square (SEM-PLS). The finding this study showed that Muslim Tourist Perceived Value, such as cognitive value had an insignificant effect on tourist experience. While affective value has a negative but not significant effect on tourist experience, only halal value has a significant influence on the Muslim Tourist Perceived Value construct. Meanwhile, tourist experience on satisfaction, tourist satisfaction on revisit intention and the role of mediating tourist experience and also tourist satisfaction showed positive and significant results. The implications of this research have been explained in the discussion. Based on the research findings, special attention is needed to maximize in terms of unique experience, accessibility as connectivity between destination areas, and also transport infrastructure carried out by local governments and destination managers. As an effort of the relevant government and destination managers to be able to attract domestic and even international Muslim tourists. For the exploration of tourist perceived value, this research is limited to the context of several destinations in the area that is the locus of research, thus it cannot be generalized to the context of all destinations in Indonesia. This study contributes to the discussion of the literature that explains halal tourism from a psychological perspective of tourists, which is devoted to discussing the value of halal in tourist destinations. In addition, it examines the readiness of destinations in Malang Regency to apply halal values as one of the leading destinations for Muslim tourist visits in Indonesia

This study aims at exploring the consumers' perceptions of organic foods. Additionally, this paper attempts to explore the existing problems to promote organic production. The significant issues include lack of awareness about organic technology and consumers' trust in products and marketing systems. It is revealed that multi-factors influenced the choices of purchasing organic food. Educational qualification had a positive relationship with health and environmental awareness. However, there is a great potential to produce organic foods, particularly in a hilly region, and collect wild honey as organic foods from Sundarbans in Bangladesh. The cheaper wage is an opportunity for Bangladesh to intensify organic food production, generating decent jobs concomitantly. Lack of awareness, ecological consciousness, consumers' trust, certification, quality control mechanism, modern technologies, information literacy, storage capacity, and crop insurance were identified as the hindrances of flourishing the organic markets. In addition, the agricultural market chain is fragile, which is full of several intermediary groups. Furthermore, the availability of cheaper labor forces is a significant advantage of producing organic products that need intensive care.

It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient of customer loyalty become altered? To address that issue, this article examines the moderating effects of switching costs on customer loyalty through both satisfaction and perceived-value measures. The results, evoked from a Web-based survey of online service users, indicate that companies that strive for customer loyalty should focus primarily on satisfaction and perceived value. The moderating effects of switching costs on the association of customer loyalty and customer satisfaction and perceived value are significant only when the level of customer satisfaction or perceived value is above average. In light of the major findings, the article sets forth strategic implications for customer loyalty in the setting of electronic commerce. © 2004 Wiley Periodicals, Inc.

The main idea of the present article is to shed light on the concept of value and
its importance stated in the literature. The consumer perceived value construct is a very
important component in the consumer value literature and it has been identified as one of the
most important measures for gaining a competitive edge, being perceived as the basis for all
marketing activities. The research methodology resumes to observing, summarizing,
comparing and highlighting the most relevant information on consumer’ perceived value
available in the studied literature. The present article sustains the idea that consumer’s
perceived value can been associated with customer satisfaction, which leads to customer
loyalty and retention, positive word-of-mouth, stronger competitive position, and higher
market share. Regarding the methodology used in the development of the study, I appealed to
the documentary research by consulting different speciality articles, in order to find out
relevant aspects for the analized issues. The informational basis of the paper resides in the
results of different findings captured both from online and phisic sources, articles published
both in Romanian and foreign literature. The article is conceptual and suggests a new
theoretical frame of reference describing value.Based on the literature, findings indicate
different opinions regarding the circumstances within consumers perceive value or even think
about it. Definitions given by the authors differ throughout the concepts analyzed : utility,
benefits, quality and satisfaction; fact that rises difficulty in comparing their opinions. The
authors could not find a common path over the components of perceived value and, of course,
over a consistent and clear definition of it.

Internet banking has emerged as one of the most profitable e-commerce application over the last decade. Therefore, internet banking adoption is still a big challenge in developing countries like Pakistan. Thus, understanding the main determinants of internet banking adoption is important for banks and users. The aim of this paper is to shed light on the role of e-customer service and customer’s perceived value to examine customer’s intention to adopt internet banking brand loyalty of banks. A self-administered survey was conducted to approach 500 internet banking users in major cities of Pakistan. The data was analyzed with structural equation model (SEM-AMOS) by using covariance approach. Findings revealed that e-customer service and perceived value have significant influence on user’s intention to adopt internet banking and brand loyalty of banks. To the best of author’s knowledge this research is first that reveals the influence of e-customer service and perceived value in internet banking adoption context and augments the e-commerce literature.

The study attempts to investigate the underlying values of Thailand as perceived by UK tourists with the aim to increase the knowledge of consumer values and their relationship to other variables. The researcher conceptualizes the value framework to closely reflect the major characteristics of tourism destination. Various measures of consumer value are adopted for the study. The study confirms that tourist perceived value is a multidimensional construct which positively affects both tourist overall satisfaction and behavioral intentions. Marketing concepts of service quality, customer satisfaction and consumer values are applied in the study.

Purpose. – The present research examines the relationship between personality of social network site
(SNS) users and the perceived value of the information they seek. Building on the Reasoned Action
Approach, personality is conceptualized as a background factor influencing people’s attitude towards
the information they search for on SNS.
Design/methodology/approach. – Data were collected using a face-to-face survey among Facebook users
(n = 311). Personality traits were assessed based on the Big Five dimensions. Statistical analyses estimate
the effects of personality traits on the various values of the information sought on SNS. A three-step
procedure was followed to standardize the independent variables and create interaction variables for
the moderation test.
Findings. – The results support the predictions that certain personality traits (e.g., conscientiousness and
extraversion), as described by the FFM framework, are related to particular facets of information value
(economic value and social value respectively). The effect of personality was moderated by participants’
Facebook usage intensity. Usage intensity dampens the relationship between agreeableness and functional value of information, and strengthens the negative relationship between openness-to-experience
and psychological value of information.
Practical implications. – The personality-information value relationships found can help social media practitioners and marketers shape the content and appeal of the messages communicated to their audience
on SNS, and tailor marketer-customer interactions in an engaging way.
Originality/value. – The present research contributes to understanding the pivotal role of personality in
evaluating the information people seek on social networks. It also adds to the literature regarding FFM
and social media usage by supporting the notion that the Big Five personality traits predict value aspects
of information that people pursue in the course of search behavior on Facebook.

Albanian mobile market is made of three big players. In this paper the strategies and application for the 4G services of all the operators is discussed and compared. Main point which is tested and discussed in this paper is the quality of service offered by all operators according to their respective clients relative to the application of the strategies pertaining to mobile internet services, and in particular 4G and 4G+ services. The data is organized and gathered according to the SERVQUAL model and his paper is only one piece of a bigger study made in Albanian Telecommunications' Market. Primary data is analyzed using SPSS. The findings are true and representative of the Albanian market, according to the validity test and the findings.

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price are the seven di...

This article’s first aim is to investigate the effects of trust, satisfaction, transaction-specific investment (TSI), perceived value, and corporate reputation on loyalty in business markets. The second aim is to analyze and compare the effects of these variables on loyalty in symmetrical and asymmetrical TSIs. Prior research has examined the interactions among these constructs, mainly in relationships between businesses and consumers. In this article, we test hypotheses among these constructs using data obtained from  insurance agents in a business-to-business context. The research findings show that trust, satisfaction, perceived value, and the insurance agent’s perceptions of the insurance company’s TSIs have
a direct effect on loyalty. Trust, satisfaction, and perceived value
have an effect on loyalty in both symmetric and asymmetric TSI
conditions. The study suggests that managers in insurance companies should develop strong behavioral and emotional ties with agent firms as part of their relationship marketing strategy. Finally, theoretical and managerial implications of the study findings are discussed.

An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources in response to this challenge. However, this consumption has remained lackluster justifying the need for greater knowledge about consumers’ behaviour. The purpose of this paper is to characterize groups of customers based on their perceptions of value, satisfaction with retailers as well as on risk perceived associated with their environmentally consumption practices. As a result of cluster analysis, we obtained a consumers’ typology differing in their relational benefits, satisfaction and risks perceptions. Some suggestions are given to retailers and also recommendations about the need to closely consider their product offerings to ascertain what aspects contribute to the value considered b...

An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources in response to this challenge. However, this consumption has remained lackluster justifying the need for greater knowledge about consumers' behaviour. The purpose of this paper is to characterize groups of customers based on their perceptions of value, satisfaction with retailers as well as on risk perceived associated with their environmentally consumption practices. As a result of cluster analysis, we obtained a consumers' typology differing in their relational benefits, satisfaction and risks perceptions. Some suggestions are given to retailers and also recommendations about the need to closely consider their product offerings to ascertain what aspects contribute to the value co...

An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources in response to this challenge. However, this consumption has remained lackluster justifying the need for greater knowledge about consumers' behaviour. The purpose of this paper is to characterize groups of customers based on their perceptions of value, satisfaction with retailers as well as on risk perceived associated with their environmentally consumption practices. As a result of cluster analysis, we obtained a consumers' typology differing in their relational benefits, satisfaction and risks perceptions. Some suggestions are given to retailers and also recommendations about the need to closely consider their product offerings to ascertain what aspects contribute to the value considered by shoppers.

Objective: To propose and test a theoretical model to measure the innovation perception and the intention to renew the consumer’s annuity of its members.Method: A survey was carried out with fans of soccer clubs from all over Brazil and a sample of 883 elements was obtained. Data were analyzed using multivariate statistical techniques and structural equations modeling, attempting to validate the proposed model at the level of the scales used and the nomological chain.Originality/Relevance: Model development for an innovation perception by consumer’s measurement, as well as the verification and test. This study provide club managers with information on the variables that impact the perception and behavior of the fans will lead to the clubs better strategic planning in the quest to make the club a profitable organization.Results:Tested model has shown that the benefits provided by the Fan Loyalty Program generate a innovation perception triggering the perception of this products value...

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price are the seven dimensions that build into the brand equity of the private label brands.

In the current digitalized and emerged world, tourists are looking forward to opportunities to reconnect with the mother nature. In fact, cultural-centred tourism destinations are topping the preference of the tourists who are constantly looking forward to ethnic-cultured experiences. In the growing market of tourism, carrying capacity and perceived value are critical in contributing to the satisfaction of tourists as well as their intention to revisit to the tourism destination. Hence, the present study investigates the role of culture, carrying capacity, and perceived value in enhancing tourists’ satisfaction and intention to revisit at the cultural destination context. A total of 100 respondents including both domestic and international tourists who visited Sarawak Cultural Village (SCV) in Sarawak, Malaysia participated voluntarily in this study. Data analysis on path modelling and bootstrapping was conducted using SPSS Version 23.0 and SmartPLS (version 3.2.8) to evaluate the developed model. The findings disclosed that all the direct hypotheses were supported, which are culture, carrying capacity and perceived value. They were found to augment satisfaction level among tourists at SCV, and eventually leads to intention revisit to SCV.

Malioboro is a prominent street, meeting point, and shopping complex, in Yogyakarta Special Region, Indonesia, where tourists both domestic and foreigners can find souvenirs, meals, accommodation, and enjoy cultural preservations. This study aims to examine the impact of destination image, perceived value, and novelty seeking, and satisfaction on revisit intention. Data was collection at a train station in Jakarta, involving travellers who experienced visiting Yogyakarta and ready to return. In total, 200 domestic travellers were selected. Data was analysed using exploratory and confirmatory factor analyses. There were six hypotheses to be examined. As a result, three hypotheses were accepted: Novelty seeking and satisfaction were significant to influence revisit intention while perceived value is significant to influence satisfaction. On the other hand, novelty seeking and destination image were insignificant to influence satisfaction and destination image was insignificant to influence revisit intention. Suggestions for practitioners and future research are discussed.