Agriculture and Tourism Linkages

La relación entre gastronomía y turismo ha crecido a medida que se ha consolidado el turismo post-fordista y la segmentación del sector. Sin embargo, la relación entre turismo y alimentación tiene una recorrido más largo. A partir de casos latinoamericanos, el presente texto analiza esos efectos diferenciados y sus causas. Para ello, primero se presentarán los principios teóricos que sustentan las teorías del enlace, y su transformación desde los años 70. Después estudiaremos los cambios agrarios estructurales que estas teorías reclaman al productor y los riesgos que comportan. Seguidamente veremos las demandas del turismo gastronómico, y como a diferencia de las teorías del enlace, se basan en la consolidación de los modelos tradicionales de producción y manejo del agrosistema. Finalmente compararemos las dos propuestas, para valorar cuál plantea una estrategia más adecuada para combatir la vulnerabilidad campesina y favorecer un mundo rural vivo.

AGRI TOURISM DEVLOPMENT COMPANY PVT LTD
1037/362 A Shivajinagar, 13 sumadhur CHS
Model Colony Deep bungalow chowk
Pune – 411016 Tel: 020- 25660343, 25660345


      PROJECT NOTIFICATION


Project Code ATDC/ TRAINING 102014
Title Training Course on Development, Promotion, and Marketing of Agri Tourism Products

Three days Training Program Schedule dates

November 2014 : 8th- 9th Nov 2014

Venue Baramati Agri & Rural Tourism Training ,Research &  Development Center, PALSHIWADI, Tal Baramati Dist Pune, Maharashtra, India






Objectives:

• To enhance participants’ knowledge and appreciation of the concept of Agri tourism as a strategy for increasing farm productivity and creating economic opportunities in rural areas;
• To equip participants with knowledge of the tools and techniques for and enhance their skills in planning, management, promotion, and marketing of Agri tourism  projects and products; and
• To promote the development of Agri tourism and community-based, tourism-oriented enterprises in member countries as a way of increasing productivity and optimizing the use of local resources.

Background:

Agri tourism has tremendous potential for increasing farm incomes and stimulating the development of a dynamic, diversified rural economy.  In many developed countries in Europe, the USA, and other more advanced countries in Asia, Agri tourism has become an integral part of the tourism industry.  It is being pursued as value addition to farming and as allied business that enable farmers and rural communities to harness the optimal benefits of the multifunctional nature of agriculture and natural resources in rural areas.  This trend also gave rise to more demand for visitors’ accommodations and created opportunities for home stays and bed-and-breakfast types of businesses.  The development of these interlinked enterprises also generated other benefits to rural communities such as better environmental and cultural awareness, preservation of cultural heritage sites, and agro biological diversity.  Thus in those more advanced countries, some farms are developed not only for the production of food, fiber, and various agro products but also as tourism enterprises in the countryside.

Among India,  Maharashtra State has one of the most successful tourism industries and its Agri tourism and home stay components have contributed to the development of the industry.  Other state in India has huge potential for developing agritourism.  To realize this potential, there is a need to create a critical mass of trainers, consultants, development planners, and entrepreneurs who can take the lead in disseminating knowledge and best practices in the development, promotion, and marketing of farms as tourism enterprises and/or as an integral part of the tourism package for both domestic and international tourists.
Scope and Methodology

The training course will follow a modular approach and consist of lectures, case studies, group workshops, and visits to Agri tourism promotion projects and local communities.  It will also include on site practical evaluation exercises.

The tentative main topics to be covered in each module are:

a) Concept and principles of community-based rural tourism and Agri tourism development;
b) Successful models of Agri tourism products and packages in different countries;
c) Practical tools and techniques in the planning and development of Agri tourism products;
d) Different approaches in the promotion and marketing of Agri tourism products;
e) Branding, labeling, and pricing techniques for Agri tourism products;
f) Roles of various stakeholders in the development of sustainable Agri tourism; and
g) Management and benefit sharing of community-based rural tourism projects.

Requirements for Candidates:

1. Nominees should be preferably between 25 and 55 years of age preferably with University degree or equivalent.
2. Participants should be owner or of Rural and Agri tourism Center ; officials of  travel industry associations; and consultants or training and extension officers of government agencies, NGOs, and academia involved in training and/or planning the development of rural areas for agriculture and tourism development.
3. The nominated candidate should have at least two years of experience in the Agriculture Practice Area.







Financial Investment

Fee’s-10000rs  per person

• Service tax etc. will have to be borne by participants/participating organizations.
• Fees Include meals, stay, and training material
• Fees once paid are non refundable                       

Training Time Table:

1000hrs - 1300hrs – Training
1300hrs- 1600hrs –  meals and rest
1600hrs- 1800hrs-    Training (TEA BREAK)
1830hrs- 2030hrs-    Training.

El turismo residencial genera cambios rápidos en la estructura social y económica local. En zonas rurales, muchas veces estos cambios suelen pasar por la marginación de las actividades económicas primarias tradicionales como la agricultura campesina. A través del estudio del desarrollo del turismo resi-dencial internacional en dos localidades rurales de los Andes ecuatorianos, Vilcabamba (provincia de Loja) y Cotacachi (provincia de Imbabura), el presente artículo analiza los mecanismos que explican este proceso. Concretamente, el texto muestra como el turismo residencial pone en riesgo los mecanismos de reproducción campesina y favorece la descampesinización del territorio.

Abstract: Residential tourism generates fast changes in the local social and economic structure. In rural areas, these changes cause many times the marginalization of traditional primary economic activities such as peasant agriculture. Through the study of the development of residential tourism in two rural communities of the Ecuadorian Andes, Vilcabamba (Loja Province) and Cotacachi (Imbabura), this article examines the mechanisms underlying this process. Specifically, the text shows how the residential tourism threatens the peasant mechanisms reproduction and promotes depeasantization of the territory.

Inter-sectoral linkages have long been promoted as a viable means of economic development by World Bank affiliated economists (e.g., Konzinets, 1971; Rostow, 1971; Chenery & Syrquin, 1975; Linden & Mahmood, 2007). The belief is that the wider the inter-sector linkages, the greater their scope for spillover benefits in economies (Crespo and Fontoura 2007). It has been found that spillovers from a thriving sector can have positive impacts on others. For instance, research by Gemmell, Lloyd, and Mathew (2000) found that increases in manufacturing and services both impact positively on agriculture production in Malaysia. Inherently, the service sector has the capacity to forge strong inter-sectoral linkages because services are now a common thread through many other sectors (Grönroos 2007). Over the years, services have become prominent as a sector for economic development. Some of the world’s most advanced economies are driven by services with more than 70% of their gross domestic prod...

This thesis is an investigation of inter-sectorial linkages between the tourism and agriculture sectors. Tourism presents an innate opportunity to create dynamic service systems that promote sustainable development in both developed and developing countries. The alternative development paradigm promotes tourism inter-sectoral linkages to achieve a more sustainable form of development. Agriculture and Tourism Linkages are generally subscribed to as a means of distributing tourism benefits to host communities in tourism dependent developing countries. The supply of local food to hotels is one channel in which these linkages can be facilitated. For decades, research has found farmer-hotel supply chain relationships to be weak resulting in economic leakages due to high food importation to support the tourism sector (Telfer & Wall, 1996; Torres, 2003). A framework within which these linkages can be strengthened is proposed. Instead of the traditional cost-driven transactional management of hotel supply chains, a service-oriented farmers-hotel supply chain is considered. This approach places greater value on local food as it becomes part of the visitors' service experience. Investigations of two hotels' local food supply chains indicated that the service oriented approach contributes to strengthening agriculture and tourism linkages. Strengthened linkages using local food are expected to contribute to solving socioeconomic challenges such as; unemployment among the rural poor, low income of farmers, food insecurity and poverty. This research provides useful insights for development planners, policy makers, service sector managers, academics and futuristic thinkers in the tourism industry who are all in search of practical solutions to the tourism development challenge highlighted. iii Dedication This thesis is in honor of my mother Margaret Mary Joseph for her commitment to ensuring that my siblings and I were educated even though she did not have such privilege.