ecommerce strategy

Assignment Brief BTEC Level 4-5 HNC/HND Diploma (QCF) To be filled by the Learner Name of the Learner : A.C.B. Wijesinghe Edexcel No : Centre No : Batch: 019 Date of Submission : Assessor : Ms. Suchetha Internal Examiner (IE) :Mr. Praveen Mahendran Date Reviewed : 26/11/2012 Date of IE : 30/11/2012 Date Issued : Date Due : Unit Assessment Information Qualification : Higher National Diploma in Computing and Systems Development Unit Code & Title : T/601/1994– Unit29 - e-Commerce Strategy (No 1 of 1) Assessment Title & No’s : Learning outcomes and grading opportunities: LO 01: Understand the impact of e-Commerce on business Learning Outcomes LO1.1 LO1.2 LO 02: Be able to plan an e-Commerce strategy Learning Outcomes LO2.1 LO 03: Be able to manage an e-Commerce strategy Learning Outcomes LO3.1 LO3.2 LO3.3 LO3.4 Merit and Distinction Descriptor M1 M2 M3 D1 D2 D3  Statement of Originality and Student Declaration I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as my own without attributing the sources in the correct way. I further understand what it means to copy another’s work. I know that plagiarism is a punishable offence because it constitutes theft. I understand the plagiarism and copying policy of the Edexcel UK. I know what the consequences will be if I plagiaries or copy another’s work in any of the assignments for this program. I declare therefore that all work presented by me for every aspects of my program, will be my own, and where I have made use of another’s work, I will attribute the source in the correct way. I acknowledge that the attachment of this document signed or not, constitutes a binding agreement between myself and Edexcel UK. I understand that my assignment will not be considered as submitted if this document is not attached to the attached. Student’s Signature: …………………………… Date:.………………  Assignment Brief Walker is a retail store specializing in selling men’s clothing and accessories. The business was originally started in 1990 and focuses on selling clothing to men. Until 2002 when they moved to an online strategy they operated out of their storefront. The primary customer base before their online operations existed in and around an area within 50-80 miles of the store. The primary reason for moving the business online was to attract a different customer base. Walker wanted to continue their market thrust and decided the needed a strategy that would broaden their customer base. Their strategy consisted of moving the business online to attract more customers from a broader geographic region. At first they chose to sell only inexpensive items. In a pilot test of online selling the owner was able to judge the reaction of customers. As customer became more familiar with the site and the target market expanded and more products were added to the site. Although Walker’s initial approach to e-commerce turned out to be very successful, they believe they should have focused on aspects of the regular business functions. One important function that was overlooked from the beginning was inventory management. Initially Walker did not have a problem in handling the inventory that was needed and demanded. As the site expanded and more and more products were offered the lead time for orders kept increasing due to the lack of on hand inventory. Currently Walker has an effective and strong e-commerce strategy in place. Walker operates in both the brick and mortar and online mode. They current goal is to expand their online operations. This includes placing a more diverse set of products on the site, thus having the ability to broaden their customer base. By placing the business on the Internet Walker has seen an increase in sales. The old customer base which was existed before the business was online began to recognize the convenience of the site. Customers with a geographic location close to the store could now go online and view what products Walker had to offer. They have the choice to order online or go to the store and purchase the product. Another important aspect of Walker’s current e-commerce strategy is their relationship with their suppliers. As the site became more popular and the customer base expanded more vendors were attracted to selling to Walker. The wholesalers saw the importance of establishing a good working relationship with Walker to market their products. Since then Walker has formulated a strategy with their vendors in which they will actively market their suppliers products and the vendors will actively market Walker’s web site as a source as to where to buy their products.  TASK 01 Identify the stakeholders of Walker and briefly explain their impact on achieving Walker’s corporate goals. (D3.7) Explain the term internet customers and critically discuss the expectations of having internet customers for Walker. (LO1.1) Discuss about the term e- Commerce and state the advantages of e-Commerce (M2.7) Identify the Walker’s common business applications and critically assess the potential impact of their common business applications on a supplementary advantageous e-commerce business. (LO 1.2) (M1.3) TASK 02 Plan an e-commerce implementation strategy for Walkers. Your answer should concentrate on all the logical, technical and physical aspects of the implementation of the proposed e- commerce strategy. (LO2.1)(D2.3) TASK 03 Identify and explain the risks associated with a business and critically assess the risks of linking Walker’s business system to the internet(LO3.1) Define the term intellectual property and explain the importance of protecting the intellectual property of Walkers. (LO3.2) Critically discuss the security measures to protect the Walker’s e- commerce solution. (LO3.3)(M1.3) Critically evaluate Walker’s current e-Commerce developments and assess their incorporation into an e-Commerce strategy.(LO3.4)   Outcomes/Criteria for PASS Possible evidence Page Feedback LO1 Understand the impact of e- Commerce on business 1.1 critically discuss the expectations of internet customers Task 1.2 1.2 critically assess the potential impact of common applications on an e-Commerce business Task 1.4 LO2 Be able to plan an e-Commerce strategy 2.1 plan an e-Commerce implementation strategy for an e- Commerce business Task 2.1 LO3 Be able to manage an e- Commerce strategy 3.1 critically assess the risks of linking business systems to the internet Task 3.1 3.2 explain the importance of protecting the intellectual property of an organisation Task 3.2 3.3 critically discuss security measures to protect an e- Commerce solution. Task 3.3 3.4 critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy. Task 3.4  Grade Descriptor for MERIT Possible evidence Feedback Identify and apply strategies to find appropriate solutions M1.3 an effective approach to study and research has been applied Task 1.4, 3.3 Select / design appropriate methods / techniques M2.7 appropriate learning methods/techniques have been applied Task 1.3 Present and communicate appropriate findings M3.3 A range of methods of presentation have been used and technical language has been accurately used Documentation is well structured adhering to the formatting guidelines with non-overlapping facts. Data provided are accurate, reliable and consistent Grade Descriptor for DISTINCTION Possible evidence Feedback Use critical reflection to evaluate own work and justify valid conclusions D1.1 Conclusions have been arrived at through synthesis of ideas and have been justified Provide effective conclusion with self reflection on regards this Unit. Take responsibility for managing and organising activities D2.3 Activities have been managed Task 2.1 Demonstrate convergent / lateral / creative thinking D3.7 Effective thinking has taken place in unfamiliar contexts Task 1.1 Strengths: Weaknesses: Future Improvements & Assessor Comment: Assessor: Signature: Date: ____/____/______ Internal Verifier’s Comments: Internal Verifier: Signature: Date: ____/____/______ All rights reserved ©ESOFT Metro Campus, Sri Lanka Page 7 of 7