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Managing Media at the time of Pandemic -COVID

2020, Live Webinar, Sathyabama Institute of Science and Technology

Managing Media at the time of Pandemic - COVID Manual Selvaraj Bexci, Ph.D. Media Management in Crisis Situation (Visual Media) • Managing Media Content • Managing Delivery • Managing Business Present Crisis • Personal contact is lost • Services and goods are closed • All infrastructure invested are idle - media equipment, office space • Content restricted to already what is collected and packaged • Lines of Story space and sources are blurring • Health issues become first priority; others dooming Challenges • Lack of prediction • Secure borderless work connection • Physical Company cannot be transported in Virtual Space • Automation will survive longer • Working with Minds – Working with Hands • No time for mastering dualities – communication and technology Opportunities • Working with small capital and manpower – Home studio • Multi-tasking • Synergy between communication and technology • Media with strong Domain areas can sustain economic instability • Only news • Only health news • Only news on COIVID • Only news on Vaccination Managing Media Content • Create Solution based content with entertainment value • Simple and powerful concepts • Plan 99:1 formula for pre-production • Perfect storyboarding • Freeze defined camera angles, editing • Minimize manpower • Actors cues in advance • Strict monitoring of time and call sheets Managing Delivery • OTT platforms • Converging all new media forms • Invest time in Media Management and Convergent Software Managing the Business • Go Slow and Low in Budget • Sustainable development in employee’s career • Tap the right market. Sell where your customers are • Digital marketing Lessons • Social Equity • Pay Parity • Creating own OTT platforms (future plans)