Jon Ita

University Of Uyo, Uyo, Akwa Ibom State Of Nigeria, Mass Communication, Faculty Member

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I am an academic who is passionate about the scholarship of integration and application . It is my resolve to use the discipline of research to broaden knowledge and apply it to solving problems and make the world better. My research interest is in the field of marketing communication and public relations .
Address: Abuja, Niger, Nigeria

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Economics of Decline and Survival Strategies of Nigerian Print Media Industry: A Study of The Guardian, The Sun, and Leadership Newspapers

journal of Humanities University of Uyo , 2018

The Newspaper industry plays a strategic role in nation building such as acting as watchdog of th... more The Newspaper industry plays a strategic role in nation building such as acting as watchdog of the society, agent of change and gatekeeper in shaping and moulding the national conscience of the society. The industry has also continued to interface between the people and the government. However, the economics of decline that affected the industry globally also manifested in Nigeria. The cause of this spiralling economics of decline in the Nigerian Newspaper industry is partly blamed on the reduction in Gross Domestics Product, reduction in consumer disposable income and the rising cost of productions etc. This study therefore explores the impact of the global economic recession on three national newspapers based in Lagos, the hub of the Newspaper industry in Nigeria. In-depth interviews were conducted with senior editors of the newspapers to explain the economics of decline as well as investigate the survival strategies adopted by them. The findings reveal that these newspapers are truly facing a bigger threat of extinction and that the survival strategies adopted by them to stay afloat are inadequate. It is therefore recommended that an economic template that may involve mergers and acquisitions, shift in traditional news gathering methods, exploring local language publications among others should be embraced by the industry if it must survive beyond 2030.

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Selfies, Communications and Female Students Self– Presentation in Social Network Sites (SNS

The paper seeks to uncover how the three pronged dynamics of culture, personality and religion ha... more The paper seeks to uncover how the three pronged dynamics of culture, personality and religion have shaped the 3W's and H namely What, Why, Where and How in relation to selfie utilization and self-presentation on Social Networking Sites (SNS). Using quantitative (descriptive survey) rather than the " usual " qualitative approaches used by researchers in the area of selfie studies, this paper examines many variables that highlighted novel undercurrents in the use of selfie by female university students. A total of 370 female students of the University of Uyo were surveyed and another 350 – student member study group was created on SNS to aggregate their views on why they engage in selfies and possible satisfaction from such engagement. The findings reveal that selfie posting by female university student are driven more by personality (59%) and religious orientations (14%) rather than culture (5%),this paper also reveals that female students who engaged in selfiedidso forself-presentation and self-fulfilment. In essence,this paper argues that selfie use on SNSs is not motivated by sociocultural or national issues but by students moods, self-actualisation, and as a way to present preferred self and image on the SNSs. These, the paper concludes, are disconnected from socio economic cum cultural realities that people hope youths should engage in their SocialNetwork Sites interaction.. Introduction. With the advent of the internet, the world has become a global village because of the ease with which we can communicate and transmit information from one country to the other. What existed as boundaries separating countries have become practically non-existent in the eye of the internet. Thèinternet will bring with it opportunities, challenges , new learnings and even disasters at some levels because the internet has the capacity to economic, social and political landmarks. Curran, (2012) asserts that the Internet would make the world a better place to live in. Curran et al.,2012) however argues " that the internet has not lived up to these expectations and calls for a " reality check ". Curran demands empirical facts for evaluating if the world has reallybecome a better place with digitalization and online communication ". It suffice to say that Curran expectations of the role of the Internet may not have been met, however the phenomenon of the Selfie and their online usage across countries and cultures has shown that the internet is providing more and better ways of putting to use old tricks and methods in ways that enhances social being and personalities. One can curiously ask at this point what exactly is the term referred to as Selfie. Fausing (2013) points out that a new concept has begun to pop up everywhere: the selfie. " It means a photograph of yourself that you take yourself .Time Magazine designated it one of the most used buzz words of 2012. Lobinger & Brantner (2015) define a selfie as " a self-portrait usually taken with a digital camera or a camera phone in order to be shared with relevant others ". Lobinger et all further expantiated that " selfies represent a particular subcategory of self-photographs and have become their own genre of visual self-representation with its own conventions, representational techniques, and poses, such as the " duck face " (pouting with the mouth), the " stone face " (appearing as unmoved but determined) " Wrammert (2014) asserts that although " selfies are modern media phenomenon in the sense that technology makes it possible to quickly take and display self – portraits online ". Fausing (2013) analysed further that " when you look at yourself in a mirror or depict yourself in a self-portrait, that is a selfie in itself and it is a form of reflection in which you distinguish yourself from other people and seek recognition of what is unique about yourself ". Wrammert (2014) points out that today's research on " selfies lacks proofs about the effects of taking and displaying selfies on Social Network Site. Something that has been argued by both opinion leaders and researchers is that using selfies for digital self-presentation is an expression of narcissism. "

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Newspaper Framing and University of Uyo Students' Perception of Boko Haram Insurgency in Nigeria

by Jon Ita and Abasifreke Idiong

This study examined newspaper framing and Uniuyo students' perception of the Boko Haram insurgenc... more This study examined newspaper framing and Uniuyo students' perception of the Boko Haram insurgency in Nigeria. The study aimed at determining the diverse frames used in the coverage of the Boko Haram insurgency and the effect of such framing on Uniuyo students' perception of the sect in Nigeria. The study adopted a triangulation of the content analysis and survey research designs. Consequently, two sets of population were drawn for the study: the first comprised undergraduates at the University of Uyo, amounting to 17,669, and the second were the issues of three national dailies: Vanguard, Thisday and the Punch newspapers, published between the 1st of April and 31st of December 2014, amounting to 825 issues. Findings revealed that the newspapers adopted a cause-solution approach to framing its stories on Boko Haram. The study also revealed that the national dailies framed Boko Haram mainly as, a terrorist group, Islamic fundamentalists or Jihadists. The study identified the main reason for the lingering Boko Haram crisis to include: religion, ideology, politics, tribalism, and greed. It was also found out that the application of these frames in the reportage of the Boko Haram insurgency made the stories simple, self-explanatory, better understood and tended to help readers rely on such information, as well as create possible solutions to the problem in readers' minds. Since frames have a way of shaping (influencing) the reader's mind, the study recommended that newspapers incorporate more dominant positive frames for stories, rather than focus on the trite cause-problem approach to the Boko Haram insurgency in Nigeria

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Advertising, Model Usage and the Choice of Cosmetic Products by Women of Uyo Metropolis

by Jon Ita and Abasifreke Idiong

This study sought to ascertain whether women in Uyo metropolis are influenced in their consumptio... more This study sought to ascertain whether women in Uyo metropolis are influenced in their consumption of cosmetics by advertisements and model usage in advertising. The study was informed by the widespread assumption that the use of models in advertising by manufacturers significantly influenced women's preferred brands and choice of cosmetics. The study employed the survey research method and the instrument for data gathering was the questionnaire. Four hundred copies of questionnaire were distributed using purposive sampling method. From the study, the research found out that although women appreciate and greatly patronise cosmetic products, the use of models in advertisement was not a major consideration in their purchase decisions. Rather the quality of the products transmitted through the word of mouth from friends, families and peers were the major determinants of the choices of cosmetics' products. Nevertheless, some respondents particularly the young women were to some extent influenced by the personality of the models used. The researcher therefore recommends that, there is need for increased advertising strategies and initiatives using models that have believable personalities and can resonate with the target audience. Secondly, policies should be put in place to ensure that advertising messages are in sync with the product qualities as consumers are increasingly disbelieving advertising messages.

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Drafts by Jon Ita

Perceived Influence of Peace Communicating Music on Students of University of Uyo

The study looked at the perceived influence of peace communicating music among the students of Un... more The study looked at the perceived influence of peace communicating music among the students of University of Uyo. The objectives of the study were to: examine whether students of University of Uyo are exposed to peace communicating music, examine the gratification they derive from these peace communicating music, determine if there is a relationship between listenership to peace communicating music and determine if there is a relationship between listernership to peace communicating music and peaceful coexistence among University of Uyo students. The survey research method was used for this study with a population of 18,926 students. Data for thus study were gathered using questionnaire from three hundred and eighty one respondents. However, three hundred and sixty copies were completed and returned valid for the study. The research was under pinged on the theoretical framework of individual differences and reinforcement theories. The paper among other things found out that: students of the university of uyo are well exposed to peace communicating music, with a frequency that can be considered to be high and intense. Arising from this exposure therefore, the study gathered that university of uyo students derive gratifications from peace communicating music. Also there is a relationship between listenership to peace communicating music and peaceful coexistence among students of university of uyo on campus and there are myriad of ways which can be utilised for the engendering of peace among students of University of uyo apart from music. Based on these findings, the study recommends thus, music artistes should see themselves as ambassadors of peace and try to incorporate lyrics that engender peace in their music so that, the campuses as well as the society at large, get to learn from them and live in peace and harmony.

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Economics of Decline and Survival Strategies of Nigerian Print Media Industry: A Study of The Guardian, The Sun, and Leadership Newspapers

journal of Humanities University of Uyo , 2018

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Selfies, Communications and Female Students Self– Presentation in Social Network Sites (SNS

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Newspaper Framing and University of Uyo Students' Perception of Boko Haram Insurgency in Nigeria

by Jon Ita and Abasifreke Idiong

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Advertising, Model Usage and the Choice of Cosmetic Products by Women of Uyo Metropolis

by Jon Ita and Abasifreke Idiong

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Perceived Influence of Peace Communicating Music on Students of University of Uyo

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