Spirituality as
an Organizing Principle
Diana Whitney
Diana Whitney is an international speaker and consultant
whose work focuses on organization communication, culture,
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founder of The Taos Institute in
Taos, New Mexico, where she
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Spirituality has entered organizationaJ discourse through the back
door and is now sitting in the drawing room awaiting a proper
welcome.
We are living at a time when both the benefits and limitations of the modem worldview are readily apparent to us. We
see the miracles science has wrought and we also see what damage it has enabled us to create. Great strides in infonnation and
communication technologies, transportation, and health care have
come packaged with great environmental destruction and the near
loss of indigenous lifestyles around the world.! The modem focus on objectivity and the separation of science and spirituality,
taken to fullness, leaves people separate from one another, separate from nature, and separate from the divine. As a people we
can no longer ignore poetry and trust analysis, ignore nature and
trust the sterility of the laboratory, or ignore the multiple voices
we hear in the night and trust only the rules, laws, or policies
written by some unknown people to guide their lives, not ours.
Modern science in its flowering has given seed to the postmodcm,
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and with it comes a quest for spiritual relationships, meaning,
and integration.
Current considerations of spirituality as it relates to business, work, and organization development can be clustered
loosely into four primary conversations: Spirit as Energy, Spirit
as Meaning, Spirit as Sacred, and Spirit as Epistemology.
Spirit as Energy
When we get out of the glass bottles of our ego,
and when we escape like squirrels turning in the
cages of our pen'onality
and get into the forests again,
we shall shiver with cold and fright
but things willizappen to us
so that we don't know ourselves.
Cool, untying life will rush in,
and passion will make our bodies taut with power;
we shall stamp our feet with new power
and old things will fall down,
we shall laugh, and institutions will curl up like burnt paper.
-D.H. Lawrence2
For many people the notion of spirit in the workplace has to
do with the energy or "feel" of the place. Theirs is a conversation about Spirit as Energy. High-technology, entrepreneurial
organizations are described as spirited, while large corporate
hierarchies are considered sluggish and bankrupt of spirit. In
this sense spirit refers to a sense of aliveness and vibrancy,
people's ability to stamp their feet with power. As the poem by
D.H. Lawrence suggests, when we stamp our feet with new
power, we shall laugh and institutions will curl up like burnt
paper. Consultants speaking from this perspective counsel managers to follow the path ofleast resistance,3 to do what they love
and the money will foJ1ow,4and to manage from their hearts as
the means to personal and organizational exceJlence.
Organizational high performance and the capacity for organizational change are said to be derivative of spirit. As Harrison
Owens puts it, "whatever else high performance and excellence
may be based on, they would seem to have something to do with
the quality of Spirit. .. human Spirit, our Spirit, the Spirit of our
organizations." Much of the early work in organizational transformation considered spirit as energy. Ackerman6 trained flow'state managers to "work on the energy flow in the system, work
for hannony, alter structures to free up energy." One conference
speaker explained organizations in the language of Chinese medi-
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cine. She suggested we manage energy flows for organizational
health in much the same way a Chinese medicine doctor works
to open energy flows and to remove stagnation, therehy promoting health within an individual. Aikido techniques became metaphoric means and methods for dealing energetically with conflice. Both the purpose and process of organizational
transformation were to free the spirit; to build organizations with
vision., purpose, and values; and to remove the energybJocks to
organizational high performance.
Spirit as Meaning
To live content with small means,
to seek elegance rather than luxury,
and refinement rather than fashion,
to be worthy, not respectable, and wealthy, not rich,
to study hard, think quietly, act frankly,
to listen to stars and birds, babes and sages, with open heart,
do all bravely,
await occasions,
hurry neveTin a word, to let the spiritual, unbidden and unconscious,
grow up through the common.
This is my symphony.
-William
Ellery Channing8
Another conversation among organization scholars and practitioners considers Spirit as Meaning. ShaIed vision and common values are said to create organization meaning and to provide the impetus for organization change. Leaders at all levels
of the organization are guided to inspire (to fill with spirit) rather
than to motivate. Visionary leadership, as demonstrated by the
likes of Lee Iacocca, Ben Cohen, and Anita Roddick, is said to
make the difference between successful and unsuccessful organization change. Visioning, or conversationally projecting the
organization into the future, and creating alignm~nt among organizational members about the desired future are essential organizing endeavors.
Spirit and meaning are said to reside in the stories told about
the organization. Like a society or tribe's creation story, the
organization's stories serve to create and recreate what is meaningful for the organization's members. Story telling, myth making, and the celebration of the hero's journey are taught to managers as tools to deconstruct and reconstruct the organization's
sense of meaning. Organization culture can be considered the
grand story of the company, the story that holds it all together.
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The conscious creation of organization culture involves the careful delineation of the way things are to be done, by and with
whom. It is a process of making meaningful selected patterns of
daily work life, and rendering others meaningless.
Central to the Spirit as Meaning conversation is the recognition that workers in the industrialized countries, especially the
United States, are wanting more from work than a paycbeck.9
The quest for the soul in business,10 artful work, J1 and right livelihood is on. As William Channing's poem suggests, to live content with small means, financially, does not mean to live without
a sense of elegance, worth, or wealth. To let the spiritual grow
through the common is a"path to meaningful living.
Early conversations about Spirit as Meaning focused on
people who found their work empty and sought meaning in spiritual practice. As more and more people embarked upon the transfonnationallife style through the commitment to a spiritual practice of some type, the conversation widened. Now, not only do
people want their own lives to be full of meaning and purpose.
but they also expect the sam~ of their organizations. Awakening
people want to work for organizations that care and that are consciously contributing to the planet. People want their organizations to make positive contributions to their communities and to
the world, and they want work to enliven them. Empowerment
has become a code word for Spirit as Meaning. People want to
be involved creatively at work and they want their voices to be
meaningful to those with whom they work. They want opportunities to express themselves and to know they are heard and are
contributing to the social good. They want to be liberated to learn
and to grow while making a meaningful contribution. The exchange of labor for dollars is no longer satisfactory. Work has
become a lifestyle and people want a good life. They want to
bring their whole selves-mind, body. and spirit-to work. Meaningful work engages the whole person. It is a dialogue unbounded
by roles and infused with creativity, a willingness to collaborate
with others, and a daily enactment of beliefs, values, and relationships within the context of OUT now global community.
Spirit as Sacred
The man whose mind is rounded out to peifection
Knows full well
Truth is not cut in half
And things do not exist apart from the mind.
In the great Assembly of the Lotus all are present
Without divisions.
Grass, trees, the soil on which these grow
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All have the same kinds of atoms.
Some are barely in motion
While others make haste along the path,
but they will all in time
Reach the Precious Island of Nirvana.
Who can really maintain
That things inanimate /nck buddhahood?
-Chan-Jan12
The realm of Spirit as Sacred is a conversation quite different from those of Spirit as Energy or Spirit as Meaning. In this
arena there is an implicit understanding that all life :is imbued
with a divine spiritual presence, a spiritual potential awaiting
discovery and emergence. Taoist, Budclh{st, and Native American beliefs are drawn upon to exemplify the understanding that
divine spirit is a quality of all beings. Humans, plants, animals,
and rocks are all of spirit. From this perspective, spirit is not
something separate from mind, body, or action but is indeed an
integra] quality of being. To posit spirit as separate from body or
mind is to miss the point-something
modem science has helped
us do very well.
Conversations about Spirit as Sacred in the workplace would
have us seeking the Dora Penas of the world. Dora Pena, a potter
from the San lldefonso pueblo in New Mexico whose pots are in
many museum collections around the world, including the White
House art collection, works in close rela~onship with spirit. Dora
describes the way she works as an ongoing prayer. Before she
gathers the clay and sand from the hills near her home, she prays
and makes an offering to the spirits of the clay and sand. As she
mixes water with the clay she prays to the spirit of the water; as
she coils and rolls the clay into a pot she prays to invite the spirit
of the pot to be present.
I know of few people other than my Native American friends
who live and work in relation to spirit as an integral part of all
life. Among them the examples are many-Thomas
One Wolf
who prays to the Creator before hunting, that he might be gifted
with the life of a deer. Grandpa Pete Concha who reminds me to
visit before traveling to the far east for business so he can bless
me and ask Spirit to keep me safe and to bring me home safe. The
pueblo women who dance, as the spirit of the com, with gratitude
before the fields are planted and after the harvest is gathered.
The people and businesses most organized around the notion
of Spirit as Sacred are the many ecologists and environmentalists
around the wodd They are. for our time, the voice of spirit in all
ofHfe's fOnDS. They are the voice of biodiversity as a sacred trust.
They are the voice of our human dependency on nature.
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Organizations are
still suffering
under the modern
fiction of frag-
mentation~
functionalism,
and division of
labor.
g'd
The value of integrity is on most companies' values lists. As
such it is a code word for honesty, authenticity, and truth-telling
within the organization. Discussions about the application of
integrity in organizational life seldom evoke the meaning of integrated or whole. Organizations are still suffering under the
modern fiction of fragmentation, functionalism, and division of
labor. Spirit as Sacred acknowledges the connection of all life
and all energy such that actions of the part affect the whole. "In
Chinese philosophy it is said that the slightest wave of the hand
moves molecules all the way to the end of the universe". 13 As
modem communication and transportation enables us to experience the world as one being, we see the reality of our connectedness. As we see the effect of local actions on global existence,
we wonder if perhaps we have been connected all along andjust
didn't know it. Spiritual practices of peoples around the world
assume this connection. It enables them to live in ways and to
perfonn rituals and ceremonies that positively collaborate with
the whole of being. I have been told that the ceremonial dances
perfonned by the Tewa people help the sun rise each day. The
belief that humans and planets are related is essential to their life
and ceremonies. Theirs is a sacred ecology of life based on a
sense of wholeness and relatedness.
FaT many Western business leaders the notion of wholeness
is one of the realities of globalization still to be constructed.
Globalization appeared in the conversations of my clients first
as a title in search of a job, and then as a potential strategic leverage. Clients with titles such as Vice President of Global Marketing, Global Vice President of Human Resour<;es, and Director of
Strategic Globalization
are asking questions:
What is
globalization? What are other companies doing about it? How
can we take advantage of globalization? Is globalization just
another business school fad or is it real? An of these questions
belie an understanding of the wholeness of the world and the
essential relatedness of all of life, as well as the existent opportunity to cooperate with relatives, colleagues, and business partners worldwide to infuse the notion pf globalization with meaning and spirit that will sustain life for generations to come.
With this sense of wholeness and connectedness comes·a
deep reverence for relationships. Spirit as Sacred places relationships at the center of social organization. The Lakota Sioux
draw purpose for action as well as a sense of social location
from their relatives. A Lakota is credentialed not through schooling and degrees earned or by years of experience, but rather
through relationships. Relationships that matter-those
that give
fonn to life and social organization-may
be blood-line rela-
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tionships or Hunka or chosen relationships, as,well as relationships with spirit beings, and relationships given through vision.
Each person's identity is in relation to the community. The community and the ongoing life of the people are enacted through
relationships.
Unfortunately, one of the chaUenges facing organizations
today are the many scars that exist from times when relationships where not honored and people were not treated as sacred.
Spirit as Sacred calls for a radicaJ relational perspective, one
that not only honors all life and relationships, but also honors
the multiple voices and ways ofkI?-0wing of the world's people.
Spirit as Epistemology
When the animals come to us,
asking for our help,
will we know what they are saying?
When the plants speak to us
in their delicate, beautiful language,
will we be able to answer them?
When the planet herself
sings to us in our dreams.
will we be able to wake ourselves. and act?
--Gary Lawless/4
Perhaps the greatest divide created by modern science between indigenous people and the Western world is the epistemological divide. 'While Western science developed methodologies
and studied the world in order to control the forces of nature.
indigenous people studied the world in order to cooperate with
the forces ofnature.15This difference is awe-inspiring to me as I
have come to realize essential differences not only in the ways
of knowing but also in the knowledge gained.
For many people for whom spirit is integral to life there are
realities other than the visible worlds of technology. living nature, and human beings. Within these realities reside spirit beings who on occasion make themselves and their views known. '
Examples include the nature Devas who guide the care. of the
gardens in Findhorn, Scotland, the spirit relatives who talk to ,
Lakota people in sweat lodge ceremonies, and the many spirits
who are channeled by psychics around the world. In all cases
the presence of spirits depends on relationships among them and
some person or group of people. Spirits are invited to come forth
and communicate through ritual and ceremony. For example,
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the Navajo sand paintings may be looked upon as symbolic representations of healing, but to the Dine people, "The making of
the sand painting is the creation of the presence of the beings.
The beings are not at all separate from what the sand looks like.
Once the sand painting is there, they are there."16
Business and organizations around the world calion holy
people to bless buildings, business endeavors, and the people
whose work is to seIVe the community. But once the blessing is
made, whether by a Shinto priest, a Rabbi, or a Medicine Man,
what business and organizational leaders engage spirit on a daily
basis for decision making, for team building, or for maintaining
balance.within the local community, as it relates to global wellbeing'? All too often consultants, serving as the metaphoric ministers of organizational well-being, provide assistance based upon
the scientific paradigm of control over nature. The challenge of
Spirit as Epistemology is to open to the voices of spirit and to
learn the ultimate lessons in cooperation: how to co-construct
global communities and organizations in balance and in harmony
with spirit.
Lessons for Global Organizing
. Globalization
has
created an imperative
that the
voices of spirituality be included
in these discus-
sums.
Each of these ongoing conversations about spirituality as it relates to business, organization development, and work offers possibilities for global organizing. We are at a time in history when
the discussions, writings, and decisions of organizational leaders, scholars, and practitioners are creating new fonus and means
of organizing. Globalization bas created an imperative that the
voices of spirituality be included in these discussions. The exclusion of spirituality would mean the exclusion of large numbers and communities of the world's people from the global conversation. Globalization bolds the possibility for building bridges
among people whose cultural memories may still be at war with
one another. Conversations that have endured from generation
to generation are in need of change. The task at band is not easy,
for there is much healing to be done. From a social constructionist view, what matters is that our conversational realities be inclusive of spirit, in any of its myriad manifestations.
Energy Flows in Form and
Rhythm
No fonn of relating or organizing is inherently better than another,
but all forms have relational consequences. They create space and
give permission to some interactions and they limit others.
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To evoke Spirit as Energy, experiment with fonns of relatedness as well as with rhythms and timing of relatedness. Pay
attention to fonns of relatedness that liberate people and level
the playing fields. Circles have neither beginning nor ending,
neither top nor bottom,:so consider circles of communication
rather than lines of communication. Design work to go in circles
rather than lines; hold meetings in the round. Encourage people,
including yourself, to trust in the cycles of learnmg, living, and
changing. Inyite the circle of all people ~obe involved in whatever you do. Design work to be done by max-mix groups--mixed
race, mixed gender, mixed function, and mixed generationwhenever possible ..
Invite people to tell their stories and the stories of their communities and organizations. Give time to stories, because the
expression of stories frees energy and builds the grounds of relatedness. Collect, study, and discuss the stories of the community or organization, ask where the stories came from, who created them, and how they might be changed. Encourage people
to talk in their own language and also in the language of the
meeting or the project. Tell and retell stories to evoke the energy
of the story and to enliven new possibilities for interaction and
organization.
Design work /0 go
in circles rather
than lines.
Meaning Comes Forth out of Relationships
Spirit as Meaning has to do with what is cherished by people in
relation to one another. To invite its presence go out and rub shouJders with people, get to know them up close and personal. Experiment with processes for mutualleaming and get curious about
what gives life to communities, organizations, and yourself.
Bring visions, values, and voices to life. For some people,
discussing visions and values is meaningful, so do it. Other people
know what's important to them when they see it, so take them
on bench-marking road trips to have a "look-see," as one colleague calls it. Continually ask people what they think, feel, believe. Encourage them to trust and act on their own knowing.
Discourage speaking in the name of the boss, the employees. the
customers, or some other non-present person or group. If someone or some group's voice is important, invite them to the meeting or project. Use dialogue processes to ensure expression and
listening. Ask people what they would do differently if their vision were already realitY---encourage them to just do it. Shorten
the cycle time between vision and action-stop
the talk and enact the vision.
Approach work and organizational life from an appreciative
perspective. Conversations create realities; be a source of posi-
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tive conversational possibilities. Seek the positive-the
negative seems to show up uninvited. Base personal development
discussions on high-performance patterns, not on feedback about
deficiencies. Invite people to share what they value and respect
about one another and their relationships, rather than what they
want the other t() change. Help people extend and apply success
patterns, rather than try to overcome obstacles. Encourage organizational stories that give hope, evoke relation~ confidence,
and challenge life-affirming potentials to prevail.
Sacred Space Expands with Practice
Pay attenJion to
your relationships~Jor they are
the grounds upon
which spirituality
is enacted.
Inviting the sacred to work as an organizing potential is very
simple: live it. Life, work, and organizations as we know them
are maintained through our everyday conversations and interactions. What we include in our conversations and how we engage
one another is the fonn, meaning, and energy of our lives.
Practice daily. Cultivate your character and your relationship
with the creator through a committed set of practices, which may
include meditation, contemplation of sacred texts. prayer, rituals. and ceremonies. Attend to spiritual virtues--peace, wisdom,
hannony, justice, love, truth, humility, and compassion. Pay attention to your relationships. for they are the grounds upon which
spirituality is enacted. Pick up the trash as you waJk down the
path. Whatever you walk around shows up again on the winds of
change, and you or someone else has to deal with it. Create space
and time for spiritual practice in work settings. Put up altars and
renew them each day; dedicate a room for meditation, prayer,
and silent reading; evoke virtues as decisions are being made_
Approach work with humility and a spirit of inquiry rather
!ban with an attitude of expertise or possession of the right way.
Show reverence for the smallest of life and the grandest of lifegrains of sand and the environment. ants and elephants, violets
and redwood trees, babies and holy ones. Recognize the limitations and the gifts of your life. What you do is but a drop of
water in the vast ocean of life, and each drop in relation to others
can cause a ripple around the world and possib1y beyond. Encourage curiosity and conversations about the possible, rather
than certainty in the impossible. Organize around inquiry rather
than implementation. Inquiry is learning is change.
Demonstrate compassion ramer than defensiveness. Accept
the global, cultural, and relational legacies of our ancestors.
Healing of collective reJational wounds takes time, patience, and
openness to new relational fonns. Organize around opportunities for people to tell their stories to one another, over and over
and over again, until in the telling new meaning emerges. Use
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dialogue processes to create safe space for the expression of the
previously untold to occur. Compassion is a willingness to witness another's story even if you do not agree.
Epistemological Diversity Creates the Postmodern Agenda
Life in these times calls for an acceptance of technology and an
acceptance of spirituality. It calls for an end to science as the
primary means of influence and an opening of the pathways of
influence to diverse ways of knowing. It calls for a radical relational perspective and at the same time an expansion of relational roles and responsibilities. To invite Spirit as Epistemology is to welcome and give credence to ways of knowing and
creating knowledge based on spiritual relationships.
Invite epistemological diversity. Talk with people about how
they know what they know. Explore how relationships influence
ways of knowing. Put trust in different ways of knowing-intuition, spirits, feminism, astrology. Invite people to speak from
their most sacred voice, whatever that is for them. Ask people to
speak from different voices-the globe, the mountains, the chi 1men, the iJ), the rich, the poor. Help people recognize the potential of honoring multiple, sometimes complementary, sometimes
conflicting views that emerge from different ways of mowing.
lJsten for that which gives life, hope, and confidence.
Include blessings, prayers, meditation, and rituals led by the
elders and holy ones every step of the way. You don't need to
understand it for it to work. In most cultures only a few understand the ways of spirit, the others rely on faith. Evoke the blessings of the spirit world on a daily basis through prayer, song,
dance, and celebration of the divine relatedness of all life.
Talk with people
about how they
know what they
know.
Ref1ections
Spirituality as it relates to work, business, and organization development is a multifaceted conversation. The question is not
whether it is relevant in the social understanding and creation of
global organizations, but rather in what ways. People around the
globe are giving voice to spiritual beliefs and practices while
their organizations are suffering the consequences of years of
spiritual estrangement. As people live more fully awaken to the
spiritual life, old ways of relating and forms of organizing cannot endure. Spiritual ways of working and organizing that currently exist around the world hold potential for organizational
realities that blend the best of science and technology with the
best of mysticism and love. Let us have faith in the magic of
conversation, relational realities, and c~creation, and let us ex-
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pand beyond the realms of human interaction to include all our
relations. Mitakuye oyas'in.
1. J. Mander, In The Absence Of the Sacred. San Francisco:.
Club Books, 1991.
Sierra
2. Angelo Ravagli and C.M. Weekly, The Complete Poems of D.H.
Lawrence. New York: Viking Penquin Books, 1964, 1971.
3. R. Fritz, The Path Of Least Resistance. Salem,
1984.
MA: DMA, Inc.,
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York: Dell Publishers,
1988.
5. H. Owen, Spirit Transformation and Development in Organiza-
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6. Linda S. Ackerman, "The FJow State: A New View of Organizations and Managing." In Transforming Work. John Adams, (Ed.)
Alexandria, VA: Miles River Press, 1984.
7. T. Crum, The Magic Of Conflict. New York: Simon and
Schuster, 1987.
8. Gary Lawless, in Earth Prayers, E. Roberts and E. Amidon, Eds.
San Francisco: HarperCollins. 1991.
9. D. Yankelovicb, New Rules. New York: Random House, Inc., 1981.
10. L.E. Bolman & T.E. Deal, Leading With Soul. San Francisco:
Jossey-Bass Publishers,
1985.
11 D. Richards, Artful Work. San Francisco:
Publishers,
1995.
Berrett-Koehler
12. Fung Ya-Ian, A History of Chinese Philosophy. Vol. 2. Princeton,
NJ: Princeton
University
Press.
1953.
13. C.K. Anthony, A Guide To The I Ching. Stow, MA: Anthony
Publishing Company, 1988.
] 4. Gary Lawless,
Books. 1990.
First Sight of Land. Nobleboro,
15. P. Colorado, ·'Bridging Native and Western
gence, XXI, 2/3, pp. 49-67,1988.
ME: Blackberry
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In Conver-
16. J. Kremer, "Perspectives
On Indigenous fIealing." In Noetic
Sciences Review, No. 33, pp. 13. Sausalito, CA: Institute of Noetic
Sciences, 1995.
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