Hybrid Organizations and the Logics of Entrepreneurial Ecosystems
Philip T. Roundy
UC Foundation Assistant Professor of Entrepreneurship
Department of Marketing and Entrepreneurship
University of Tennessee at Chattanooga
College of Business
615 McCallie Avenue
Chattanooga, TN 37403-2598
Tel. 330-206-2458
Fax: 423-425-4158
Email:
[email protected]
Pre-Print of an article in:
International Entrepreneurship and Management Journal
Roundy, P. T. (2017). Hybrid organizations and the logics of entrepreneurial
ecosystems. International Entrepreneurship and Management Journal, 13(4), 1221-1237.
https://link.springer.com/article/10.1007%2Fs11365-017-0452-9
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Hybrid Organizations and the Logics of Entrepreneurial Ecosystems
Abstract
Growing evidence suggests entrepreneurial ecosystems are a potent engine for economic and
community development. Prior research has identified an ecosystem’s culture as serving a
critical role in its creation and functioning. However, it is not clear how the cultural forces in
entrepreneurial ecosystems develop and are shaped by individuals, organizational actors, and
ecosystem-level institutions. Drawing from institutional theory and theories of multiple logic
organizations (i.e., hybrids), this paper combines entrepreneurship and management research to
argue that entrepreneurial ecosystems are influenced by two dominant institutional logics:
entrepreneurial-market and community. By combining both logics, hybrid support organizations,
such as incubators, accelerators, and small business development centers, play a unique role in
entrepreneurial ecosystems by exposing participants to the two guiding logics. Furthermore, it is
argued that intra-ecosystem variation among hybrid support organizations in the dominance of
entrepreneurial-market and community logics, will result in a diversity of entrepreneurship
within an ecosystem. This theorizing contributes to the understanding of entrepreneurial
ecosystems by shedding light on the role institutional logics and hybrid support organizations
play in ecosystem formation, structuring, and function and by explaining the genesis of the
cultural values that guide ecosystem participants.
Keywords: entrepreneurial ecosystems; regional innovation system; new venture creation;
hybrid organizations; institutional logics
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Hybrid Organizations and the Logics of Entrepreneurial Ecosystems
INTRODUCTION
Entrepreneurial ecosystems are the geographically-bounded systems of individuals,
organizations, physical resources, social structures, and cultural values that generate new venture
activity (Adner 2017; Audretsch and Belitski 2017; Autio et al. 2014; Breznitz and Taylor 2014;
Isenberg 2016; Mack and Mayer 2016; Neck et al. 2004; Nylund and Cohen 2016; Spigel 2017;
Spilling 1996; Stam 2015). Communities with thriving entrepreneurial ecosystems exhibit high
concentrations of entrepreneurial activities, including the founding of new organizations, the
creation of novel products, services, technologies, and community initiatives, and investments in
early-stage ventures (Carayannis et al. 2016; Feld 2012; Saxenian 1994; Spigel 2017). Scholars,
practitioners, and policy-makers are motivated to understand the functioning of entrepreneurial
ecosystems because of the rapidly accumulating evidence that entrepreneurship can produce
economic development, technological advancement, and wealth creation (Audretsch et al. 2006;
Leyden 2016; Schumpeter 1934).
In addition to entrepreneurship’s function in economic and community development, the
increasing attention paid to entrepreneurial ecosystems (EEs) also stems from the growing
awareness that, even though entrepreneurship is intimately linked to characteristics and abilities
of individuals (e.g., alertness to recognizing and creating opportunities; Kirzner 1979; Roundy et
al., 2017), entrepreneurs do not operate in isolation (Autio et al. 2014; Greve and Salaff 2003;
Van de Ven 1993). Entrepreneurship is a relationally-embedded, social activity (Granovetter
1985). Entrepreneurial ecosystems encapsulate “certain attributes [that] exist outside the
boundaries of a firm but within a region that contribute to the competitiveness of a new venture”
(Spigel 2017: 51).
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Research has focused on identifying the key components of EEs by exploring the creation
and functioning of large and established ecosystems, such as Silicon Valley, California (Bahrami
and Evans 1995), Boulder, Colorado (Neck et al. 2004), and Austin, Texas (Oden 1997),
emerging ecosystems, such as Chattanooga, Tennessee (Motoyama et al. 2016), and even rural
entrepreneurial ecosystems, in countries such as Bangladesh (McKague et al. 2017). This work is
often built on case studies of EEs, which reveal that ecosystems require a specific set of elements
to thrive (Mack and Mayer 2016; Roundy, 2017). For instance, in a study of the Waterloo,
Ontario and Calgary, Alberta entrepreneurial ecosystems, Spigel (2017) found that attributes
such as strong markets that create entrepreneurial opportunities and attract skilled labor,
networking between entrepreneurs that provides skills, support, and mentorship, and cultural
orientations towards uncertainty and technology entrepreneurship interact to influence the
functioning of entrepreneurial ecosystems.
In addition to the material components of EEs, such as transportation infrastructure and
the availability of financial capital, the creation and development of EEs is dependent on cultural
components of the system (Isenberg 2010). For example, based on experiences in the Boulder,
Colorado EE, Feld (2012) claimed that it was important for EE participants to share specific
cultural values, such as “giving before you get” and favoring inclusivity. Studies of other
ecosystems have uncovered other influential values, which operate as “simple rules” that guide
EE participants in their behaviors and interactions (Bingham and Eisenhardt 2011; Roundy et al.
2016). EEs are also dependent on general cultural attitudes, such as tolerance towards risk and
acceptance of business failure without stigmatization (Graves 2011).
Despite findings pointing to the importance of the cultural components of EEs (Audretsch
et al. 2017; Saxenian 1994), a theory of the cultural forces at play in entrepreneurial ecosystems,
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as well as how these forces influence and are shaped by individuals, organizational actors, and
system-level institutions, has not been developed. The lack of an overarching theoretical
framework to explain the genesis and effects of cultural forces in EEs produces an important
theoretical puzzle: it is not clear where the cultural values that guide EE participants come from
or how these values are transmitted to (and among) participants. Thus, it is hard to answer why
participants in well-functioning EEs are guided by values that, for example, lead them to
“simultaneously cooperate and compete” (Spigel 2017: 51). Prior research also does not
elucidate where such values originate or how EE participants learn and adopt them. This is an
important omission in the collective understanding of EEs because the shared values in an EE
help to provide the coherence and structure which gives it shape and influences its ability to
produce entrepreneurial activity (Isenberg, 2010; Roundy et al. 2016).
To address this critical gap in knowledge of EEs, in this paper, institutional theory
(Thornton and Ocasio 2008) and theories of multiple logics (Besharov and Smith 2014) are
introduced to the EE literature. Drawing from work in institutional theory, which emphasizes
how institutional logics – "the formal and informal rules of action, interaction and interpretation
that guide and constrain decision makers” (Ocasio and Thornton 1999: 804) – influence
individuals’ values and beliefs and the structure of organizations, it is proposed that two logics
will be dominant in EEs: an entrepreneurial-market logic and a community logic. Together the
two logics influence the behaviors and interactions of EE participants and give structure to an
ecosystem.
If entrepreneurial-market and community logics are potent influences in EEs, it is
necessary to understand how and through what mechanisms EE participants are exposed to these
two logics. Building on work on hybrid organizations (Battilana and Lee 2014) – organizations
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that blend multiple institutional logics – it is argued that a specific type of hybrid, hybrid support
organizations, play a critical role in introducing and spreading dual institutional logics. Hybrid
support organizations include incubators, accelerators, small business development centers, and
other organizations that provide entrepreneurship-oriented services to EE participants. As
argued, these organizations are hybrids because their operations combine an entrepreneurialmarket logic and community logic. When EE participants interact with hybrid support
organizations, oftentimes at formative stages in the entrepreneurial process, they gain exposure
to the logics that drive these organizations and that are, in turn, dominant in EEs.
By developing a comprehensive theory of how institutional logics and hybrid support
organizations play an integral role in the formation, structuring, and functioning of EEs, this
paper combines entrepreneurship and management research to detail how institutional theory,
and specifically theories of institutional logics, inform the study of EEs. It also responds to calls
for further research on how support programs and policies influence the overall effectiveness of
ecosystems (Spigel 2016b) by going beyond hybrid support organizations’ function as service
providers and examining the role they play in EE construction and development. The remainder
of the paper is organized as follows. First, in the next section, a review is provided of relevant
research on EEs, institutional logics, and hybrid organizations. Extended attention is given to the
substantive omissions existing at the intersection of the three literatures. After reviewing
pertinent literatures, theory is developed, first about the role of institutional logics in the
formation and development of EEs and then about how hybrid organizations serve a key function
in EEs by exposing participants to entrepreneurial-market and community logics and promoting
diverse forms of entrepreneurship. The paper concludes with discussions of the implications of
the theorizing for scholars, practitioners, and policy-makers and directions for future scholarship.
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LITERATURE REVIEW
The Under-Explored Role of Culture in Entrepreneurial Ecosystems
The literature on entrepreneurial ecosystems is populated by studies, usually focusing on
single ecosystems, which aim to isolate the critical components of an EE. This research has
identified the individuals, such as entrepreneurs, investors, and employees with
entrepreneurship-specific human capital, and the organizations, such as incubators, angel groups,
venture capital funds, and universities, that are critical to the functioning of an EE (e.g.,
(Bahrami and Evans 1995; Feldman 2001; Isenberg 2010). These key individuals and
organizational actors create and are dependent on three types of resources, which influence
entrepreneurial activity (Spigel 2017). Physical resources include transportation and
technological infrastructure, such as adequate highway systems and high-speed internet access
(Mack and Rey 2014). Social resources include networks of connections among the agents
within EEs and to resource providers outside the system through which information and other
resources flow (Stuart and Sorenson 2005). For instance, Konczal and Motoyama (2013)
examine the important role played by “1 Million Cups” networking events in creating
connections among EE participants. Cultural resources have received less attention and include
shared narratives of EE participants (e.g., stories of entrepreneurship successes) and shared
values (Roundy 2016). Although several studies have called attention to the importance of
cultural resources (e.g., Spigel 2016a), their origins and the mechanisms through which they are
spread among EE participants are under-explored. Thus, it is not clear from prior research how
cultural values, such as towards embracing entrepreneurial behaviors or cooperation, develop in
EEs.
Institutional Logics and Hybrid Organizations
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Cultures and the values that constitute them are shaped by institutional logics: patterns of
related behaviors, schemas, and goals (Thornton and Ocasio 2008). Logics are directly tied to
institutions, “supraorganizational pattern[s] of human activity which constrain both the ends and
means of organizational behavior” and “provide vocabularies of meaning and rules determining
what is to be valued.” (Friedland and Alford 1991: 243). There are several dominant institutions,
such as family, community, religion, and the market (e.g., Thornton et al. 2012), each with an
associated logic. Each logic is comprised of a set of values and goals which, depending on the
degree to which they are adopted and internalized, influence cognition and action. For example,
the market logic (also referred to as an “economic” or “capitalist” logic) consists of values
associated with efficiency, competition, wealth accumulation, profit maximization, and value
capture (Thornton et al. 2012).
Although logics and their underlying institutions can be distinguished from one another,
there are some points of commonality. For instance, family, community, and religion logics may
all contain behaviors associated with “helping others” (Friedland and Alford 1991; Miller et al.
2011). However, the target of the behaviors (e.g., helping familial relations versus helping
members of a larger community) will differ. Also, logics are not monolithic. For example, as will
be argued, an entrepreneurial-market logic is a more specific set of actions (involving the pursuit
of innovation, creativity, and the development of new business models) than the behaviors
associated with a market logic. Thus, each logic contains several “core” values and sets of
associated behaviors as well as variations associated with specific manifestations of the logic.
Overall, logics shape mindsets and “provide a coherent set of organizing principles for a
particular realm of social life” (Besharov and Smith 2014: 366).
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A stream of research in institutional theory is examining an increasingly prevalent
phenomenon: the creation of “hybrid” organizations that pursue multiple, often conflicting,
institutional logics (Battilana et al. 2015; Pache and Santos 2013). Organizations that seek to
blend multiple logics (i.e., to engage in “institutional plurality”; Skelcher and Smith 2015) can
experience logic co-existence, which creates new opportunities, gives an organization access to
broader resources, and allows them to be pioneering and innovative (Mair et al. 2015: 715) or
logic conflict, which leads to performance declines and organizational demise (Battilana and
Dorado 2010; Tracey et al. 2011; Zilber 2012). Most research has focused on how hybrid
organizations manage the tensions that arise from attempts to combine multiple logics. For
instance, several studies have examined logic plurality in social enterprises, ventures that seek to
blend market and community logics through models that address social problems by using
business methods (e.g.,Smith et al. 2013).
While research is making strides in clarifying how the internal dynamics and operations
of hybrids are managed, scholars have paid almost no attention to the effect of an organization’s
hybridity on other organizations. Specifically, despite calls for research linking conventional
(i.e., new venture) entrepreneurship and institutional entrepreneurship, which includes the
founding of hybrid ventures, prior studies have not explored the role that hybrid organizations
play in the creation and functioning of EEs (Phillips and Tracey 2007). To address the
aforementioned gaps in the EE, institutional theory, and hybrids literatures, in the next section
theory is developed about the role of hybrid support organizations in EEs.
The Dominant Logics of Entrepreneurial Ecosystems
EEs are not defined strictly by geographic boundaries; however, the borders of an EE can
be physically determined (e.g., corresponding to the borders of a city or an innovation district; cf.
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Guzman and Stern 2016). As more recent conceptualizations of EEs have argued, an ecosystem’s
boundaries also depend on individuals sharing certain values and goals (Roundy et al. 2016). For
example, an entrepreneur is considered “inside” an ecosystem if s/he is both within the
geographic bounds of the system and subscribes to the system’s values (e.g., towards
cooperation). Geographic location is, thus, a necessary but not sufficient criterion for ecosystem
membership. Shared values among ecosystem participants are critical for creating a degree of
cohesion among participants, which creates some correlation among their actions and gives
structure to the system. Without some degree of cohesion among EE agents, they will operate
autonomously, without commonality in their activities, and not like a system of inter-related
actors (Roundy et al. 2016).
As will be argued in the next two sections, the values that permeate EEs are, in part, the
result of participants being influenced by two institutional logics: an entrepreneurial-market logic
and a community logic. Working together and independently, the two logics form an institutional
latticework that gives shape and structure to an EE. As will be argued, by combining community
and entrepreneurial-market logics, hybrid support organizations, such as venture incubators and
small business development centers, play an instrumental role in EEs by transmitting and
exposing logics to EE participants.
Before proceeding, it is important to note that while community and economic logics
have an especially important function in EEs, other logics will also be present in the
communities that contain EEs (e.g., familial, religious, and bureaucratic state logics); but these
other logics generally play an ancillary and supplemental, rather than primary, role in EEs. It
should also be noted that not every member of an EE will be driven by both market and
community logics. For instance, venture capitalists are guided by a dominant entrepreneurial-
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market logic; a community logic is unlikely to play a significant role in their decision-making.
However, as theorized in the next section, it is critical for certain types of EE participants to be
guided by both logics.
THEORY DEVELOPMENT
Logics that Shape Entrepreneurial Ecosystems: The Entrepreneurial-Market Logic
All firms operating in capitalist economies must align, to a degree, with a market logic
involving activities such as pursuing efficiency in minimizing costs, profit maximization,
competition, and offering “goods or services to obtain a financial return to serve the shareholder
[or owner]” (Mair et al. 2015: 715). However, an important distinction can be created between a
generalized market logic, which all actors in market economies must internalize to some extent,
and a more specific form of this logic – an entrepreneurial-market logic – that is only held by
some market actors. An entrepreneurial-market logic encapsulates a related set of goals and
behaviors focused on innovation, the creation of new markets, business models, and
technologies, the pursuit of opportunities in spite of resource scarcity, and tolerance for
uncertainty and failure (Cunningham et al. 2002). Although all business organizations will buy
into a market logic, at least partially (for if they did not, their operations would be at odds with
the dominant values, behaviors, and goals of the marketplace), not all ventures will exhibit an
entrepreneurial-market logic (cf. work on entrepreneurial orientation, which examines
differences across firms in entrepreneurial-ness; Lumpkin and Dess 1996). Similarly, while all
business communities will exhibit a market logic, not all communities will embrace an
entrepreneurial-market logic.
An entrepreneurial-market logic is critical for the creation and functioning of an EE for
several reasons. First, if EE participants embrace an entrepreneurial-market logic this can lead to
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entrepreneurial intentions (i.e., intentions to create new ventures) and behaviors (e.g., the
creation of novel products)(Krueger et al. 2000). Multiple entrepreneurs engaged in the same
activities, such as incorporating new businesses, working on innovative business models, and
pursuing early-stage investment, creates coherence among their actions. As individuals begin
taking some of the same entrepreneurial actions, their activities become correlated and partiallyoverlapping. Similarly, as entrepreneurs engage in the actions involved in founding new
businesses, they generate novel business models, products, and processes that can be adopted
and/or adapted by other entrepreneurs through observation, vicarious learning, and other
methods (Holcomb et al. 2009). If investments have been made in an EE in a particular
technology, such as 3D printing, the entrepreneurial-market logics of entrepreneurs will guide
them as they pursue businesses based on this technology.
All three of the aforementioned dynamics – entrepreneurs sharing common goals,
entrepreneurs adopting similar business models and methods, and entrepreneurs pursuing and
creating businesses around the same technologies or in the same industries – are driven by an
entrepreneurial-market logic and cause the behaviors of entrepreneurs to be cohesive and related,
rather than autonomous. The cohesiveness of activities causes EEs to gain structure, to become a
system, and to be more than simply a loose collection of unrelated, autonomous actors. Thus, an
entrepreneurial-market logic acts as a guiding force that creates a degree of coherence in
members’ intentions and behaviors and, thus, produces and maintains the cohesiveness of the
ecosystem. These arguments suggest the following proposition:
Proposition 1: An entrepreneurial-market logic is a necessary condition for the creation
and functioning of an entrepreneurial ecosystem.
Despite the importance of the entrepreneurial-market logic in guiding EE participants’
intentions and behaviors, and creating cohesion among their activities, if this logic permeates an
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EE, it is a necessary, not sufficient, condition for the formulation and maintenance of an EE. A
second institutional logic – a community logic – is also necessary. The community logic is
characterized by a focus on community needs, development, prosperity, trust, and value creation
(Marquis et al. 2011; Reay et al. 2015; Thornton et al. 2012). The last focus is especially
important. Value creation occurs “when the aggregate utility of society’s members increases
after accounting for the opportunity cost of all the resources used in that activity” (Santos 2012:
337). Individuals and organizations driven by a community logic aim to increase community
value (i.e., social welfare) through cooperation and helping others.
Community logics are critical in EEs for at least two reasons. First, values such as
cooperation, altruism, and giving before taking are important because they help to provide
further structure to an entrepreneurial ecosystem (Feld 2012; Krueger et al. 2013; Motoyama and
Watkins 2014; Spigel 2013). In essence, as these values spread and become shared routines and
simple rules that guide an increasing number of ecosystem participants, they give form to the
entrepreneurial community and help it to operate like an interdependent ecosystem rather than a
loose collection of agents. Second, a community logic is associated with a focus on community
rejuvenation and development. It will cause EE participants to be community-focused, rather
than entirely self-interested, and to value activities that lead to the advancement of the
community comprising the EE. This suggests:
Proposition 2: A community logic is a necessary condition for the creation and
functioning of an entrepreneurial ecosystem.
The Role of Support Organizations in Transmitting Logics
In the previous two sections, it has been argued that entrepreneurial ecosystems require
entrepreneurial-market and community logics. But how are EE participants exposed to these
logics, not just in isolation but in tandem? This section explores this question and contains
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arguments detailing how hybrid support organizations play an instrumental role in exposing EE
participants, and particularly those new to the system, to the dual logics that guide ecosystem
values. More critically, hybrid support organizations have a powerful influence as transmitters of
institutional logics because they simultaneously expose EE participants to both logics. By doing
so, support organizations demonstrate how the two logics can co-exist and find balance.
Hybrid Support Organizations
A key type of organization in EEs is entrepreneurial support organizations. This class of
organization includes incubators (i.e., an “enterprise that facilitates the early-stage development
of firms by providing office space, shared services and business assistance"; Hackett and Dilts
2004: 55) accelerators (i.e., a fixed-term, often cohort-based program, that includes mentorship
and educational components, culminates in a public pitch event or demo day, and offers a small
stipend, all in exchange for equity; Cohen 2013; Hallen et al. 2014), small business development
centers (Chrisman and Katrishen 1995), and other organizations that provide services to
entrepreneurs and early-stage ventures. These organizations are often incorporated as nonprofits;
however, they can also exist as for-profit entities (Dempwolf et al. 2014). Regardless of their
legal form, support organizations generally exhibit two logics: entrepreneurial-market and
community. However, as will be argued, the extent such organizations emphasize both logics
will differ, which has implications for the diversity of entrepreneurship in an EE.
Hybrid organizations and the community logic. Hybrid support organizations exhibit a
community logic in their actions to build and bolster a community of entrepreneurs and other
agents (i.e., an entrepreneurial ecosystem). Such organizations help build EEs, in part, by
conveying a community logic to EE participants. Specifically, when EE participants interact with
hybrid support organizations, by participating in an incubator or accelerator cohort or by serving
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as a mentor for entrepreneurs, they are exposed to the shared values, conventions, and “simple
rules” that are associated with a community logic. For instance, although not all entrepreneurs
will pursue services from support organizations1, entrepreneurs that do pursue services, such as
business model development courses, will interact with incubator employees and other
established EE participants such as mentors and investors. These interactions not only provide
participants with the knowledge and human capital necessary to found and grow new ventures
but through observation participants are exposed to values like “give before taking” and “be
altruistic towards other EE members” (e.g., Feld, 2012). Hybrid support organizations also host
events that bring EE members together and introduce new participants to an EE. In doing so,
these activities create and strengthen connections among EE participants, which forms the social
network that, in part, constitutes the EE (Motoyama and Watkins 2014). Thus, hybrid support
organizations expose EE participants to the community logic by coordinating activities that
create a sense of community.
Hybrid organizations and the entrepreneurial-market logic. An entrepreneurial
ecosystem is not simply a community of individuals and organizations; it is an entrepreneurial
community in which participants share a focus on activities such as creating new businesses and
investing in early-stage companies. EE participants must learn the values, skills, and goals
associated with entrepreneurial activities, particularly if they are new to entrepreneurship (StJean and Audet 2012). This suggests that the members of an EE must be exposed to and must
internalize an entrepreneurial-market logic.
1
Even though all entrepreneurs will not directly interact with support organizations, the influence of support
organizations’ logics are likely to diffuse among a population of entrepreneurs, influencing ventures not directly
linked to support organizations (e.g., through isomorphism and homophily pressures among ventures; cf. Guler et al.
2002).
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Although there are other channels through which EE participants can learn an
entrepreneurial-market logic, such as being employed by a startup or through university
entrepreneurship programs (Gorman et al. 1997), hybrid support organizations are unique in that
many of them are guided by an implicit (and even explicit) mission to teach an entrepreneurialmarket logic (Pauwels et al. 2016). In interactions with hybrid support organizations, EE
participants are exposed to the characteristics of an entrepreneurial-market logic in several ways,
including when entrepreneurs are residents of incubator or accelerator programs in which they
are co-located for extended periods of time with other ecosystem participants, and when
entrepreneurs participate in events such as startup classes and pitch competitions (Cohen 2013).
During such programs and events, EE members (and aspiring participants) interact with more
established and long-standing members of the EE and thereby, directly and vicariously, learn
entrepreneurial skills and the values of the ecosystem. Furthermore, interactions with hybrid
support organizations expose EE participants to the narratives communicated by other members
of the EE (e.g., stories of the EEs’ past entrepreneurial successes and failures), which can further
convey entrepreneurial-market and community logics (cf. Roundy, 2016). In addition, when
entrepreneurs participate in an accelerator, they form connections with other entrepreneurs, many
of whom are at similar stages in the life-cycles of their ventures, and with other participants in
the EE, such as mentors, investors, and individuals that provide support services (e.g., legal
advice, tax services). The creation of these connections not only increases the density of the EE’s
social network, a constitutive part of the ecosystem (Stangler and Bell-Masterson 2015), but
these ties also transmit entrepreneurial (and community) logics. In the same way, hybrid support
organizations will also reinforce the entrepreneurial and community logics of “mature”
ecosystem participants.
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Hybrid support organizations play another instrumental role in EEs: through their
operations, they demonstrate how to strike a balance when organizations seek to combine
community and entrepreneurial logics. As described, organizations that juggle multiple logics
can experience tensions in effectively combining disparate logics (Greenwood et al. 2011). For
example, an entrepreneurial-market logic will emphasize self-interest-oriented goals such as
profit maximization, which can be at odds with the other-focused, altruistic goals of a
community logic (Smith et al. 2013). By observing the actions and operations of support
organizations, EE participants see how to combine the two governing logics. Support
organizations, therefore, not only help to spread the simple rules, values, and conventions that
knit together the social and cultural fabric of an EE, but they also demonstrate how these
elements can effectively co-exist. Thus, it is proposed:
Proposition 3: The presence of hybrid support organizations will increase the prevalence
and strength of entrepreneurial-market and community logics in EE participants.
The Diversity of Hybrid Organizations and Non-Conventional Entrepreneurship
Hybrid support organizations provide services and programs that spur and support
entrepreneurial activity and community development; however, they are not homogeneous,
which has important implications for the composition of EEs. A key characteristic through which
support organizations can differ is their diversity in the degree to which they emphasize
entrepreneurial-market or community logics.
Although hybrid support organizations juggle multiple logics, they will vary in the
privilege and emphasis they give to one logic over another – some are more focused on fulfilling
an entrepreneurial-market logic and others are more driven by a community logic. For example,
a for-profit venture accelerator that has operations funded by the equity received from
participants will exhibit both logics but will likely give preference to an entrepreneurial-market
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logic over a community logic because the sustainability of their organization depends on their
ability to produce “hockey stick” growth ventures with the potential for large financial exits
(Cohen, 2013). In contrast, hybrid support organizations like small business development centers
strike more of an even balance between entrepreneurial-market and community logics because
their funding typically comes from a combination of rental fees charged for office space and
government grants (Hackett and Dilts 2004). As a third example, consider an incubator targeted
at providing startup services to social entrepreneurs who are creating for-profit, nonprofit, and
hybrid organizations that seek to address social problems. Such an incubator will provide
participants with entrepreneurial skills and values; but its primary focus will be helping
entrepreneurs pursue community-oriented goals (Casasnovas and Bruno 2013). As these
examples illustrate, hybrid support organizations can be arranged on a continuum based on the
degree to which they emphasize a community and/or entrepreneurial-market logic. These
variations in the extent support organizations balance dual logics, and how they do so, have
implications for the types of entrepreneurship present in EEs.
If an EE contains only support organizations that exhibit a dominant entrepreneurialmarket logic, and in which the community logic is secondary, then this is likely to produce an
ecosystem comprised primarily of ventures with this same focus because other types of
organizations (e.g., ones with dominant community logics and secondary entrepreneurial-market
logics) will not receive support services or resources. An entrepreneur seeking to found a
community-oriented, nonprofit social venture, for example, is unlikely to find support services in
an ecosystem populated by hybrid support organizations that are predominantly focused on
scaling for-profit, technology ventures. Thus, the logics that guide hybrid support organizations
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will lead to the creation of ventures with similar logics. These arguments suggest the following
proposition:
Proposition 4: Entrepreneurial ecosystems containing hybrid support organizations
ranging the continuum from community- to entrepreneurial-market dominant logics will
have a greater diversity of venture types than ecosystems with homogenous support
organizations.
DISCUSSION
EEs represent a unique meta-organization (cf. Gulati et al. 2012) that must foster multiple
institutional logics to gain structure and promote their continued functioning. A community logic
emphasizing values such as cooperation and altruism and simple rules such as “give before
taking” is necessary for leading individuals to act as if they are operating in a community, rather
than autonomously. Thus the community logic gives shape to an ecosystem and helps it operate
as a system. An entrepreneurial-market logic is necessary for the ecosystem of individuals and
organizations to function as an entrepreneurial ecosystem; that is, an interrelated set of actors
and forces that produce entrepreneurial activity. As theorized, hybrid support organizations play
a foundational role in EEs by exposing participants to entrepreneurial and community logics
because, as hybrid organizations, they blend both logics. Finally, hybrid support organizations
can differ in the extent to which they exhibit a dominant entrepreneurial-market or community
logic, which has implications for the diversity of organizations in an EE. This theorizing has
implications for other streams of research on EEs and for institutional logics.
Implications for Theory
Entrepreneurial ecosystems. Scholars are drawing increasing attention to the
importance of the cultural characteristics of EEs (Spigel 2016b). Researchers and practitioners
have begun to identify the specific socio-cultural components of EEs, such as values, narratives,
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and the social connections among EE members (Feld 2012; Roundy 2016). These studies have
not, however, linked these characteristics to an overarching, established theory. This omission in
prior research is indicative of a more general trend in EE research, that it is largely a-theoretical
(Stam, 2015). The theory presented in this paper ties together concepts that, in EE research, have
been treated as disparate and links them together through a unified theoretical lens: the theory of
institutional logics (Thornton et al. 2012). Doing so ties the growing body of research on EEs to
institutional theory.
Similarly, studies seeking to identify the key components of EEs have noted the
importance of support organizations, such as incubators and business development centers
(Motoyama and Watkins 2014). However, extended attention has not been devoted to explaining
precisely how these organizations influence the creation and functioning of EEs beyond their
role as resource providers. As has been argued, hybrid support organizations can serve a function
in EEs that goes beyond the provision of services to startup ventures. Indeed, such organizations
are responsible for transmitting the institutional logics that form the bedrock of EEs. Examining
support organizations through the lens of institutional logics reveals additional layers of these
organizations and how they function.
Institutional logics. Organizational research examining institutional logics has tended to
focus on how hybrid organizations manage the tensions that can exist with multiple logics (Pache
and Santos 2013). Many of these studies use the context of social entrepreneurship and social
ventures (e.g., Battilana and Lee 2014). The theory put forth in this paper expands hybrids
research to include support organizations, which have not traditionally been conceptualized as
hybrids but, as argued, embrace multiple logics.
20
The focus of this paper has been to explore how institutional logics influence EEs, which,
as a meta-organizational concept, departs from prior research focusing on the intraorganizational outcomes of logic plurality (Johansen et al. 2015). Furthermore, in theorizing
about the role of logics in EEs, the paper takes the first steps in exploring how logics can operate
across levels of analysis (i.e., at the system-, venture-, and individual-levels).
Implications for Practitioners and Policy-Makers
The theory presented in this paper has implications for regions seeking to create EEs.
One of the most direct implications from the propositions is that, if a city does not foster either
an entrepreneurial-market logic or a community logic it should not expect to be able to create or
sustain a vibrant EE. Entrepreneurial ecosystems are a phenomenon dependent on the cooccurrence of two logics; thus, if cities or communities seek to encourage EE development, it is
necessary to invest in activities, organizations, and events that promote entrepreneurial-market
and community logics.
Since, as has been argued, hybrid support organizations expose participants to both
logics, the theory developed suggests that one specific means of ensuring that an EE contains
both logics is by promoting the creation of support organizations. Entities that invest in such
organizations, such as private foundations, should recognized that hybrid support organizations
do more than provide services and host pitch competitions. Indeed, policy-makers seeking to
found and/or strengthen EEs should support initiatives that provide resources for creating hybrid
support organizations and that promote the utilization of support organization among
entrepreneurs. Such organizations are not simply peripheral agents in EEs, but rather they help to
lay the institutional foundations for ecosystems. Furthermore, if policy-makers desire an
ecosystem containing a diversity of types of entrepreneurship (e.g., for-profit, nonprofit, fast-
21
growth, slow-growth), which has been suggested to have advantages for the resilience of an
ecosystem and its ability to adapt to changes in the marketplace (Roundy et al. 2016), then
diversity should be promoted in the types of hybrid support organizations in an EE.
At the level of entrepreneurs, the theorizing put forth suggests that individuals that want to be
members of entrepreneurial ecosystems, and to contribute to these systems, must align with the
EEs’ logics. Furthermore, in the same way that entrepreneurs must ensure that their missions are
in alignment with the types of investors they pursue (e.g., traditional angels and venture
capitalists versus so-called impact investors), entrepreneurs who are active members of an
entrepreneurial ecosystem should also be careful to align the dominance in their logics (i.e.,
whether their primary logic is entrepreneurial-market or community) with the dominant logics of
a support organization.
Directions for Future Research
The theory presented suggests multiple avenues for future research on entrepreneurial
ecosystems. First, the most obvious extension of this work is for future scholars to empirically
verify the proposed theoretical arguments. This is an important next step because testing the
paper’s propositions could also reveal critical nuances in the mechanisms underlying the
theorized effects. It is not clear, for instance, what is the optimal degree of balance in an
entrepreneurial ecosystem between entrepreneurial-market and community logics. That is, in
vibrant EEs, what is the optimal composition in terms of the proportion of participants that adopt
both logics? As work on logic plurality focusing on the internal dynamics of organizations has
revealed, there is natural tension that exists between market and community logics. How
precisely do the participants of an EE balance such a tension at the community level? Similarly,
determining what is proportion of firms in an ecosystem that must be directly influenced by
22
support organizations to create a coherent system is another important empirical question. Lastly,
it may be important to explore under what conditions the theorized effects are most potent. For
example, since certain industries (e.g., high technology) are more likely to have specialized
support organizations than others, the effects of the logics of support organizations may differ
across industries. If so, then in some industries, firms will be more likely to be exposed to certain
logics and, in turn, will be more likely to pass on these logics to other firms. Future research is
needed to probe these and other questions concerning the functioning of EEs and to produce
granular insights about how logics interact to influence EEs.
Furthermore, it was theorized that entrepreneurial ecosystems function and are built upon
two guiding logics: entrepreneurial-market and community. However, research is needed to
examine the extent to which other, more ancillary, logics influence ecosystems either directly or
through their influence on the two dominant logics. It is not clear, for instance, what role, if any,
the values and behaviors of other logics, such as those associated with family, the state, or
religion play in shaping the individual and organizational behaviors in entrepreneurial
ecosystems.
Finally, as described in the review of the literature, most prior studies of EEs have
focused on vibrant ecosystems located in large urban areas with populations in the millions (e.g.,
Bahrami and Evans 1995; Feldman, 2001). Even studies of ecosystems located in peripheral
cities, such as Chattanooga, Tennessee (Motoyama et al. 2016), have focused on metropolitan
areas with hundreds of thousands of residents. However, the definition of entrepreneurial
ecosystems is based on the production of entrepreneurial activity, not the prevalence or amount
of such activity, which suggests that growing attention is needed to examine the unique
dynamics of EEs in smaller cities and towns (Roundy 2017). Exploring the existence and
23
operation of EEs outside of commonly-studied, heavily-populated urban areas may reveal that
institutional logics manifest differently depending on the size or type of an EE (Welter et al.
2008). For instance, perhaps community logics are naturally more prevalent, and even more
dominant, in small towns because of their deeper, informal social networks (e.g., Seaton 2008).
If so, the density of small town social networks suggests that while hybrid support organizations
operating in such towns will still need to exhibit both community and entrepreneurial-market
logics, the latter may be particularly under-represented. Thus, a particularly important role of
support organizations may be exposing EE participants to the entrepreneurial-market logic.
Examining ecosystems in small towns may also be advantageous because their dynamics are
presumably less complex, and perhaps easier to study, than entrepreneurial ecosystems in large
urban areas (cf. Nylund and Cohen 2016). Moreover, the residents of many small cities,
particularly in regions attempting to transition to a post-Industrial economy, view the promotion
of entrepreneurship as a means to revitalize their economies. Determining if differences exist in
the logics and functioning of EEs represents a significant area of study because there are policymakers at all levels staking the future of their economies and communities on being able to
develop flourishing entrepreneurial ecosystems.
24
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