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The Counter-Influence of
Emerging Markets across the
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Chapter · September 2014
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CHAPTER 2
The Counter-Influence
of Emerging Markets
across the Globe
Overview
The emerging markets have been the source of global economic growth
for quite some time now, with far-reaching effects to the rest of the
world, in particular to advanced economies. It is not news that emerging
markets have become the sweethearts of the financial press and a favorite
talking point of governments, foreign trade advisors, and corporations
worldwide. Although these markets were best known in the past as a commodity paradise, or the place to go for natural resources, cheap labor,
or low manufacturing costs, emerging markets today are positioned for
growth. Rapid population development, growing middle-class, and sustained economic development are making many international investors
and corporations look to emerging markets with new lenses.
Economic theorists’ corroborate this point by arguing that free FDI
across national borders is beneficial to all countries, as it leads to an efficient allocation of resources that raises productivity and economic growth
everywhere. Although in principle this is often the case, at this time, for
emerging markets, the situation is a bit different. It is much more apparent
now, when we look at country indicators from sources such as the IMF
or World Bank, that large capital inflows can create substantial challenges
for policymakers in those market economies. After the global financial
crisis of 2008 to 2009, net private capital flows to emerging markets
surged and have been volatile since then. This raises a number of concerns
in those recipient economies. As advanced economies issued robust monetary stimuli to revive their sluggish economies, emerging markets faced
26
COMPARING EMERGING AND ADVANCED MARKETS
an overabundance of foreign investments amid strong recoveries. Hence,
policy tensions rapidly ensued between these two groups of economies.
As strong FDI, mainly private net capital, was injected into emerging
markets economies, both in pre- and postglobal financial crisis periods,
policymakers in those emerging economies reacted by actually reversing
the flow of capital back into advanced market economies. This often
resulted in an effort to control local currency appreciation, and fend off
the exporting of inflation from advanced economies into these markets.
Therefore, we are all witnessing a rapid development in the global
trade landscape, one that hitherto was dominated by advanced economies, with trading policies developed typically by members of the G-8
group of nations. Some members of the G-8 group though are beginning
to lose their influence to emerging economies, as a result of profound
changes the global markets are undergoing. One of the most important
changes, henceforth the consequences of which still remain to be understood fully, is the growing role of the G-20 countries as new policymakers
for international trade and fast developing emerging markets.
These groups of emerging economies, however, are not easy to define.
While the World Bank coined the term emerging countries more than a
quarter of a century ago, it only started to become a household term in
the mid-1990s.* After the debt crises of the 1980s, several of these rapidly
developing economies gained access to international financial markets,
while at the same time they had liberalized their financial systems, at least
far enough to enable foreign investors broad access into their markets.1
From a small group of nations in East Asia, these groups of emerging
economies have gradually grown to include several countries in Latin
America, Central and Eastern Europe, and the Middle East, as well as
a few countries in Africa. The leading groups today are the Association of South East Asian Nations (ASEAN), the BRICS, the CIVETS,
and Middle East and North Africa (MENA), in addition to what Jim
O’Neil calls the N-11, or Next-11 emerging economies, a focus of much
discussion in this book.
* The term was coined in 1981 by Antoine W. van Agtmael of the International Finance Corporation of the World Bank, http://www.investopedia.com/
articles/03/073003.asp, last accessed on October 29, 2013.
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
27
When studying emerging markets today, it is important to understand how the global economy is changing, what the world will look like
tomorrow, five years from now, a decade from now, and how it will impact
each of us. The weight of the emerging markets is already significant and
being felt throughout the advanced economies and it is likely to expand
further. The implications of the rise of the emerging markets on the world
economy, some of which is already evident and will be discussed later in
this chapter, cannot be disregarded by governance of the global economy
organizations.
The Influence of Emerging Markets Across the Globe
The impact and influence of emerging markets on advanced economies
and global trade is impressive. Today, these countries constitute over half
of the world’s population, with China and India accounting for over one
third of it. As a result of intense economic transformations many of these
emerging economies are facing rapid urbanization and industrialization.
As of 2013, as shown in Figure 2.1, nine of the ten largest metropolitan
areas in the world are located in emerging markets.
By 2050, the world’s population is expected to grow by 2.3 billion
people, reaching about 9.1 billion. By then most of the world’s new middle class will be living in the emerging economies of the world, and most
of them in cities. Many of these cities have not yet been built, unless you
count the plethora of ghost cities in China; cities built with the entire
Top 10 largest cities in the World 2013
Emerging — Advanced
Population
10.
9.
8.
7.
6.
5.
4.
3.
2.
1.
Cairo, Egypt
Sao Paulo, Brazil
Shanghai, China
Mexico City, Mexico
Manila, Philippines
New Delhi, India
Seoul, South Korea
Jakarta, Indonesia
Chongqing, China
Tokyo, Japan
19.6m
19.8m
20.8m
21.2m
21.9m
22.2m
25.2m
28.0m
28.8m
35.1m
Figure 2.1 Top 10 largest cities in the world, 2013
Source: IMF World Outlook (2013).
28
COMPARING EMERGING AND ADVANCED MARKETS
% of global GDP
necessary infrastructure. Physical infrastructure, such as water supply, sanitation and electricity systems, and soft infrastructure, such as recruitment
agencies and intermediaries to deal with customer credit checks, will need
to be built or upgraded to cope with the growing urban middle class.
As far as purchasing power, by 2030 the combined purchasing power
of the global middle classes is estimated to more than double to $59
trillion. Most impressive, over 80 percent of this demand will come from
Asia alone. That will come at a price though, as it will require an estimated $7.9 trillion in investments by 2020. Meeting these needs will
likely entail public-private partnerships, new approaches to equity funding, and the development of capital markets.
Also impressive is the increasing size of these economies. The growth
of economic strength of the BRIC countries alone is leading to greater
power to influence world economic policy. Just recently, in October of
2010 emerging economies gained a greater voice under a breakthrough
agreement that gave six percent of voting shares in the IMF to dynamic
emerging countries such as China. As a result China became the IMF’s
third largest member. According to the IMF, and as depicted in Figure 2.2,
by 2014 emerging markets are poised to overtake advanced economies in
terms of share of global GDP.
As of 2013, as Figure 2.2 shows, emerging markets already account for
about 50 percent of world’s GDP and going forward, its contribution is
2008
2009
2010
2011
2012
2013
2014
2015
Figure 2.2 Advanced economies and emerging markets share of global
GDP
Source: World Economic Outlook Database, International Monetary Fund, October 2010.
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
29
0.1
0.08
0.06
0.04
0.02
0
–0.02 1992 1993 1994 1995 1996 1997 1998 1999 20002001 2002 2003 2004 2005 2006 2007 2008 20 09 2010 2011 2012 201 3
est
–0.04
–0.06
World
Advanced economies
Euro area
Emerging and developing economies
Figure 2.3 Emerging markets have driven global GDP growth for
more than a decade
Source: IMF.
expected to be higher than advanced economies. Not only are these economies enormous, but also they are growing exponentially. As Figure 2.2
also illustrates the divergence between the economic growth of emerging
markets and advanced economies is projected to continue in the years to
come. Figure 2.3 shows that since 2000, emerging markets have driven
global GDP growth.
The data indicates that emerging markets are now one of the main
engines of world growth. As a result, emerging countries’ citizens have
reaped the benefits of such rapid development with higher standards of
living, fostering the growth of a huge middle-class with discretionary
income to spend in goods and services, and thus impacting advanced
economies in a very positive way.
These billions of new middle class consumers in the emerging markets represent new markets for advanced economies’ exports and multinational corporations based in developed countries. Ford Motor Company,
for example, draws almost 47 percent of its revenues from foreign markets, mainly from emerging markets. Also, strong growth in emerging
markets increases the demand for those goods and tradable services where
the advanced economies have comparative advantages.
According to the Economist Intelligence Unit the change in real
GDP per capita in emerging markets has significantly surpassed that of
advanced economies. Figure 2.4 shows a striking contrast. As of 2011 per
capita GDP has risen substantially faster in many emerging market countries as compared to advanced economies. The top 10 are all emerging
30
COMPARING EMERGING AND ADVANCED MARKETS
Change in Real GDP per person fourth quarter 2007 through second quarter 2011
35%
30%
25%
20%
15%
10%
5%
0%
–5%
–10%
India
China
Argentina
Poland
Indonesia
Brazil
Taiwan
South Korea
Russia
Turkey
Netherlands
France
Portugal
United States
Japan
Spain
Italy
Britain
Greece
Ireland
–15%
Figure 2.4 The change in real GDP per capita in emerging markets
has surpassed advanced economies by far
markets in Asia, South America, and Eastern Europe. China topped the
world with nearly a 35 percent change in real GDP per person, followed
by India, which had a rate change of more than 20 percent. Argentina and
Brazil also grew significantly, as did Poland, Turkey, and Russia. Advanced
economies, however, are debt-burdened and have detracted. Ireland and
Greece have declined more than 10 percent. During the same period, the
United States had the seventh worst change in real GDP per capita.
These are fairly known macroeconomic facts. Perhaps even more striking is the microeconomic evidence of the economic success of emerging markets in the last decade and beyond. For instance, according to
Forbes’ Global 2000 ranking, four out of the 20 largest companies in the
world, in terms of market value, are from emerging markets.2 From these
four companies, two oil and gas firms, one Russian (Gazprom) and one
Chinese (PetroChina) rank among the top 10. Also according to Forbes,3
seven of the 24 richest individuals in the world are from the emerging
markets, including Carlos Slim Helu (3rd), from Mexico; Li Ka-shing
(9th) from Hong Kong; Prince Alwaleed Bin Talal Alsaud (13th), from
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
31
Saudi Arabia; Mukesh Ambani (14th) from India; Anil Ambani (18th)
also from India; Azim Premji (21st) from India; and Lee Shau Kee (22nd)
from Hong Kong.
If the present looks promising for emerging market economies, their
potential future seems even brighter. According to available projections
for long-term growth, based on demographic trends and models of
capital accumulation and productivity, emerging markets are likely to
become even more prominent in the world economy looking forward
than they are today. Of course, political instabilities need to be accounted
for, especially in the short term for some of these countries facing political turmoil. Nonetheless, a number of studies offer startling data regarding the growth prospects of emerging markets. According to a study by
Wilson and Purushothaman4 (2003), by 2025 the BRIC countries could
account for over half the size of today’s six largest economies; in less than
40 years, they could be even larger. Other studies, such as Hawksworth5
and Poncet,6 convey similar messages, notwithstanding some nominal
differences.
Emerging market leaders are expected to become a disruptive force in
the global competitive landscape. As emerging market countries gain in
stature, new multinational companies (MNCs) will continue to take center stage in global markets. The rise of these emerging MNCs as market
leaders will constitute one of the fastest-growing global trends of this
decade and beyond. These MNCs will continue to be critical competitors
in their home markets while increasingly making outbound investments
into other emerging and advanced economies.
Many emerging market leaders have grown up in markets with
institutional voids, where support systems such as retail distribution
channels, reliable transportation and telecommunications systems, and
adequate water supply simply don’t exist. Physical infrastructure, such as
water supply, sanitation and electricity systems, and soft infrastructure,
such as recruitment agencies and intermediaries to deal with customer
credit checks, are still being developed, if they exist at all, in order to cope
with the growing urban middle class.
Addressing such concerns will require several trillions of dollars in
investments by 2020, which could be very good news for advanced
economies and professionals with an eye on and expertise with international businesses. Meeting these needs will likely entail public-private
32
COMPARING EMERGING AND ADVANCED MARKETS
partnerships, new approaches to equity funding, and the development of
capital markets.
Having learned to overcome the challenges of serving customers of
limited means in their own domestic markets, these emerging MNC
market leaders are already developing and producing innovative designs,
while reducing manufacturing costs and often disrupting entire industries
around the world. As a result, these companies possess a more innovative,
entrepreneurial culture and have developed greater flexibility to meet the
demands of their local and bottom-of-the-pyramid customers.
The developments we observe today, with the rapid rising of emerging
markets outpacing advanced economies, are likely to be the precursor of a
profound rebalancing in the distribution of world output in the very near
future. Of course, it cannot be excluded that this process might well be
“nonlinear,” with episodes of discontinuity, perhaps also including financial crises somewhere down the line.
The Influences of the ASEAN Bloc
Many emerging market countries that previously posed no competitive
threat to advanced economies now do. The financial crisis that started
in mid-1997 in Southeast Asia, and resulted in massive currency depreciations in a number of emerging markets in that region, spilled over to
many other emerging nations as far as Latin America and Africa. But
such crisis since then has subsided, as these same regions were the first to
recover from the latest crisis of 2008. The intense currency depreciation
in Asia during the late 90s has positioned the region for a more competitive landscape across global markets.
According to an Organization for Economic Cooperation and
Development (OECD) report7 and as depicted in Figure 2.5,* although
these emerging market economies in Asia have experienced massive
exchange rate depreciations, they also have reinforced their absolute cost
advantages given the increasing importance of these economies in world
trade. Countries such as Thailand, Indonesia, and South Korea, which
were impacted the most during the 1990s are now emerging market
* Source: http://www.oecd.org/eco/outlook/2088912.pdf
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
33
Percenta
China
Chinese Taipei
hong Kong, China
Indonesia
Korea
Malaysia
vis-à-vis
U.S. dollar
vis-à-vis
Japanese yen
−15
0
−3
−76
0
−73
−75
−32
−22
−28
−40
Philippines
−32
Singapore
11
Thailand
−40
13
13
−32
−24
1
−32
vis-à-vis
Deutsche mark
5
10
5
−37
−29
7
−37
a = Changes between July 1, 1997, and March 18, 1998.
Figure 2.5 Changes in Asian emerging market economies exchange
rates since mid-1997
leaders, representing a major shift in the global competitive landscape.
We believe this is a trend that will continue to strengthen as these countries grow in size, establish dominance, and seek new opportunities
beyond their traditional domestic and near-shore markets.
Meanwhile, advanced economies in the G-7 group are still struggling
with indebtedness. The United States continues to deal with debt ceiling adjustments to cope with its everincreasing government debt while
the eurozone is far from solving its own economic problems. Conversely,
despite inevitable risks and uncertainties, Southeast Asia registered solid
economic growth in 2012 and continues to be on an upward trajectory
for the foreseeable future, as China’s economy stabilizes and higher levels
of foreign direct investment (FDI) are pouring in.
The ASEAN is an organization of countries located in the Southeast
Asian region that aims to accelerate economic growth, social progress,
and cultural development among its members and to promote regional
peace. The region has undergone a period of substantial resurgence after
the 1997 through 1998 Asian financial crises and has been playing second
fiddle to more industrialized economies in Asia-Pacific, which manage to
attract the majority of capital inflows. What we’ve seen since the financial
crisis, however, is that ASEAN has been showcasing its ability to recover
and advance its position within global markets.
34
COMPARING EMERGING AND ADVANCED MARKETS
Figure 2.6 List of ASEAN member countries as of 20128
Source: ASEAN.
As of 2012, the ASEAN bloc is comprised of ten member states including Brunei Darussalam, Cambodia, Indonesia, Laos PDR, Malaysia,
Myanmar, Philippines, Singapore, Thailand, and Vietnam, as shown in
Figure 2.6.
Studies carried out by the Asian Development Bank Institute (ADBI)9
suggests that the emergence of international production networks in East
Asia results from market-driven forces such as vertical specialization and
higher production costs in the home countries and institutional-led initiatives, such as free trade agreements. For instance, the region has experienced significant growth in the trade of parts and components since the
1990s, especially with China, who is one of the important major assembly bases. In addition, the decline in the share of parts and components
trade in several members of the ASEAN bloc, such as Indonesia and Thailand, indicates the increasing importance of the bloc countries as assembly bases for advanced economies such as Japan, and its multinational
enterprises (MNEs). China and Thailand are becoming important auto
parts assembly bases for Japan and other advanced economies, attracting
foreign investments into those countries, raising their GDP and contributing more to the emergence of international production networks than
just free trade agreements. Figure 2.7 provides a list of ASEAN members
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
35
Figure 2.7 List of ASEAN countries GDP
Source: IMF Global Outlook (2012), estimates.
and their respective GDP, as well as a comparison with major G-7 member states, with exception to China.
Of course, the ASEAN region has had its fair share of risks and challenges, which unfortunately are not going away. ASEAN politicians,
like politicians everywhere, occasionally cave in to populist measures.
Since the crises of 2008, these populist measures have been present in
both the advanced economies and emerging markets, with only the
level of intensity as the single variant. But ASEAN’s deep commitment
to macroeconomic stability, open trade, business-friendly policies, and
regional cooperation has created the foundation for steady growth in
those regions.
This is also true for many emerging market nations around the globe
and in particular the BRICS. Nonetheless, the ASEAN region remains
among the most attractive destination for foreign investors who are running out of options in other emerging markets. Its relative political and
macroeconomic stability, low levels of debt, integration in East Asian
production networks, and open trade and investment policies are giving
the region a distinct advantage over other emerging markets around the
COMPARING EMERGING AND ADVANCED MARKETS
50000
45000
40000
Billion $
35000
30000
45
Japan, Australia, and New Zealand
NIEs (Singapore, Hong Kong,
Taiwan, and South Korea)
40
35
ASEAN(excluding Singapore)
Other Developing Asia
30
25
Asia % of World
GDP (RHS)
25000
20
20000
15
15000
10000
10
5000
5
0
% of world GDP
36
0
1980
1985
1990
1995
2000
2005
2010
2015F
2017F
Figure 2.8 Asian Economic GDP growth based on purchasing power
parity
Note: F-Forecasted.
world. As depicted in Figure 2.8, these countries have been growing at
an average rate above six percent (in 2012) a year, with Indonesia and
the Philippines exceeding GDP forecasts. Thailand, hit with devastating
floods in 2011 has now recovered and is in full swing to achieve higher
than expected GDP growth. The same goes for Malaysia, which has
enjoyed the benefits of an expansionary election budget.
According to Arno Maierbrugger, from Investvine,10 the ASEAN
economy will more than double by 2020, with the nominal GDP of the
regional bloc increasing from $2 trillion in 2012 to $4.7 trillion. The
global research firm IHS11 argues that Vietnam and Myanmar are expected
to reach a nominal GDP of $290 billion and $103 billion, respectively, by
2020, while Indonesia is expected to reach a projected nominal GDP of
about $1.9 trillion. The report also says that overall, emerging markets in
Asia are expected to be the fastest growing in the world and will continue to
expand. It estimated that GDP growth of emerging markets would exceed
that of developed countries in 2020, continuing to expand thereafter.
Internal macroeconomic policies and structural reforms in the
ASEAN region will continue to drive growth in the foreseeable future. The
Philippines and Myanmar should see higher GDP growth as a result of
earnest government efforts to improve economic governance. Myanmar,
after 50 years of self-imposed isolation, fear, and poverty, has rejoined
the international community, attracting fresh foreign investments, which
should yield significant growth dividends.
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
37
In 2013, two parallel efforts toward trade integration, the ASEAN-driven Regional Comprehensive Economic Partnership (RCEP)
and the U.S.-driven TPP, began vying for traction beyond the ASEAN
bloc. Currently, the TPP is more advanced but faces important challenges
before it can come to closure. Discussions on the RCEP have only just
begun and also face significant obstacles, but progress could accelerate if
an agreement on the basic parameters is reached soon. Although both of
these trade agreements should be able to coexist, they not only include a
set of advanced economies, which can be very beneficial to those countries, but also represent different philosophies as to how economic integration should be achieved.
The risk to emerging markets in the ASEAN bloc and the advanced
economies partnership in trade, as in TTP, are the mounting tensions
in the South China Sea, with China facing off against Vietnam and the
Philippines. ASEAN’s diplomatic attempts to defuse the conflict have
only succeeded in raising them even further. It is important now that
under a new chair in Brunei, ASEAN countries find ways to settle their
internal differences, agree quickly on a code of conduct for the South
China Sea, and engage China early in the process so that it becomes
an important stakeholder in its implementation and international
trade.
Despite geopolitical risks in the region, one of the major catalysts
for ASEAN’s accelerated growth is its relative specialized low labor costs.
While estimates of cost levels in the manufacturing sector are not fully
available, data from OECD and the IMF suggest that over the 1975
to 1996 period, China (including Taipei) and South Korea in particular were able to maintain significantly lower levels of specialized labor
costs than any other industrialized countries for which data exist. Important to note, as argued by Durant et al.12 (1998) is the fact that while in
the past these potential competitive advantages deriving from nominal
exchange rate depreciations often tended to be eroded by rising inflation, there is a widespread sentiment that recent global economic and
in-country financial policy developments might have reinforced the absolute cost advantage that emerging markets already might have compared
to OECD countries, which makes these markets even more competitive
internationally.
38
COMPARING EMERGING AND ADVANCED MARKETS
Such arguments are reinforced by the fact that, in principle, competitiveness is normally correlated with companies, which can gain and lose
market shares, and eventually even go out of business. The same cannot
be said for countries. As P.Krugman (1996) argues,13 countries cannot go
out of business and therefore we should not care about competing countries. Nonetheless, in our opinion, countries still need to be concerned
with shifts in market shares, since such shifts may indicate changes in the
composition of country output and in the living standards of that nation.
Hence, it is likely that labor cost levels in most other emerging market
economies in the ASEAN bloc also are much lower, than in other nations,
particularly advanced economies, as depicted in Figure 2.9.
We believe leading emerging markets will continue to drive global
growth. Estimates show that 70 percent of world growth over the next
decade, well into 2020 and beyond, will come from emerging markets,
with China and India accounting for 40 percent of that growth. Such
USA = 100
1985
1990
1996
100
100
100
74
116
169
Germany
71
144
166
France
96
154
163
United States
Japan
a
Italy
60
114
101
100
158
148
Canada
84
118
102
Australia
98
118
145
Belgium
75
135
156
Denmark
97
205
218
Korea
29
51
58
Netherlands
65
122
120
Spain
49
108
100
Sweden
82
158
160
Chinese Taipei
41
70
70
United Kingdom
Figure 2.9 Relative levels of unit labor costs in manufacturing
a
West Germany.
Source: OECD calculations based on 1990 PPPs. For details on the methodological aspects, see
OECD (1993).
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
39
growth is even more significant if we look at it from the purchasing power
parity (PPP) perspective, which, adjusted for variation, the IMF forecasts
that the total GDP of emerging markets could overtake that of advanced
economies as early as 2014. Such forecasts also suggest that FDI will continue to find its way into emerging markets, particularly the ASEAN bloc,
but also to the fast-developing MENA bloc, as well as Africa as a whole,
followed by the BRIC and CIVETS. In all, however, the emerging markets already attract almost 50 percent of FDI global inflows and account
for 25 percent of FDI outflows.
As noted earlier, between now and 2050, the world’s population is
expected to grow by 2.3 billion people, eventually reaching 9.1 billion.
The combined purchasing power of the global middle classes is estimated
to more than double by 2030 to $56 trillion. Over 80 percent of this
demand will come from Asia. Most of the world’s new middle class will
live in the emerging world, and almost all will live in cities, often in
smaller cities not yet built. This surge of urbanization will stimulate business but put huge strains on infrastructure.
The Influences of the BRICS Bloc
The original BRIC countries included Brazil, Russia, India, and China.
Jim O’Neill, a retired former asset manager at Goldman and Sachs,
coined the acronym back in 2001 in his paper entitled Building Better
Global Economic BRICs.14 The acronym came into widespread use as a
symbol of the apparent shift in global economic power away from the
developed G-7 economies toward the emerging markets. When we look
at the size of its economies in GDP terms, however, the order of the letters in the acronym changes, with China leading the way (second in the
world), followed by Brazil (sixth), India (ninth), and Russia (tenth).* In
2010 despite the lack of support from leading economists participating
at the Reuters 2011 Investment Outlook Summit,15 South Africa (28th)
joined the BRIC bloc, forming a new acronym dubbed BRICS.16
It has been difficult to project future influences of the BRICS on the
global economy. While some research suggests this bloc might overtake the
* According to United Nations 2011 ranking.
40
COMPARING EMERGING AND ADVANCED MARKETS
Figure 2.10 The BRICS countries: Brazil, Russia, India, China, and
South Africa
G-7 economies by 2027,17 other more modest forecasts, such as Goldman
Sachs, argue that while the BRICS are developing rapidly, their combined
economies could eclipse the combined economies of the current richest
countries of the world by 2050.18 In his recent book titled The Growth
Map: Economic Opportunity in the BRICs and Beyond,19 O’Neil corrects
his earlier forecast by arguing the BRICS may overtake the G-7 by 2035.
Such forecast represents an amazing accomplishment considering how
disparate some of these countries are from each other geographically
and the differences in their culture and political and religious systems.
Figure 2.10 illustrates the BRICS geographical locations on the globe.
Notwithstanding these uncertain economic forecasts, researchers seem
to agree that the BRICS have a major impact on their regional trading
partners, more distant resource-rich countries, and in particular advanced
economies. The ascent of these formerly impoverished countries is gaining momentum, and their confidence is evident. Former Chinese Premier Wen Jiabao stated in 2009 that China had “loaned huge amounts
of money,” to the United States, warning the United States and others
to “honor its word” and “ensure the safety of Chinese assets.” The Prime
Minister of India, Manmohan Singh, has blamed the “massive failure” of
the global financial system in 2008 on authorities in “developed societies,” but his peers all name the United States by name. Vladimir Putin,
the fourth president of Russia scorns “the irresponsibility of the system
that claims leadership,” while Luiz Inácio Lula da Silva, former President
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
41
Figure 2.11 BRICS account for almost 50 percent of world population
Source: Population Reference Bureau.
of Brazil, in an interview with Newsweek magazine during the G-20 Summit in London, said the United States bears the brunt of responsibility for
the crisis, and for fixing it.20
No doubt, there is a lot of global macroeconomics synergy behind
the BRICS, and the performance indicators are backing it up. As of
2012, these countries accounted for over a quarter of the world’s land
mass and more than 46 percent of the world’s population,21 as depicted
in Figure 2.11, although still only accounting for 25 percent of the world
GDP.22Nonetheless, by 2020, this bloc of countries is expected to account
for nearly 50 percent of all global GDP growth.
Since its formation, it is clear the BRICS have been seeking to form
a political club. According to a Reuter’s article, the BRIC bloc has strong
interest in converting “their growing economic power into greater geopolitical clout.”23 Granted, the BRICS bloc does not represent a political
coalition currently capable of playing a leading geopolitical role on the
global stage. That being said, over the last decade the BRICS has come
to symbolize the growing power of the world’s largest emerging economies and their potential impact on the global economic and, increasingly,
political order. All BRICS countries are current members of the United
Nations Security Council. Russia and China are permanent members
with veto power, while Brazil, India, and South Africa are nonpermanent
members currently serving on the Council. Furthermore, the combined
BRICS hold less than 15 percent of voting rights in both the World Bank
42
COMPARING EMERGING AND ADVANCED MARKETS
30
25
30
15
30
5
0.3
30
US
UK
0.1
France BRICS China Russia Brazil India
Regular budget % (20 12)
0 .1
South
Africa
Peacekeeping budget % (20 11– 12)
Figure 2.12 BRICS have increased their participation and
contribution to UN budgets
and the IMF, yet still their economies are predicted to surpass the G-7
economies in size by 2032. This can only strengthen their position at the
UN, IMF, and the World Bank.
As depicted in Figure 2.12, BRICS have stepped up their participation in the United Nations by donating large sums of money to its regular
and peacekeeping budgets. Russia has gone ahead and led the bloc by
holding the firm BRIC summit back in June of 2009 in Yekaterinburg,
issuing a declaration calling for the establishment of an equitable, democratic, and multipolar world order.24 Since then, according to the Times,25
the BRICS have met in Brasília, Brazil (2010), in Sanya, China (2011),
and in New Delhi, India (2012).
In recent years, the BRICs have received increasing scholarly attention. Brazilian political economist Marcos Troyjo and French investment
banker Christian Déséglise founded the BRICLab at Columbia University, a forum examining the strategic, political, and economic consequences of the rise of BRIC countries, especially by analyzing their
projects for power, prosperity, and prestige through graduate courses,
special sessions with guest speakers, Executive Education programs, and
annual conferences for policymakers, business and academic leaders, and
students.26
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
43
The Challenge of Global Influence
The BRICS’ continuing growing economic strength is advancing toward
greater power to influence world economic policy. In October 2010, for
example, emerging economies gained a greater voice under a landmark
agreement that gave six percent of IMF voting shares to dynamic emerging countries such as China. Under this agreement, China will become
the IMF’s third-largest member.
The differences between the BRIC bloc, in terms of values, economics, political structure, and geopolitical interests, far outweigh the
commonalities. There are, however, fundamental commonalities, particularly with regard to mild anti-Americanism, and the overall internal and
domestic challenges these countries face, including institutional stability,
social inequality, and demographic pressures. The BRICS bloc is important for members in terms of the symbolism of creating for themselves an
important role on the global stage, with a desire to wield greater influence
over the rules governing international commerce, and economic policy.
Castro Neves, a founding partner at CAC Political Consultancy, and
also contributing editor at The Brazilian Economy magazine, argues that
Brazil’s “foreign policy priority is to consolidate its economic gains at
the national level by building international influence and partners, and
the BRICS group represents an important opportunity to realize that
vision.”27 Fyodor Lukyanov, Editor of Global Affairs in Moscow, Russia,
believes the bloc, although “unable to take a concerted stand on the new
head of the IMF,” has an opportunity “to have a more influential, if not
major, global role in the future.”*
We believe the absence of shared values between all BRICS members
limits the global potential for the bloc. The inclusion of South Africa to the
group may have been a good strategy, but the pull toward expanding the
group to new members would dilute any cohesiveness it currently possesses.
The Influences of the CIVETS Bloc
The CIVETS acronym, which includes Colombia, Indonesia, Vietnam,
Egypt, Turkey, and South Africa, as illustrated in Figure 2.13, was coined
* Ibidem.
44
COMPARING EMERGING AND ADVANCED MARKETS
Turkey
Colombia
Indonesia
South Africa
Figure 2.13 The CIVETS bloc
by Robert Ward, Global Director of the Global Forecasting Team of
the Economist Intelligence Unit (EIU) in late 2009.28 It was then further circulated by Michael Geoghegan, President of the Anglo-Chinese
HSBC bank, in a speech to the Hong Kong Chamber of Commerce in
April 2010. These groups of countries are predicted to be among the next
emerging markets to quickly rise in economic prominence over the coming decades for their relative political stability, young populations that
focus on education, and overall growing economic trends. Geoghegan
compared these countries to the civet, a carnivorous mammal that eats
and partially digests coffee cherries, passing a transformed coffee bean
that fetches high prices.
The CIVETS bloc is about 10 years younger than the BRICS with
similar characteristics. All of these bloc countries are growing very quickly
and have relatively diverse economies. They offer a greater advantage over
the BRICS, as they don’t depend as heavily on foreign demands. They
also have reasonably sophisticated financial systems, controlled inflation,
and soaring young populations with fast-rising domestic consumption.29
Geoghegan argued in 2010 that emerging markets would grow three
times as fast as developed countries that year, suggesting that the center of
gravity of the world growth and economic development was moving toward
Asia and Latin America.* All the CIVETS countries, except Colombia and
South Africa, also are part of O’Neil’s Next Eleven (N-11) countries. As
depicted in Figure 2.14, this includes Bangladesh, Egypt, Indonesia, Iran,
* Ibidem.
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
45
Figure 2.14 The Next-Eleven (N-11) countries
Mexico, Nigeria, Pakistan, Philippines, Turkey, South Korea, and Vietnam.
These countries are believed to have a high chance of becoming, along with
the BRICS, the world’s largest economies in the 21st century.30
Some critics argue that the CIVETS countries have nothing in common beyond their youth populations. What does Egypt have in common
with Vietnam? Data also suggest that on the negative side, liquidity and
corporate governance are patchy, while political risks remain a factor, as
seen with Egypt in the past few years.
The Influences of the MENA Countries
According to the World Bank,31 the bloc, commonly known as MENA
covers an extensive region, extending from Morocco to Iran and including the majority of both the Middle Eastern and Maghreb countries. The
World Bank argues that due to the geographic ambiguity and Eurocentric
nature of the term Middle East, people often prefer to use the term WANA
(West Asia and North Africa)* or the less common NAWA (North Africa-West Asia), as argued by Shlomit et al.32 As depicted in Figure 2.15,
MENA countries include Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq,
Israel, Jordan, Kuwait, Lebanon, Libya, Malta, Morocco, Oman, Qatar,
Saudi Arabia, North and South Sudan, Syria, Tunisia, United Arab Emirates (UAE), Yemen, West Bank, and Gaza.
* http://www.worldbank.org/html/cgiar/newsletter/april97/8beltagy.html
46
COMPARING EMERGING AND ADVANCED MARKETS
Tunisia
Morocco
Lebanon
Syria
Occupied
Palestinian
Territory
Iraq
Jordan
Kuwait
Algeria
Sudan
Yemen
Djibouti
Figure 2.15 The MENA countries (dark shade) and other countries
often considered as part of the bloc (lighter shade)
Source: GreenProfit.
The MENA bloc, regardless if known as WANA or NAWA (we’ll be
using MENA throughout this book), is an economically diverse region
that includes both the oil-rich economies in the Gulf and countries that
are resource-scarce in relation to population, such as Egypt, Morocco,
and Yemen. According to the Middle East Strategy at Harvard (MESH)
project at the John Olin Institute for Strategic Study at Harvard University, the population of the MENA region, as depicted in Figure 2.16, at
its least extent is roughly 381 million people, about six percent of the
total world population. At its greatest extent, its population is roughly
523 million.
Two years after the Arab Spring commenced, many nations in the
MENA region are still undergoing complex political, social, and economic transitions. Economic performance indicators were mixed in
2012, while most of the oil-exporting countries grew at healthy rates;
the same is not true for oil importing ones, which have been growing at
a sluggish pace. However, due to the scaling-back of hydrocarbon production among oil exporters and a mild economic recovery among oil
importers, the differences narrowed in 2013. In all, many of these countries are confronted with the immediate challenge of re-establishing or
sustaining macroeconomic stability amid political uncertainty and social
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
47
Population size and growth in the countries of the Middle East and
North Africa: 1950, 2007, and 2050
Population in thousands
Country
and region
2007/
1950
2050/
2007
2007
2050*
Middle East and North 103,886
Africa (MENA)
431,578
692,299
4.2
1.6
MENA-Western Asia
51,452
215,976
332,081
4.2
1.5
Iran
16,913
71,208
100,174
4.2
1.4
Iraq
5,340
28,993
61,942
5.4
2.1
Israel
1,258
6,928
10,527
5.5
1.5
472
5,924
10,121
12.5
1.7
Lebanon
1,443
4,099
5,221
2.8
1.3
Palestinian Territory
1,005
4,017
10,265
4.0
2.6
Syria
3,536
19,929
34,887
5.6
1.8
Turkey
21,484
74,877
98,946
3.5
1.3
Arabian Peninsula
8,336
58,544
123,946
7.0
2.1
Bahrain
116
753
1,173
6.5
1.6
Kuwait
152
2,851
5,240
18.7
1.8
Oman
456
2,595
4,639
5.7
1.8
Qatar
25
841
1,333
33.6
1.6
3,201
24,735
45,030
7.7
1.8
70
4,380
8,521
62.9
1.9
4,316
22,389
58,009
5.2
2.6
44,099
157,068
236,272
3.6
1.5
8,753
33,858
49,610
3.9
1.5
21,834
75,498
121,219
3.5
1.6
Morocco
8,953
31,224
42,583
3.5
1.4
Libya
1,029
6,160
9,683
6.0
1.6
Tunisia
3,530
10,327
13,178
2.9
1.3
Jordan
Saudi Arabia
United Arab Emirates
Yemen
Northern Africa
Algeria
Egypt
1950
Ratio of population
Figure 2.16 MENA’s population size and growth (MESH)
*Projected
Source: UN Population Division. World Population Prospects: The 2006 Revision (2007; http://
esa.un.org/, accessed April 10, 2007): table A.2.
48
COMPARING EMERGING AND ADVANCED MARKETS
unrest, but the region must not lose sight of the medium-term challenge
of diversifying its economies, creating jobs, and generating more inclusive
growth.
The region’s economic wealth over much of the past quarter century
has been heavily influenced by two factors: the price of oil and the legacy
of economic policies and structures that had emphasized a leading role for
the state. With about 23 percent of the 300 million people in the Middle East and North Africa living on less than two dollars a day, however,
empowering poor people constitutes an important strategy for fighting
poverty.
Modest growth is anticipated, however, across the region. According
to the IMF,33 subdued growth in MENA oil importers is expected to
improve in 2013, although such growth is not expected to be sufficient to
even begin making sizable inroads into the region’s large unemployment
problem. The external environment continues to exert pressure on international reserves in many oil-importing countries among the MENA bloc
and remains a challenge. In addition, sluggish economic activity with
trading partners, mostly advanced economies, in particular the eurozone
area, is holding back a quicker recovery of exports. Elevated commodity
prices continue to weigh on external balances in countries that depend
on food and energy imports. Tourist arrivals, which have decreased significantly since the terrorist attacks on the United States in 2001, are
gradually rebounding, but remain well below pre-2011 levels and before
the global recession set in.
According to a new study reported in the Dubai-based Khaleej
Times,34 the sunny region and its associated countries could solar power
the world three times over. If such projections ever become reality, poverty may have a chance to be eradicated in the region. Countries that
move fast, the study suggests, could have the competitive advantage.
MENA countries, especially ones located on the Arabian Peninsula, as
well as others like Jordan, Lebanon, and Israel are well positioned to take
the lead in this industry. These countries are no strangers to the notion of
solar energy. As the Khaleej Times article points out the countries in the
MENA region have the “greatest potential for solar regeneration” supplying 45 percent of the world’s energy sources possible through renewable
energy. Renewable energy sources of interest in this region include Abu
ThE COUNTER-INFLUENCE OF EMERGING MARKETS
49
Real GDP growth rates (%)
6
Oil importing
5.3
5.0
Oil exporting
MENA
4.7
5
3.8
4
3
2
3.9
2.9
2.1
1
0
2008 2009 2010 2011 2012 2013f 2014f
Figure 2.17 MENA’s real GDP growth rates
Dhabi’s Masdar City as well as its hosting of the World Renewable Energy
Agency headquarters.
Funding for these projects may pose an issue. Foreign direct investment, according to the IMF,35is expected to remain restrained and lower
than in other emerging markets and advanced economies. Moreover,
growing regional economic and social spillovers from the conflict in Syria
is expected to add to the complexity of MENA’s economic environment.
While oil-exporting countries, mainly in the Gulf Cooperation Council
(GCC), face a more positive outlook, there is still the risk of a worsening of the global economic outlook, particularly with advanced economies, which are major consumers of oil. Should this occur, oil exporting
nations within MENA will likely face serious economic pressures. A prolonged decline in oil prices, rooted in persistently low global economic
activity, for instance, could run down reserve buffers and result in fiscal
deficits for the region.
The latest IMF’s World Economic Outlook* projections suggest that
economic performance in the MENA bloc will remain mixed. According
to Qatar National Bank Group (QNB Group),36 this dual speed development should continue over the next few years, with the GCC countries as the driving force for growth in the MENA region and the main
source of investment and financing. As shown in Figure 2.17, the Group
* http://www.imf.org/external/pubs/ft/weo/2013/01/ last accessed on 11/02/2013.
forecasts MENA’s economy to grow 2.1 percent in 2013 and 3.8 percent
in 2014. Note in Figure 2.17 that the overall forecast disguises a significant difference in performance between oil exporters, including the
GCC countries, and oil importers. The 2012 restrained growth of 2.7
percent in MENA oil importers is expected to fall to 1.6 percent in 2013
and recover to 3.2 percent in 2014, which will not create enough jobs to
reduce these countries’ large unemployment rates. Meanwhile, oil exporters’ healthy growth rates are projected to moderate this year to three percent as they scale back increases in oil production amidst modest global
energy demand. Continued large infrastructure investment is expected to
lead to a rise in economic growth to 4.5 percent in 2014.
In addition, the MENA countries in transition continue to face political uncertainty with the challenge of delivering on the expectations for
jobs and fostering economic cohesion, which also deters growth. In particular, the Syrian crisis has had a strong negative impact on growth in
the Mashreq region—the region of Arab countries to the east of Egypt
and north of the Arabian Peninsula, such as Iraq, Palestine and Israel,
Jordan, Kuwait, Lebanon, and Syria. Syria has a large amount of refugees
straining the fiscal resources of countries like Iraq, Jordan, Lebanon, and,
to a lesser extent, Turkey. A notable example is the more than 800,000
Syrian refugees who have already entered Lebanon, about 19 percent of
the population, and have had a substantial impact on the already weak
fiscal position of the Lebanese budget. Equally damaging have been the
setbacks of the political transitions as well as the escalation of violence in
Libya, Egypt, and Tunisia, which have further deterred FDI and much
needed economic reforms.
Looking ahead, MENA countries will continue on their path of economic transition owing primarily to the benign GCC outlook, which will
continue to act as the locomotive for regional growth. That said, caution
must be given to the external environment in volatile oil importing countries with spillovers from the Syria conflict. Finally, as important as it is
now to focus on maintaining economic stability, it is critical for MENA
governments not to lose sight of the fundamental medium-term challenge of modernizing and diversifying the region’s economies, creating
more jobs, and providing fair and equitable opportunities for all.
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