Group Dynamics: Sof Marketing

Group Dynamics s of
Marketing
By: Malik Khizer Abbas To: Sir Atif Ikram Ch.
Groups
A group is two or more interacting and interdependent individuals who come together to achieve common goals.
Effectiveness Of Group
Production output: the product of the groups work must meet or exceed standards of quality and quantity Member satisfaction: membership in the group must provide people with short-term satisfaction and facilitate their long-term growth and development Capacity for continued cooperation: how the group completes a task should maintain or enhance the groups ability to work together; groups that dont cooperate cannot survive
Groups & Teams

Group - two or more people with
common interests or objectives
Team - a small number of people with

complementary skills who are committed to a common mission, performance goals, and approach for which they hold themselves mutually accountable
Groups versus Teams

All teams are groups
Some groups are just people assembled together Teams have task interdependence whereas some groups do not (e.g., group of employees enjoying lunch together)
Types of Groups
Formal Groups
Result from the demands and processes of an organization Designated by the organization as a means to an end Command group
Comprises subordinates reporting directly to a give supervisor
Informal Groups
Result from natural groupings of people in work environments in response to social needs Are important for their own sake Interest groups
Comprises workers coming together to achieve a mutual objective
Task group
Comprises employees who work together to complete a particular task or project
Friendship groups
Comprises workers who share something in common
Formal Group Leadership

Supervisor Project Leader Task Force Head
Foreman Department Manager
Committee Chair
Remember...
when individuals are in groups they act differently than when they are alone
Why Do People Join Groups?

Security Status Social needs Power Goal Achievement
Stages of Group Development

Forming
Storming
Norming
Performing
Adjorning
Forming stage.
Initial entry of members to a group.
i.e. Members join and begin the process of defining the groups purpose, structure, and leadership.
Storming stage.
A period of high emotionality and
tension among group members.

i.e. Intergroup conflict occurs as individuals resist control by the group and disagree over leadership.
Norming stage.
The point at which the group really
begins to come together as a coordinated unit.

i.e. Close relationships develop as the group
becomes cohesive and establishes its norms for acceptable behavior.
Performing stage.
Primary challenge is to continue to
improve relationships and performance.

i.e. A fully functional group structure allows the group to focus on performing the task at hand.
Adjourning stage.
Particularly important for temporary
groups.
A well-integrated group is:
Able to disband when its work is
finished.
Willing to work together in the future.
Group Productivity
People can be more productive when working in groups than when working alone, if the obstacles to group productivity are avoided. Synergy is a biological term referring to an action of two or more substances that results in an effect that is more than the mere summation of the individual substances; the whole is more than the sum of its parts (2 + 2 = 5). Process loss is the difference between what is actually produced by a group and what could have been produced by the group when you consider its inputs (2 + 2 = 3).
Social Loafing
The tendency for individuals to expend less effort when working collectively than when work individually.
Work Group Behavior

Affected by: External conditions Group member resources
Group structure
Group processes
Group task
Group Members Resources

Knowledge and Skill Abilities Personality
Group Structure
Formal Leadership Roles Norms Status Size Composition Cohesiveness Rules
Group Structure
Size--size of the group.
Norms--acceptable standards of
behavior shared by members.
Cohesiveness--degree to which
members are attracted to each other and desire to maintain in group.
Group Size
Smaller Groups better at task
completion
Larger Groups better at collecting

information and complex problem solving
Accuracy
Creativity
Group Effectiveness and Efficiency Speed Acceptance
Any question
Thanks Folks...!

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Group Dynamics s of

By: Malik Khizer Abbas To: Sir Atif Ikram Ch.

Groups & Teams

Team - a small number of people with

Groups versus Teams

Formal Group Leadership

Foreman Department Manager

Why Do People Join Groups?

Stages of Group Development

tension among group members.

begins to come together as a coordinated unit.

becomes cohesive and establishes its norms for acceptable behavior.

improve relationships and performance.

Work Group Behavior

Group Members Resources

Larger Groups better at collecting

Group Effectiveness and Efficiency Speed Acceptance

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