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    Question 1 Evaluation

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    Aaron Realz
    The document discusses how the media product uses and challenges conventions of real media products in different genres. Specifically, it discusses: 1) The poster follows conventions of UK hip-hop/R&B posters but challenges them by not having the artist look directly at the camera. 2) The digipak uses conventions like common templates, images and colors but challenges conventions by using more images of the artist. 3) The video challenges conventions of hip-hop videos by not including flashy displays of wealth and instead focuses solely on promoting the artist.

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    Question 1 Evaluation

    Uploaded by

    Aaron Realz
    124 views5 pages
    The document discusses how the media product uses and challenges conventions of real media products in different genres. Specifically, it discusses: 1) The poster follows conventions of UK hip-hop/R&B posters but challenges them by not having the artist look directly at the camera. 2) The digipak uses conventions like common templates, images and colors but challenges conventions by using more images of the artist. 3) The video challenges conventions of hip-hop videos by not including flashy displays of wealth and instead focuses solely on promoting the artist.

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    The document discusses how the media product uses and challenges conventions of real media products in different genres. Specifically, it discusses: 1) The poster follows conventions of UK hip-hop/R&B posters but challenges them by not having the artist look directly at the camera. 2) The digipak uses conventions like common templates, images and colors but challenges conventions by using more images of the artist. 3) The video challenges conventions of hip-hop videos by not including flashy displays of wealth and instead focuses solely on promoting the artist.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    124 views5 pages

    Question 1 Evaluation

    Uploaded by

    Aaron Realz
    The document discusses how the media product uses and challenges conventions of real media products in different genres. Specifically, it discusses: 1) The poster follows conventions of UK hip-hop/R&B posters but challenges them by not having the artist look directly at the camera. 2) The digipak uses conventions like common templates, images and colors but challenges conventions by using more images of the artist. 3) The video challenges conventions of hip-hop videos by not including flashy displays of wealth and instead focuses solely on promoting the artist.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 5

    In what ways does your media product use, develop or challenge forms and conventions of real media products?

    Question 1

    My poster used the conventions of a real media product. This was because it was in the genre of UK Hip-Hop/Rnb and in order for it to be marketable it needed to follow the conventions of UK Hip-Hop/Rnb posters as they appeal to a large target audience both in the UK and other countries.
    I used the convention of not looking directly into the camera because through research, it showed that this created a mystery about the artist which challenge and used the conventions of both Uk And American Posters

    AMERICAN POSTER

    Through research, it shows that UK artist normally look directly into the camera to help establish a relationship between the artist and target audience, which helps market the artist as the target audience feel that they can relate to the artist. I challenged the conventions on my poster by using an American style but with UK twist to it which was not looking directly into the camera.

    UK POSTER

    Conventions Of Digipaks
    Use of Main Images*Artist Address*Direct mode of Lead*Abstract Art*Concept address i.e. artist/actor looking directly at camera*Indirect Lead*Combined

    mode of address - artist Use of looking outside of the Colours*Neutral*Primary frame


    *Combined

    Costume*Typically genre Use of lay Actors*Yes*No specific*Reflective of Band/Artist Artist/Band marketable pseudo Positioning*Central*For /image*Reflective of target

    eground*Background*At
    the edges

    audience

    Band/Artist/Actor's Pose *Everyday stance*Exaggerated*Relax

    ed Pose*Front on*3/4
    Pose Other Adopted Mode of

    My digipak used and develop the conventions of real media products as it helped me think about how to market it well as it followed conventions and didnt do some things that people were not familiar with. After analysing other digipaks this helped me come to the conclusion that I should use and develop the conventions of normal Hip-Hop/Rnb digipaks as what they done allowed them to be marketable which is a big part of promoting the artist. I used a 6 square template for my digipak which enabled me to advertise the artist more throughout the product which developed the conventions of normal HipHop/Rnb digipaks as most of them are 4 square digipaks that normally only have 2 main images of the artist on them, where as mine developed this idea and used 4 main images of the artist. Conventions Of Digipaks
    address - artist looking outside of the frame *Direct mode of address i.e. Use of Colours*Neutral artist/actor looking directly at camera Use of lay Actors*No Band/Artist Positioning*Central*Foreg Costume*Typically genre round specific Use of Main Images*Artist Lead

    Band/Artist/Actor's Pose *Relaxed Pose Other Adopted Mode of Address*Indirect mode of

    My digipak used most of the conventions of a hip-hop/rnb but challenge certain aspects of the genre such as costume, to make my artist seem more normal as it was the beginning of his career. The use of 3 photos looking directly at camera creates a relationship with the audience, whilst the other 3 photos create a mystery about the artist and make him more intriguing and make audience want to understand him more.

    My video challenge the concept of hip-hop/rnb videos. Most of them that I research had the artist with chains and cars and girls whereas my video was based solely on promoting the artist and not his assets. When looking at hip-hop videos such as Drake - The Motto and Tyga - Rack City and Big Sean - Dance they all had the same relationship, they all had something in common which was either wearing expensive jewellery (Gold), driving expensive cars or have some sort voyeuristic element. My video didnt have any of these and this is because Jo.EY is a new artist with no budget, which means that he isn't living the flashy lifestyle big artist are. My video was mainly about the artist so that I could create a relationship with the artist and the target audience. By him being dressed in a plain style it makes him easier to relate to which again makes him marketable.

    Voyeurism

    Jewellery

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