Photo Journalism: Mass Communication - Vii
Photo Journalism: Mass Communication - Vii
Photo Journalism: Mass Communication - Vii
Photo captions are often the first elements of a publication to be read. A photo caption should
provide the reader basic information needed to understand a photograph and its relevance to
the news. It should be written in a consistent, concise format that allows news organizations
to move the photo to publication without delay.
Professional standards of clarity, accuracy and completeness in caption writing should be as
high or higher than any other writing that appears in a publication. A poorly written caption
that is uninformative or worse, misleading, can diminish the impact of a good photo and
undermine its credibility as journalism.
TYPES OF CAPTIONS
o Expanded: Who, doing what, when, where, why, how & quote
o Quote: Just a quote from the person that explains doing what, when, where, why, how
by the who of the photo
o Group Identification: A listing of everyone in a group photo
The exact format for captions vary from publication to publication, but a good photo captions
should:
o Clearly identify the people and locations that appear in the photo. Professional
titles should be included as well as the formal name of the location. SPELL NAMES
CORRECTLY (check against the spellings in the article if necessary). For photographs of
more than one person, identifications typically go from left to right. In the case of large
groups, identifications of only notable people may be required and sometimes no
identifications are required at all. Your publication should establish a standard for its
photographers.
o Include the date and day the photograph was taken. This is essential
information for a news publication. The more current a photo is, the better. If an archive
photograph or photograph taken prior to the event being illustrated is used, the caption
should make it clear that it is a “file photo.”
o Be brief. Most captions are one or two short, declarative sentences. Some may extend
to a third sentence if complex contextual information is needed to explain the image
completely.
o Don’t be vague in your caption, and make sure names of people and places are
correctly identified and spelled. Be accurate. A photojournalist is a journalist.
o Do not use verbs or verb phrases such as “looks on,” “poses” or “is pictured
above” when writing captions. Don’t merely repeat the story headline or summary, and
avoid stating the obvious elements that are captured in the image. The caption should add
context to the image, not just duplicate what the reader already sees. They are obvious
and boring. Don’t merely repeat the story headline or summary, and avoid stating the
obvious elements that are captured in the image. The caption should add context to the
image, not just duplicate what the reader already sees.