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    Comfortable Viewing Environment

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    RanjeetaTiwari
    The document discusses operationalizing the concept of a 'comfortable viewing environment'. It suggests developing your own definition by considering popular and dictionary meanings, as well as conceptual and operational meanings. The document then provides an example of how to measure a comfortable viewing environment as the dependent variable in a study, using dichotomous survey questions to test factors like temperature range and lack of perspiration. It also demonstrates how to measure retention as the dependent variable by testing factors like lack of noise, optimal temperature, and relaxed seating through a comfort index survey scale.

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    Comfortable Viewing Environment

    Uploaded by

    RanjeetaTiwari
    11 views11 pages
    The document discusses operationalizing the concept of a 'comfortable viewing environment'. It suggests developing your own definition by considering popular and dictionary meanings, as well as conceptual and operational meanings. The document then provides an example of how to measure a comfortable viewing environment as the dependent variable in a study, using dichotomous survey questions to test factors like temperature range and lack of perspiration. It also demonstrates how to measure retention as the dependent variable by testing factors like lack of noise, optimal temperature, and relaxed seating through a comfort index survey scale.

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    The document discusses operationalizing the concept of a 'comfortable viewing environment'. It suggests developing your own definition by considering popular and dictionary meanings, as well as conceptual and operational meanings. The document then provides an example of how to measure a comfortable viewing environment as the dependent variable in a study, using dichotomous survey questions to test factors like temperature range and lack of perspiration. It also demonstrates how to measure retention as the dependent variable by testing factors like lack of noise, optimal temperature, and relaxed seating through a comfort index survey scale.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    11 views11 pages

    Comfortable Viewing Environment

    Uploaded by

    RanjeetaTiwari
    The document discusses operationalizing the concept of a 'comfortable viewing environment'. It suggests developing your own definition by considering popular and dictionary meanings, as well as conceptual and operational meanings. The document then provides an example of how to measure a comfortable viewing environment as the dependent variable in a study, using dichotomous survey questions to test factors like temperature range and lack of perspiration. It also demonstrates how to measure retention as the dependent variable by testing factors like lack of noise, optimal temperature, and relaxed seating through a comfort index survey scale.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Comfortable viewing

    environment
    Operationalizing
    • Operationalizing ‘ abstract’ may be difficult but media studies by
    and large deal with operationalizing difficult concepts.

    • Look at the literature online ; you will find one if you are lucky !

    • If not, try and become more lucky! Develop your OWN operational
    definition.

    • Think of what means to others by comfortable viewing environment.


    Think of what it means to you.
    Still Thinking…
    • Look at ‘ its’ popular meanings. Browse through dictionary and
    thesaurus.

    • Its ‘OKAY’ even if meanings are ‘silly’, ‘funny’ and ‘wordy’.

    • It may sound so initially but while doing factor analysis or other


    statistical analysis you may find out how inter-looped meanings are
    in real sense.
    Remember
    • Operational and conceptual meanings together will bring out better
    operational definition of ‘ abstract’.

    • Only operationalizing it without a conceptual meaning AND vice


    versa will make your study
    WEAK in all respects.
    “Comfortable Viewing Environment”
    H1: Air- conditioning in summer leads to comfortable viewing
    environment.

    Here,
    DV= Comfortable viewing environment
    IV= Air conditioning

    How to measure DV?


    How to measure DV?
    • Lowering of temperature between 20- 25 0 C may lead to relaxation
    of people

    • Lowering of temperature between 20- 250C may lead to no


    perspiration/ sweating

    • Lowering of temperature 20 – 250 C may lead to greater


    pleasure .
    How to measure DV?
    • Respondents (30) in number are required to answer these
    questions with dichotomous questions. (Yes or No)

    • If we find more than 15 people responding YES, we


    will consider a comfortable viewing nvironment defined as the one
    that has these 3 features.
    “Comfortable Viewing Environment”
    H2: Comfortable viewing environment during news watching leads to
    greater retention among elderly people. ( 65 years and above)

    We assume here that adults don’t suffer of any pre- existing conditions
    of health.

    Here, IV= Comfortable viewing environment

    How to measure DV?


    How to measure DV?
    • No outdoor noise during watching
    • Optimum temperature (20-250C) during
    • Relaxed seating posture

    • On a scale of 1 to 10, respondents ( 30 in number ) were asked to


    rate each of these items and the mean score was considered . We
    assume that if the score is more than 5, then it is regarded as a
    comfortable environment.
    “Comfort Index”
    • Here, we have framed our own unit of scale. We can name it as
    “Comfort Index”

    • We consider that a score of more than 6, on an average, speaks


    that it is a comfortable viewing environment

    • Say, we had included, an addition to the list to be 4. Green pine


    trees in the surrounding vicinity within 10 yards. If people have
    rated it low, or zero, we can consider to throw it out of the inputs
    that construct Comfortable viewing Index
    Thank You

    Priyanka Khandelwal

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