Agripren

Agri-Preneurship
By: Prof. Dhairya Jhala

Introduction
• Entrepreneurship involves seeking and exploiting

opportunities available for the benefit of the society.
• The changing agro-economic condition for quite some
time in our country has offered a prospective context
for developing entrepreneurship in agricultural sector
called as agri-preneurship.
Agriculture in India
• India is also called as an ‘agriculture-dominated

country’.
• Agriculture is the primary source of livelihood for
about 58% of Indian population. Gross value added by
agriculture, forestry and fishing is estimated at Rs
18.55 lakh crore.
Opportunities for developing
Agri-preneurship
• There are plenty of opportunities for agriculture. After
the WTO agreements have opened new vistas for
agriculture development and diversification. Sectors
where the growth of entrepreneurship has emerged are:
• Agriculture
• Horticulture
• Floriculture
• Sericulture
• Animal Husbandry
• Biotechnology
Agriculture
• Agriculture has always been the backbone of the
Indian Economy and despite concerted
industrialization, in the last six decades: agriculture
still occupies a place of pride.
• Agriculture products like tea, sugar, oilseeds, tobacco,
spices etc contributes the main export items of India.
• Proportion of agriculture goods which were exported
came to 50% of our exports and manufactures with
agriculture contents contributed another 20% or so;
and total comes to 70% of India’s exports.
Horticulture
• The term Horticulture is derived from latin words Hortus

(garden) and cultura (Cultivation)
• Horticulture includes fruits, vegetables, spices, floriculture
and coconut, among others.
• The total Horticulture production has increased from 211.2
million tonnes in 2007-2008 to 3.11.71 million tonnes in
2018-19.
• India is the second largest producer of fruits and vegetables in
the world with first rank in the production of Banana, Mango,
Lime & Lemon, Papaya and Okra.
Sericulture
• Sericulture, also known as ‘Silk farming’ is the rearing

of silkworm for the production of raw silk.
• India is the only country producing five commercial
silks namely, mulberry, tropical tasar, oak tasar, eri and
magu, with its golden yellow glitter is unique and
prerogative of india.
• India is the second largest producer of silk in the world.
Food Processing
• Food processing involves the set of methods and techniques

used to transform food into form of consumption by humans
or animals.
• It includes cannery, meat packing plant, slaughterhourse,
sugar industry, vegetable packing plant, etc.
• The indian food and grocery market is the world’s sixth
largest with retail contributing 70% of the sales. The food
processing industry accounts for 32% of the country’s total
food market. India is ranked fifth in terms of production,
consumption, export and expected growth.
Animal Husbandry
• Also known as ‘animal science’, ‘stockbreeding’ or

‘simple husbandry’, is the agricultural practice of
breeding and raising livestock.
• Increase in demand for animal husbandry products has
become sine quo non with increase in population.
Biotechnology
• An emerging area in agri-business is bio-technology.

Global evidence confirms that agricultural bio-
technology has a major impact on agricultural
productivity.
• The agro-biotech with an aim to produce crops with
high level of tolerance against cold, heat and salinity.
• It is expected that with increase in investment in R&D
in India, agro-biotechnology will further develop and ,
in turn Indian agriculture will develop.
Challenges involved in
developing Agri-preneurship
• Lack of skilled and managerial manpower
• Lack of Infrastructural facilities
• Problem of marketing
• Lack of awareness about career in agri-preneurship
• Inefficient or lack of equipment and technology
• High infrastructural and distribution costs

Need for Developing Agri-
preneurship
• 68% Indian’s still resides in rural areas and the rural
areas are characterized by widespread unemployment
and abject poverty.
• Government has been increasing importance of the
development of agriculture in the country. Agriculture
has developed over the past few years. Reflected by the
indicators such as increasing productivity, cropping
intensity, high-yielding variety seeds, diversification,
mechanization, and modernisation of agriculture.
Conti…
• Availability of land for agricultural purposes.
• Low requirement of funds for agricultural activities.
• Illiterate and/or less educated population.
• Lack of employment opportunities in formal sector.
• Prevalence of large scale unemployment.
• Both backward and forward inducements and linkages

of agricultural development for industrial development.
Suggestions for developing agri-
preneurship
• Creating awareness about agri-preneurship
• Development of required skilled manpower
• Developing of infrastructural facilities
• Promotion and protection by the government
• Announcement of separate industrial policy
• Development of agri-business special export zones
• Preparation of agri-business potential reports for regions

across the country.
Thank you

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Agri-Preneurship

By: Prof. Dhairya Jhala

• Entrepreneurship involves seeking and exploiting

• India is also called as an ‘agriculture-dominated

• The term Horticulture is derived from latin words Hortus

• Sericulture, also known as ‘Silk farming’ is the rearing

• Food processing involves the set of methods and techniques

• Also known as ‘animal science’, ‘stockbreeding’ or

• An emerging area in agri-business is bio-technology.

• Lack of Infrastructural facilities

• Lack of awareness about career in agri-preneurship

• Inefficient or lack of equipment and technology

• High infrastructural and distribution costs

• Low requirement of funds for agricultural activities.

• Illiterate and/or less educated population.

• Lack of employment opportunities in formal sector.

• Prevalence of large scale unemployment.

• Both backward and forward inducements and linkages

• Development of required skilled manpower

• Developing of infrastructural facilities

• Promotion and protection by the government

• Announcement of separate industrial policy

• Development of agri-business special export zones

• Preparation of agri-business potential reports for regions

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