SSWOT

WOT ANALYS
ANALYSIS
IS

Sukanta Kumar Naskar

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 SWOT ANALYSIS

Assessment of Internal & External Environment

Ex In

S W O T
Strengths Weaknesses Opportunities
Opportunities Threats

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 SWOT ANALYSIS

Assessment of Internal Environment

In

People
Properties
S W Processes
Strengths Weaknesses
Weaknesses
Products
(PPPP)
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 SWOT ANALYSIS

Strengths Weaknesses
What makes us special? What are our soft spots?
What resources (inputs) What resources (inputs)
strategies (processes) and strategies (processes) and
performances (outputs) do performances (outputs) do
we handle well? we not handle well?
What are our internal What are our internal
strengths? weaknesses?

(PPPP)
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 SWOT ANALYSIS
Example

INTERNAL
INTERNAL SSCAN
CAN –– Four
Four PPss

(i) People (Human Resources)

 Teaching Staff
 Administrative Staff
 Technical supporting Staff
 Number of staff available
 Their qualifications, commitment, motivation etc.

(ii) Properties
Infrastructure, Buildings, Labs, Libraries, Workshop, Auditorium,
Guest House, Equipment, Machinery, Tools, Vehicles, Furniture etc.,

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 SWOT ANALYSIS
INTERNAL
INTERNAL SSCAN
CAN –– Four
Four PPss
(iii) Processes
 Governance
 Management & Administration
 Curriculum Development
 Teaching – Learning
 Student Support Services
 Staff Development
 Information System (M.I.S.)
 Communication

(iv) Products
 Students
 Percentage of Pass in the examination
 Percentage of Job - Placement

 Publications
 Items manufactured / fabricated in the Production Centre 6
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 SWOT ANALYSIS

Assessment of External Environment

Ex In

Social
Technological
Economic
Environmental O T
Political
Opportunities
Opportunities Threats
(STEEP)
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 SWOT ANALYSIS

Opportunities Threats
What trends and events can What trends and events can
help us? hinder us?

What are the positive social, What are the negative social ,
technological, economic, technological, economic,
environmental and political
environmental and political
forces on us?
forces on us?
What are our major external What are our major external
opportunities?
threats?

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 EXTERNAL CAN –– (STEEP)
EXTERNAL SSCAN (STEEP)
(i) Social factors : Demographics, Participation of Women, Opportunities
and access to training for disadvantaged people.

(ii) Technological factors : Impact of computers, Modern communication

technologies, Microprocessor etc.

(iii) Economic factors : Liberalisation, Privatisation and Globalisation of

Economy, Development of specific industries,
Unemployment and Underemployment,
Development of Entrepreneurs etc.

(iv) Environmental factors : Depletion of Natural resources, Environmental

sustainability, Pollution control, Energy consumption,
Regulations of World Trade Organisation.

(v) Political factors : Legislation affecting education and training, Control

of Curriculum, Budgets and Teacher qualification,
Degree of central versus local control etc.
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 ASSESSING THE EXTERNAL ENVIRONMENT

1. Identifying the shifts in the needs of Customers

and potential Clients and

2. Identification of Competitors and Collaborators.

(CCCC)

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 SWOT ANALYSIS Example

EXTERNAL
EXTERNAL SSCAN
CAN –– Four
Four Cs
Cs

(i) Customers
The employers who hire the graduates of the polytechnic are in
fact the customers of the polytechnic. What do these
employers need in terms of skills, knowledge and attitudes in
potential employees and current employees?

(ii) Clients
The full-time students are clients of the polytechnic, but there
is a much larger potential market of clients for part-time,
evening and weekend courses – adults seeking job-related and
personal development skills and knowledge. What does this
market have to offer in terms of opportunities?
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 SWOT ANALYSIS
EXTERNAL
EXTERNAL SSCAN
CAN –– Four
Four Cs
Cs

(iii) Competitors
Public and private institutions which do or can potentially draw
away the students (clients) and employers (customers) who hire
graduates of the polytechnic. Are there some opportunities for
sharing and helping even more people, or do these institutions
threaten to restrict or even close down the polytechnic?

(iv) Collaborators
All of the partners and supporters of the polytechnic, such as
The Chamber of Commerce and Industry, societies and
associations of engineers and business owners, apex advisory
councils and committees, other educational instiutions and
particular Government and funding agencies.
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 INFORMATION SOURCES FOR SWOT

Task…

1. Identify information Sources for Assessing

Internal Environment

2. Identify information Sources for Assessing

External Environment

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 TOOLS FOR COLLECTING
SWOT INFORMATION

1. QUESTIONNAIRE

2. INTERVIEW

3. OBSERVATION

4. FOCUS GROUP

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 SWOT ANALYSIS
Blueprint for Tools
Information Type of information
Tool to be Used
Source to be Collected

• Students • •
• Staff • •
• Industry Rep’s • •
• Alumni • •
• Other • •

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 EXERCISE ON SWOT ANALYSIS
Exercise Instruction
Brainstorming ... External Scan
OPPORTUNITIES
1. What trends and events can help us?
2. What are the positive social, technological, O T
economic, environmental and political
Opportunities Threats
forces on us ?
3. What are our major external opportunities?
(STEEP)
THREATS
4. What trends and events can hinder us?
Identify your Polytechnic’s
5. What are the negative social, technological,
economic, environmental and political Customers
forces on us ? Clients
6. What are major external threats? Competitors
Collaborators
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 EXERCISE ON SWOT ANALYSIS

Internal Scan Exercise Instruction

Brainstorming ...
STRENGTHS
S W 1. What Makes us Special?
Strengths Weaknesses 2. What resources (inputs), strategies
(processes) and performances
(outputs) do we handle well?
People
Properties 3. What are our internal strengths?
Processes WEAKNESSES
Products
4. What are our soft spots?

(PPPP) 5. What resources (inputs) strategies

(processes) and performances
(outputs) do we not handle well?
6. What are our internal weaknesses?
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 DATA
DATA ANALYS
ANALYSIS
IS

Analysis of the responses to open-ended questions:

1. Take one question at a time and study all the

responses to that question
2. Perform Content analysis
A. Look for recurring regularities

B. Judge the categories by using the two criteria

Internal Homogeneity : Extent to which the data that belong

in a certain category hold together.

External Heterogeneity : Extent to which differences among

categories are bold and clear

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 DATA
DATA ANALYS
ANALYSIS
IS

3. Problem of Divergence

1. Extension - Building on items of information already known

2. Bridging - Making connections among different items

3. Surfacing - Proposing new information that ought to fit

and then verifying its existence

4. Triangulation
Triangulation involves comparing the information collected from:
1. Different sources
2. The same source through different methods of collection
3. From the same source by different investigators

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 Global Factors / Trends / Forces
GENERAL ENVIRONMENTAL FACTORS
Social, Technological, Economic, Environmental, Political
Shifting Student/Employer Needs, Competitors, Collaborators
External Environment
Technical Institution
Suppliers
Planning People
E
Processes
S M
Internal
Systems
Environment Property
Products T
U
P
L
RESOURCES Performance
Leadership O
Capital D
Technological Y
Human E
Industry Links -- Advisory Committee E
N
Board of Governors -- MOE R
T
S
Competition Products S

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