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    BT31303 (Sect. 1) - Introduction Class - NEW 18.3.2024

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    BT31303 (Sect. 1) - Introduction Class - NEW 18.3.2024

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    BT31303 (Sect. 1) - Introduction Class - NEW 18.3.2024

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    BT31303

    STRATEGIC MANAGEMENT

    Mat Salleh @ Salleh Wahab (PhD, IFP)


    Faculty of Business, Economics and Accountancy
    Universiti Malaysia Sabah
    [email protected]
    BT31303
    STRATEGIC MANAGEMENT

    Class, Tutorial and Textbook


     Normal Class – F2F (DKP15 Sek 2): Tuesday 2-4pm
     Online Class will be conducted using the Webex Meeting application
     Strategic Management e-book:
     Strategic Management - A Competitive Advantage Approach, Concepts and Cases 16th Ed. (Global
    Ed.) (Fred R. David & Forest R. David).
     Strategic Management - A Competitive Advantage Approach, Concepts and Cases 16th Ed. (Fred R.
    David & Forest R. David).
    BT31303
    STRATEGIC MANAGEMENT

    Lesson Planning: Chapter 3 – 4 (internal and external assessment)


    All PPT slides, notes, and text eBooks will be Chapter 5 – strategic in action (Porter 5 generic strategy)
    uploaded in ITEL. You can download and save it for Chapter 6 – Strategy analysis and choice.
    your reading. - Swot analysis
    - Space matrix
    - BCG matrix
    Chapters 1 and 2 are an introduction to Strategic
    - IE matrix
    Management. I leave it to you to read it. While - QSPM matrix (Quantitative strategic planning matrix)
    starting from chapters 3, 4, 5, and 6… these chapters Chapter 7 – 8 = mostly on strategy implementation
    we will discuss in depth because all these chapters Chapter 9 – Strategy review, evaluation, and control
    involve strategic calculation for the decision-making Chapter 10 – Ethics, Social responsibility, environmental sustainability
    process. Chapter 11 – Global and international issues.

    If you have any questions you can write in the ITEL chat room or email to me
    ([email protected]), I will try to answer as soon as possible.
    BT31303
    STRATEGIC MANAGEMENT

    Continuous Assessment
     Mid-Term Exam (Online – ITEL) 10%
     Peer Review Teamwork (ITEL) 10%
     Individual Assignment 20%
     Group Project (Case study) 20%
     Final Exam 40%
    INDIVIDUAL ASSIGNMENT (20%):
    SWOT-AHP ANALYSIS
    Scope:
    Strategic Management Analysis
    INDIVIDUAL ASSIGNMENT:
    1. Choose one specific industry (Tourism, Manufacturing,
    Requirements:
    1. This is an individual assignment (in the form of
    F&B, etc)
    essay writing with SWOT-AHP analysis) 2. Get as much information as possible (i.e. Industry or
    2. The evaluation (20%) will be given based on Rubric
    (please refer to CAP).
    Annual Reports, etc..)
    3. Maximum 20 pages (excluding references), single 3. Conduct a SWOT and AHP analysis.
    spacing, and 12 - Georgia fonts. 4. Provide the best strategic option based on the results of
    4. Turn it in 20% and below.
    5. Submission date – 27 May 2023 (Softcopy – ITel
    the SWOT-AHP analysis
    UMS).
    GROUP ASSIGNMENT (30%)

    Strategic Management Group Assignment (30%).


    Case Study:
    • Students are required to form a Prepare:
    group maximum of 6 members. 1. Internal / External Factor Evaluation Matrix (IFE/EFE
    Matrix).
    • Case Study: 2. Competitive Profile Matrix (CPM).
    1. Ford Motor Company - 2009
    2. Krispy Kreme Doughnuts - 2009 3. SWOT/TOWS Matrix
    3. United Continental Holdings – 2011 4. SPACE Matrix
    5. Grand Strategy Matrix
    Requirements:
    1. Select one case study only
    6. Internal-External (IE) Matrix
    2. Answer all the questions. 7. Quantitative Strategic Planning (QSPM).
    3. Prepare in report form - Font 12 Georgia, single spacing.
    4. Submission Date: 10 June 2023 (Softcopy-ITEL). 8. Give your strategic suggestions and recommendation for
    future development.
    INDIVIDUAL ASSIGNMENT (20%)
    Instruction:
    Students are required to prepare a written report individually (SWOT-AHP Analysis).

    Assessment Rubric:
    Attribute & Sub-attribute Level of Applicability
    Very Weak Weak Fair Good Very Good
    No MQF LOD 6:
    Scientific methods, critical thinking, Marks
    and problem-solving skills 1-3 4-7 8-12 13-16 17-20

    1 Opinion, views, and analysis Not able to provide any Finds difficulty in giving Able to provide Able to provide good Able to provide excellent 20%
    opinions and views, with opinions and views, opinions and views, opinions and views, with opinions and views with
    no relevant examples with limited relevant with limited relevant an adequate number of an adequate number of
    and references examples and no examples and relevant examples and relevant examples and
    references references limited references sufficient references

    TOTAL Marks: 30%


    GROUP PROJECT (20%)/ PEER (10%)
    Instruction:
    Students are required to form a group maximum of 6 members. Students have the freedom to select any business
    strategic case study and are required to resolve a specific issue or problem under the topic of their choice.
    Assessment Rubric:
    Attribute & Sub-attribute Level of Applicability

    Very Weak Weak Fair Good Very Good


    No MQF LOD 6:
    Scientific methods, critical thinking, and Marks
    problem-solving skills 10-13 14-17 18-22 23-26 27-30

    1 Analysis - Problem-solving Not able to organise and Finds difficulty in Able to organise Able to organise Able to organise and 20%
    analyse gathered organising and and analyse gathered and analyse gathered analyse gathered
    information, with no analysing gathered information, with limited information, with an information with an
    relevant examples and information, with limited relevant examples and adequate number of adequate number of
    references relevant examples and references relevant examples and relevant examples and
    no references limited references sufficient references

    TOTAL Marks: 20%


    BT31303
    STRATEGIC MANAGEMENT

    MAT SALLEH @ SALLEH WAHAB (PhD, IFP)


    Faculty of Business, Economics and Accountancy
    Universiti Malaysia Sabah

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