第七课

第七课
The role of media in today’s world

The role of Media
In the world of today, media has become as necessary as food and clothing. It
has played significant role in strengthening the society. Media is considered as
“mirror” of the modern society, it is media which shapes our lives.
The purpose of the media is to inform people about
The user current, new
can demonstrate affairsorand to
on a projector
tell about the latest gossip and fashion. It tells about
computer, thethepeople
or print whoandare
presentation make it
film
geographically divided.
The role of media has become one way of trading and marketing of products and
prejudices. The media claimed to be governed bycan
The user righteousness
demonstrate on aand equity,
projector or but
computer, or print the presentation and make it
greed and self-aggrandizement has poisoned film
its virtues.
Media is in charge of :
1. To inform 提供知识 Tígōng zhīshì

2. To interpret 阐释 chǎnshì
3. To educate 教育 jiàoyù
4. To entertain 娱乐 yúlè
5. To give publicity 宣传 xuānchuán
02 03
6. To advise 忠告 Zhōnggào·
大众传媒对社会 she2 hui4 的影响
The influence of mass media in our society
The influence media has on society and culture is profound indeed. Media has the influence to affect
6 things in their audience.[1] Namely:
媒体对社会和文化的影响确实是深远的。媒体可以影响受众的 6 个方面。
[1] 即 :
Cognition 认知 rèn zhī

Beliefs 信念 xìnniàn
Attitude 态度 tàidù
Affect 影响 yǐngxiǎng
Physiology [2] 生理 shēnglǐ
Behavior 行为 xíngwéi
内容来源 [1] https://www.sagepub.com/sites/default/files/upm-binaries/45690_Chapter_2.pdf
[2[ https://en.wikipedia.org/wiki/Physiology
1. Cognition 认知 2. Beliefs 信念 xìnniàn
• Beliefs are depicted as cognitions about the
• One of the easiest to notice chance that an event or object is related with
cognitive effects that happens when a given concept/construct.
the audience gets information from • The media constantly shapes and alters our
the media is the acquiring of facts beliefs by showing parts of the world that we
and empirical data from media aren’t always able to see for ourselves
messages. because we are living at one particular spot in
the world.
• Others have described it as a belief if
something is true or not.
02 • in other word “ 教条 doctrine”
• 宗教 zong jiao= belief (religion)
3. Attitude 态度 tàidù 4. Affect 影响 yǐngxiǎng
• Attitudes are judgments that we make • The media can trigger a lot of emotions
about something or someone. through sharing visual and verbal
• For example, we make judgments, information. For example, showing images or
ratings about someone’s physical information about innocent people being
attractiveness, likability, and how killed in a war can trigger fear, but also
likely it is to see ourselves in a long- anger, and feelings of compassion.
lasting relationship with that
individual. • But, media such as a music channel playing
• The information that the media shows cheerful, happy songs can also help us to
us triggers and incentivizes us to make manage our moods when we are sad and
judgments about that information. stressed out. In this case, by listening to
Information such as political issues, cheerful music, which can help us to calm
candidates, life events and down.
controversial issues.
5. Physiology 生理 shēnglǐ 6. Behavior 行为 xíngwéi
• A physiological effect can be defined as an • Different media messages will invoke
automatic, involuntary, automaticresponse. different reactions from the audiences. In
• For example, when people watch an exciting other words, the shared media influences
movie like an action flick, or a horror movie, our behavior.
their heart rates and blood pressure will usually • For example, media constantly sharing
increase as a result from emotions such as terrible news such as innocent people
excitement, or fear. dying or starving may change our
• This excitement or fear will trigger a fight or behavior to be more empathetic towards
flight response of the body. The fight or flight others and may cause us to garner help
response is a remnant from ancient history to for the less fortunate people in the world.
protect ourselves against predators such as
animals and other hostile tribes or individuals. 03
In other words, to ensure our survival.
THE NEGATIVE EFFECTS OF MASS MEDIA ON
SOCIETY
大众传媒对社会的负面影响
• 由于大众传媒对社会的信念、态度和行为有如此大的影响，
• 它可以有意地使用，也可以无意地产生负面影响。在我们
的历史上，大众传媒的负面影响是很多的。例如，过度沉
迷 Chénmí 于社交媒体可能对你的心理健康有害。
• Since mass media has such a large effect on the beliefs, attitude and behavior of
society, it can be used intentionally, or unintentionally result in negative effects. And
the negative impact of mass media has been plentiful in our history. Overindulging in
social media for example can be bad for your mental health.03
1. Poor physical health 1. 身体不健康 Shēntǐ bùjiànkāng
2. poor mental health 2. 精神健康欠佳 jīngshén jiànkāng qiàn jiā
3. Depression 3. 抑郁症 yìyù zhèng
4. Negative body image 4. 消极的身体形象 xiāojí de tǐxíng xiàng
5. Unhealthy sleep patterns 5. 不健康的睡眠模式 bùjiànkāng de shuìmián móshì
6. Cyberbullying 6. 网络欺凌 wǎngluò ào líng
7. Fear of missing out (FOMO) 7. 错失恐惧症 (FOMO) cuòshī kǒngjù zhèng
8. Violence 8. 暴力 bàolì
9. Crime 9. 犯罪 fànzuì
10. Poverty 10. 贫困 qióngkùn
11. Addiction 11. 上瘾 shàngyǐn
12. Unrealistic expectations 12. 不切实际的期望 bù qiè shíjì de qīwàng
13. Promoting popular culture 13. 推广流行文化 tuīguǎng liúxíng wénhuà
The positive effects of mass media on society
大众传媒对社会的积极影响
1. Increased awareness 1. 提高意识 Tígāo yìshí
2. Expose the truth 2. 揭露真相 jiēlù zhēnxiàng
3. Educational opportunities 3. 教育机会 jiàoyù jīhuì
4. Employment opportunities 4. 就业机会 jiùyè jīhuì
5. Creating and growing a business 5. 创建和发展业务 chuàngjiàn hé fāzhǎn yèwù
6. Source of inspiration
6. 灵感来源 línggǎn láiyuán
7. Quick access
7. 快速访问 kuàisù fǎngwèn
8. Practice social skills
9. Empower minorities 8. 练习社交技巧 liànxí shèjiāo jìqiǎo
10. Improved mental health 9. 赋能少数民族 fù néng shǎoshù mínzú

10.改善心理健康 gǎishàn xīnlǐ jiànkāng
• Facebook is the largest social media platform in the world with 2What Are the Top Social Media Sites?
• Facebook is the largest social media platform in the world with 2.96 billion users.
• Here are the figures for the most popular social media websites as of January 2023:
• Facebook (2.96 billion users)

• YouTube (2.51 billion users)
• WhatsApp (2 billion users)
• Instagram (2 billion users)
• WeChat (1.31 billion users)
• TikTok (1.05 billion users)
• Facebook Messenger (931 million users)
• Douyin (715 million users)
• Telegram (700 million users)
• Snapchat (635 million users).96 billion users.

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第七课

The role of media in today’s world

1. To inform 提供知识 Tígōng zhīshì

Cognition 认知 rèn zhī

10. Improved mental health 9. 赋能少数民族 fù néng shǎoshù mínzú

• Facebook (2.96 billion users)

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