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    Q2 - Mil-Lesson 1

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    Q2 - Mil-Lesson 1

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    Q2_MIL-LESSON 1

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    5 views32 pages

    Q2 - Mil-Lesson 1

    Uploaded by

    wfdxrq7tz2

    Copyright:

    © All Rights Reserved
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    of 32

    THE POWER OF

    MEDIA AND
    INFORMATION
    ____________ 1. A citizen journalist
    must be equipped with high-end
    cameras to tell news.
    ____________ 1. A citizen journalist
    must be equipped with high-end
    cameras to tell news.
    ____________ 2. People become
    effective agents in promoting
    tourism through social media.
    ____________ 2. People become
    effective agents in promoting
    tourism through social media.
    ____________ 3. Social media has
    nothing to do with tourism.
    ____________ 3. Social media has
    nothing to do with tourism.
    ____________ 4. E-Commerce refers
    to products being sold through
    the internet.
    ____________ 4. E-Commerce refers
    to products being sold through
    the internet.
    ____________ 5. Community problems
    and complains are normal content
    of citizen journalist’s reports.
    ____________ 5. Community problems
    and complains are normal content
    of citizen journalist’s reports.
    “Content is fire. Social
    media is gasoline.”
    -Jay Baer
    e n d a
    Ag
    1. People Media
    2. Online Selling Phenomenon
    3. Tourism
    How do you understnad the term “people media”

    refers to persons that are involved in the use,


    analysis, evaluation and production of media and
    information.
    People
    Media
    People in Media and
    People as Media
    People as Media
    People who are well-oriented to
    media sources and messages and
    able to provide information as
    accurate and reliable as possible.

    1. Opinion leaders
    2. Citizen Journalism
    3. Social Journalism
    4. Crowd Sourcing
    Opinion Leaders
    Opinion leaders are people with expertise or influence in a specific area. Opinion
    leaders can be used by businesses to build trust with their customers or grow
    their sales. Common examples of modern-day opinion leaders include social
    media "influencers," like Instagram celebrities and YouTubers.
    Citizen Journalism
    Citizen journalism refers to the reporting of news events by members of the
    public using the Internet to spread the information. Citizen journalism can be a
    simple reporting of facts and news that is largely ignored by large media
    companies.
    Social Journalism
    Social journalism is a media model consisting of a hybrid of professional
    journalism, contributor and reader content. The format relies on community
    involvement, audience engagement, social newsgathering and verification, data
    and analytics, and relationship-building. Social journalism takes place on some
    open publishing platforms, like Twitter and WordPress.com, but can also involve
    professional journalists, who created and/or screen the content.
    Crowd Sourcing
    Crowdsourcing involves obtaining work, information, or opinions from a large
    group of people who submit their data via the Internet, social media, and
    smartphone apps.
    People in Media
    Media practitioners who provide
    information coming from their
    expert knowledge or first-hand
    experience of event.
    1. Print Journalist
    2. Photojournalist
    3. Broadcast Journalist
    4. Multimedia Journalist
    Print Journalist
    Print Journalists collect and analyse facts about newsworthy events by
    interview, investigation and observation and write stories for newspapers,
    magazines or journals.
    Photo Journalist
    A photojournalist captures and tells stories through visual images. They use
    photography as a medium to document current events, news, and social issues,
    providing viewers with a visual account of what is happening in the world.
    Photojournalists are responsible for capturing candid, truthful, and thought-
    provoking images that communicate complex stories in a single frame.
    Broadcast Journalist
    Broadcast journalism is the field of news and journals which are broadcast by
    electronic methods instead of the older methods, such as printed newspapers
    and posters. It works on radio (via air, cable, and Internet), television (via air,
    cable, and Internet) and the World Wide Web. Such media disperse pictures
    (static and moving), visual text and sounds.
    Multimedia Journalist
    Multimedia journalists are storytellers who work across many dimensions. They
    embrace the traditional tenets of journalism: objectivity, accuracy, credible
    sourcing and strong writing. But they tell their stories through some
    combination of text, images, sound, video and graphics.
    Online Selling
    Phenomenon

    Online Selling is the act or process of selling goods,


    products or services via internet.
    Tourism

    Tourism refers to the act and process of spending time away


    from home in pursuit of recreation, relaxation, and pleasure,
    while making use of the commercial provision of services.
    Cognitive Emotional
    The most pervasive; says that media can Refers to media’s capacity to trigger
    affect what people know by planting ideas or affect an audience’s emotion(s)
    and information into their minds e.g.: e.g.: feeling sad after watching the
    knowledge, skills, etc.
    Media death of a movie protagonist

    BELIEF
    Related to the values and principles people have in
    their lives due to the influence brought about by
    EFFECTS Physiological
    Reaction of bodily system to media
    message(s) e.g.: high blood pressure and
    media. e.g.: philosophies, spiritual belief, etc. heart rate when watching a horror film.

    Attitudinal Behavioral
    Evaluative judgements about the Says that media can trigger an
    standards and values set by media audience to do certain actions e.g.:
    e.g.: ethics, cultural values, etc. us. buying a product after seeing its
    advertisement on Facebook.
    Learning Task 1
    DIRECTIONS:

    LET US SET INTO PHILIPPINE CONTEXT


    1
    THE POWER OF PHILIPPINE JOURNALISM

    SELECT THREE NEWS ITEMS POSTED BY


    2 PHILIPPINE CITIZEN JOURNALIST IN
    FACEBOOK

    3 DO IT IN A SHORT BOND PAPER

    SCREENSHOT THE ARTICLE FOR


    4
    REFERENCE AND ANSWER THE WHO,
    WHEN, WHERE AND HOW QUESTIONS.
    Learning Task 2
    DIRECTIONS:

    WHAT DO YOU CONSIDER AS YOUR


    1
    HOMETOWN?

    PROMOTE YOUR HOMETOWN AS


    2 TOURIST ATTRACTION

    3 USE THE BEST PICTURE

    “TITLE”
    THANK
    YOU!
    www.reallygreatsite.com

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