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    Name Mazhar Zaman Professor Madam Ammara Sheikh Federal Urdu University

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    Mazhar Zaman
    The document discusses the role and impact of media in society. It outlines that media refers to platforms that disseminate information like television, newspapers, and social media. The key roles of media are to inform, educate, and entertain the public on important issues. While media provides many advantages like access to information, entertainment, communication and education, it also poses disadvantages such as potential misinformation, addiction, privacy concerns, and the spread of disinformation. Overall, media significantly impacts modern society both positively and negatively.

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    Name Mazhar Zaman Professor Madam Ammara Sheikh Federal Urdu University

    Uploaded by

    Mazhar Zaman
    61 views12 pages
    The document discusses the role and impact of media in society. It outlines that media refers to platforms that disseminate information like television, newspapers, and social media. The key roles of media are to inform, educate, and entertain the public on important issues. While media provides many advantages like access to information, entertainment, communication and education, it also poses disadvantages such as potential misinformation, addiction, privacy concerns, and the spread of disinformation. Overall, media significantly impacts modern society both positively and negatively.

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    Role of media

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    The document discusses the role and impact of media in society. It outlines that media refers to platforms that disseminate information like television, newspapers, and social media. The key roles of media are to inform, educate, and entertain the public on important issues. While media provides many advantages like access to information, entertainment, communication and education, it also poses disadvantages such as potential misinformation, addiction, privacy concerns, and the spread of disinformation. Overall, media significantly impacts modern society both positively and negatively.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    61 views12 pages

    Name Mazhar Zaman Professor Madam Ammara Sheikh Federal Urdu University

    Uploaded by

    Mazhar Zaman
    The document discusses the role and impact of media in society. It outlines that media refers to platforms that disseminate information like television, newspapers, and social media. The key roles of media are to inform, educate, and entertain the public on important issues. While media provides many advantages like access to information, entertainment, communication and education, it also poses disadvantages such as potential misinformation, addiction, privacy concerns, and the spread of disinformation. Overall, media significantly impacts modern society both positively and negatively.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Name

    Mazhar Zaman
    Professor
    Madam Ammara sheikh
    Federal Urdu university
    CONTENT
    • Introduction
    • Role of media
    • Advantages ( information, entertainment ,communication,
    Education)
    • Disadvantages ( Misinformation, addiction, disinformation,
    privacy concerns)
    • Conclusion
    ROLE OF MEDIA
    ⭐ GOOD AFTERNOON, EVERYONE. TODAY I AM GOING TO
    TALK ABOUT THE SIGNIFICANT ROLE OF MEDIA IN OUR SOCIETY.
    MEDIA REFERS TO THE PLATFORMS USED TO DISSEMINATE
    INFORMATION, WHICH INCLUDES TELEVISION BROADCASTING,
    NEWSPAPERS, MAGAZINES, SOCIAL MEDIA PLATFORMS, AND
    ONLINE NEWS SITES.
    • The role of media is to inform, educate, and entertain. The main
    objective is to provide up-to-date and accurate information to the
    public concerning social, economic, and political issues. The media
    act as watchdogs for power and hold authorities accountable by
    exposing any discrepancies or corruption among them to the
    public.
    • Media plays a significant role in maintaining democratic principles
    and shaping public opinion. It allows people to express their views
    and ideas freely, which is necessary for a democratic society to
    function well. Similarly, media has the power to mobilize people
    and influence their opinions about different phenomena.
    • Finally, media has the power to change mindsets, opinions, and
    attitudes. It can assist in creating awareness about important social
    issues like gender equality, environmental conservation, and
    climate change. The media can influence public opinion and
    subsequently lead to social change
    1- ADVANTAGES

    • 1.1 Information: Media outlets like newspapers, television news


    networks, and websites provide vast amounts of information on a
    range of topics. They allow us to stay informed about what is
    happening locally, nationally, and internationally.
    • 1.2 Entertainment: Media provides numerous forms of
    entertainment, including movies, television shows, music, and games.
    It allows people to escape from their daily lives and enjoy a
    variety of content.
    • 1.3 Communication: Social media platforms, messaging apps,
    and video conferencing tools allow individuals to communicate
    with each other on a global scale. They provide a way for
    people to stay connected with friends and family, regardless
    of distance.
    • 1.4 Education: The media can provide a wealth of knowledge
    to people, through educational shows, documentaries, and
    podcasts. They make educational content more accessible to a
    wider audience.
    2- DISADVANTAGES

    • 2.1 Misinformation: While the media provides a wealth of


    information, it can also be a source of misinformation. Inaccurate
    reporting and biased views can lead to misunderstandings and
    confusion.
    • 2.2 Addiction: Social media platforms and other forms of media
    can become addictive, leading people to spend excessive amounts
    of time consuming content. This can lead to negative impacts on
    mental and physical health.
    • 2.3 Disinformation: In addition to misinformation, the media can be
    used to spread disinformation, deliberately false information that
    is spread to deceive people. This is a major concern in the age of
    social media.
    • 2.4 Privacy concerns: The use of media can sometimes result in a
    loss of privacy. People's personal information can be shared or
    sold without their consent, leading to identity theft, fraud, and
    other problems.
    • Overall, while the media is a valuable tool that provides numerous
    benefits, it also has its downsides. It's important to be aware of
    these pros and cons and to use the media responsibly.

    .
    CONCLUSION

    • In conclusion, media plays a profound role in our society, and it is


    vital to ensure that it continues to operate in a responsible and
    ethical manner. As we continue to evolve in the digital age, media
    continues to play an important role in shaping our individual and
    collective futures.
    • Thank you so much 😊😊

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