Kanika Jain em

INSTITUTE OF INNOVATION IN TECHNOLOGY
AND MANGEMENT
NAME : KANIKA JAIN, AMEESHA

PANWAR, RIDHIMA BANSAL
COURSE: BBA
CLASS: M1
SUBJECT: ENTREPRENEURIAL
MINDSET
THE STORY OF
REDBUS:
BRIDGING GAPS
IN THE INDIAN
BUS TRAVEL
INDUSTRY
INTRODUCTION
RedBus is a pioneering online bus ticketing platform that
has significantly transformed the landscape of the Indian
bus travel industry. Founded in 2006 by Phanindra
Sama, Sudhakar Pasupunuri , and Charan Padmaraju ,
RedBus aimed to address the various challenges faced by
passengers in booking bus tickets and navigating the
complexities of the Indian bus travel system.
CHALLENGES IN THE INDIAN BUS TRAVEL
INDUSTRY BEFORE REDBUS
• Lack of Information: Passengers struggled to find
comprehensive information about bus routes, timings,
and availability.
• Booking Hassles: Booking bus tickets was

inconvenient due to the absence of centralized
platforms, leading to long queues and uncertainty.
• Unreliable Services: The industry lacked

standardization, leading to issues with reliability,
safety, and transparency in service.
REDBUS'S FOUNDING STORY
• The Redbus success story founded with the three key people Phanindra Sama,
Charan Padmaraju and Sudhakar Pasupunuri
• The RedBus.in founders story comprises three engineers from BITS Pilani are
the founders of the Red bus.
• Phanindra Sama's personal experience of struggling to book a bus ticket to reach

home for Diwali ignited the idea behind RedBus.
• The founders envisioned an online platform that could streamline the bus
ticketing process, providing convenience and transparency to passengers.
• RedBus began as a simple website where users could search for bus routes,
schedules, and book tickets online.
FOUNDER’S
PHANINDRA SAMA SUDHAKAR PUSHPNURI CHARAN

PADMARAJU
REVOLUTIONARY SOLUTIONS INTRODUCED BY
REDBUS
• RedBus introduced an easy-to-use online platform, allowing users to
search, compare, and book bus tickets from various operators across
India.
• Features like real-time seat selection, detailed route information, and

secure payment options enhanced the user experience.
• RedBus prioritized customer satisfaction by offering reliable services,

flexible cancellation policies, and 24/7 customer support.
THE JOURNEY OF REDBUS SUCCESS
STORY
• In January 2006, the three started working on the
solution. They built software and tried to sell it. But
that doesn’t pay off.
• Then they came to know about TiE Entrepreneurship
Acceleration Program, Bangalore. They met the TiE
team and discuss their plan.
• The TiE assigned three mentors for them. They gave

the idea of starting their own business and gave them
assignments about the project. It is like a survey.
• They started it in August 2006 with only one
operator, 5 seats with 5 lakh rupees.
• The Redbus startup story brought a revolution in
the bus industry.
• They built a website with a name, redbus.in.
• After redbus.in founded, they went through the
hardships and seasons of suffering throughout
the whole journey before tasting success.
REDBUS TICKET BOOKING OFFERS
1.Multiple Travel Options Across Thousand of Routes
2.Excellent Customer Support for solving travel issues
3.Low-cost tickets
4.Provides extra benefits (Discounts, deals, and festive
offers, etc.)
5.M-ticket, E-ticket, and Counter ticket
6.Luxurious hotel services
7.Bus hirings
8.Pilgrimage tours
BUSINESS MODEL AND
EXPANSION
•RedBus adopted a commission-based model where
it earned a percentage of the ticket price for every
booking made through its platform.
•The platform expanded its services to cover

various cities and regions across India,
collaborating with numerous bus operators to offer
an extensive network of routes.
REDBUS INVESTORS:
The investors for globally
recognized redbus.in are:
•TiE
•Inventus, and
•Helicon ventures
In just a few years of their
journey, the three entrepreneurs
amped up its revenue above
$12M.
REDBUS
ACHIEVEMENTS:
•Phanindra became the second entrepreneur from India to join Endeavour.
•The most innovative company from the business standard.
•The most trusted brand from the brand trust report.
•Mobile innovation award from the eye for travel.
•Phanindra Sama placed under “40 under 40” by Fortune India in 2014.
•Phanindra appointed as the CIO (Chief Innovative Officer) of TSIC

(Telangana State Innovation Cell) on 10th November 2017.
•Top 5 startup in 2010’ by Forbes magazine.

ISPIRATIONAL MESSAGE
Redbus's amazing story tells us that even in
the simple things, there's a chance for new
and better things. Just like they made bus
travel better, let's look for chances to make
good changes in our lives and the world.No
matter how big or small your idea is, with
strong will and the right thinking, you can
make something amazing.Learn from
Redbus and want to dream, make new
things, and change what's possible. Your
way to do well starts today
CONCLUSION
RedBus played a pivotal role in bridging gaps within the
Indian bus travel industry by leveraging technology to
provide a seamless booking experience, empowering
passengers, and enhancing the overall efficiency of the
system.
RedBus's story showcases how innovation and a customer-
centric approach can revolutionize an industry, overcoming
challenges and significantly improving the lives of
consumers.
THANK YOU

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INSTITUTE OF INNOVATION IN TECHNOLOGY

NAME : KANIKA JAIN, AMEESHA

• Booking Hassles: Booking bus tickets was

• Unreliable Services: The industry lacked

• Phanindra Sama's personal experience of struggling to book a bus ticket to reach

PHANINDRA SAMA SUDHAKAR PUSHPNURI CHARAN

• Features like real-time seat selection, detailed route information, and

• RedBus prioritized customer satisfaction by offering reliable services,

• The TiE assigned three mentors for them. They gave

•The platform expanded its services to cover

•The most innovative company from the business standard.

•The most trusted brand from the brand trust report.

•Mobile innovation award from the eye for travel.

•Phanindra appointed as the CIO (Chief Innovative Officer) of TSIC

•Top 5 startup in 2010’ by Forbes magazine.

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