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    diksha.m2021imb
    The document contains performance reports for a skin care and makeup company's products over 3 quarters. It reports that the total average reach after calculating for 3 quarters was 26%. It also reports on negative performance for another product, with an average plan ratio of -6.30%. It provides revenue figures for different product categories.

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    Mis Presentation

    Uploaded by

    diksha.m2021imb
    13 views14 pages
    The document contains performance reports for a skin care and makeup company's products over 3 quarters. It reports that the total average reach after calculating for 3 quarters was 26%. It also reports on negative performance for another product, with an average plan ratio of -6.30%. It provides revenue figures for different product categories.

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    The document contains performance reports for a skin care and makeup company's products over 3 quarters. It reports that the total average reach after calculating for 3 quarters was 26%. It also reports on negative performance for another product, with an average plan ratio of -6.30%. It provides revenue figures for different product categories.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views14 pages

    Mis Presentation

    Uploaded by

    diksha.m2021imb
    The document contains performance reports for a skin care and makeup company's products over 3 quarters. It reports that the total average reach after calculating for 3 quarters was 26%. It also reports on negative performance for another product, with an average plan ratio of -6.30%. It provides revenue figures for different product categories.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    S I S

    E Y S
    A L L
    S NA
    A.
    SWETA SAHOO (FMS/BBA/2021-24/080)
    DIKSHA MEHRA (FMS/IMBA/2021-26/009)
    Q2. POSITIVE PERFORMANCE
    SO SKIN CARE SHOWS POSITIVE PERFORMANCE IF WE COMPARE 3
    QUATERS AS PER PLAN EXPECTED AUDIENCE WAS 9,00,000 AND
    TOTAL ACHIIVED IS 7,12,136
    IN 2ND QUARTER TOTAL REACH WAS 9,25,000 AND ACHIVED WAS 7,35,698
    IN 3RD QUARTER TOTAL REACH 1,11,000 AND THE ACHIEVED WAS
    8,24,000

    SO TOTAL AVERAGE AFTER CALCULATING WAS = 26%


    NEGATIVE PERFORMANCE
    AVERAGE PLAN RATIO WAS -6.30%
    1ST QUARTER TOTAL REACH WAS 19,0000 AND REACH WAS 70000
    2ND QUARTER TOTAL REACH WAS 18,600 AND REACH WAS 80960
    3RD QUARTER TOTAL REACH WAS 2,16,750 AND REACH WAS 90600

    SO THE PERFORMANCE IS LOW AS WE NOT REACHED AS PER THE


    AVERAGE PLAN
    Q-3 RIGHT NOW, COMPANY IS ONLY IN OFFLINE MODE. WHAT ARE
    THE CHANGES YOU WILL SUGGEST AS PER THE CURRENT RETAIL
    MARKET SCENARIO? (PLEASE READ THE REPORT GIVEN TO YOU:
    MCKINSEY & COMPANY REPORT)

    1. INCREASE VARIETY OF OPTION OF PAYMENT


    2. CAN START NETWORK MARKETING
    3. BY LOCAL MEDIA ADVERTISING BY DIGITAL MARKETING
    4. MAKE BUSINESS OMNI CHANNEL
    IF THE COMPANY IS PLANNING TO REACH 205000000 TOTAL REVENUE
    TURNOVER AS SOON AS POSSIBLE. HOW MUCH TIME WILL IT TAKE AND
    BY WHAT STRATEGY COMPANY CAN ACHIEVE EARLY WITH HIGHER
    ATTENTION TO PROFIT?
    1. Here we will subtract the total achieved revenue from our
    planned revenue.
    20,50,00,000 – 17,69,24,445= 2,80,75,555
    So, in order to achieve more 2,80,75,555 well will follow these
    steps:-
    2. We here will tale our product as jewellery whose total revenue is
    10,16,76,125 and then we will tighten up the design and user
    experience, amd increase Digital Marketing ads.
    Lets assume as per plan 2cr Total revenue got increased the
    remaining revenue to achieve will be 80,75,555.
    CONDUCT MARKET RESEARCH
    Conducting marketing research can help you identify target
    audiences and understand their motivations to purchase your
    product or services. Conducting this research can you determine
    the
    amount customers may spend on your products pr services and
    help
    you market them to better consumers.
    EXPAND YOUR MARKET
    Expanding a business to anew market, such as a
    new region, can help introduce your products
    and services to new customers who may
    produce revenue for your organization.
    KEEP HIGH-OERFRMING TEAM MEMBERS
    Productive members of an organization can add value through
    their
    work that helps increase the profitability of their organization.
    Team
    members who excel in sales, manufacturing, transportation and
    other essential areas of a business can all increase the efficiency
    and increase the revenue of a business.
    PLEASE DESCRIBE THE LIST OF YOUR EXPLICIT
    KNOWLEDGE STUDIES /ON OBSERVATION?

    Footwear 1,90,000 Skincare and make-up


    1
    2 1
    Skincare and make-up 9,00,000 7,12,136 3,90,060 1,04,000 80,960 1,990 7.90% 9,687 1,360,123 26.30% 12,000
    3 2
    4 3
    5 4
    6 5
    7 6
    8 7
    9
    10
    WHAT STRATEGY YOU WILL SUGGEST TO THIS
    COMPANY RELATED TO GOING FOR THE E-COMMERCE
    PLATFOEM?IF YES THEN WHY &NO THEN WHY?

    1.PRODUCE ORIGINAL CONTENT – creating high quality original content it


    will resonate with your customer in way that make them want to interect with you purchase from
    you

    2. Marketing Attractive content Proper ecommerce content marketing can


    attract more positive attention, interaction, and sustainable conversions in a way no other marketing
    method can. By creating and promoting original content, you are ensuring that your audience is
    3Content
    receiving new information that matters to them on a continual basis.
    marketing-Proper ecommerce content marketing can attract more positive
    attention, interaction, and sustainable conversions in a way no other marketing
    method can. By creating and promoting original content.
    4- Retargeting- Customers who have already shown an interest
    in your website are more likely to make a later purchase.
    .
    THANK
    YOU

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