Module 5 Media and Information Languages

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MEDIA AND

INFORMATION
LANGUAGES
(GENRE, CODES AND
CONVENTIONS)
GENRE
CODE
CONVENTION
What is genre?
Comes from the French word
meaning ‘Type’ or ‘Class’

Can be recognized by its common


set of distinguishing features
(CODES and CONVENTIONS)
The primary genres that media creators and
producers invoke are the following:
 1. News
 2. Entertainment
 A. Action Movies
 B. Adventure Movies
 C. Comedy Films
 D. Drama
 E. Horror Film
 F. Romance Movies
 G, Thriller Movies
 H. War/Conflict Movies
CODES
Are systems of signs,
which create
meanings.
TYPES OF
CODES

TECHNICAL WRITTEN

SYMBOLIC
TECHNICAL CODES
 Ways in which equipment
is used to tell the story
(camera techniques,
framing, depth of fields,
lighting and etc. )
SYMBOLIC CODES
 Show what is beneath the
surface of what we see
(objects, setting body
language, clothing, colors,
etc.) or iconic symbols that
are easily understood.
WRITTEN CODES
 Use of language style and
textual layout (headlines,
captions, speech bubbles,
language style, etc. )
CONVENTIONS
Are the generally
accepted ways of
doing something.
Example of Form Convention
 Form conventions are the certain ways we
expect types of media's codes to be arranged.
For instance an audience expects to have a title
of the film at the beginning, and then credits
at the end. Newspapers will have a masthead,
the most important news on the front page and
sports news on the back page.
Example of Story Convention
 Story conventions are common narrative structures and
understandings that are common in story telling media
products. Examples of story conventions include:
Narrative structures. Cause and effect. Character
construction.

What are the conventions of the short story?


 They are true masters at combining the five key elements
that go into every great short story: character, setting,
conflict, plot and theme.
Example of Genre Convention
 What are the genre conventions?
 You will do this by considering its main features, known as
genre conventions. These conventions include themes, setting,
characters, plotlines, narrative structure, mood, props or
significant objects.

 Horror uses unique and unusual angles to create confusion


and unsettling feel with the viewer. The lighting tends to be
dark, underexposed with lots of shadows, making the audience
feel tense and on edge. Furthermore, the use of sound, such as a
high pitch key, creates a sense of alarm with the audience
3. How did this scene convince the audience that it is possible
for the actors to survive?
EXTREME WIDE SHOT
Wide shot
MEDIUM SHOT
MEDIUM CLOSE-UP SHOT
CLOSE UP SHOT
TWO SHOT
CUT AWAY SHOT
OVER THE SHOULDER SHOT
POINT OF VIEW SHOT
SELECTIVE FOCUS SHOT
EYE-LEVEL SHOT
HIGH ANGLE SHOT
LOW ANGLE SHOT
BIRD’S EYE VIEW SHOT
WORM’S EYE VIEW SHOT

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