Las Grade 12 Mil Week 6 8
Las Grade 12 Mil Week 6 8
Las Grade 12 Mil Week 6 8
Literacy
Learning Activity Sheets
Quarter 2: Week 6 to 8
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MEDIA AND INFORMATION LITERACY (Grade 12)
FIRST QUARTER: WEEK 6
Background Information:
Every medium has its own ‘language’ – or combination of languages – that it uses to
communicate meaning. Television, for example, uses verbal and written language
as well as the languages of moving images and sound. We call these ‘languages’
because they use familiar codes and conventions that are generally understood.
Particular kinds of music or camera angles may be used to signal particular
emotions, for example; a page of a newspaper or a sequence of shots in a film will
be put together using a certain kind of ‘grammar’. By analysing these languages,
we can come to a better understanding of how media make meaning.
1. Symbolic codes are social in nature. What this means is that these codes live
outside the media product themselves, but would be understood in similar ways
in the ‘real life’ of the audience. For instance, if you saw somebody receive a red
rose in a film, you would assume there is a romantic relationship between the two
characters. If you gave somebody a red rose in real life, you might be hoping the
same. Symbolic codes in media include setting, mise en scene, acting and
colour.
a. Setting is the time and place of the narrative. When discussing setting, you
can describe the setting of the whole story or just a specific scene. A setting
can be as big as the outback or space, or as small as a specific room. Setting
can even be a created atmosphere or frame of mind.
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has become to mean the description of all the objects within a frame of the
media product and how they have been arranged. An analysis of mise en
scene includes set design, costume, props, staging and compositions.
d. Colour has highly cultural and strong connotations. When studying the use of
colour in a media product the different aspects to be looking at are
dominant colour, contrasting and colour symbolism.
2. Technical codes are codes that are specific to a media form and do not live
outside of them. For instance, our understanding of different camera shots and
their connotations make sense when we look and films and photographs, but
mean nothing to us outside of those forms. Technical codes in media include
Camerawork, Editing, Audio and Lighting.
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a. Camerawork refers to how the camera is operated, positioned and moved
for specific effects. Aspects of camerawork include positioning, movements,
framing, exposure and lens choice.
CAMERA SHOTS
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CAMERA SHOTS
LIGHTING TECHNIQUES
Key lighting is the main—and strongest—light source in a scene or on the
actor.
Fill lighting adds dimension and softens harsh shadows created by the key
light.
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Backlighting is placed behind the actor to help define their features and
distinguish them from the background.
Side lighting lights the actor from the side and focuses on the contours of their
face for a high-contrast dramatic effect.
Practical lighting is a light source that is visible within the scene like lamps, light
fixtures, candles, and television sets. They’re not usually strong enough to light
a subject, but they add to the cinematic ambiance of the scene.
Hard lighting is a lighting aesthetic with harsh shadows that draws attention to
a specific actor or part of a scene.
Soft lighting is a lighting aesthetic with little to no harsh shadows that’s bright
yet balanced.
High-key lighting is a lighting aesthetic with no shadows and intense
brightness, bordering on overexposure. You’ll commonly see high-key lighting
in a television sitcom, a music video, or a commercial.
Low-key lighting is a lighting aesthetic with a lot of shadows to create a sense
of mystery or suspense.
Natural lighting uses and modifies the available light at the location of the
shoot.
Motivated lighting is a controlled lighting technique meant to imitate natural
light sources in the scene like the sun or the moon.
Bounce lighting is a technique where light is bounced from a strong source
toward the actor with a reflector, which soften and spread the light.
3. Written codes are the formal written language used in a media product. Just like
technical and symbolic codes, written codes can be used to advance a
narrative, communicate information about a character or issues and themes in
the media product. Written codes include printed language which is text you
can see within the frame and how it is presented, and also spoken language,
which includes dialogue and song lyrics.
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Conventions are accepted ways of using media codes. Conventions are closely
connected to the audience expectations of a media product. Different types of
conventions include form conventions, story conventions and genre conventions.
1. Form conventions are the certain ways we expect types of media’s codes to be
arranged. For instance an audience expects to have a title of the film at the
beginning, and then credits at the end. Newspapers will have a masthead, the
most important news on the front page and sports news on the back page.
Video games usually start with a tutorial to explain the mechanics of how the
game works.
2. Story conventions are common narrative structures and understandings that are
common in story telling media products. Examples of story conventions include:
• Narrative structures • Character construction
• Cause and effect • Point of view
General Instruction: Do not write anything on this paper. Please write your answers
on a different sheet of paper.
Exercise 1
Instruction: Read each statement carefully. Identify the technical codes described
then write your answer on the space provided.
1. Camera angle used to show disorientation.
2. Camera angle used to show vurnerability.
3. Camera angle used to show power.
4. Camera angle used to give neutral effect to the audiences.
5. Camera shot which focuses on a small area of the subject.
6. Camera shot which does not focuses on the subject.
7. Camera shot which dominates the emotion and reaction of the
subject in a certain scene.
8. Lighting technique used in television sitcom, a music video, or a
commercial.
9. Lighting technique used to create a sense of mystery or
suspense.
10. Lighting technique used add to the cinematic ambiance of the
scene.
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Exercise 1.1
Instruction: Determine the type of code used in the following media languages.
Write your answer on the space provided.
Exercise 2
Instruction: You will be given a scenario. Based on that scenario, you will predict on
how the event will be covered by the different media presented below.
Scenario: A local government official was charged of graft and corruption and was
suspended from his office. The government official announced that the charges
were all fabricated and that he will not step down from his office. A large group of
supporters are present to protest. They barricaded the building where the official has
once taken office. A struggle seems to start breaking out between the protesters
and the police.
Medium Answer
Television
Radio
Newspaper
Internet
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Exercise 3:
Instruction: Watch a trailer of any film that you have not seen before. Describe the
trailer in terms of the following media languages:
Codes Answer
1. Symbolic Code(5pts)
Setting
Mise en Scene
Actor
Color
2. Technical code(5pts)
Camera Angles
Camera Shots
Lighting
Audio
Convention Answer
1. Form Convention
(5pts)
2. Story Convention
(5pts)
3. Genre Covention
(5pts)
Exercise 4:
Instruction: Create a photographic piece depicting any social issue faced by our
country. Remember to use the codes and conventions for the development of your
output. Rubrics are provided for you to be guided on what to do. Paste your output
on the box provided.
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Criteria for Exercise 4:
Source: Teaching Guide for Senior High School Media and Information Literacy pp.
59
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Reflection: Answer the following question on a separate sheet of paper.
Prepared:
JAYMIE C. PANGILINAN
SST – I
Answers:
Exercise 1: Exercise 1.1:
1. Dutch/Tilt 1. Written
2. High 2. Symbolic
3. Low 3. Technical
4. Eye Level 4. Symbolic
5. Extreme Close Up 5. Technical Exercises 2, 3 & 4: Answers
6. Extreme Long/Wide 6. Written may vary
7. Close Up 7. Written
8. High Key 8. Technical
9. Low Key 9. Symbolic
10. Practical 10. Symbolic
Pitagan Ferdinand B., Ph.D et.al. 2020. “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp. 44-51
Young, Robert. 2017. “Media Codes and Conventions” Retrieved from: https://media.codes/media-
codes-and-conventions-c03423c06aa8
Cepero, Esteban. “The Interesting Concepts Behind the Significance of Captain America's Costume”
Retrieved from: https://www.wondercostumes.com/blog/
concepts-behind-significance-of-captain-america-costume.html
Dise, Justine. 2016. “Film Making 101: Camera Shot Types” Retrieved from:
https://www.bhphotovideo.com/explora/video/tips-and-solutions/filmmaking-101-camera-shot-types
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Name of Learner: ________________________________________________________________
Section: ____________________________________________Date:________________________
Background Information:
With the spread of digital media, it is very inevitable for media and
information consumers to get their information from different sources, especially from
the internet. People can get tons of information with just a single click; however, this
does not mean that we can carelessly copy everything from the internet. Media and
information consumers must practice extra caution in obtaining and using
information from different sources.
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Trademark protects words, phrases, symbols, or designs classifying
the source of the goods or services of one party and distinguishing
them from those of others.
Do I have to register with your office to be protected?
No. Over-all, registration is voluntary. Copyright protects your authorship
from the moment the work is created. However, if you want to file a copyright
infringement case, you have to register your work.
FAIR USE
While fair use is a case-to-case basis, there are four factors that we can use to
determine fair use:
You can also use someone else’s work if it is already in the public domain. This
means that the work is already owned by the public and is available for
everyone’s use.
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There are four common ways that works arrive in the public domain:
the copyright has expired
the copyright owner failed to follow copyright renewal rules
the copyright owner deliberately places it in the public domain, known as
“dedication,” or
copyright law does not protect this type of work.
R.A. 165
An Act creating a patent office, prescribing its powers and duties, regulating the
issuance of patents, and appropriating funds therefore
R.A. 166
An Act to provide for the registration and protection of trade-marks, trade-
names, and service marks, defining unfair competition and false marking and
providing remedies against the same, and for other purposes
Exercise 1. Part 1. Instruction: Read each statement carefully. Identify what is being
described then write your answer on the space provided.
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4. You invented a time machine. To protect your right as the
inventor, you must file a:
5. When a musician take a well-known song and changes the
lyrics to make it funny, it is called:
6. The Golden Arch of McDonald’s is an example of:
7. Checking the amount of work and its nature before using it is
an example of:
8. Sheila is using the logo of Luis Vitown in her bags that she
sells. She uses this without any permission from the owner. She
is committing:
9. This protects your authorship of your works.
10. Who is allowed to make copies or give permission to make
copies of their work?
Part II: Instruction: Read each situational questions carefully. Write BAMBAM if the
statement is true and write OMG if the statement is false in the space provided.
_____1. A history teacher taped the original AMG news report showing Gloria Pagal
Araya leaving the Palace after she resigned. She made it at home on her personal
VCR and used her own tape. She uses the entire news program every year in her
classroom. This is fair use.
_____2. A teacher rents Heneral Luna film copy to show the war scene to her class
while studying Philippine History. This is fair use.
_____3. You produced a theatrical play using the story of Cinderella. This is fair use.
_____4. Teacher Manaloto creates his own grading program for use with his students.
He transfers to another school and forgets to delete the program from the network.
Everyone at his old school copies and use the program. He sues the school and wins.
He is likely to receive a significant monetary reward.
_____5. A professor at a prominent University of Angeles campus copies an
expensive software program for every student in his class. This state university is taken
to court by the copyright holder. The university loses.
_____6. If you use the Purple heart of BiTiS Kpop group in your Facebook status, you
would be charged with copyright infringement.
_____7. You use the title of BiTiS song in your own song. This is fair use.
_____8. You posted the poster of Taylor Swift in your coffee shop. This is fair use.
_____9. You intend to use BlackPunk Kpop group pictures in your merchandise
because you know fans would buy them. This is fair use.
_____10. Giving credit to the source protects you from copyright infringement.
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Exercise 2
Exercise 3:
Case: Plagiarism
1. Read the following articles on a case of plagiarism: “UP student plagiarizes prize-
winning photos” At http://www.rappler.com/move-ph/39566-up-student-admits-
plagiarized-photos and “UP grad in photo plagiarism gets redemption” or at
http://www.philstar.com/headlines/2015/12/03/1528420/grad-photo-plagiarism-
gets-redemption
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5pts. 4pts. 3pts. 2pts.
Title is creative, Title is related to
sparks interest the topic but
Title Title is present. No title present.
and is related to needs to be more
the topic. creative.
There is one clear, Main idea is The main idea is
well focused Main idea is clear somewhat clear not clear. There is
topic. Main idea but the supporting but there is a a seemingly
Content stands out and is
information is need for more random
supported by
detailed general. supporting collection of
information. information. information.
Writer makes 3-4 Writer makes
Writer makes no Writer makes 1-2
Grammar errors in more than 4 errors
errors in grammar, errors in grammar,
and grammar, in grammar,
punctuation, or punctuation, or
spelling punctuation, or punctuation, or
spelling. spelling.
spelling. spelling.
Details and Details and Some details and Many details are
transition words transition words transition words not in a logical or
and phrases are and phrases are and phrases are expected order.
placed in a placed in a not in a logical or There is little sense
logical order and logical order, but expected order, that the writing is
Sequence
the way they are the way in which and this distracts organized. The
presented they are the reader. transitions
effectively keeps presented makes between ideas
the interest of the the writing less are unclear or
reader. interesting. nonexistent.
Source: http://wp.lps.org/jlane/files/2013/08/Descriptive-Essay-Rubric.pdf
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Source: http://wp.lps.org/jlane/files/2013/08/Descriptive-Essay-Rubric.pdf
Prepared:
EROS V. CALMA
SST – II
Answer Keys:
Exercise 1:
How Fair is Fair Use. (2019, July 2). GOVPH.retrieved August 25, 2020 from
https://www.ipophil.gov.ph/news/how-fair-is-fair-use/
Republic Act No. 8293. (1997, June 6). Philippine Official Gazette.
https://www.officialgazette.gov.ph/1997/06/06/republic-act-no-8293/
What is Fair Use. (n.d.). Stanford University Library. Retrieved August 25, 2020, from
https://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/
What is Public Domain. (2020, July 14). Copyrightlaws.Com. Retrieved August 25,
2020
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Name of Learner: ________________________________________________________________
Section: ___________________________________________ Date:________________________
Background Information:
Taking part in the information society is essential for citizens of all age groups. The
Internet provides great opportunities to improve life for all users. It has positive
effects on education, the working world and economic growth. With easy
digitalization and storage of information, and accessibility through a wide range of
devices, the Internet has enormously increased the information resources available
to people. However, this positive development is accompanied by challenges.
Among of which include digital divide, computer addiction and cyber bullying.
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TYPES OF COMPUTER ADDICTION
Information overload-Too much online surfing leads to decreased productivity
at work and fewer interactions with family members.
Compulsions- Excessive time spent in online activities such as gaming, trading
of stocks, gambling and even auctions often leads to overspending and
problems at work.
Cybersex addiction- Too much surfing of porn sites often affects real-life
relationships.
Cyber-relationship addiction- Excessive use of social networking sites to create
relationships rather than spending time with family or friends may destroy real-
life relationships.
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profiles on social network sites, apps and online are common place and it
can be really difficult to get them closed down.
Outing and Trickery –is when someone may share personal information about
another or trick someone into revealing secrets and forward it to others. They
may also do this with private images and videos too.
Cyber Stalking – is the act of repeatedly sending messages that include
threats of harm, harassment, intimidating messages, or engaging in other
online activities that make a person afraid for his or her safety. The actions
may be illegal too depending on what they are doing.
Exclusion – is when others intentionally leave someone out of a group such as
group messages, online apps, gaming sites and other online engagement.
This is also a form of social bullying and a very common.
With the possible risks that we can encounter online, the senate and the house of
representatives of the Philippines assembled the “Cybercrime Prevention Act of
2012” also known as RA 10175. It is a law which aims to address legal issues
concerning internet usage and online interactions in the Philippines. Among the
crimes punishable under RA 10175 are libel, cybersex, child pornography, and
offenses against the confidentiality, integrity and availability of computer data and
systems like illegal access, illegal interception, data interference, system
interference, misuse of devices, cyber-squatting, computer related fraud, computer-
related Identity theft, and unsolicited commercial communications. A person found
guilty of violation of RA 10175 may be imprisoned from six years and one day to 12
years or imposed a fine ranging from PHP200, 000 to PHP500, 000 or both.
General Instruction: Do not write anything on this paper. Please write your answers
on a different sheet of paper.
Exercise 1. Read each statement below carefully. Draw on the line if you think a
statement it TRUE. Draw on the line if you think the statement is FALSE.
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1. The internet can be compared to a coin which has 2 sides;
positive and negative.
2. Free public WIFI is one of the solutions to combat digital
divide.
3. Difference in the socioeconomic level brought digital divide.
4. Poor nutrition and sleep disturbance are emotional symptoms
of computer addiction.
5. Too much surfing online can increase productivity and family
interaction.
6. Excessive use of social networking sites builds stronger real life
relationships.
7. Immersing oneself on outside activities can prevent computer
addiction.
8. Feeling upset, embarrassed, stupid and even angry are the
mental effects of computer addiction.
9. Cyber stalking is a form of cyber bullying.
10. Poser accounts are example of impersonation.
11. The best way to avoid being a victim of cyber bullying is to
keep open to your parents or trusted individuals.
12. The best way you can do when you are being cyber bullied is
to fight back by doing the same what the bully did.
13. It is okay to be a bystander when you see someone being
cyber bullied.
14. RA 10175 is a law which aims to address legal issues
concerning internet usage and online interactions in the
Philippines
15. Violating the Cybercrime Prevention Act of 2012 is punishable
by law.
Exercise 2: Complete the definition of the challenges in ICT being presented. Write
your answers on the space provided.
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3. Cyber Bullying is a ____________ that takes place __________, or using
______________ technology such as cell phones, computers, and tablets over
_________________ tools including social media sites, text messages, chat, and
____________.
C-
H-
A-
N-
G-
E-
Exercise 3: Write an action that you can do using the acronym “C.H.A.N.G.E”
containing ways/tips on how to combat digital divide, computer addiction and
cyber bullying.
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1. Digital divide is an economic (inequality) between groups in terms of (access) to, use of, or
knowledge of information and communication technology (ICT). The divide within countries
can refer to inequalities between individuals, households, businesses, and (geographic) areas
at different (socioeconomic) (and other demographic) levels. The (Global) digital divide
designates countries as the units of analysis, and examines the divide between developing
and developed countries on an international scale.
2. Computer addiction is the (excessive) use of (computers) to the extent that it (interferes) with
daily (life) This may interfere with work or sleep, result in (problems) with social interaction, or
affect mood, relationships, and thought processes.
3. Cyber Bullying is a (bullying) that takes place (online) or using (electronic) technology such
as cell phones, computers, and tablets over (communication) tools including social media
sites, text messages, chat, and (websites)
Exercise 2:
11. 6. 1.
12. 7. 2.
13. 8. 3.
14. 9. 4.
15. 10. 5.
Exercise 1:
Answer Keys:
SST – I
JAYMIE C. PANGILINAN
Prepared:
overcome it/them?
Which of the following challenges have you experience before? How did you
Reflection. Answer the following question in a separate sheet of paper.
https://www.rcampus.com/rubricshowc.cfm?code=T2XWA6X&sp=true&
Modified from:
conviction.
tool. it lack conviction.
persuasive the ad makes tone of the ad.
persuasive tool.
use a the delivery of delivering a Persuasion for
sustainable
attempt to tool; however persuasive tool Use of
much more
does not persuasive uses a Persuasiveness
The ad has a
The ad glimpse of a The ad clearly Delivery/
The ad has a
imagery.
imagery credible. images.
persuasive
images. constructive that more persuasive
amount of
Poor use of amount of the ad make it Use of
significant
There is a fair The images of IMAGERY
It lacks of