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FEASIBILTY STUDY
Market feasibility Managerial Feasibility Demand gap analysis Market Research
ENVIRONMENTAL SCANNING
SWOT ANALYSIS 5 force Porters Model PEST ANALYSIS
HELPING HANDS
Address: 209, Jay Gopal Industrial Estate, B.S. Road, Near Dadar Station, Dadar West, Mumbai (Maharashtra) - 400028 Size of the business:
Initial capital-6,00,000 Area of operation-200sq feet on lease
Partners-Lionel,sumeet,vishal,shirish
MISSION
The mission of HELPING HANDS: Handyman services- is to enrich the life of each customer by providing unique services to our customers and exceptional craftsmanship while maintaining a pleasant work environment.
VISION
HELPING HANDS aims to provide and
maintain the most efficient, customer service-oriented solutions possible and be the best in its field i.e it aims to be ahead of the competition it faces from the organised and unorganized sector.
DESCRIPTION OF A VENTURE
Handyman services are known for their
potential to combat all household problems and fix all the dents, cleaning breakages, leakages Various home repair and cleaning solutions under one roof. One stop solution
Carpenters: 3 Electrician: 3 Plumber: 2 Cleaning agents: 5 Glass cleaners: 2 Gardener -1 Car washer-1
Tools and equipments: HELPING HANDSwill purchase certain additional tools and
equipments required by the various personnel. Quotations will be taken from various suppliers based on which the firm will select its suppliers.
Suppliers: Laxshmi Hardware- Electrical and Plumbing items, Worli Naka MonibaAnand Electricals Pvt. Ltd.- Manufacturer and supplier
of cleaning tools, Andheri (E), Transworld Trading, Mumbai -Deals in supplying of hand tools, garden tools, V. P. Road Saifalika Hardware Stores
resource
newspapers
Maintaining a Database
OPERATIONAL PLAN
MARKETING PLAN
Segmentation
Targeting-
-Market specialization -Multiple services Positioning- Our Tag Line- Happy home happy life Differentiation - ONE STOP SHOP
Chair cleaning
Glass cleaning Car washing
*The Price of the service may vary according to the type of service and any special service offered
Spic and Span(A complete cleaning package) Half Yearly Price = Rs.6850 Half Yearly Price After Discount= Rs.5500
All in one Service Combo Half Yearly Price After Discount= Rs.15500 Annual Price After Discount= Rs.30000
DISTRIBUTION (PLACE)
Office Location:Dadar
Channel of Distribution: Zero tier Distribution - Service provider -------------- > consumer Area of Reach: Dadar
Mode of Transportation: Cycles and Best buses
PROMOTION
Direct Marketing: Direct Mails SMSs Flyers Website Sales Promotion: Service Warranty Discounts on annual contracts for services with housing societies and companies 3. Combo- offers Personal Selling
1. 2. 3. 4. 1. 2.
newspaper Local cable channels Yellow pages,sulekha,just dial. Contracts Mascot Loyalty cards
ORGANIZATIONAL PLAN
Vishal Rohra-Business development Pooja Tekchandani-Finance Head Marsha Pherwani- specializes in the HRD Lionel l Misquitta-Marketing Head Shirish Paranjpe-Quality Head Sumeet lal-Administrative Head
Industry expereince for 6 years Believes that learning is a continual process which does not end with formal education
PoojaTekchandaniMba in finance Corporate expereince of 5 years
Lionell Misquitta
-MBA in marketing from oxford university -Great expertise in Customer Retention & Relationships. Marsha PherwaniMBA IN HR Core competency is in setting Policies &Processes in place and in the organizations The customer is the King.
-Specialised in total quality management and other quality improvement techniques -Believes in quick response and turn around time SumeetLal-MBA in HR -Industry experience of 7 years -Believes in accountability and complete transparency
FINANCIAL PLAN
Balance sheet
CHALLENGES FACED
Employee retention Customer loyalty towards the local
FUTURE PLANS
Expansion to other areas of Mumbai Increase the clientele base Increase the number of services provided Increase the number of professional
experts.
THANKYOU
Vishal Rohra-102 Pooja Tekchandani-114 Marsha Pherwani-93 Lionel Misquitta-76 Shirish Paranjpe-87 Sumeet lal-71