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BUSINESS PLAN

HELPING HANDS-HAPPY HOME HAPPY LIFE

DISCOVER OF BUSINESS OPPORTUNITY


Idea generation

Commercialization NEW PRODUCT DEVELOPMENT

Development and testing

Product and service development

FEASIBILTY STUDY
Market feasibility Managerial Feasibility Demand gap analysis Market Research

ENVIRONMENTAL SCANNING
SWOT ANALYSIS 5 force Porters Model PEST ANALYSIS

HELPING HANDS
Address: 209, Jay Gopal Industrial Estate, B.S. Road, Near Dadar Station, Dadar West, Mumbai (Maharashtra) - 400028 Size of the business:
Initial capital-6,00,000 Area of operation-200sq feet on lease

Partners-Lionel,sumeet,vishal,shirish

marsha and pooja

MISSION

The mission of HELPING HANDS: Handyman services- is to enrich the life of each customer by providing unique services to our customers and exceptional craftsmanship while maintaining a pleasant work environment.

VISION
HELPING HANDS aims to provide and

maintain the most efficient, customer service-oriented solutions possible and be the best in its field i.e it aims to be ahead of the competition it faces from the organised and unorganized sector.

DESCRIPTION OF A VENTURE
Handyman services are known for their

potential to combat all household problems and fix all the dents, cleaning breakages, leakages Various home repair and cleaning solutions under one roof. One stop solution

Target audience Individuals Housing societies Corporate offices

Personnel required initially:


1. 2. 3. 4. 5. 6. 7.

Carpenters: 3 Electrician: 3 Plumber: 2 Cleaning agents: 5 Glass cleaners: 2 Gardener -1 Car washer-1

Tools and equipments: HELPING HANDSwill purchase certain additional tools and

equipments required by the various personnel. Quotations will be taken from various suppliers based on which the firm will select its suppliers.

Suppliers: Laxshmi Hardware- Electrical and Plumbing items, Worli Naka MonibaAnand Electricals Pvt. Ltd.- Manufacturer and supplier

of cleaning tools, Andheri (E), Transworld Trading, Mumbai -Deals in supplying of hand tools, garden tools, V. P. Road Saifalika Hardware Stores

Managing Human Resources


Human Capital is our Prime productive

resource

Placing requirement in Hindi and English

newspapers

Maintaining a Database

Reference Checks at time of employment

Disciplining Human Resources


Reporting Time

Feedback from customers

2 days notice before leave

Salary and Allowances


Salary will differ as per experience
1% incentive for Client Referrals Paying additional Rs. 1000 for their children's education

Insurance Cover of Rs. 50000


Travelling Allowance

OPERATIONAL PLAN

MARKETING PLAN
Segmentation

Geographic: Region- Dadar City- Mumbai Urban area

Demographic : Age -25 and above Gender -male/ female

Targeting-

-Market specialization -Multiple services Positioning- Our Tag Line- Happy home happy life Differentiation - ONE STOP SHOP

PRODUCT AND PRICE


SERVICES OFFERED Plumber Electrician Carpenter Gardener Cleaning Agents Floor Cleaning Toilet Cleaning PRICE Rs.280 per day Rs.240 per day Rs.300 per day Rs.300 per day Rs.350 per day Rs.3 Per sq feet Rs.300

SERVICES OFFERED Carpet cleaning and Shampooing Sofa cleaning

PRICE Rs. 12 per square feet Rs. 175 per seater

Chair cleaning
Glass cleaning Car washing

Rs. 50 per seat


Rs. 300 Rs. 250 per month

*The Price of the service may vary according to the type of service and any special service offered

Other contractual services


3 in 1 offer (Plumber, Electrician, Carpenter) --Half Yearly Price After Discount= Rs.11000 Annual Price After Discount= Rs.20000

Spic and Span(A complete cleaning package) Half Yearly Price = Rs.6850 Half Yearly Price After Discount= Rs.5500

All in one Service Combo Half Yearly Price After Discount= Rs.15500 Annual Price After Discount= Rs.30000

DISTRIBUTION (PLACE)
Office Location:Dadar

Channel of Distribution: Zero tier Distribution - Service provider -------------- > consumer Area of Reach: Dadar
Mode of Transportation: Cycles and Best buses

PROMOTION
Direct Marketing: Direct Mails SMSs Flyers Website Sales Promotion: Service Warranty Discounts on annual contracts for services with housing societies and companies 3. Combo- offers Personal Selling
1. 2. 3. 4. 1. 2.

Word of Mouth Advertising 1. Pamphlets door to door through 2. 3.

newspaper Local cable channels Yellow pages,sulekha,just dial. Contracts Mascot Loyalty cards

Contracts Mascot Loyalty cards

ORGANIZATIONAL PLAN
Vishal Rohra-Business development Pooja Tekchandani-Finance Head Marsha Pherwani- specializes in the HRD Lionel l Misquitta-Marketing Head Shirish Paranjpe-Quality Head Sumeet lal-Administrative Head

BACKGROUND OF THE PARTNERS


Vishal RohraMBA in Marketing

Industry expereince for 6 years Believes that learning is a continual process which does not end with formal education
PoojaTekchandaniMba in finance Corporate expereince of 5 years

Discipline, Sincerity & Ambition is her mantra.

Lionell Misquitta

-MBA in marketing from oxford university -Great expertise in Customer Retention & Relationships. Marsha PherwaniMBA IN HR Core competency is in setting Policies &Processes in place and in the organizations The customer is the King.

Shirish Paranjpe -MBA in operations

-Specialised in total quality management and other quality improvement techniques -Believes in quick response and turn around time SumeetLal-MBA in HR -Industry experience of 7 years -Believes in accountability and complete transparency

FINANCIAL PLAN
Balance sheet

CHALLENGES FACED
Employee retention Customer loyalty towards the local

service provider Competition

FUTURE PLANS
Expansion to other areas of Mumbai Increase the clientele base Increase the number of services provided Increase the number of professional

experts.

ANEXXURES AND APPENDIX


Questionnaire Partnership Deed

THANKYOU
Vishal Rohra-102 Pooja Tekchandani-114 Marsha Pherwani-93 Lionel Misquitta-76 Shirish Paranjpe-87 Sumeet lal-71

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