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    Fundamental S of Research: Dr. Abhinita Daiya D. Y. Patil International University

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    Abhinita Daiya
    This document discusses the fundamentals of research. It defines research as a systematic process of collecting and analyzing information to advance knowledge. There are various forms of research across different fields and disciplines. Business research specifically aims to assist management decision-making by objectively identifying, collecting, analyzing, and disseminating information to identify and solve business problems and opportunities. The main objectives of research are to gain new insights, accurately portray characteristics, determine frequencies or associations, and test hypotheses. Research can have different categories and approaches. The business research process involves six defined steps.

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    Fundamental S of Research: Dr. Abhinita Daiya D. Y. Patil International University

    Uploaded by

    Abhinita Daiya
    62 views10 pages
    This document discusses the fundamentals of research. It defines research as a systematic process of collecting and analyzing information to advance knowledge. There are various forms of research across different fields and disciplines. Business research specifically aims to assist management decision-making by objectively identifying, collecting, analyzing, and disseminating information to identify and solve business problems and opportunities. The main objectives of research are to gain new insights, accurately portray characteristics, determine frequencies or associations, and test hypotheses. Research can have different categories and approaches. The business research process involves six defined steps.

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    This document discusses the fundamentals of research. It defines research as a systematic process of collecting and analyzing information to advance knowledge. There are various forms of research across different fields and disciplines. Business research specifically aims to assist management decision-making by objectively identifying, collecting, analyzing, and disseminating information to identify and solve business problems and opportunities. The main objectives of research are to gain new insights, accurately portray characteristics, determine frequencies or associations, and test hypotheses. Research can have different categories and approaches. The business research process involves six defined steps.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    62 views10 pages

    Fundamental S of Research: Dr. Abhinita Daiya D. Y. Patil International University

    Uploaded by

    Abhinita Daiya
    This document discusses the fundamentals of research. It defines research as a systematic process of collecting and analyzing information to advance knowledge. There are various forms of research across different fields and disciplines. Business research specifically aims to assist management decision-making by objectively identifying, collecting, analyzing, and disseminating information to identify and solve business problems and opportunities. The main objectives of research are to gain new insights, accurately portray characteristics, determine frequencies or associations, and test hypotheses. Research can have different categories and approaches. The business research process involves six defined steps.

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    of 10

    FUNDAMENTAL

    S OF RESEARCH
    Dr. Abhinita Daiya
    D. Y. Patil International University
    RESEARCH

     The purpose of research is to enhance society by advancing knowledge through the


    development of scientific theories, concepts and ideas.

    Research is a process of systematic inquiry that entails collection of data; documentation of


    critical information; and analysis and interpretation of that data/information, in accordance
    with suitable methodologies set by specific professional fields and academic disciplines.

     There are several forms of research: scientific, humanities, artistic, economic, social, business,
    marketing, practitioner research, life, technological, etc.
    BUSINESS RESEARCH

    The systematic and objective


    identification, collection, analysis,
    dissemination, and use of information for
    the purpose of assisting management in
    decision making related to the
    identification and solution of problems
    and opportunities in business.
    OBJECTIVES
    The main aim of research is to find out the truth which is hidden and
    which has not been discovered as yet.

     To gain familiarity with a phenomenon or to achieve new insights


    into it.
     To portray accurately the characteristics of a particular individual,
    situation or a group.
     To determine the frequency with which something occurs or with
    which it is associated with something else.
     To test a hypothesis of a causal relationship between variables.
    CATEGORIES
     Descriptive vs. Analytical
     Applied vs. Fundamental
     Quantitative vs. Qualitative
     Conceptual vs. Empirical
     One-time vs. Longitudinal
    BUSINESS RESEARCH
    PROCESS
    A set of six steps that defines the tasks to be accomplished in conducting a business research
    study.
     Step 1: Problem Definition
     Step 2: Development of an approach to the problem
     Step 3: Research Design Formulation
     Step 4: Fieldwork or data collection
     Step 5: Data preparation and analysis
     Step 6: Report preparation and presentation.
    SCOPE OF BUSINESS
    RESEARCH
    ADVANTAGES
     Business research helps to identify opportunities and threats.

     It helps identify problems and using this information, wise decisions can be made to tackle the issue
    appropriately.
     It helps to understand customers better and hence can be useful to communicate better with the customers or
    stakeholders.
     Risks and uncertainties can be minimized by conducting business research in advance.

     Financial outcomes and investments that will be needed can be planned effectively using business research.

     Such research can help track competition in the business sector.

     Business research can enable a company to make wise decisions as to where to spend and how much.

     Business research can enable a company to stay up-to-date with the market and its trends and appropriate
    innovations can be made to stay ahead in the game.
     Business research helps to measure reputation.
    DISADVANTAGES

     Business research can be a high-cost affair


     Most of the time, business research is based on assumptions
     Business research can be time-consuming
     Business research can sometimes give you inaccurate information, because of a biased
    population or a small focus group.
     Business research results can quickly become obsolete because of the fast-changing markets.
    THANK YOU

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