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    Business Communication

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    Gokul Ram
    The document provides examples of clear corporate communication in movies like The Big Short and Margin Call. It also discusses lessons from the anime Naruto on communicating intentions and beliefs to unify teams. Another section analyzes how Fair and Lovely changed its name and advertising to address criticisms of promoting racism. The impact of PM Modi's radio program Mann Ki Baat on direct communication with citizens is described. Lastly, the influence of Elon Musk's tweets on cryptocurrency prices like Dogecoin and Bitcoin is summarized.

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    Business Communication

    Uploaded by

    Gokul Ram
    27 views7 pages
    The document provides examples of clear corporate communication in movies like The Big Short and Margin Call. It also discusses lessons from the anime Naruto on communicating intentions and beliefs to unify teams. Another section analyzes how Fair and Lovely changed its name and advertising to address criticisms of promoting racism. The impact of PM Modi's radio program Mann Ki Baat on direct communication with citizens is described. Lastly, the influence of Elon Musk's tweets on cryptocurrency prices like Dogecoin and Bitcoin is summarized.

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    Business Communication

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    The document provides examples of clear corporate communication in movies like The Big Short and Margin Call. It also discusses lessons from the anime Naruto on communicating intentions and beliefs to unify teams. Another section analyzes how Fair and Lovely changed its name and advertising to address criticisms of promoting racism. The impact of PM Modi's radio program Mann Ki Baat on direct communication with citizens is described. Lastly, the influence of Elon Musk's tweets on cryptocurrency prices like Dogecoin and Bitcoin is summarized.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views7 pages

    Business Communication

    Uploaded by

    Gokul Ram
    The document provides examples of clear corporate communication in movies like The Big Short and Margin Call. It also discusses lessons from the anime Naruto on communicating intentions and beliefs to unify teams. Another section analyzes how Fair and Lovely changed its name and advertising to address criticisms of promoting racism. The impact of PM Modi's radio program Mann Ki Baat on direct communication with citizens is described. Lastly, the influence of Elon Musk's tweets on cryptocurrency prices like Dogecoin and Bitcoin is summarized.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Business

    Communication
    Room - 9
    Ankur & Harshali

    Examples of clear corporate communication in movies


    The Big Short Margin Call
    ● The Big Short explains how knowledge of a particular ● In the movie we can see the importance of clear corporate
    domain is very important while having a corporate communication in a critical time
    communication especially with a client ● It shows the importance of leadership and being decisive at
    ● It also demonstrates how mentioning correct facts about a time of crisis.
    you, your company and product will help us to gain
    customers’ trust
    ● Ryan Gosling effectively convince the investor with the
    facts along with his demonstration of jenga blocks and
    gaining trust with his team competency.
    Gokul and Yogen

    What Naruto can teach about communication and Business


    ● Naruto Uzamaki was the orphan of two great ninja warriors. Yet, because of
    circumstances out of his control, he was shunned by his whole community. He
    dreamed of one day being the hokage of the village(Leader).
    ● Later on, Naruto Uzamaki ended up being a hero to his village and across the land
    based on his strong adherence to his beliefs. He was able to unify the entire ninja
    nations by conveying his intentions and beliefs.
    ● In life and in business, we must make decisions that we won't agree with for the
    greater good of our company and our team.
    ● If we are not being true to ourselves, then problems and dissatisfaction will most
    likely occur.By effectively communicating these things it will help us in aligning
    ourselves
    ● If we value people, we must ask ourselves do they know that we appreciate them
    Tanmita Das
    Bharat Bagani

    Impact of communication via “Name and


    advertisement”

    Fair And Lovely: The Name Changer


    The brand Fair and Lovely used to portray itself as a solution to dull color tones of a person.

    Several commercial advertisements aired on the television in different countries attracted


    criticism on the basis of promoting racism in 2017-18.

    Solution to the Fair & Lovely Crisis


    ● Fair & Lovely in a historical way stepped up and changed its name completely. Now
    the brand is called “Glow & Lovely”.. It directly portrayed to the world that even their
    name is not as important as the values. This was portrayed by press release and ads

    ● The advertisements of Fair & Lovely were also coming off as racist for years now. It
    always showed “fairness is the solution to all problems”. This was tackled by using
    advertisements. The company changed its models from only whites to of different
    skin color. This also helped in communicating the view of the company.
    Hansika & Isheeta

    Mann Ki Baat
    Radio programme hosted by PM Narendra Modi to address the nation.

    Success in 2014: In the first fifteen addresses of Mann ki Baat broadcast, more
    than 61,000 ideas were received on the website and 1.43 lakh audio recordings
    by listeners have been received.

    Brought it on mobile phone in 2016, capturing the untapped audience.


    ● Leaders feel the need to communicate with their followers in order to
    get the message across.
    ● Important element of Modi ji's direct-to-people communication
    strategy
    ● Power of words move crowds.
    ● AIR, as a medium reaches 98% of the country geographically and over
    90% demographically. Leveraging its power helps Modi cement his
    brand in the far reaches of India.
    Rahul & Joseph
    Influence of Richest Tech CEO - Elon Musk “Your title makes you a manager, but your
    people make you leader”

    ● Tesla: Manipulated price and got sanctioned by SEC


    ● Gamestop: Influenced the pace of GameStop Community
    ● Cryptocurrencies
    ○ Dogecoin: Pumped Dogecoin by 1000%
    ○ Bitcoin: Tweeted on the Energy requirements by
    Crypto and caused the 2021 bitcoin slump.
    Hansika Goyal
    Thank You Isheeta Lohia
    Joseph Abraham
    Rahul Deo Verma
    Tanmita Das
    Bharat Bagani
    Ankur Swapnil
    Harshali Rane
    Gokul Ram N
    Yogendra Gaikwad

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