Scribd Logo
Upload

Welcome to Scribd!

  • 29 views

    Analyzing The Supply Chain of Bechu APP: Byteampraya S

    Uploaded by

    Harsh Singhal 4-Year B.Tech. Chemical Engineering
    The document analyzes ways to improve the conversion of potential customers on the Bechu food delivery app to completing orders. It identifies bottlenecks in the user journey that could cause drop-off. Three initiatives are suggested: 1) Allowing search by food/restaurant/cuisine to make search easier. 2) Adding a schedule/takeaway option to save money and provide flexibility. 3) Including order descriptions to provide transparency. The first initiative is prioritized as it can increase the user base, improve the user journey, decrease drop-off rates, and improve retention.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Analyzing The Supply Chain of Bechu APP: Byteampraya S

    Uploaded by

    Harsh Singhal 4-Year B.Tech. Chemical Engineering
    29 views9 pages
    The document analyzes ways to improve the conversion of potential customers on the Bechu food delivery app to completing orders. It identifies bottlenecks in the user journey that could cause drop-off. Three initiatives are suggested: 1) Allowing search by food/restaurant/cuisine to make search easier. 2) Adding a schedule/takeaway option to save money and provide flexibility. 3) Including order descriptions to provide transparency. The first initiative is prioritized as it can increase the user base, improve the user journey, decrease drop-off rates, and improve retention.

    Original Title

    BECHU

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document analyzes ways to improve the conversion of potential customers on the Bechu food delivery app to completing orders. It identifies bottlenecks in the user journey that could cause drop-off. Three initiatives are suggested: 1) Allowing search by food/restaurant/cuisine to make search easier. 2) Adding a schedule/takeaway option to save money and provide flexibility. 3) Including order descriptions to provide transparency. The first initiative is prioritized as it can increase the user base, improve the user journey, decrease drop-off rates, and improve retention.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views9 pages

    Analyzing The Supply Chain of Bechu APP: Byteampraya S

    Uploaded by

    Harsh Singhal 4-Year B.Tech. Chemical Engineering
    The document analyzes ways to improve the conversion of potential customers on the Bechu food delivery app to completing orders. It identifies bottlenecks in the user journey that could cause drop-off. Three initiatives are suggested: 1) Allowing search by food/restaurant/cuisine to make search easier. 2) Adding a schedule/takeaway option to save money and provide flexibility. 3) Including order descriptions to provide transparency. The first initiative is prioritized as it can increase the user base, improve the user journey, decrease drop-off rates, and improve retention.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    ANALYZING THE SUPPLY CHAIN OF BECHU

    APP
    B Y TE A M P R A Y A
    S
    ABOUT BECHU

    Bechu is a leading online food delivery partner based in Varanasi. It has partnered with several restaurants in the city to
    deliver food from them to the customers..

    PROBLEM STATEMENT

    Analyze the cause and suggest ways to convert potential eater who logs into the app to the last step
    which is getting the order completed

    ROADMAP

    Analyzing
    Analyzingreasons
    reasons Suggesting initiative/ Determining Go to market
    Prioritizing one
    for
    forcustomer
    customer amendments success metrics strategy over other
    dropout
    dropout
    ANALYZING USER JOURNEY ON THE APP

    We calculated the relative percentage


    drop at every step so that we can
    analyze each step separately at the same
    level

    We analyzed the user


    journey step by step
    and found some
    bottlenecks at every
    step which could be the
    potential causes of a
    costumer dropping out
    from the app.
    USER PERSONAS

    . |.
    _

    Rohit Sharma|31 yrs.| Popatlal|22 yrs.| Anjali Mehta |38 yrs. |


    Struggling Cricketer Office employee House wife
    He lives in Gadoliya , Varanasi.
    He plays cricket at block level He is a Varanasi based Lives in Gokul Dham society
    BEHAVIOUR and doesn’t have a lot of time journalist and generally has Varanasi with her husband.
    to even have a proper meal .So hectic work hours. She is a major diet conscious
    he generally prefers Vada pav person. Avoid eating onion and
    as his meal. garlic.
    Doesn't know how to cook and she wants the app to let her
     He wants the app to be usually skip meals .He also know how healthy the food is
    PAIN POINTS able to search food directly can't afford delivery charges and display the calorie content
    rather than searching by every time. He wants an option and also wants the product
    AND
    restaurant. to avoid delivery charges and details (the ingredients and the
    EXPECTATIONS preparation time. preparation method)
    INITIATIVE 1 : SEARCH BY FOOD/RESTAURANT/CUISINE OPTION Rohit Sharma’s problem
    solved

    This unifies the search experience for the user.

    It will offer multiple entities (such as restaurants, cuisines,


    dishes, attributes, collections, etc.)

    This will help user to use search filters according to his


    requirements

    Value Proposition : 1.  Save user time


    2. Easier Navigation
    Success Metrics : 1. Retention rate
    2. No. of orders through non-
    restaurant specific search
    INITIATIVE 2 : SCHEDULE/TAKE AWAY ORDER
    Popatlal’s problem solved

    It allows the customer whether to takeaway or schedule


    the order

    The order schedule option allows the customer to schedule


    the orders according to his requirements.

     Whereas take away feature will help the customer to avoid


    delivery charges and preparation time. The customer has
    the freedom to decide the time when he wants to pick up
    the order. 

    Value Proposition : 1.  Save Money


    2. Provides comfort and
    convenience  to the users.
    Success Metrics : 1. New Users joining the app.
    INITIATIVE 3 : ORDER DESCRIPTION
    Anjali Mehta’s problem solved

    Allows the customer to check the product details


    (Ingredients) and dish specialty.

    Allows customers to check the nutritional value of the


    dish.

    The app gets you irresistible deals on products then


    and there.

    Value Proposition : 1.Transparency about the dish on


    the basis of ingredients and
    nutritional value offered
    Success Metrics : 1. Increase in the no. of new
    orders and new users.
    2. Growth in product performance.
    PRIORITIZING THE FIRST FEATURE OVER THE REST TWO

    Increasing
    This feature can help adding users that make non restaurant specific search.
    user base

    Smooth user Helps the user in finding the right food item without much problem.
    journey

    Decreased Decreases the number of (23% according to the data) users dropping off due to
    Drop off difficulties in finding their product.

    Improved
    Saves the app from bad impression and initiates word of mouth marketing.
    retention rate
    THANK YOU

    You might also like