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    Irctc: Presented To: Ms. Shipra Wadhwa Cluster Innovation Centre Presented By: Ashish Jha (11605) Ayush Sharma (11607)

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    Ayush Sharma
    IRCTC is the subsidiary of Indian Railways responsible for catering, tourism, and online ticket booking. It aims to provide high quality services and increase customer satisfaction. IRCTC's business model involves catering services on trains and stations, packaged drinking water, online ticket booking through its website and mobile app, and tourism packages. It faces competition from local food sellers and needs to continue improving its systems to handle high traffic and reduce payment failures when booking tickets.

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    Irctc: Presented To: Ms. Shipra Wadhwa Cluster Innovation Centre Presented By: Ashish Jha (11605) Ayush Sharma (11607)

    Uploaded by

    Ayush Sharma
    127 views30 pages
    IRCTC is the subsidiary of Indian Railways responsible for catering, tourism, and online ticket booking. It aims to provide high quality services and increase customer satisfaction. IRCTC's business model involves catering services on trains and stations, packaged drinking water, online ticket booking through its website and mobile app, and tourism packages. It faces competition from local food sellers and needs to continue improving its systems to handle high traffic and reduce payment failures when booking tickets.

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    its aobut irctc management

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    IRCTC

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    IRCTC is the subsidiary of Indian Railways responsible for catering, tourism, and online ticket booking. It aims to provide high quality services and increase customer satisfaction. IRCTC's business model involves catering services on trains and stations, packaged drinking water, online ticket booking through its website and mobile app, and tourism packages. It faces competition from local food sellers and needs to continue improving its systems to handle high traffic and reduce payment failures when booking tickets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    127 views30 pages

    Irctc: Presented To: Ms. Shipra Wadhwa Cluster Innovation Centre Presented By: Ashish Jha (11605) Ayush Sharma (11607)

    Uploaded by

    Ayush Sharma
    IRCTC is the subsidiary of Indian Railways responsible for catering, tourism, and online ticket booking. It aims to provide high quality services and increase customer satisfaction. IRCTC's business model involves catering services on trains and stations, packaged drinking water, online ticket booking through its website and mobile app, and tourism packages. It faces competition from local food sellers and needs to continue improving its systems to handle high traffic and reduce payment failures when booking tickets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 30
    At a glance
    Powered by AI
    Some of the key takeaways from the document are that IRCTC was incorporated in 1999 as a subsidiary of Indian Railways to manage catering, tourism and online ticket booking services. It aims to provide high quality travel and hospitality services with a focus on customer satisfaction.

    The vision of IRCTC is to be the leading provider of high quality travel, tourism and hospitality services with high customer satisfaction. The mission is to establish itself as a leader in hospitality, travel, tourism, packaged drinking water and internet ticketing by providing value added services to passengers, tourists and other customers.

    IRCTC offers products and services like on-board and platform catering, packaged drinking water (Rail Neer), tourism packages, budget hotels, and online train ticket booking.

    IRCTC

    Presented To: Ms. Shipra Wadhwa


    Cluster Innovation Centre
    Presented By: Ashish Jha (11605)
    Ayush Sharma (11607)
    Objectives
    1. Company Background
    2. Vision & Mission
    3. Business Model
    4. Elements of Business Model
    5. Competitions
    6. Changing Environment
    7. Conclusion
    Indian Railway Catering and Tourism Corporation
    Type : Subsidiary of the Indian Railways

    Industry Railways Headquarters : New Delhi, India Area served India.

    Services : Catering, Tourism and Online Ticketing.

    Parent : Indian Railways.

    Website : www.irctc.co.in
    BACKGROUND
    IRCTC was incorporated on 27th September, 1999.

    An extended arm of the Indian Railways to upgrade, professionalize and


    manage the catering, tourism and hospitality services

    To promote domestic and international tourism through development of


    budget hotels, special tour packages, information & commercial publicity
    and global reservation systems.
    Mission And Vision
    a. Vision : To be the leading provider of high quality travel, tourism and hospitality
    related services, for a range of customer segments, with consistently high level of
    customer satisfaction.
    b. Mission : IRCTC will establish itself as a leader in the area(s) of hospitality services,
    Travel and Tourism, packaged drinking water, and Internet Ticketing by providing
    value added products and services for passengers, tourists and other customers,
    targeting IR and Non-IR related services alike, building a resilient business portfolio
    that is scalable and based on core competence.
    Let’s Understand the Business
    Products
    TARGET MARKET
    Pricing Strategy
    The dynamic fare pattern is similar to the one used by airlines with it going up with
    rising demand. The fare applicable to each day/transaction is indicated at the time
    of booking on the IRCTC’s e-ticketing website.

    The scheme has been kept simple - only end to end tickets, no discounts of any
    kind, no waiting list tickets, and the fare starts from the Tatkal fares of other
    Rajdhanis, and keep going up as the seats get filled.

    This is a fairer system public, generates higher revenues for Railways, and is
    basically a win-win situation for all stake holders.
    DISTRIBUTION STRATEGY
    Objective
    The specific objectives of IRCTC are:-

    (i) To provide high quality catering services directly as well as through network of professionally competitive
    licensees and franchisees.

    (ii) To be a significant player in the hospitality business.

    (iii) To produce bulk food manufacturing facilities like food factories etc.

    (iv) To provide high quality package drinking water (Rail Neer) to passengers in trains and at Railway stations.

    (v) To promote and market packaged drinking water in competitive market outside Railway premises under a
    different brand name or otherwise.

    (vi) To promote tourism across the country especially for all segments of Rail Passengers
    GAP ANALYSIS
    CURRENT POSITION

    • No. of tickets that can be booked in a minute is 2000

    • 37 % of the total tickets are booked online

    • 29% payment failures

    • Heavy rush on Tatkal tickets (especially on Thursday morning)

    • The no. of tie-ups with hotels is not very high


    DESIRED POSITION

    • Required no. is nearly 7500 tickets per minute

    • It should be increased to 50% to increase income.

    • Should be reduced to 5-10%

    • Should be able to control this large no.

    • It should have more tie-ups with hotels, organizations and educational institutes.
    IRCTC Catering Business Analysis
    It includes Food Plaza, On-Board Catering, Catering Stalls, Automatic Vending
    Machines, and Rail Neer – Packaged drinking water.

    COMPETITORS IRCTC has no competitors. But thinking broadly competitors for


    IRCTC exists from Housewife’s and local food sellers at the railway platforms. As
    per the Indian passenger’s tendency, most of the passengers prefer home food
    because of their convenience, quality, taste’s, hygiene, cost and quantity. Hence
    IRCTC is putting its best efforts to provide all the needs of the passengers to serve
    quality food at cost effective prices.
    Four steps taken by Modi government to make it easier to book train tickets

    Restricting booking of train e-tickets on a single login: The Ministry of Railways has decided to restrict
    the number of tickets that an individual can book via the e-ticketing platform, in a single login session

    RuPay Pre-paid Card: Prabhu has also launched the IRCTC and Union Bank of India RuPay Pre-paid
    Card, which is loaded with an amount as desired by the customer and can be redeemable for rail tickets,
    to buy goods and services on IRCTC website.

    Book 4 months in advance: Now travellers can book train tickets four months in advance as the Railways
    has decided to extend the advance reservation period from 60 days to 120 days, with effect from April 1.

    Cash on delivery of train tickets: You can now book a rail ticket online and get it delivered at home where
    the payment can be made.
    Conclusion
    IRCTC is the without a shred of doubt, proved to be a pride and joy of the Indian
    Railways. By focusing on overcoming technical glitches, enhancing more user
    friendly interface, with comprehensive plans to tie up with more banks and to offer
    new services in new areas, constantly innovating in tune with new age websites
    and providing a positive and enriching customer experience. With the focus on
    digital inclusion with everyone having access to technology, a new paradigm will
    be set altogether in which IRCTC will have to strengthen its forte of rail ticketing
    and operate successfully.

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