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    Week 1 Popular Culture PowerPoint

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    Agung Prasetyo Wibowo
    The document defines key terms related to popular culture such as hegemony, ideology, and discourse. It also discusses various perspectives on defining popular culture, such as mass commercially produced culture, culture originating from the people, and the struggle between subordinate and dominant groups. Finally, the document notes that popular culture is not fixed and that lived cultural practices and ideology are important concepts for understanding popular culture.

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    Week 1 Popular Culture PowerPoint

    Uploaded by

    Agung Prasetyo Wibowo
    183 views12 pages
    The document defines key terms related to popular culture such as hegemony, ideology, and discourse. It also discusses various perspectives on defining popular culture, such as mass commercially produced culture, culture originating from the people, and the struggle between subordinate and dominant groups. Finally, the document notes that popular culture is not fixed and that lived cultural practices and ideology are important concepts for understanding popular culture.

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    The document defines key terms related to popular culture such as hegemony, ideology, and discourse. It also discusses various perspectives on defining popular culture, such as mass commercially produced culture, culture originating from the people, and the struggle between subordinate and dominant groups. Finally, the document notes that popular culture is not fixed and that lived cultural practices and ideology are important concepts for understanding popular culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    183 views12 pages

    Week 1 Popular Culture PowerPoint

    Uploaded by

    Agung Prasetyo Wibowo
    The document defines key terms related to popular culture such as hegemony, ideology, and discourse. It also discusses various perspectives on defining popular culture, such as mass commercially produced culture, culture originating from the people, and the struggle between subordinate and dominant groups. Finally, the document notes that popular culture is not fixed and that lived cultural practices and ideology are important concepts for understanding popular culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Topic

     Module outline
     Definitions
    ◦ What is popular culture (various definitions)
    ◦ Hegemony
    ◦ Ideology
    ◦ Discourse

    Popular Cultures MECS2031 1


    Raymond Williams definitions of culture
     Three definitions
    ◦ Intellectual, spiritual, aesthetic development
     philosophers, poets, artists

    ◦ Culture as a way of life or particular period of


    time
     sport, holidays, religious festivals, fan activity

    ◦ Works and practices of artistic activity


     pop music, street dance, ballet, websites

    Popular Cultures MECS2031 2


    Defining Popular culture
    Well liked by many

    Anything not high culture

    Mass commercially produced culture

    Culture from the people (authentic)

    Struggle between subordinate and dominant groups

    Postmodern culture

    How do you know that something is well liked by


    many people?
    Popular Cultures MECS2031 3
    Anything Not High Culture
    • Have to determine what is High/popular
    culture
    • These classifications may change
    • Class distinctions (Bourdieu)

    Popular Cultures MECS2031 4


    Mass commercial culture
     Popular culture as mass culture
     Commercially produced for mass consumption
     Sees consumption as passive (we can
    disagree)
     Americanisation – popular culture as
    American culture

    Popular Cultures MECS2031 5


    Originating from the People
     Folk/authentic culture
     Who are the people?
     Raw materials themselves are
    commercially provided

    Popular Cultures MECS2031 6


    Subordinate v dominant group
     Gramsci – hegemony
     Resistance and incorporation
     Subordinate/dominant/negotiated
    (discourses/subjectivities)

    Subordinate Popular Dominant


    group culture group

    Popular Cultures MECS2031 7


    Hegemonic Theory
     Articulation
    ◦ What we take from pop culture to cement our
    identity
     Tension in dominant culture
     Hegemonic ideologies are at work in the media

    Skepta
    Popular Cultures MECS2031 8
     What is Ideology
    ◦ Body of ideas articulated by a particular
    group of people
    ◦ Some cultural texts/practices present
    particular viewpoints
    ◦ Conceals the workings of power
     Ideology in the practices of everyday life
     Barthes – ideology as myth
    Popular Cultures MECS2031 9
    Discourse
     Power and inequality
     Hall: ways of referring to or constructing
    knowledge about a particular topic
     Through discourses we make sense of the
    world
     Foucault: Subjects do not produce
    discourses but discourses produce subjects?

    Popular Cultures MECS2031 10


    Summary
     Various definitions of popular culture
     Different ways of analysing and
    understanding popular culture
     Popular culture is not fixed
     Lived cultural practices are important
     Ideology is also a key concept
     We will look at popular cultural texts and
    popular cultural practices

    Popular Cultures MECS2031 11


    References
     Barker, C. (2012) Cultural Studies. Theory and
    Practice. London, Sage.
     Berger, A. A. (2008) Manufacturing Desire: Media,
    Popular Culture and Everyday Life. London,
    Transaction.
     Hollander, P. (2014) Popular Culture, The New York
    Times and the New Republic. Society. Vol. 51, pp.
    288-296.
     Moores, S. (2000) Media and Everyday Life in
    Modern Society. Edinburgh, Edinburgh University
    Press.
     Storey, J. (2009) Cultural Theory and Popular Culture:
    An Introduction. New York, Pearson Longman.

    Popular Cultures MECS2031 12

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