The Philippine Tourism Industry

The Philippine Tourism Industry
TM1-1
Philippine Tourism Industry
• The Tourism Industry is a composite of

industries and entities both public and
private involve on the planning,
development, marketing, sales operation
and evaluation of destinations
Philippine Tourism Industry
• The Tourism also caters to the needs of both

foreign and domestic travelers.
• The term “Tourist” is however too limiting and
denotes primarily leisure. The tourism
industry caters the need of the travelers i.e.
pilgrims, delegates, businessmen and women.
Department of Tourism Transport Companies
Philippine Tourism Promotion Board Lodging Industry
Tourism Infrastructure & Food & Beverage Industry
Enterprise zone Authority
Duty Free Philippines Corporation Attraction & Activities Industry
Local Government Units The Travel Trade
Other National Government Units Other Private Sector Entities
Financial Institution
Education and Training Institution
The Government
Sector
The Government Sector
●The government sector of the tourism
industry is responsible for the formulation of
tour policies, plans and programs. It provides
guidelines for the selection and
development of destinations, promotes
travel and investment in the Philippines.
The Government Sector
Government Agencies Involved in Tourism
Industry
◦(DOT) Department of Tourism
◦(PTPB) Philippine Tourism Promotions Board
◦(TIEZA) The Tourism Infrastructure and Enterprise
Authority
◦(DFPC) Duty Free Philippines Corporation
◦(MCPCLGU) Municipal City and Provincial Local
Government Units
The Department
of Tourism
The Department of Tourism
▫ Was established by virtue Presidential Decree

No. 189 in 1973, was also recognized into it’s
former set-up by Executive Order No. 120 in
accordance with Article II, Section I and Article III
of the Freedom Constitution of 1986
Department of Tourism Organizational Structure
Secretary of Tourism
U/Sec. Regulations U/Sec. Special

U/Sec. Tourism
Coordination & Concerns and
Development Resource Generation Administration
Tourism Development
U/Sec. Tourism Development
Office of Tourism Office of Industry

Office Product Development, Planning,
Research and Information Manpower
Development Management Development
Organizational Set-up: DOT – Tourism Development
The Philippine Tourism Promotion Board
▪ Presidential Decree No. 867, promulgated in 1976,
created the Philippine Convention Bureau (PCB), a
government agency. This virtue was transformed into a
non-profit corporation of Presidential Decree No. 1448
in June 1978.
▪ Due to the order of the Department of Tourism
in 1987, the PCB was renamed as the Philippine
Convention and visitors Corporation.
The Tourism Infrastructure and Enterprise Zone
Authority
The Philippine Tourism (PTA) created on May
11, 1973 pursuant to Presidential Decree No.
189 as amended by Presidential Decree No.
564 is reorganized as the TIEZA attached to
the Department for purposed of policy and
program coordination by virtue of the
Implementing Rules and Regulations of R.A
9593.
Tourism Enterprise Zone
▪ Capable of being defined in one contiguous territory
▪Has historical and cultural significance, environmental
beauty
or existing potential integrated leisure facilities within
its boundary.
▪ It is a strategic location such as catalyze the
socioeconomic development of neighboring
communities
Duty Free Philippines Corporation
The Local Government Units
Tourism Coordinating Council
LGU Tourism Officers
Other National Government Agencies
The Private Sector
•The Transport
Industry
The Private Sector
◦ The transport sector which prioritize
specifically the passenger transportation
or passage, plays the most important
role in the industry. This sector
comprises all entities involved in the
transportation of people.
▪ Air
▪ Sea
▪ Shipping ▪Cruises
Passengers Only
Passengers and Cargo
Flexible circle routes
Fixed point-to-point routes
Full Facilities
Full Facilities
Full Amenities
Limited Amenities
Excellent Port Facilities
Limited Port Facilities
International in Scope
Domestic in Nature
Opportunity Shore Excursions
● Land ● Space Travel
● Oil Companies
● Hyper Sonic Travel

The Lodging Industry
Lodging refers to the renting of a short-
term dwelling. People who travel and stay away
from home for more than a day need lodging
for sleep, rest, food, safety, shelter from cold
temperatures or rain, storage of luggage and
access to common household functions.
Classifying Lodging Properties
● Hotels ● Convention Hotels

● Resorts ● Spa
● Motels ● Space Hotels

● All Suite Hotels ● Other Lodging Types
Food & Beverages Industry
● Restaurants
● Travel food Service
● Institutional food Service

The Attractions and
Activities Industry
Attractions Industry
● The attractions industry includes natural and developed (man-made)
Attractions that are what drives much of humanity to travel.
● Natural Attractions botanical, zoological,
mountain, seaside parks where the travelers
May enjoy the natural beauty of each places to visit.
● Man-made attractions historical sites, pre-history,
archaeological sites, cultural, Religious festivals inspired
to learn more about contemporary and long vanished
civilization.
Activities (Recreation and Entertainment) Industry
This activities shows the leisure of freedom which result from stoppage of work activities
Shopping activities involve the retail sector of quality

gift and souvenir shops. To make shopping as convenient
shopping and is also can be use for booking hotels and
other services
Recreation is revitalization and relaxation.

Entertainment is amusement and diversion also aims to relieve stress
The Travel Trade
The travel trade is made up of travel managers and tour operators, also referred
to as intermediaries or middle men and the tour guides
● A travel Manager is a seller of travel suppliers and services.

Travel manager provides information
to travel by air, sea or land to any point in the world
● A Tour Operator contracts and purchases the separate travel

components the suppliers or vendors and assembles them into one
package
Travel Managers Tour Operators
1. Act as agents for the suppliers, but 1. Act as the middlemen to, and assemblers
evolving to advisers for the traveler. of the supplier’s products and services.
2. Earn fixed revenue pre-determined by the 2. Mark-up on negotiated cost-based

suppliers; but evolving to transaction fee revenues that are variable but subject to
negotiated with the paid by the travelers. market pricing elasticity.
3. Charge fees for documentations and 3. Sells optional products and services and
ancillary services makes use of deposits; capitalizes on cost-
savers.
Other Private Sector Entities
The other Private Sector entities include the members of
the media, be it print, broadcast, audio-visuals or electric
● Publishing Companies producers of electronic and printed news,
feature articles and advertising.
● ITC Service Providers Another vital group are those who produce in
electronic or printed forms.
● Marketing and Public Relations Organizations assistance in
planning a publicity and sales campaign. selecting target markets,
selecting media and providing market research.
The Tourism Congress
● The Tourism Congress is convened under R.A 9593,
Section 127, as amended of the implementing Rules and
Regulations. It is composed of representatives of
accredited tourism policies and plans. The tourism
congress is the source of private sector representatives to
the board of the various tourism related government
entities.
Short Quiz
Question #1 :
Question:
Give the 4 types of airlines that

are operated or managed by
the Department of Tourism
Short Quiz
Question: Question #2 :
◦(DOT)
◦(PTPB)
◦(TIEZA)
That’s all for today,
Thank you for
listening!!!

The Philippine Tourism Industry

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The Philippine Tourism Industry

• The Tourism Industry is a composite of

• The Tourism also caters to the needs of both

▫ Was established by virtue Presidential Decree

U/Sec. Regulations U/Sec. Special

Office of Tourism Office of Industry

● Hyper Sonic Travel

● Hotels ● Convention Hotels

● Motels ● Space Hotels

● Travel food Service

● Institutional food Service

Shopping activities involve the retail sector of quality

Recreation is revitalization and relaxation.

● A travel Manager is a seller of travel suppliers and services.

● A Tour Operator contracts and purchases the separate travel

2. Earn fixed revenue pre-determined by the 2. Mark-up on negotiated cost-based

Give the 4 types of airlines that

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