Introduction To Tourism, Geography and Culture

The Tourism Industry
United Nations – World Tourism Organization (UNWTO)

• The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible,
sustainable and universally accessible tourism.
• As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth,
inclusive development and environmental sustainability and offers leadership and support to the sector in advancing
knowledge and tourism policies worldwide.
TOURISM
• Tourism is a social, cultural and
economic phenomenon which entails
the movement of people to countries
or places outside their usual
environment for personal or
business/professional purposes.
• Tourism comprises the activities of

persons traveling to and staying in
places outside their usual
environment for more than 24 hours
and not more than one consecutive
year for leisure, business and other
purposes.“ - United Nations World
Tourism Organization (UNWTO)
TRAVEL
• Travel refers to the act of moving
from one location to another. This
can refer to long-distance travel,
short-distance travel, overseas
travel, domestic travel and various
other forms. Crucially, travel also
includes both round trips and one-
way journeys, and it covers a wide
variety of different travel purposes.
• The travel industry, therefore,

refers to the numerous aspects of
the wider service industry which
cater for the needs and desires of
those who have travelled from one
part of the world to another.
TOURIST
• A tourist is a person who

travels to and stays in
places outside their usual
environment for more than
24 hours and not more than
one consecutive year for
leisure, business and other
purposes. - United
Nations World Tourism
Organization (UNWTO)
THE TOURISM INDUSTRY
IN 2022
Did you know?
International tourism continued

its recovery in January 2022, with a
much better performance compared
to the weak start to 2021. However,
the Russian invasion of Ukraine
adds pressure to existing economic
uncertainties, coupled with many
Covid-related travel restrictions still
in place. Overall confidence could
be affected and hamper the recovery
of tourism. - United Nations World
Tourism Organization (UNWTO)
ACCORDING TO UNWTO
• Based on the latest available data,

global international tourist
arrivals more than doubled
(+130%) in January 2022
compared to 2021 - the 18 million
more visitors recorded worldwide
in the first month of this year equals
the total increase for the whole of
2021.
• While these figures confirm the

positive trend already underway last
year, the pace of recovery in
January was impacted by the
emergences of the Omicron
variant and the re-introduction of
travel restrictions in several
destinations. Following the 71%
decline of 2021, international
arrivals in January 2022 remained
67% below pre-pandemic levels.
Tourism Industry
Elements
Transportation
- includes airlines and

airports, trains, buses,
taxis, private
automobiles, boats and
ferries, the servicing
and repair of these
transportation modes,
and travel agents and
tour companies that
facilitate
transportation.
Accommodation
- include hotels, motels,

resorts, campgrounds, the
homes of friends and
relatives, cruise ships,
accommodation booking
agencies and businesses
that service these
different
accommodations.
Food & Beverage
- includes all forms of

restaurants and eateries
(including those in hotels
and at attraction sites),
other providers of food and
drink to tourists (including
grocery stores),
wholesalers who sell food
and drink to restaurants,
and businesses that provide
other services to
restaurants and food
providers.
Tourist Attraction
– a physical or cultural
feature of a particular place
that individual travelers or
tourists perceive as capable
of meeting one or more of
their specific leisure-related
needs
- Positive or favorable
attributes of an area for a
given activity or set of
activities as desired by a
given customer of market,
including climate, scenery,
activities, culture,
Types of
Attractions:
Built (Man-made)
Attractions
– Physical Features or events
Natural Attractions
– Physical Phenomena
deemed unusual or beautiful
ATTRACTIONS ACTIVITIES
NATURAL – botanical, zoological, LEISURE – defines as freedom

mountain, seaside parks, are wonders resulting from the stoppage of work
that lure travelers to enjoy the natural activities. It is time that is free of
beauty and the inspiration they duties. It can participatory or passive.
provide.
RECREATION – refreshment of
MAN-MADE – historic sites, strength and spirit after work and
prehistory, archaeological sites, mean of diversion.
cultural, religious sites, inspired to
learn more of contemporary and
long-vanished civilizations.
TRAVEL-TRADE
It is made up of travel managers and tour operators, also called as
intermediaries, or middle-men, and tour guides.
OTHER PRIVATE ENTITIES
• Publishing Companies – producers of print and electronic news, features, and advertising.
• ITC Service Providers – these includes Central Reservation Systems (CRS) and Global Distribution Systems (GDS)
• Marketing and Public Service Organizations – planning and publicity and sales campaigns, selecting target markets, selecting media, providing market
researches, discovering new markets.
• Event Organizers – plans and executes MICE events, negotiates hotel rates for events, planning meetings, seminars planning, budgeting, coordination
with stakeholders, promotions and public relations.
• Social Media Sites – valuable tool for costless marketing, thru Facebook, Twitter, Instagram, Pinterest, Snapchat, etc.
• Miscellaneous Services – insurance, hospitals, clinics, police, sanitary companies, laundry, construction, engineering, security, drug stores, etc.
OTHER PRIVATE ENTITIES
• Publishing Companies – producers of print and electronic news, features, and

advertising.
• ITC Service Providers – these includes Central Reservation Systems (CRS) and
Global Distribution Systems (GDS)
• Marketing and Public Service Organizations – planning and publicity and sales
campaigns, selecting target markets, selecting media, providing market researches,
discovering new markets.
• Event Organizers – plans and executes MICE events, negotiates hotel rates for
events, planning meetings, seminars planning, budgeting, coordination with
stakeholders, promotions and public relations.
• Social Media Sites – valuable tool for costless marketing, thru Facebook, Twitter,
Instagram, Pinterest, Snapchat, etc.
• Miscellaneous Services – insurance, hospitals, clinics, police, sanitary companies,
laundry, construction, engineering, security, drug stores, etc.

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The Tourism Industry

United Nations – World Tourism Organization (UNWTO)

• Tourism comprises the activities of

• The travel industry, therefore,

• A tourist is a person who

International tourism continued

• Based on the latest available data,

• While these figures confirm the

- includes airlines and

- include hotels, motels,

- includes all forms of

NATURAL – botanical, zoological, LEISURE – defines as freedom

• Publishing Companies – producers of print and electronic news, features, and

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