Chopra Scm6 Ch11

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Managing Economies of Scale

11 in a Supply Chain
Cycle Inventory

PowerPoint presentation
to accompany
Chopra and Meindl
Supply Chain Management, 6e
Copyright © 2016 Pearson Education, Inc. 11 – 1
Learning Objectives
1. Balance the appropriate costs to choose the optimal
lot size and cycle inventory in a supply chain.
2. Understand the impact of quantity discounts on lot
size and cycle inventory.
3. Devise appropriate discounting schemes for a
supply chain.
4. Understand the impact of trade promotions on lot
size and cycle inventory.
5. Identify managerial levers that reduce lot size and
cycle inventory in a supply chain without increasing
cost.

Copyright © 2016 Pearson Education, Inc. 11 – 2


Role of Cycle Inventory
in a Supply Chain
• Lot or batch size is the quantity that a stage of a
supply chain either produces or purchases at a time
• Cycle inventory is the average inventory in a supply
chain due to either production or purchases in lot
sizes that are larger than those demanded by the
customer
Q: Quantity in a lot or batch size
D: Demand per unit time

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Inventory Profile

FIGURE 11-1

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Role of Cycle Inventory
in a Supply Chain
lot size Q
Cycle inventory = =
2 2

average inventory
Average flow time =
average flow rate

Average flow time cycle inventory Q


resulting from cycle = =
inventory demand 2D

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Role of Cycle Inventory
in a Supply Chain
lot size Q
Cycle inventory = =
2 2
For lot sizes of 1,000 and daily demand of 100
average inventory
Average
Average flow
flow time =
time
Qaverage1,000
flow= rate
resulting from cycle = = 5 days
inventory 2D 2´100
Average flow time cycle inventory Q
resulting from cycle = =
inventory demand 2D

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Role of Cycle Inventory
in a Supply Chain
• Lower cycle inventory has
– Shorter average flow time
– Lower working capital requirements
– Lower inventory holding costs
• Cycle inventory is held to
– Take advantage of economies of scale
– Reduce costs in the supply chain

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Role of Cycle Inventory
in a Supply Chain
• Average price paid per unit purchased is a key
cost in the lot-sizing decision
Material cost = C
• Fixed ordering cost includes all costs that do
not vary with the size of the order but are
incurred each time an order is placed
Fixed ordering cost = S
• Holding cost is the cost of carrying one unit in
inventory for a specified period of time
Holding cost = H = hC
Copyright © 2016 Pearson Education, Inc. 11 – 8
Role of Cycle Inventory
in a Supply Chain
• Following costs considered in lot sizing
decisions

Average price per unit purchased, $C/unit

Fixed ordering cost incurred per lot, $S/lot

Holding cost incurred per unit per year,


$H/unit/year = hC

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Role of Cycle Inventory
in a Supply Chain
• Primary role of cycle inventory is to allow
different stages to purchase product in lot sizes
that minimize the sum of material, ordering,
and holding costs
• Ideally, cycle inventory decisions should
consider costs across the entire supply chain
• In practice, each stage generally makes its own
supply chain decisions
• Increases total cycle inventory and total costs
in the supply chain
Copyright © 2016 Pearson Education, Inc. 11 – 10
Key Point

Cycle inventory exists in a supply chain


because different stages exploit
economies of scale to lower total cost. The
costs considered include material cost,
fixed ordering cost, and holding cost.

Copyright © 2016 Pearson Education, Inc. 11 – 11


Role of Cycle Inventory
in a Supply Chain
• Economies of scale exploited in three
typical situations
1. A fixed cost is incurred each time an order
is placed or produced
2. The supplier offers price discounts based
on the quantity purchased per lot
3. The supplier offers short-term price
discounts or holds trade promotions

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Estimating Cycle Inventory Related
Costs in Practice
• Inventory Holding Cost
– Obsolescence cost
– Handling cost
– Occupancy cost
– Miscellaneous costs
• Theft, security, damage, tax, insurance

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Estimating Cycle Inventory Related
Costs in Practice
• Ordering Cost
– Buyer time
– Transportation costs
– Receiving costs
– Other costs

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Economies of Scale
to Exploit Fixed Costs
• Lot sizing for a single product (EOQ)
D =
Annual demand of the product
S =
Fixed cost incurred per order
C =
Cost per unit
h =
Holding cost per year as a fraction of product
cost
• Basic assumptions
– Demand is steady at D units per unit time
– No shortages are allowed
– Replenishment lead time is fixed
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Economies of Scale
to Exploit Fixed Costs
• Minimize
– Annual material cost
– Annual ordering cost
– Annual holding cost

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Lot Sizing for a Single Product
Annual material cost = CD
D
Number of orders per year =
Q
æ Dö
Annual ordering cost = ç ÷ S
èQø
æQ ö æQö
Annual holding cost = ç ÷ H = ç ÷ hC
è2ø è2ø
æ Dö æQ ö
Total annual cost, TC = CD + ç ÷ S + ç ÷ hC
èQø è2ø

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Lot Sizing for a Single Product

FIGURE 11-2

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Lot Sizing for a Single Product

• The economic order quantity (EOQ)


2DS
Optimal lot size, Q* =
hC

• The optimal ordering frequency

D DhC
n* = =
Q* 2S

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EOQ Example

Annual demand, D = 1,000 x 12 = 12,000 units


Order cost per lot, S = $4,000
Unit cost per computer, C = $500
Holding cost per year as a fraction of unit cost, h = 0.2

2 ´12,000 ´ 4,000
Optimal order size = Q* = = 980
0.2 ´ 500

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EOQ Example

Q * 980
Cycle inventory = = = 490
2 2
D
Number of orders per year = = 12.24
Q*
D æ Q *ö
Annual ordering and holding cost = S +ç ÷ hC = $97,980
Q* è 2 ø

Q* 490
Average flow time = = = 0.041= 0.49 month
2D 12,000

Copyright © 2016 Pearson Education, Inc. 11 – 21


Key Point

Total ordering and holding costs are


relatively stable around the economic
order quantity. A firm is often better
served by ordering a convenient lot size
close to the EOQ rather than the precise
EOQ.

Copyright © 2016 Pearson Education, Inc. 11 – 22


Key Point

If demand increases by a factor of k, the


optimal lot size increases by a factor of k.
The number of orders placed per year
should also increase by a factor of k .
Flow time attributed to cycle inventory
should decrease by a factor of k .

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EOQ Example

• Lot size reduced to Q = 200 units

D æQ ö
Annual inventory-related costs = S + ç ÷ hC = $250,000
Q è2ø

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Lot Size and Ordering Cost
• If the lot size Q* = 200, how much should
the ordering cost be reduced?
Desired lot size, Q* = 200
Annual demand, D = 1,000 × 12 = 12,000 units
Unit cost per computer, C = $500
Holding cost per year as a fraction of inventory value, h = 0.2

hC(Q*)2 0.2 ´ 500 ´ 2002


S= = = $166.7
2D 2´12,000

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Key Point

To reduce the optimal lot size by a factor


of k, the fixed order cost S must be
reduced by a factor of k2.

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Aggregating Multiple Products
in a Single Order
• Savings in transportation costs
– Reduces fixed cost for each product
– Lot size for each product can be reduced
– Cycle inventory is reduced
• Single delivery from multiple suppliers or
single truck delivering to multiple retailers
• Receiving and loading costs reduced

Copyright © 2016 Pearson Education, Inc. 11 – 27


Key Point

Aggregating replenishment across


products, retailers, or suppliers in a single
order allows for a reduction in lot size for
individual products because fixed ordering
and transportation costs are now spread
across multiple products, retailers, or
suppliers.

Copyright © 2016 Pearson Education, Inc. 11 – 28


Lot Sizing with Multiple
Products or Customers
• Ordering, transportation, and receiving
costs grow with the variety of products or
pickup points
• Lot sizes and ordering policy that minimize
total cost
Di: Annual demand for product i
S: Order cost incurred each time an order is placed,
independent of the variety of products in the order
si: Additional order cost incurred if product i is included
in the order
Copyright © 2016 Pearson Education, Inc. 11 – 29
Lot Sizing with Multiple
Products or Customers
• Three approaches
1. Each product manager orders his or her model
independently
2. The product managers jointly order every
product in each lot
3. Product managers order jointly but not every
order contains every product; that is, each lot
contains a selected subset of the products

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Multiple Products Ordered and
Delivered Independently
Demand
DL = 12,000/yr, DM = 1,200/yr, DH = 120/yr
Common order cost
S = $4,000
Product-specific order cost
sL = $1,000, sM = $1,000, sH = $1,000
Holding cost
h = 0.2
Unit cost
CL = $500, CM = $500, CH = $500

Copyright © 2016 Pearson Education, Inc. 11 – 31


Multiple Products Ordered and
Delivered Independently
Litepro Medpro Heavypro
Demand per year 12,000 1,200 120
Fixed cost/order $5,000 $5,000 $5,000
Optimal order size 1,095 346 110
Cycle inventory 548 173 55
Annual holding cost $54,772 $17,321 $5,477
Order frequency 11.0/year 3.5/year 1.1/year
Annual ordering cost $54,772 $17,321 $5,477
Average flow time 2.4 weeks 7.5 weeks 23.7 weeks
Annual cost $109,544 $34,642 $10,954

TABLE 11-1
Total annual cost = $155,140
Copyright © 2016 Pearson Education, Inc. 11 – 32
Lots Ordered and Delivered Jointly

S* = S + sL + sM + sH Annual order cost = S * n

DL hC L DM hCM DH hC H
Annual holding cost = + +
2n 2n 2n

DL hC L DM hCM DH hC H
Total annual cost = + + +S*n
2n 2n 2n

å
k
DL hC L + DM hCM + DH hC H Di hCi
n* = n* = i=1

2S * 2S *

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Products Ordered and Delivered
Jointly

S* = S + sA + sB + sC = $7,000 per order

12,000 ´100 +1,200 ´100 +120 ´100


n* = = 9.75
2 ´ 7,000

Annual order cost = 9.75 x 7,000 = $68,250

Annual ordering
and holding cost = $61,512 + $6,151 + $615 + $68,250
= $136,528
Copyright © 2016 Pearson Education, Inc. 11 – 34
Products Ordered and Delivered
Jointly

Litepro Medpro Heavypro


Demand per year (D) 12,000 1,200 120
Order frequency (n∗) 9.75/year 9.75/year 9.75/year
Optimal order size (D/n∗) 1,230 123 12.3
Cycle inventory 615 61.5 6.15
Annual holding cost $61,512 $6,151 $615
Average flow time 2.67 weeks 2.67 weeks 2.67 weeks

TABLE 11-2

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Aggregation with Capacity
Constraint
• W.W. Grainger example
Demand per product, Di = 10,000
Holding cost, h = 0.2
Unit cost per product, Ci = $50
Common order cost, S = $500
Supplier-specific order cost, si = $100

Copyright © 2016 Pearson Education, Inc. 11 – 36


Aggregation with Capacity
Constraint
S* = S + s1 + s2 + s3 + s4 = $900 per order

å
4
D1hC1 4 ´10,000 ´ 0.2 ´ 50
n* = i=1
= = 14.91
2S * 2 ´ 900

900
Annual order cost = 14.91´ = $3,355
4

Annual holding hCiQ 671


= = 0.2 ´ 50 ´ = $3,355
cost per supplier 2 2

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Aggregation with Capacity
Constraint
Total required capacity per truck = 4 x 671 = 2,684 units
Truck capacity = 2,500 units
Order quantity from each supplier = 2,500/4 = 625
Order frequency increased to 10,000/625 = 16
Annual order cost per supplier increases to $3,600
Annual holding cost per supplier decreases to $3,125

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Lots Ordered and Delivered Jointly
for a Selected Subset
Step 1: Identify the most frequently ordered
product assuming each product is
ordered independently

hCi Di
ni =
2(S + si )
Step 2: For all products i ≠ i*, evaluate the
ordering frequency
hCi Di
ni =
2si
Copyright © 2016 Pearson Education, Inc. 11 – 39
Lots Ordered and Delivered Jointly
for a Selected Subset
Step 3: For all i ≠ i*, evaluate the frequency of
product i relative to the most frequently
ordered product i* to be mi

mi = éên ni ùú

Step 4: Recalculate the ordering frequency of the


most frequently ordered product i* to be n

å
l
hCi mi D
n= i=1

Copyright © 2016 Pearson Education, Inc.


(
2 S + å si / mi
l

i=1 ) 11 – 40
Lots Ordered and Delivered Jointly
for a Selected Subset
Step 5: Evaluate an order frequency of ni = n/mi and
the total cost of such an ordering policy

l l æD ö
TC = nS + å ni si + åç i ÷ hC1
i=1 i-1 è 2ni ø

Tailored aggregation – higher-demand products


ordered more frequently and lower-demand
products ordered less frequently
Copyright © 2016 Pearson Education, Inc. 11 – 41
Ordered and Delivered Jointly –
Frequency Varies by Order
• Applying Step 1
hC L DL
nL = = 11.0
2(S + sL )
Thus
n = 11.0
hCM DM
nM = = 3.5
2(S + sM )

hC H DH
nL = = 1.1
2(S + sH )

Copyright © 2016 Pearson Education, Inc. 11 – 42


Ordered and Delivered Jointly –
Frequency Varies by Order
• Applying Step 2
hCM DM hC H DH
nM = = 7.7 and nH = = 2.4
2sM 2sH

• Applying Step 3
é n ù é11.0 ù é n ù é11.0 ù
mM = ê ú = ê ú = 2 and mH = ê ú = ê ú= 5
ê nM ú ê 7.7 ú ê nH ú ê 2.4 ú

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Ordered and Delivered Jointly –
Frequency Varies by Order
• Applying Step 4
n = 11.47

• Applying Step 5
nL = 11.47 / yr nM = 11.47 / 2 = 5.74 / yr
nH = 11.47 / 5 = 2.29 / yr

Annual order cost Total annual cost

nS + nL sL + nM sM + nH sH = $65,383.5 $130,767

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Ordered and Delivered Jointly –
Frequency Varies by Order

Litepro Medpro Heavypro


Demand per year (D) 12,000 1,200 120
Order frequency (n∗) 11.47/year 5.74/year 2.29/year
Optimal order size (D/n∗) 1,046 209 52
Cycle inventory 523 104.5 26
Annual holding cost $52,307 $10,461 $2,615
Average flow time 2.27 weeks 4.53 weeks 11.35 weeks

TABLE 11-3

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Key Point
A key to reducing cycle inventory is the reduction
of lot size. A key to reducing lot size without
increasing costs is reducing the fixed cost
associated with each lot. This may be achieved
by reducing the fixed cost itself or by aggregating
lots across multiple products, customers, or
suppliers. When aggregating across multiple
products, customers, or suppliers, simple
aggregation is effective when product-specific
order costs are small, and tailored aggregation is
best if product-specific order costs are large.

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Economies of Scale to
Exploit Quantity Discounts
• Lot size-based discount – discounts based on
quantity ordered in a single lot
• Volume based discount – discount is based on
total quantity purchased over a given period
• Two common schemes
– All-unit quantity discounts
– Marginal unit quantity discount or multi-block
tariffs

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Quantity Discounts

• Two basic questions


1. What is the optimal purchasing decision for a buyer
seeking to maximize profits? How does this decision
affect the supply chain in terms of lot sizes, cycle
inventories, and flow times?
2. Under what conditions should a supplier offer
quantity discounts? What are appropriate pricing
schedules that a supplier seeking to maximize profits
should offer?

Copyright © 2016 Pearson Education, Inc. 11 – 48


All-Unit Quantity Discounts
• Pricing schedule has specified quantity break points
q0, q1, …, qr, where q0 = 0
• If an order is placed that is at least as large as qi but
smaller than qi+1, then each unit has an average unit
cost of Ci
• Unit cost generally decreases as the quantity
increases, i.e., C0 ≥ C1 ≥ … ≥ Cr
• Objective is to decide on a lot size that will minimize
the sum of material, order, and holding costs

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All-Unit Quantity Discounts

FIGURE 11-3

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All-Unit Quantity Discounts

Step 1: Evaluate the optimal lot size for each price


Ci,0 ≤ i ≤ r as follows

2DS
Qi =
hCi

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All-Unit Quantity Discounts
Step 2: We next select the order quantity Q*i for each
price Ci

1. qi £ Qi < qi+1
2. Qi < qi
3. Qi ³ qi+1

• Case 3 can be ignored as it is considered for Qi+1


• For Case 1 if qi £ Qi < qi+1 , then set Q*i = Qi
• If Qi < q,i then a discount is not possible
• Set Q*i = qi to qualify for the discounted price of Ci
Copyright © 2016 Pearson Education, Inc. 11 – 52
All-Unit Quantity Discounts

Step 3: Calculate the total annual cost of ordering


Q*i units

æDö æ Q* ö
Total annual cost, TCi = çç * ÷÷ S + çç i ÷÷ hCi + DCi
è Qi ø è 2ø

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All-Unit Quantity Discounts

Step 4: Select Q*i with the lowest total cost TCi

• Cutoff price
1æ DS h ö
C* = ç DCr + + qrCr – 2hDSCr ÷
Dè qr 2 ø

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All-Unit Quantity Discount Example

Order Quantity Unit Price


0–4,999 $3.00
5,000–9,999 $2.96
10,000 or more $2.92

q0 = 0, q1 = 5,000, q2 = 10,000
C0 = $3.00, C1 = $2.96, C2 = $2.92
D = 120,000/year, S = $100/lot, h = 0.2

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All-Unit Quantity Discount Example
Step 1

2DS 2DS 2DS


Q0 = = 6,324; Q1 = = 6,367; Q2 = = 6,410
hC0 hC1 hC2

Step 2
Ignore i = 0 because Q0 = 6,324 > q1 = 5,000
For i = 1, 2
Q1* = Q1 = 6,367; Q2* = q2 = 10,000

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All-Unit Quantity Discount Example
Step 3
æDö æ Q* ö
TC1 = çç * ÷÷ S + çç 1 ÷÷ hC1 + DC1 = $358,969; TC2 = $354,520
è Q1 ø è 2ø

Lowest total cost is for i = 2


Order Q2* = 10,000 bottles per lot at $2.92 per bottle

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Why Quantity Discounts?

• Quantity discounts can increase the


supply chain surplus for the following
two main reasons
1. Improved coordination to increase total
supply chain profits
2. Extraction of surplus through price
discrimination

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Quantity Discounts for Commodity
Products
D = 120,000 bottles/year, SR = $100, hR = 0.2, CR = $3
SM = $250, hM = 0.2, CM = $2

2DS R 2 ´120,000 ´100


QR = = = 6,325
hRC R 0.2 ´ 3
æDö æQ ö
Annual cost for DO = ç ÷ S R + ç R ÷ hRC R = $3,795
è QR ø è 2 ø
æDö æQ ö
Annual cost for manufacturer = ç ÷ S M + ç R ÷ hM CM = $6,008
è QR ø è 2ø
Annual supply chain cost
= $6,008 + $3,795 = $9,803
(DO and manufacturer)
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Locally Optimal Lot Sizes

Annual cost for DO æ Dö æQ ö æ Dö æQ ö


= ç ÷ S R + ç ÷ hRC R + ç ÷ S M + ç ÷ hM CM
and manufacturer èQø è2ø èQø è2ø

2D(S R + S M )
Q* = = 9,165
hRC R + hM CM

æ Dö æQ *ö
Annual cost for DO = ç ÷ SR + ç ÷ hRC R = $4,059
èQ *ø è 2 ø
æ Dö æQ *ö
Annual cost for manufacturer = ç ÷ SM + ç ÷ hM CM = $5,106
èQ *ø è 2 ø

Annual supply chain cost


= $5,106 + $4,059 = $9,165
(DO and manufacturer)
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Designing a Suitable Lot Size-Based
Quantity Discount
• Design a suitable quantity discount that gets DO
to order in lots of 9,165 units when its aims to
minimize only its own total costs
• Manufacturer needs to offer an incentive of at
least $264 per year to DO in terms of decreased
material cost if DO orders in lots of 9,165 units
• Appropriate quantity discount is $3 if DO orders
in lots smaller than 9,165 units and $2.9978 for
orders of 9,165 or more

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Key Point

For commodity products for which price is set by


the market, manufacturers with large fixed costs
per lot can use lot-size-based quantity discounts
to maximize total supply chain profits. Lot-size-
based discounts, however, increase cycle
inventory in the supply chain.

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Quantity Discounts When
Firm Has Market Power
Demand curve = 360,000 – 60,000p
Production cost = CM = $2 per bottle

Prof R = ( p – C R )(360,000 – 60,000 p)


Prof M = (C R – CM )(360,000 – 60,000 p)
CR
p to maximize ProfR p = 3+
2
æ æ C öö
Prof M = (C R – CM ) çç 360,000 – 60,000 ç3 + R ÷÷÷
è è 2 øø
= (CR – 2)(180,000 – 30,000CR )

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Quantity Discounts When
Firm Has Market Power
CR = $4 per bottle, p = $5 per bottle
Total market demand = 360,000 – 60,000p = 60,000
ProfR = (5 – 4)(360,000 – 60,000 × 5) = $60,000
ProfM = (4 – 2)(360,000 – 60,000 × 5) = $120,000

ProfSC = (p – CM)(360,000 – 60,000p)

CM 2
Coordinated retail price p = 3+ = 3 + = $4
2 2

ProfSC = ($4 – $2) x 120,000 = $240,000

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Key Point

The supply chain profit is lower if each stage of


the supply chain makes its pricing decisions
independently, with the objective of maximizing
its own profit. A coordinated solution results in
higher profit.

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Two-Part Tariff
• Manufacturer charges its entire profit as an
up-front franchise fee ff
• Sells to the retailer at cost
• Retail pricing decision is based on
maximizing its profits
• Effectively maximizes the coordinated
supply chain profit

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Volume-Based Quantity Discounts

• Design a volume-based discount scheme


that gets the retailer to purchase and sell
the quantity sold when the two stages
coordinate their actions

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Lessons from Discounting Schemes
• Quantity discounts play a role in supply chain
coordination and improved supply chain profits
• Discount schemes that are optimal are volume based and
not lot size based unless the manufacturer has large fixed
costs associated with each lot
• Even in the presence of large fixed costs for the
manufacturer, a two-part tariff or volume-based discount,
with the manufacturer passing on some of the fixed cost
to the retailer, optimally coordinates the supply chain and
maximizes profits

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Lessons from Discounting Schemes
• Lot size–based discounts tend to raise the cycle inventory
in the supply chain
• Volume-based discounts are compatible with small lots
that reduce cycle inventory
• Retailers will tend to increase the size of the lot toward
the end of the evaluation period, the hockey stick
phenomenon
• With multiple retailers with different demand curves
optimal discount continues to be volume based with the
average price charged to the retailers decreasing as the
rate of purchase increases

Copyright © 2016 Pearson Education, Inc. 11 – 69


Key Point

For products for which the firm has market


power, two-part tariffs or volume-based quantity
discounts can be used to achieve coordination in
the supply chain and maximize supply chain
profits.

Copyright © 2016 Pearson Education, Inc. 11 – 70


Key Point

For products for which a firm has market power,


lot-size-based discounts are not optimal for the
supply chain even in the presence of inventory
costs. In such a setting, either a two-part tariff or
a volume-based discount, with the supplier
passing on some of its fixed cost to the retailer, is
needed for the supply chain to be coordinated
and maximize profits.

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Price Discrimination to Maximize
Supplier Profits
• Firm charges differential prices to maximize profits
• Setting a fixed price for all units does not maximize
profits for the manufacturer
• Manufacturer can obtain maximum profits by pricing
each unit differently based on customers’ marginal
evaluation at each quantity
• Quantity discounts are one mechanism for price
discrimination because customers pay different
prices based on the quantity purchased

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Key Point

Price discrimination to maximize profits at the


manufacturer may also be a reason to offer
quantity discounts within a supply chain.

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Short-Term Discounting:
Trade Promotions
• Trade promotions are price discounts for a
limited period of time
• Key goals
1. Induce retailers to use price discounts,
displays, or advertising to spur sales
2. Shift inventory from the manufacturer to the
retailer and the customer
3. Defend a brand against competition

Copyright © 2016 Pearson Education, Inc. 11 – 74


Short-Term Discounting:
Trade Promotions
• Impact on the behavior of the retailer and
supply chain performance
• Retailer has two primary options
1. Pass through some or all of the promotion to
customers to spur sales
2. Pass through very little of the promotion to
customers but purchase in greater quantity
during the promotion period to exploit the
temporary reduction in price (forward buy)

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Forward Buying Inventory Profile

FIGURE 11-5

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Forward Buy
• Costs to be considered – material cost,
holding cost, and order cost
• Three assumptions
1. The discount is offered once, with no future
discounts
2. The retailer takes no action to influence
customer demand
3. Analyze a period over which the demand is
an integer multiple of Q*

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Forward Buy
• Optimal order quantity
dD CQ *
Q =
d
+
(C – d)h C – d

• Retailers are often aware of the timing of the


next promotion
Forward buy = Q d – Q *

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Impact of Trade Promotions
on Lot Sizes
Q* = 6,325 bottles, C = $3 per bottle
d = $0.15, D = 120,000, h = 0.2

Cycle inventory at DO = Q*/2 = 6,324/2 = 3,162.50 bottles


Average flow time = Q*/2D = 6,324/(2D) = 0.3162 months

dD CQ *
Q = d
+
(C – d)h C – d
0.15 ´120,000 3 ´ 6,325
= + = 38,236
(3.00 – 0.15) ´ 0.20 3.00 – 0.15

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Impact of Trade Promotions
on Lot Sizes
• With trade promotions
Cycle inventory at DO = Qd/2 = 38,236/2 = 19,118 bottles
Average flow time = Qd/2D = 38,236/(20,000)
= 1.9118 months

Forward buy = Qd – Q* = 38,236 – 6,325 = 31,911 bottles

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Key Point

Trade promotions lead to a significant increase in


lot size and cycle inventory because of forward
buying by the retailer. This generally results in
reduced supply chain profits unless the trade
promotion reduces demand fluctuations.

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How Much of a Discount Should the
Retailer Pass Through?
• Profits for the retailer
ProfR = (300,000 – 60,000p)p – (300,000 – 60,000p)CR
• Optimal price
p = (300,000 + 60,000CR)/120,000
• Demand with no promotion
DR = 30,000 – 60,000p = 60,000
• Optimal price with discount
p = (300,000 + 60,000 x 2.85)/120,000 = $3.925
• Demand with promotion
DR = 300,000 - 60,000p = 64,500
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Trade Promotions
• Trade promotions generally increase cycle
inventory in a supply chain and hurt
performance
• Counter measures
– EDLP (every day low pricing)
– Discount applies to items sold to customers
(sell-through) not the quantity purchased by
the retailer (sell-in)
– Scan based promotions

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Managing Multiechelon
Cycle Inventory
• Multiechelon supply chains have multiple stages
with possibly many players at each stage
• Lack of coordination in lot sizing decisions across
the supply chain results in high costs and more
cycle inventory than required
• The goal is to decrease total costs by
coordinating orders across the supply chain

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Managing Multiechelon
Cycle Inventory

FIGURE 11-6

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Integer Replenishment Policy
• Divide all parties within a stage into groups such that all
parties within a group order from the same supplier and have
the same reorder interval
• Set reorder intervals across stages such that the receipt of a
replenishment order at any stage is synchronized with the
shipment of a replenishment order to at least one of its
customers
• For customers with a longer reorder interval than the supplier,
make the customer’s reorder interval an integer multiple of
the supplier’s interval and synchronize replenishment at the
two stages to facilitate cross-docking

Copyright © 2016 Pearson Education, Inc. 11 – 86


Integer Replenishment Policy
• For customers with a shorter reorder interval than the
supplier, make the supplier’s reorder interval an integer
multiple of the customer’s interval and synchronize
replenishment at the two stages to facilitate cross-docking
• The relative frequency of reordering depends on the setup
cost, holding cost, and demand at different parties

• These polices make the most sense for supply chains in which
cycle inventories are large and demand is relatively
predictable

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Integer Replenishment Policy
FIGURE 11-7

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Integer Replenishment Policy

FIGURE 11-8

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Key Point

Integer replenishment policies can be


synchronized in multiechelon supply chains to
keep cycle inventory and order costs low. Under
such policies, the reorder interval at any stage is
an integer multiple of a base reorder interval.
Synchronized integer replenishment policies
facilitate a high level of cross-docking across the
supply chain.

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Summary of Learning Objectives

1. Balance the appropriate costs to choose the


optimal lot size and cycle inventory in a supply
chain
2. Understand the impact of quantity discounts on
lot size and cycle inventory
3. Devise appropriate discounting schemes for a
supply chain
4. Understand the impact of trade promotions on
lot size and cycle inventory

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Summary of Learning Objectives

5. Identify managerial levers that reduce lot size


and cycle inventory in a supply chain without
increasing cost
– Reduce fixed ordering and transportation costs
incurred per order
– Implement volume-based discounting schemes rather
than individual lot-size-based discounting schemes
– Eliminate or reduce trade promotions and encourage
EDLP. Base trade promotions on sell-through rather
than sell-in to the retailer

Copyright © 2016 Pearson Education, Inc. 11 – 92

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