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    Constructed Ness

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    Stephany Bryan Diez Itao
    The document discusses the concept of constructedness in media. It explains that [1] modern technology allows for the construction of media messages through deliberate choices about what to include, highlight, and use as background. [2] Media like film and television use tools like camerawork, editing, and words to construct artificial versions of reality. [3] This process of construction requires intentionally selecting formats, content, and designs to appeal to audiences.

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    Constructed Ness

    Uploaded by

    Stephany Bryan Diez Itao
    222 views8 pages
    The document discusses the concept of constructedness in media. It explains that [1] modern technology allows for the construction of media messages through deliberate choices about what to include, highlight, and use as background. [2] Media like film and television use tools like camerawork, editing, and words to construct artificial versions of reality. [3] This process of construction requires intentionally selecting formats, content, and designs to appeal to audiences.

    Original Description:

    Media and Information Literacy

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    The document discusses the concept of constructedness in media. It explains that [1] modern technology allows for the construction of media messages through deliberate choices about what to include, highlight, and use as background. [2] Media like film and television use tools like camerawork, editing, and words to construct artificial versions of reality. [3] This process of construction requires intentionally selecting formats, content, and designs to appeal to audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    222 views8 pages

    Constructed Ness

    Uploaded by

    Stephany Bryan Diez Itao
    The document discusses the concept of constructedness in media. It explains that [1] modern technology allows for the construction of media messages through deliberate choices about what to include, highlight, and use as background. [2] Media like film and television use tools like camerawork, editing, and words to construct artificial versions of reality. [3] This process of construction requires intentionally selecting formats, content, and designs to appeal to audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    CONSTRUCTEDNESS: WHEN

    DO WE SAY SOMETHING IS
    CONSTRUCTED

    PREPARED BY: STEPHANY BRYAN D. ITAO


    • Today, the capacities of human mind aided by
    technology enabled the process called construction
    of media and information messages.

    • The media employ more than words to construct a


    more complex reality of society.
    • Film and Broadcast communication use the language
    of camera, the tools and techniques of editing, and
    the power of words to capture the world of story,
    deliberately making choices on:
    • What and what not to include
    • What to highlight
    • What should serve as backdrop.
    • The process of construction requires the exercise of
    deliberate choice.
    • What tools to use,
    • What to include and not to include,
    • What structure to create, as well as
    • How to harness creativity and design elements
    to make the work more appealing to its
    audience.
    • Construction create representations.
    • What are representations?
    • Representations are the construction in any media of
    certain aspects of reality and the constitutive
    elements that make up reality:
    • people
    • time (historical period)
    • place
    • objects
    • ways of life
    • identities.
    • The prefix re- means doing it again.
    • Representation is a way of presenting again.

    • Media text present reality again as it intentionally


    chooses, writes, composes, frames, edits, lights,
    crops, filter, scores through music, and engineers
    the sound so that what we see are entirely
    constructed and artificial versions of reality.
    • The prefix re- means doing it again.
    • Representation is a way of presenting again.

    • Media text present reality again as it intentionally


    chooses, writes, composes, frames, edits, lights,
    crops, filter, scores through music, and engineers
    the sound so that what we see are entirely
    constructed and artificial versions of reality.
    • Single out a commercial on television meant to sell
    hair products for women.

    1. Name all the elements you see and hear.


    2. Where is the setting?
    3. What is the beginning, middle, and end?
    4. How is this commercial selling its product?
    5. Are there memorable lines or visual effects? What
    makes it memorable?

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